💣 Google Ads Strategy: Removing Google’s Algorithm From Standard Shopping
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- Опубліковано 13 чер 2024
- John scaled campaigns to 130% without hitting a point of diminishing returns in either the Media Efficiency Ratio (MER) or Customer Acquisition Cost (CAC). Let's explore how he achieved this impressive feat.
In this video, John shares a quick update on the low tROAS bidding strategy. He identified an issue many of you have also been experiencing and what you can do to improve your campaigns. The predictive bidding strategy is not as efficient as we expected, resulting in higher Cost Per Click (CPC).
To overcome this challenge and maximize campaign performance, John devised a strategy centered around removing Google's algorithm from Standard Shopping. Discover John's methodology and understand how you can apply it to your own Google Ads campaigns, watch the video now.
Connect with John on Linkedin: / johnmorangads
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0:00 Google Ads Strategy: Removing Google's Algorithm from Standard Shopping
4:42 Scaling with Max Clicks bidding
6:49 The tROAS bidding strategy was over clicking
8:18 Google’s algorithm doesn’t know enough
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#googleads #googleadsstrategy #googleadsbestpractices - Наука та технологія
Thanks for bringing back this kind of content :) been stoked on the return of google ads stuff, and less of the fluffy business/life advice 🤢. Regina's content has been great too!
Thanks for watching, we appreciate the feedback!
Thanks Joey!
Impressive case study John! 🚀
Thanks man!
He’s back 😊😊😊
Thank you!
We want more John content! I miss the power hours 😢
Would this work for lead generation?
Hey, thank you so much for this awesome strategy. I have a question about this: when I use max clicks, should I adjust bid base on audience historical performance, or should I leave audience adjustment blank?
Thanks for watching! Great question. We will add it to our list and run it by John and our strategists. In the meantime, keep an eye on our UA-cam channel, and the answer may be featured in a future video.
Historical based on your break-even or whatever makes sense for your business.
YOU'RE A GEEK!
Geeks rule! 🤓
Jhon, feliz em ver você novamente. Fala um pouco sobre o novo tipo de campanha do google: demand gen
❤😊
Amen
Do you have any courses to buy?
Hello! You can check out our Paid Traffic Mastery course offered through DigitalMarketer.com (cuj791.isrefer.com/go/cert-paid/Solutions8/), and keep an eye out for our NEW You vs. Google Mastermind launching September 1st. Members will have access to weekly calls and Q&A sessions, a private Slack group, recordings and insider resources, and a lot more!
I don't understand what's the strategy, just change to max clicks?
The strat is to identify your average CPC, then identify how many conversions you are getting at/around that average CPC mark. Next make a 20-25% mark up on the CPC and check how many conversions you are getting at that point/is it profitable. If it's not then you know tROAS is wasting money on these really expensive clicks so you can avoid that by setting a max cpc bit at/around your average cpc.
Basically, what CPC range/area are you getting the most conversions from. Use that to help place a bid cap
Thank you for the clarification, I'm selling high ticket products that range beween $2000 to $7000, I used to run an inverted funnel but since the phrase match changed to broad Im using exact match and my results are very poor, I used to sell 250-300K a month but not I'm barely hitting 100K, do you know any other kind of strategy I can try? Im trying to go broader now with more cold traffic...@@Liquidate
@@Liquidate but doesn't google assume that those expensive clicks will convert based on all the data it has?
That's the rub. Google isn't as good at that as we/they assume. Just look at the video. $12 click for a headband? Gimme a break.@@shahab814
If you sand ane card ore mony I didint sse
Will it apply to all google ads accounts ?
and should we start with low troas then shift to max clicks or use max clicks right from the start ?
It should! I have tested 5 accounts so far and its working well. Yes, I do think that would be a good test. See where Google lands and see if you can beat it by cutting off the high CPC fat.
Hey @johnmoran5680 would you happen to have any insights with how this tactic works alongside or against PMax enabled campaigns within an account? I’m curious with how that dynamic works w/ Automated bidding vs Manual, awesome content ty for the knowledge bombs!
thanks@@johnmoran5680
@@reinardflores6337 so this doesn’t work against Pmax or Pmax feed only unfortunately. Pmax takes priority for PLAs and shows it to anyone cold, warm or existing customer. You have to outbid Pmax which means you have to try to get a high CPC bid. I don’t use pmax anymore for my 45 clients and it’s been the best thing for them.
@@reinardflores6337, me too! Also, how is this working with small budgets? :)
Remoe app
We shouldn't need to have a masters in "data science" in order to sell our goods online.
In fact, we shouldn't need to understand anything about the inner workings of how the algorithm works.
If I pay for my items to be promoted, it's their job to allow my items to be seen by REAL people. Not wasting my clicks on bot views, window shoppers (who's shopping habits are tracked and cataloged), and deliberately placing our items next to orther sellers stale listings that are priced far below market value.
Not to mention the shadow restricting and merchandise blackouts.
We know it's a corrupted system, we know there is unfair discrimination going on.
TRUE