Apple uses a bespoke ad agency named Media Arts Lab (MAL) which is a company under TBWA C\D. MAL only creates ads for Apple products, and has been the only ad agency Apple has ever hired. Apple's 1984 commercial was conceptualized by Lee Clow, who became the chief creative officer for TBWA. It is purported that Steve Jobs and Lee Clow were very close. Close enough that the MAL building was rumored to be created secretly so that Steve and Lee could hang out away from the publics eye when Steve visited Los Angeles.
Hats off to Apple's marketing and product lineup. Over time I've been drawn into their ecosystem, to the point where I am now happily all Apple for my personal computing, M4 MacBook Pro, iPhone, EarPods and AppleTV do everything I need, doing incredibly well, and integrate with each other seamlessly and elegantly. To me, it does live up to the hype overall.
Not gonna lie I came into this video thinking "Great another video saying how they are expensive etc" but this video is in fact is right. Great and very informative video! I have been with Apple since the 2nd Gen iPod Touch.
I’m old enough to remember when Apple couldn’t get a break, making superior products that were better technically, but never sold better. For 10 years the Macintosh let you use long (normal) file names while Microsoft forced everyone to eight capital letters max, and three letters for a weird extension (known as 8.3). But the whole world said that DOS and Windows were better. Or the better choice. It was just more popular, no argument there. So who can blame Apple for wanting to get marketing to change that situation in the 1990s?
I really thought this would be balanced, but it sounds like an Apple promo. Don't get me wrong, I'm an Apple user, but they are so far from perfect, especially lately, that a bit of a critique thrown in would have been welcome :-) still, great work well done.
Thanks for your input. Made this as a breakdown of what makes their marketing strategy so successful for educational purposes, instead of a overview of everything. Agree with you, a more general video would have lots of critique of products, launches, campaigns, etc.
There's a moment in "Fight Club" (1999) when Brad Pitt and Edward Norton trash an Apple window display and a new-model VW Beetle -- two brands that (like Starbucks and Ikea at the time) marketed themselves as... "user-friendly." It was... cathartic. The squished technology commercial aside (that one backfired badly), Apple has always been as good at corporate marketing (disguised as non-marketing) as Microsoft has been terrible at it. Don't even get me started on the dumb and pretentious (and possibly illiterate, depending on how you read it) "Think Different" campaign. Good thing they generally make decent, well-thought-out products.
You obviously weren’t there in the 1980s when everyone just wanted Microsoft more. But why though? Just so you could configure your DMAs and IRQs and give all your files short filenames with an 8.3 limit?
Great video. I don’t like the term fanboy for any brand. It’s an internet term used to degrade one side. Both Apple and any other brand like Samsung or iOS vs Android use the term for the other side and it’s too divisive for me. You can love one side and appreciate the other.
2:58 Complete bull. This ad was a complete failure as was the original Mac. Don’t you research at all or does it just not fit your intended narrative? The real story is that Jobs was having a marketing vision that was before its time and got lucky that tech got there soon enough for it to succeed. And he kept doing it over and over again until it worked.
I didn’t even realize this video has 452 views. Underrated
Thanks for watching!
insane quality video, thought this was a 100K+ channel
Thanks, appreciate it!
Don’t need any subscribers to edit well
I buy it for its overall reliability and software synergy
Apple uses a bespoke ad agency named Media Arts Lab (MAL) which is a company under TBWA C\D. MAL only creates ads for Apple products, and has been the only ad agency Apple has ever hired. Apple's 1984 commercial was conceptualized by Lee Clow, who became the chief creative officer for TBWA. It is purported that Steve Jobs and Lee Clow were very close. Close enough that the MAL building was rumored to be created secretly so that Steve and Lee could hang out away from the publics eye when Steve visited Los Angeles.
Hats off to Apple's marketing and product lineup. Over time I've been drawn into their ecosystem, to the point where I am now happily all Apple for my personal computing, M4 MacBook Pro, iPhone, EarPods and AppleTV do everything I need, doing incredibly well, and integrate with each other seamlessly and elegantly. To me, it does live up to the hype overall.
Apple isn’t a tech company anymore, they’re a marketing company.
Side note: amazing video! Great quality!
Not gonna lie I came into this video thinking "Great another video saying how they are expensive etc" but this video is in fact is right. Great and very informative video! I have been with Apple since the 2nd Gen iPod Touch.
Thank you appreciate it
I’m old enough to remember when Apple couldn’t get a break, making superior products that were better technically, but never sold better. For 10 years the Macintosh let you use long (normal) file names while Microsoft forced everyone to eight capital letters max, and three letters for a weird extension (known as 8.3). But the whole world said that DOS and Windows were better. Or the better choice. It was just more popular, no argument there. So who can blame Apple for wanting to get marketing to change that situation in the 1990s?
This video is so well done. Wow
Thank you!
Aside from their amazing campaigns and ads their products deliver which is why they are where they are today. Just hope they maintain their values
Thank You UA-cam For Recommending this Magnificent Content ✅️😉📈✨️📸🫡💡
can't wait to see the next episode
How did you learn to make these videos?
Years of practice
Great job!
this video is so good :)
Thank you!
I really thought this would be balanced, but it sounds like an Apple promo. Don't get me wrong, I'm an Apple user, but they are so far from perfect, especially lately, that a bit of a critique thrown in would have been welcome :-) still, great work well done.
Thanks for your input. Made this as a breakdown of what makes their marketing strategy so successful for educational purposes, instead of a overview of everything. Agree with you, a more general video would have lots of critique of products, launches, campaigns, etc.
saved this video as an example of goat level editing
Bro cooked with this video! Really well done
Appreciate it!
There's a moment in "Fight Club" (1999) when Brad Pitt and Edward Norton trash an Apple window display and a new-model VW Beetle -- two brands that (like Starbucks and Ikea at the time) marketed themselves as... "user-friendly." It was... cathartic. The squished technology commercial aside (that one backfired badly), Apple has always been as good at corporate marketing (disguised as non-marketing) as Microsoft has been terrible at it. Don't even get me started on the dumb and pretentious (and possibly illiterate, depending on how you read it) "Think Different" campaign. Good thing they generally make decent, well-thought-out products.
You obviously weren’t there in the 1980s when everyone just wanted Microsoft more. But why though? Just so you could configure your DMAs and IRQs and give all your files short filenames with an 8.3 limit?
Great video ! 🎉
Great video. I don’t like the term fanboy for any brand. It’s an internet term used to degrade one side. Both Apple and any other brand like Samsung or iOS vs Android use the term for the other side and it’s too divisive for me. You can love one side and appreciate the other.
Marketing is the art of making you dissatisfied with the products you already own.
Now, the “Apple” topic is your marketing. It’s not just a top-quality product; it’s also a top-quality topic. That’s “Apple”.😊👍🙋🏻♂️
I wish my 16 pro shot that good!
so good man very well mAde video
im here at 14K views.. good job!
too much background music.
Apple is a luxury brand.
also im still going to buy apple products. but good video lol
Talk about only 6gb Ram
8
It’s a very ugly light green. On purpose. Purposely jarring especially compared to the nice deep rich blue of apple messaging.
You got all the marketing parts right but the tech part wrong, sir
2:58 Complete bull. This ad was a complete failure as was the original Mac. Don’t you research at all or does it just not fit your intended narrative?
The real story is that Jobs was having a marketing vision that was before its time and got lucky that tech got there soon enough for it to succeed. And he kept doing it over and over again until it worked.
Its well done ss all of Apple Products are made in China.
Ts quality
apple is a cult
hos