Samarth
Samarth
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The Clever Way Apple Sells You Its Stuff
Let's break down the key strategies that make Apple a marketing genius and how they have built some of the most loyal fans on the planet. Apple's marketing isn't just about advertising products - it's about selling a whole lifestyle and a feeling of belonging, which creates this one of a kind unbreakable connection with their customers.
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samarth@skubelabs.com
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Відео

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Переглядів 2123 місяці тому
Matt Spettel www.linkedin.com/in/matt-spettel/ www.trainwell.net/ ✉️ Reach out samarth@skubelabs.com Matt Spettel, co-founder of trainwell (formerly CoPilot), shares the ups and downs of building a fitness tech startup in this episode. Things we talked about: - The pivot that changed everything: How a UA-cam marketing test transformed their business overnight - Influencer marketing secrets: Why...
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Max Mirho www.youtube.com/@UCAm_DFOoK0uXb4CF6xIcNdw www.tiktok.com/@makewmax www.linkedin.com/in/maxmirho Reach out → samarth@skubelabs.com
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Tyler O'Shea x.com/OSheaSEO newsletter.jokermag.com/subscribe Reach out → samarth@skubelabs.com
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КОМЕНТАРІ

  • @dariorivera1539
    @dariorivera1539 16 годин тому

    Apple isn’t a tech company anymore, they’re a marketing company. Side note: amazing video! Great quality!

  • @gevinprathibha5408
    @gevinprathibha5408 20 годин тому

    too much background music.

  • @justachoqueticlla3449
    @justachoqueticlla3449 День тому

    😢😢por favor en Español

  • @locoroco84
    @locoroco84 День тому

    can't wait to see the next episode

  • @tituswillb
    @tituswillb 3 дні тому

    also im still going to buy apple products. but good video lol

  • @tituswillb
    @tituswillb 3 дні тому

    im here at 14K views.. good job!

  • @miiuuruowvah
    @miiuuruowvah 6 днів тому

    Meamwhile arc when it trynna handle drag n drop from downloads tab: 🤯☠️👻

  • @christianelvinia8303
    @christianelvinia8303 6 днів тому

    Aside from their amazing campaigns and ads their products deliver which is why they are where they are today. Just hope they maintain their values

  • @gunit6815
    @gunit6815 6 днів тому

    I wish my 16 pro shot that good!

  • @clgr6593
    @clgr6593 7 днів тому

    Now do: the fall of the Arc browser lol

  • @TMarshConnors
    @TMarshConnors 7 днів тому

    Not gonna lie I came into this video thinking "Great another video saying how they are expensive etc" but this video is in fact is right. Great and very informative video! I have been with Apple since the 2nd Gen iPod Touch.

    • @heysamarth
      @heysamarth 7 днів тому

      Thank you appreciate it

  • @toreon1978
    @toreon1978 7 днів тому

    2:58 Complete bull. This ad was a complete failure as was the original Mac. Don’t you research at all or does it just not fit your intended narrative? The real story is that Jobs was having a marketing vision that was before its time and got lucky that tech got there soon enough for it to succeed. And he kept doing it over and over again until it worked.

  • @uDubRiceBoy
    @uDubRiceBoy 8 днів тому

    Apple intelligence is not genius; is corny.

  • @HectorDeJesus
    @HectorDeJesus 8 днів тому

    Great job!

  • @siddharthjain911
    @siddharthjain911 8 днів тому

    so good man very well mAde video

  • @reyna_yesdav
    @reyna_yesdav 9 днів тому

    apple is a cult

  • @Jwdude123
    @Jwdude123 9 днів тому

    Apple is a luxury brand.

  • @Muthukaviyarasan
    @Muthukaviyarasan 9 днів тому

    Now, the “Apple” topic is your marketing. It’s not just a top-quality product; it’s also a top-quality topic. That’s “Apple”.😊👍🙋🏻‍♂️

  • @spyharpy
    @spyharpy 9 днів тому

    Marketing is the art of making you dissatisfied with the products you already own.

  • @MarcoMedina_P
    @MarcoMedina_P 10 днів тому

    Great video ! 🎉

  • @whophd
    @whophd 11 днів тому

    I’m old enough to remember when Apple couldn’t get a break, making superior products that were better technically, but never sold better. For 10 years the Macintosh let you use long (normal) file names while Microsoft forced everyone to eight capital letters max, and three letters for a weird extension (known as 8.3). But the whole world said that DOS and Windows were better. Or the better choice. It was just more popular, no argument there. So who can blame Apple for wanting to get marketing to change that situation in the 1990s?

  • @julfeng
    @julfeng 11 днів тому

    It's the only place I can find PRIME beef without being gouged by a butcher.

  • @1008Petals
    @1008Petals 12 днів тому

    saved this video as an example of goat level editing

  • @MrNorris121
    @MrNorris121 12 днів тому

    Its well done ss all of Apple Products are made in China.

  • @martinpaternoster
    @martinpaternoster 12 днів тому

    Hats off to Apple's marketing and product lineup. Over time I've been drawn into their ecosystem, to the point where I am now happily all Apple for my personal computing, M4 MacBook Pro, iPhone, EarPods and AppleTV do everything I need, doing incredibly well, and integrate with each other seamlessly and elegantly. To me, it does live up to the hype overall.

  • @N3tigen
    @N3tigen 13 днів тому

    Apple sell over exaggeration lifestyle which is now exclusive on planet

  • @UrbanBDKNY
    @UrbanBDKNY 13 днів тому

    Great video. I don’t like the term fanboy for any brand. It’s an internet term used to degrade one side. Both Apple and any other brand like Samsung or iOS vs Android use the term for the other side and it’s too divisive for me. You can love one side and appreciate the other.

  • @prempink12311
    @prempink12311 13 днів тому

    Talk about only 6gb Ram

  • @alanbutcherer4907
    @alanbutcherer4907 13 днів тому

    You got all the marketing parts right but the tech part wrong, sir

  • @gabriel.galdin0
    @gabriel.galdin0 13 днів тому

    Bro cooked with this video! Really well done

  • @bacarandii
    @bacarandii 13 днів тому

    There's a moment in "Fight Club" (1999) when Brad Pitt and Edward Norton trash an Apple window display and a new-model VW Beetle -- two brands that (like Starbucks and Ikea at the time) marketed themselves as... "user-friendly." It was... cathartic. The squished technology commercial aside (that one backfired badly), Apple has always been as good at corporate marketing (disguised as non-marketing) as Microsoft has been terrible at it. Don't even get me started on the dumb and pretentious (and possibly illiterate, depending on how you read it) "Think Different" campaign. Good thing they generally make decent, well-thought-out products.

    • @whophd
      @whophd 11 днів тому

      You obviously weren’t there in the 1980s when everyone just wanted Microsoft more. But why though? Just so you could configure your DMAs and IRQs and give all your files short filenames with an 8.3 limit?

  • @EditorHeart
    @EditorHeart 13 днів тому

    Thank You UA-cam For Recommending this Magnificent Content ✅️😉📈✨️📸🫡💡

  • @khaledgb1
    @khaledgb1 13 днів тому

    I really thought this would be balanced, but it sounds like an Apple promo. Don't get me wrong, I'm an Apple user, but they are so far from perfect, especially lately, that a bit of a critique thrown in would have been welcome :-) still, great work well done.

    • @heysamarth
      @heysamarth 13 днів тому

      Thanks for your input. Made this as a breakdown of what makes their marketing strategy so successful for educational purposes, instead of a overview of everything. Agree with you, a more general video would have lots of critique of products, launches, campaigns, etc.

  • @EveryDayVenture
    @EveryDayVenture 14 днів тому

    It’s a very ugly light green. On purpose. Purposely jarring especially compared to the nice deep rich blue of apple messaging.

  • @sahandehteshami7404
    @sahandehteshami7404 14 днів тому

    I buy it for its overall reliability and software synergy

  • @nwmusic2010
    @nwmusic2010 14 днів тому

    This video is so well done. Wow

  • @cdlikecdrom
    @cdlikecdrom 14 днів тому

    How did you learn to make these videos?

  • @lucaisdesigning
    @lucaisdesigning 15 днів тому

    this video is so good :)

  • @commandohazelnuts
    @commandohazelnuts 17 днів тому

    Apple uses a bespoke ad agency named Media Arts Lab (MAL) which is a company under TBWA C\D. MAL only creates ads for Apple products, and has been the only ad agency Apple has ever hired. Apple's 1984 commercial was conceptualized by Lee Clow, who became the chief creative officer for TBWA. It is purported that Steve Jobs and Lee Clow were very close. Close enough that the MAL building was rumored to be created secretly so that Steve and Lee could hang out away from the publics eye when Steve visited Los Angeles.

  • @HI-wx6zt
    @HI-wx6zt 17 днів тому

    Ts quality

  • @hornet1470
    @hornet1470 17 днів тому

    I didn’t even realize this video has 452 views. Underrated

  • @kvnkoko
    @kvnkoko 17 днів тому

    insane quality video, thought this was a 100K+ channel

    • @heysamarth
      @heysamarth 17 днів тому

      Thanks, appreciate it!

    • @DeathFlame500
      @DeathFlame500 9 днів тому

      Don’t need any subscribers to edit well

  • @waterplaneyoutube
    @waterplaneyoutube 19 днів тому

    Zen, is best so far

  • @Fuwa_san
    @Fuwa_san Місяць тому

    It has been great for me since I travel and they it comes with visa citi no foreign transaction fee. The items sometimes are a lot cheaper to get from them in bulk and break down to serving/ lbs per dollar

  • @user-wo7rp6bc6t
    @user-wo7rp6bc6t Місяць тому

    300$ dollars every round 😢

  • @caresCoquette
    @caresCoquette Місяць тому

    Hmm? Owala- $40 Stanley - $60 Hydro flask - $50 How do yalls say this is AFFORDABLE

  • @randymoran67
    @randymoran67 Місяць тому

    haven't been to Costco in years

  • @Dara-wk5ty
    @Dara-wk5ty Місяць тому

    I dont get what so unique about it It has great PINS but you can get this on other browsers Workplaces you can get on other browser Tab Groups you have on other ...

  • @Bsidheq
    @Bsidheq Місяць тому

    it’s nice to use but the ram aka efficiency part is irradiating

  • @Redyf
    @Redyf Місяць тому

    Zen-browser is better btw