💸 What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 2

John Moran, our Senior Client Strategist, continues to dig deep into the Google Ads account that hasn't been converting on cold terms. He doesn't analyze the Performance Max campaign, which only converts on brand terms. He also analyzes their UA-cam ad sequence campaigns that don't seem to be getting any sales. He also dives into the important metrics to cover, attribution, and all the traffic sources. Watch this video now and discover John's recommended strategies for better targeting and traffic quality to improve overall campaign performance.
If you haven't seen Part 1 yet, watch it here: • 🧐 What to Do if Your G...
PS: This video is from a recent internal Solutions 8 training.
Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services
0:00 Intro
0:32 What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 2
5:42 Check all ad spend in all traffic sources
10:42 Considering the time lag with conversions and conversions (by conv. time)
15:46 John’s SOP when running UA-cam ad sequence campaigns
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[@BrunoGiosa]

Thanks John! Another great one!

[@mindulachulitha210]

I'd say UA-cam is not our preferred lower funnel channel to convert customers. But more of a top funnel channel to nurture prospects down the funnel. Most of the time, we analyse brand search volume to see whether there has been a lift in number of brand searches.

[@joeybidner]

Love these vids

[@TheMillerPlanet]

Great Video again!
Quick Question: Is the "You vs. Google" Mastermind still active?
And is the content in the Mastermind similar to this video?😊

[@solutionseight]

Yes and yes! youvsgoogle.com/