What to Do Before You Launch Your Website | The Journey

What to Do Before You Launch Your Website. Check out more The Journey content at bit.ly/GDTheJourney.
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0:11 What to do before you launch your website
0:49 Why use a website launch checklist?
1:22 Website launch checklist
A website launch is an exciting and anxious event. It’s the culmination of weeks, months, or years worth of hard work. And a website launch checklist helps you keep that event on the rails.
Why do you need a website launch checklist?
No matter how experienced we are at doing something, there’s always a chance that we’ll make a mistake. A website checklist is the most reliable way to prevent mistakes. But checklists only are useful when they are actually used.
If you’re a web designer or developer, a smooth website launch reassures your client. It shows that you know your stuff. But when a launch doesn’t go smoothly? Watch out. You’d be surprised at how quickly you can burn through goodwill.
We’re using a checklist curated by humaan.com/checklist, so feel free to follow along
Content
Is everything working? Are the links pointing to the right destinations? Any typos or grammar issues? Consider using a spreadsheet or project management tool to keep track of any problems you encounter while reviewing the site.
SEO & Analytics
Meta titles, meta descriptions, and page headings should include the keywords/topic the page is trying to rank for. You won’t know if the site is working if you’re not tracking how it’s used. That’s where web analytics come in. Google Analytics is the de-facto standard because it’s powerful, free, and integrates with Google Ads.
Social
What shows up when someone shares a link from the site on Facebook, Twitter, or elsewhere? You’ll need to configure the Facebook and Twitter preview settings for the site. There are a variety of plugins that’ll handle this for you on WordPress. Otherwise, you’ll need to check the configuration options for whatever platform you’re using.
Accessibility
An accessible website is better for everyone. For some organizations, an accessible website may even be required by law. WebAIM’s WCAG 2 checklist, and the website accessibility checklist from The A11y Project are good starting points.
Responsiveness
Test on Mac, PC, iOS, and Android. You can run a test with physical devices; with software, like the browser’s Dev Tools; or with a service like BrowserStack or CrossBrowserTesting.
Functionality
The site header and footer, typography, color scheme, spacing, and other standard site elements should be consistent across all pages.
Optimization
This includes optimizing images, caching static assets, and using a CDN. Page speed continues to rise in importance for user satisfaction, site performance, and SEO rankings.
Security
If the site isn’t built with WordPress, you can still use a security monitoring service like Sucuri Website Firewall or GoDaddy Website Security to keep an eye on the site. Who manages and pays for the service will depend on your arrangement with your client.
Post-launch
The website has launched and everything is working properly, but your work isn’t over yet.
By following this checklist - or, even better, by using these recommendations to create your own checklist - you’ll have a documented process to follow for every site that you launch.
The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.
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[@GoDaddy]

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[@jansselection9268]

Thanks for sharing.

[@GoDaddy]

You bet!

[@robynatsidaftis1488]

Thanks guys ... great info... but I am still nervous...lol I have built my website from scratch and free... I am just wondering if I have everthing I need to launch it...hmmm thanks Robyn

[@sheiladavis2297]

This is very helpful. Thank you guys

[@GoDaddy]

Glad we could help!

[@adrianmarco9201]

thank you

[@GoDaddy]

Happy to help. You got this!

[@therealevandro]

So glad I watched this video to learn about the checklist that humaan created. Great stuff, I really appreciate it.