Whatnot CEO Grant LaFontaine talks Growth Marketing Success

Matt and Grant LaFontaine talk about Whatnot's incredible success and the decisions and strategies used to get there. Grant touches on Growth Marketing, Niche Marketing and blending the two together using an engineer oriented team.
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FULL AUDIO 🎧
Apple Podcasts: podcasts.apple.com/us/podcast...
Spotify: open.spotify.com/episode/05Bi...
CHAPTERS 📖
00:00 Intro
01:55 Growth Marketing at Whatnot
10:24 Directing your Engineers in Growth Marketing
13:44 Whatnot's Marketing Approach
19:53 Handling Niche Marketing
28:36 Product & Marketing Are One of the Same
34:03 Closing Thoughts
SOCIAL 🐦
- Follow Grant on Twitter: / grantlafontaine
- About Grant: / grantlafontaine
- Check out Whatnot: www.whatnot.com/careers
- Follow Matt on Twitter: / mattmochary
- About Matt: en.wikipedia.org/wiki/Matthew...
- Learn More About the Method: www.mocharymethod.com
- Video produced by: / _rpgbx
- Video edited by: / medleysmind
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[@elifuturistcareer1037]

Thanks for sharing Grant! I am not a marketer, but have worked closely with marketing and what you are referring to is your classic segmentation - who are your buyers, what are their behaviors, values etc. Segmentation is the work of skilled statisticians and data scientists. I am a huge fan of Whatnot as a buyer and seller.

[@user-dc3qq7id4t]

This is awesome - as a marketplace founder I appreciate you sharing!

[@alexeysalyukov]

Great video!

[@mistywaters5550]

I just want to HUG HIM>> I am so grateful Whatnot was created!!

[@ClayYC]

it is amazing. how could i contact Grant for business.

[@jenniferannie2013]

why interviewer says much more than interviewee?

[@pjdepaolisii]

Try marketing to get actual buyers on the site, and not just gamblers.

[@darinjohnson1725]

You require seller giveaways but penalize people who enter them . There is no specific number of giveaways specified that a person can enter. Why do I keep getting blocked then for suspicious giveaway activity? I usually buy when I win a giveaway. My wife and I have spent over 25 k over the last year but due to my 7th time getting unfairly blocked from giveaways I am now boycotting spending on your app. You are clearly violating my rights according to state sweepstakes laws