Inside Lucid Motors' Plan To Take On Tesla
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- Опубліковано 6 чер 2024
- Lucid Motors is the latest EV startup to enter the market. In September, it unveiled its Air luxury sedan to the world, and teased its SUV concept. But the company has challenges ahead before it can become the next Tesla. CNBC spoke to Lucid CEO Peter Rawlinson, a former Tesla chief engineer, to learn about the company’s plan to take on the electric-car pioneer.
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Inside Lucid Motors Plan To Take On Tesla
All the best to Lucid. I actually appreciate how open they are in interviews and how aspirational they've positioned themselves to be. They're also one of the few EV makers who actually have compelling and attractive vehicles.
what technical fact did they acutely quot about there products that make you believe there better.remember there selling something
This isn’t a war between individual EV companies against Tesla, but rather EV vs gasoline cars
Dude, whoever is going to be looking at buying an EV will compare Tesla to competitors. So yes competition is against Tesla.
@Ziggi Mon Scared because they're up against ICE cars? That's like saying Ford was scared of competing horses back in 1903. Horses lost, ICE will too.
Ziggi Mon there’s nothing for him to be scared of. All American gas car makers are non profitable and near bankrupt yet Tesla is only US “car company” with a profit for 5 quarters Lol
Ziggi Mon I doubt anyone can compete with Teslas battery technology. Anyone who tries will end up selling 100k up cars or if they try to compete with price it’ll be for sure inferior in quality(software or hardware) and range.
Ziggi Mon the cars make a profit, the company keeps reinvesting in growth. That’s why Elon’s net worth keeps going up, and....well, yours isn’t.
One advantage Lucid motors has over Tesla is the interior, unfortunately Tesla needs to improve its interior designs and quality to continue to be sweetheart of the industry and compete with high end segment and price range.
the exterior looks a lot better imp
Good point, however it's a lot easier to improve quality than mass production. So let's see, we would love some competition, it's beneficial for the end users
If it really matters you can just get it reupholstered people buying fully loaded model s and x should be able to afford it.
Im I the only one thrown off by the way she pronounced Jaguar
What, have you never heard of the famous brand called Jagwire?
Count me in😁
IA Aljabary
The particular reporter is walking along the JagWIRE tightrope.
I ca be almost certain sHE had a few glasses of wine too many, hic!
She's an Australian,mate🤗
Lucid CEO literally said that their plan is NOT to "take on Tesla", what is up with this clickbait title.
How can you not compare then tesla makes electric cars and this is an electric car. Obviously they aren't competing in the same segment.. For now
Doesn’t matter what the CEO says. Tesla is the benchmark to which all EV’s will be compared.
@Josh , but it worked, innit?
It’s CNBC what’d u expect
Of course Lucid is squarly targeting Tesla and Tesla market share. But with a better product.
1:56 did she just say JagWIRE ?
Yeah and it was brutal 🥺...
Murica
ROFL
I paused the video and came to the comments section immediately after she said that. 🤦♂️
@Jack Redford Yep that’s the correct way
the interior of this car is absolutely amazing
The proper title for this would be:
19 minute Lucid commercial brought to you by CNBC.
Tesla is trying to reduce their price while Lucid is targeting the luxury car market. Both these companies can coexist imo
Where is the $35k tesla that was promised 5 years ago?
@@chiquita683 Tesla has been selling the 35k model 3 for over a year
@@chiquita683 It's available just hidden as Tesla will basically give you a standard range plus model with software nerf www.greencarreports.com/news/1127490_the-35k-tesla-model-3-still-exists-off-menu
Lucid will need to produce cheaper vehicles in the future to stay relevant
@@chiquita683 you can buy it. My friend has is it
“Our competition isn’t the trickle of EVs entering the market- it’s the massive overwhelming flood of gas engines being spewed out across the world.” -Elon
Sounds like something a competitor to gas vehicles would say lol. He’s not an environmentalist, he’s a capitalist trying to compete.
@@b4u334 a gas competitor might be what we need to save the environment even if his intentions are just capitalist.
Abdirazak Ali True. I say it because I don’t want people committing post hoc fallacy. It’s because he’s a capitalist that he will be incidentally saving the environment. It’s not because he ends up saving the environment that it was his intention all along. That is, government regulation should not be used to push the market to act.
@@abibnoor he wouldn't have started a space company or a car company if that was the case. He would have started a new software project. Car companies car more known to fail then succeed. Just look how many car companies that existed 20 years ago compared to today
Dude, whoever is going to be looking at buying an EV will compare Tesla to competitors. So yes competition is against Tesla.
They’re not trying to compete with Tesla as of right now. They’re focused on the ICE luxury market ie. Mercedes S Class, Audi A8 and BMW 7 Series.
Dude, whoever is going to be looking at buying an EV will compare Tesla to competitors. So yes competition is against Tesla.
@@OnlineSupportTeam slightly yes but this is much more laser focused. While tesla is more focused on the broader market ie the model 3 and model Y, a better business model. But this is almost solely going after the S-class
@@OnlineSupportTeam Whoever is going to buy a TRUE Luxury vehicle won't look at Tesla. Tesla has the best EV's and that's what EV buyers will get, but the Model S doesn't have the traditional luxury that luxury buyers are looking for such as the the best metals, woods, materials, etc. for the interior of the vehicle.
Yeah this car is far too ugly to compete with those cars.
@@evilbred974 That's subjective. Once the Lucid is out, we'll see what the sales numbers say after about a year or 2.
When I invested in Tesla I was investing in the man. Elon. I believe in Peter. That's why I'm betting on Lucid. They won't ever be as big as Tesla but there is room for this company. They make a compelling product. I like the styling. The like that they are focusing on range. I would like to see them talk about safety and their plans for self driving. They have a lot of work to do to be mentioned in the same breath as a Tesla.
It a long path though. And they don't have first mover advantage afforded Tesla. It's a totally different game.
You guys still dont get it. Lucid isn't isn't coming for Tesla. They are coming for Mercedes! All Lucid is going to do is increase the % of EV's sold compared to total vehicles. Not take car sales away from other EV makers.
Reacher nailed it
So true, I think this is an inherent bias in big media, regarding the tech industry
Honestly this car isn't going to do that. It looks like a mid 90s Oldsmobile. It's so ugly. The interior isn't anything to write home about either. It looks basically the same as a Model S.
The range claims are just claims at this point. And if you listen to the executives in this video, it's all smarmy business jargon that really makes you think this car is 95% marketing and 5% engineering..
Factz!!!
Dude, whoever is going to be looking at buying an EV will compare Tesla to competitors. So yes competition is against Tesla.
They should also in coming years develop boats , buses and other automobiles.
There’s already another company developing Battery powered boats.
@@nunezificationr8304 I know. It's always better to have more players.
Hydrogen should also be taken seriously to fuel cargo ships and aeroplanes.
@@fobudomh Like Nikola ? :D
@@markythesharky8308 like Toyota.
@@fobudomh about cargo planes and planes, they're actually much more better well off with biofuels. Methane or cyanobacteria lipids are my top pick. Let's be real, there's a reason why Elon called FCEVs "fool cells". That's because making hydrogen and then converting it to electricity is much less efficient than, using the electricity. While it's true batteries will hinder truck's cargo and biofuels are barely mass produceable which makes hydrogen the best choice, however with planes and cargo ships, the demand is much lower so biofuels are better than hydrogen
Here in Casa Grande all the locals are super excited about Lucid coming in. Property values are up, housing starts that were abandoned in ‘08 are showing signs of life again, and the town is projecting huge growth over the next ten years.
This is what Elon Musk said he wanted, totally revolutionise the motor industry and destroy petrol powered vehicles. Some might think he's worried about the competition but I think he probably couldn't be happier!!! 😂😂
Exactly. He's been throwing out price drops and better range and performance as competitors unveil their offerings. I'm sure he's happy to see the EV market heat up
He's definitely been outspoken about his desire to get the industry moving that direction. They've even held open patents to promote the progress. That just shows how much the oil industry owns these ICE car manufacturers. Nobody has taken advantage and truly stepped up.
Musk has sucked a lot of people in .... Tesla shares are drastically over priced ... Musk even told shareholders it was over valued ... even if Tesla increases their production of cars by 1000% ... the company would still be over valued .... and Tesla actually do very little to improve cars footprint on the environment
@@pablorages1241 lmao, please learn how to use ellipses properly and stop trolling.
@@pablorages1241 Overpriced says who? Tesla stock prices have never played by the rules just like the company. That's why people like me make a lot of money owning their stock. Why do you think they're so successful? Cuz Elon makes outstanding decisions for their product lines that, so far, have revolutionized their respective industries, and will continue to do so. It's bigger than the cars. They're a tech company. When he's gone, then we can talk traditionally about their stock prices
The more the merrier . I love the shift towards EVs away from fuel cars. Best of luck to all!
LUCID is Vapoware, it will go BANKRUPT before it Produces ANY cars.
@@markplott4820 Tesla stan detected
@@camogap7392 - PETER is a FRAUD , like how PT Barnum was a FRAUD .
Also its Alleged that LUCID faked the EPA Range results using a Disguised TESLA model S.
LUCID motors is a MASSIVE Fraud.
Do your own Research.
@@markplott4820 Dear Tesla stan, all of the stuff you mentioned were allegations and none are confirmed. Elon was also hit with allegations of poorly running factories, but they weren't exactly true. Just because that dude left Tesla to start his ow company, doesn't make him an enemy. Elon welcomes competition, unlike you stans.
That is what Elon Wants Every Company to turn to EV.
In 10 years, Tesla will make most of their money by their charges Station.
@@NYC55B maybe in 5yrs, it's just like printer model, buy printer for cheap and pay premium for cartridges.
@@NYC55B I think tesla will be making their money from selling their batteries and self driving technology
First they said you couldn't do it... Then they said you could do it but it wasn't affordable... Then they said they're small or go like golf carts... Then they said the range was bad.... Then they said they were inconvenient... Like... at what point do all of these arguments just boil down to.... "I just don't want to change!" If EV's are faster, just as affordable, have just as much range, lower maintenance cost, lower fuel cost... at what point does it just become kind of silly to be relying so heavily on the internal combustion engine for vehicles? 7000 charging stations in the states now. That's 140 per state. That's 2 per county and growing fast. The fear is just that. Fear. It has very little to do with the practicality of operating.
CNBC I like it when ya discuss exciting future technologies. Keep it up!
Almost any small group of brilliant engineers can make a perfect car it takes so much more than that to make 100,000 good cars
I will believe in them when I actually see their cars on the road !
Their factory in Casa Grande, AZ is complete for stage 1. They are now testing the robots to make sure the quality meets spec. So, get ready to believe.
I invested in CCIV I believe in them, my gut feeling tells me so
oh boy, its your lucky day
Nikola was worth billions and their model truck only ran on gravity. These guys should be swimming in investor cash.
Xddddd
😄😄😄
EV companies are like weed stocks. There literally popping up every where. Let me remind you that Tesla is the 1st new car startup company in the LAST 100 years to actually be profitable. Most of these new EV companies will go out of business, not saying to Lucid but in general
@@alexng4 That's because they've got boatloads of government subsidies
@@f2detaboada So did GM, Ford with those bailout money they haven't paid off. Tesla paid off their loan. 2nd, Ford and GM also have those boatload of government EV subsidies credits they can use also. Its not only unique to Tesla.
RIP for the pronunciation of Jaguar as “Jaguire”
For a brief while, i questioned if I was pronouncing it wrong for all my life hahah.
The 360’ audio sound looks awesome! I wanna seriously check this car out once it becomes available.
Seriously getting GOOSEBUMPS after watching the future forecasting plan of #Lucid.🔥🔥🔥
CCIV Merger talk. .. . 4000 shares 13 avg 😎
balls deep
To the moon brother! I'm not going to let this to slip out of my hands!!
the design of this Lucid vehicle in my opinion is nicer than Tesla's
Sleek looks and beautifully make . Impressive!
Looks like a great car, I’d love to see more cars like this on the streets
Looks promising! Great looking car! I hope they are successful.
Model S was once considered a premium brand. Lucid Air I think based on initial review, could be categorized as not only providing luxury but also very capable EV to be stacked against some of the best EV currently including Tesla. Now that it is well funded and does not have to go through some of the challenges that Tesla has gone through, it only needs to execute/deliver what they said.
Model S was launched in 2014!! . Enough said really!! Many journeys ahead for Lucid many cliff edges. In 3 years we might know if they will survive. In 5 years they might maybe have volume production. Where do you think Tesla will be in 2028??? Seriously!!! To be mentioned in the same breathe as Tesla is nonsense. Maybe they develop somewhat quicker than Tesla, but maybe not. Or maybe they go bust. But From Model S to now was 9 years for Tesla. And they had a clear runway with no real competition to mention. I think to concertina 9 years into 5 is extremely unlikely. No Tesla have escaped the coup!! That's why the system is trying to hold them back!! It's their only option. Horses and stable doors come to mind.
CCIV is the spac to merge with Lucid, this is going to be HUGE.
whered u find the information so quicky?
@@CoryASMR stocktwists
I’m up 32% on my may calls that I bought after seeing your comment... thank you 😂
He's right ya know.
@@aaron48675 hey np! wow 32% on calls?!
I hope Lucid thrives, we need more EV companies to take market shares from ICE vehicles
It is funny how everything is compared to Tesla. That means that Tesla is the man to beat. To be honest Rivion is the only company that I think might compete with Tesla.
10:29
That's some pretty solid growth
The fact I seen a welsh badge on his race suit makes me wish this company because the biggest and best selling ev company in the world 👌👌
The roofing top of the Ev`s should be equipped with solar panels to enable the vehicle charge with the sun as well
Lol. Solar tech is nowhere close to being able to do that
I wish but there are too many reasons why it wouldn't work with current technology. Too little surface area and current solar panels are too inefficient to produce a noticeable charge. There was a company that had the same idea and tried it but in their tests showed that they got only 1 mile or so of charge PER day. You're better off using Tesla's wall plug from your home.
looks like Lucid simply follows Tesla business model..
Beautiful. This is a beautiful business plan and they’ll be very successful.
Design looks very appealing 👍
Why does Lucid CEO looks as if he is staring directly at the sun?
It’s the vision! It’s far! So he has to squint a little. Lol
Because he Worships LUCIFER the morning star which is another attribute of SATANIC WORSHIPPERS.
Would love to have an EV that can make me miss being in a Mercedes S Class. I applaud Tesla for its achievements to-date, but its quality, fit and finish, materials and workmanship hasn't compelled me to give up my German luxury sedan. Lucid may just be the answer.
CNBC has a talent of stretching one main point to 20 minute videos
Specs are only of secondary importance. What mostly counts is how much any model appeals to the public.
Macbook Air
Nike Air
Apple airpods
Lucid Air, etc...
Why these Air is always expensive
Because we can’t live without air.
Air is actually the cheaper product in Apple's lineups
Because they are air 😁
Best of luck to Lucid. And Rivian. But seriously... GM and Nikola are screwed.
GM went bankrupt and got bailed by USA government... for GM to go bankrupt again...
GM can still back out ink has not dried yet.
@@user-jt3dm4mo7i GM is in good hands, the government will keep backing them like old grandparents. Its sad, they should just back the future, and Im glad the SPAC finally went through for Lucid. Looking forward to Lucids future.
Sounds promising. I hope it lives up to the hype.
one of the best documentaries cnbc ever made
1:53 Prior to Tesla he spent several years with JAG-WIRE
Americans can't pronounce Jag-u-ar
@@arnoldmbuthia2687 it's easy. Jag you are.
@@arnoldmbuthia2687 I hear them pronouncing the animal just ok 🤔 but to add wire to it 😬🇬🇲
“People aren’t buying EVs, they are buying Tesla”
@Muha C that's about to change.. Its like Apple vs samsung.. Samsung eventually came up..
1:56 what is Jag wire?
I saw one 2 days ago on 237 and looked really nice and futuristic. It was not a production/retail version as parts of the car was covered up. I hope it will be successful.
I wanna car like with
Porshe design
Lucid luxuary
Tesla network
The lucid design I find sort of ugly.
Santhosh Thadishetty tesla price also 😆
No no they can't Tesla just unveiled the plaid model s a 30-40k cheaper car that absolutely destroys lucid in every spec so Somone with an actual brain wich would you chose 1 Tesla model s plaid and a model 3 or just one worse car . If you chose option 2 then you are limited by your brain boy 🤦♀️🤦♀️
buy an electric porsche then lmao
Keep dreaming.
Forgot lucid I want to hear about that new car company Jag-wire, they sound great
I rewound to make sure I heard it correctly... LMAO
Informative and reality checking!
The Lucid Air looks stunning inside & out!! I can’t wait till they can make a more attainable vehicle to slot below this in price because this starts at $70k
LETS goooooo, CCIV gang!!
Lucid should definitely speak to Microsoft to see about allowing "Forza" to license their cars in the Forza video game. As many car enthusiasts play it, and it can be good for marketing.
Peter seems so confident in his company and the way he speaks about his car and company oozes success! For me, i'll have A lucid and a Tesla together! 2 Different target markets, but both great vehicles! Super excited to see his success
Waiting to see the product
Do your best! Don't listen to the Tesla fanboys.
"Tesla not having the feeling of luxury"
Me driving my 1996 Honda Civic.
Watching this in 2021!!😎
Small observation. In sake of data accuracy it would be wise to use vw id3 instead of vw e-Golf in Electric vehicle range chart table. Knowing that VW ID3 range is more than twice longer than e-Golf.
1:56 “jag wire”
1:56 Jagwire 😂
I have actually faith in this company.... I feel like they are doing good. They have a plan and the most important thing is a factory that’s under construction and production will start in spring that’s really good, I hope they do good for themselves. I really do more EV competition the better
What's the music in the first few seconds of the clip?
LOL best comment
Who’s here after cciv plummeted
Got in afterwards
Got in afterwards
Meow.
It looks way better than tesla's cars, I'd like one in ten years time when it gets into my price range
waaaaay better
I'm surprised they're not opening a store in Toronto.
I hope so. Competition is great. It will induce more technical innovation for the every day Joe's and Jane's
1:55 I've never seen someone pronouncing 'Jaguar ' like that.
The short and long answer is NO.
I kinda want a lucid now. Really which luxury car to choose is the hardest decision to make right now.
where do i buy this lucid motor at?
cnbc: uses this title
me: im gona end this mans whole career:
they dont want to take on tesla, they officially said this, hence, this video is bs
CNBS just wants to pit EV's against each other instead of how it really is; EV's vs ICE.
@@kjsdpgijn what do border agents have to do with this?
@@asmith4925 I can’t tell if this is a joke. ICE means Internal Combustion Engines
Nothing close? Didn't the Model S plaid just beat it in both range and 0--60 speed?
Yeah it annihilates it but news articles are just fool of tards
When this presentation that Lucid put out specs on the plaid model S weren't available. Plaid beat the 0-60 by a good margin but the ranges were basically identical and the Air is a more luxuries vehicle. As a Tesla investor I'd like to see more good EV's to drive the overall market in that direction and Lucid might be a good EV maker (have to sell them before we can judge that).
@brent I totally agree. The more EV auto makers out there the better. I'm no Tesla fanboy, even though I do appreciate that they make great cars. I'm a Chevy Bolt owner myself.
And Plaid is HERE while Lucid is still years in the making. All of these Tesla killers are a joke.
@@matains88 Plaid isn't here, it will be available when the 4680 cells hit full production, likely in about a years time. Lucid has never been talked about as a Tesla kilker and that term is dead. It's playing to a different audience than Tesla and is more likely a Rolls Royce killer.
At 51 seconds of the video, the car is shown driving the FAMOUS "Corkscrew" section of the World Famous Race Track " Laguna Seca"...Mark
Beautifully designed 😍
CCIV... will make millionaires, get in right now before its too late, you wouldn't want to miss out, horrible feeling that is.
I'm not going to miss out on this one!!!
1:55 jagwire
I am a big fan of Tesla Mobile Service. The way you setup Service, how it provides an estimate ahead of tech arriving letting you know what is under warranty vs not (so far all my needs have been under warranty), and how they come to your location rather than you having to go to theirs.
Lucid should start out with something like that.
Hopefully the repair and service process will actually be decent
1:54 “Jag-wire”?!
Glenn Jaguire
Model S Plaid: *eating popcorn*
Roadster 2.0: *sleeping without worrying*
Roadster 2.0 SpaceX Edition: Smile Emoji.
25k car: Smile Emoji Smile Emoji Smile Emoji Smile Emoji Smile Emoji Smile Emoji Smile Emoji Smile Emoji Smile Emoji Smile Emoji Smile Emoji Smile Emoji Smile Emoji Smile Emoji Smile Emoji Smile Emoji Smile Emoji Smile Emoji Smile Emoji
Lucid is a great name! Seriously great name. Right up there with Jaguar, Lexus and Tesla among the best auto brand names (combination of great and appropriate meaning + sounding good/evocative). Any other names you think are great?
If they just black out the chrome line on the front fascia, it’d look awesome.
ze germans: *finally, a worthy opponent...*
Nothing close? Didn't the Model S plaid just beat it in both range and 0--60 speed?
@@zhenjiang9478 ze Germans care more about qualify than 0 to 60
A lot of the content was redundant should've done a better job
Idk why all their videos are so repetitive, it makes me feel like I’m watching a college student meet a minute minimum
@@whatever5922 exactly
What an exciting time for the auto market! I myself will be deciding between a Model S Plaid and Lucid Air Dream Edition. I’m leaning towards the Plaid for the dollar for dollar value. Either way it looks like they’ll both be amazing.
go for the Lucid Air, you wont be disappointed for sure. Build quality and offering for tesla is not worth the price.
😊👍 Xe Đẹp Quá
They didn't talk about any kind of self driving capabilities. They'll need to master that too if they are to compete with Tesla
Not everyone is found with self driving cars. I am not. If i buy a car i want to drive it,feel it and connect to my machine. There is no gained advantage with self driving cars other than being a useless commodity for lazy people.
Gustavo Aragon True, but it's not only good for the lazy people but it could gain you money when you go to a mall by acting as a taxi. There is a large amount of people who are interested in it
I don’t trust self driving tech and I don’t think it’ll be allowed on the streets by law in the next 50 years.
@Kenan Gedik Elon Musk believes he can do it within 10-15 yrs. Even if it is 50 it is important to start now so that you can have the data by the time
To be fair, Tesla will have to master it, too
I like lucids CEO. he seems Pretty honest.
Another idiot, I like it
@@mctigmctiggy1475 😂😂😂😂😂
Uhm. They are literally funded by the Saudis
@@mctigmctiggy1475 that means Elon did th same to all of us doesnt it? Lol maybe Tesla stock is over valued hahah
@@lukenothere1252 I’m an idiot for giving the guy a shot? I guess im an idiot for giving Elon a shot back 09 🤷🏾♂️
I want to own Tesla but I want to see more and more options in the market. So, thanks for starting this company.
Nice video about Tesla!
this better do good i just put 100 shares into CCIV lmao
I Can't Afford 100 But I've Put In 28 Haha Good luck To Us Both Brother. Let's Ride This Lucid Wave 🌊🌊
And - it’s a sedan! YES! So tired of SUVs.
Good luck catching up to scale, might as well raise those prices even higher.
whats the stock name for lucid motors