DON'T Start Your Pitch by Offering a FREE Roof Inspection! PROOF Why and What to do Instead
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- Опубліковано 20 чер 2021
- DO NOT start your pitch by offering a FREE Roof Inspection. Unfortunately, most people do. In this video, I teach you why 57% of the doors you knock will say NO to a free roof inspection. I also teach you what to do instead. Watch this and nail your roofing sales pitch every time.
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Pulled in 8 leads today. Ready for retail estimates💪🏼 I don’t need no storm
I'm completely new to this industry. Eager, hungry, and motivated to get after it. I was extremely nervous and didnt know how to be different with approach but THIS VIDEO... SHEESH. this is gonna help me so much on with knocking on my first day. so thank you!!!
💪Welcome to the industry and the channel! You're in the right place and I hope you CRUSH it :) IF you haven't -- download a free copy of my Pitch Like a Pro Video Training Library: www.theroofstrategist.com/pitch-like-a-pro There's a section in there specifically for new sales reps that will be very helpful. It's linked at the top.
Takes long time to get rolling
welcome to the money printing factory! good luck brotha! make sure you make it fun!
Do most roof inspection jobs just throw you out to the sharks without them ever showing in person on a roof what to look for, just slides. 🤔
I hate knocking i feel so weird doing it
Great input for rookies and pro's.
As a really Old Gray Hair with 40 + years of diligent sales psychology learning through trial and a lot of error... I have one suggestion for your further consideration... I would not ask 'if they have any objections to a free roof inspection.' ( that in my mind is a bit of a negative approach presentation... ) You are potentially opening a door for them to decline...
My suggestion for your consideration is to say 'would it be helpful for you if I could give you a quick no cost professional independent look up there for you just to take a few pictures to confirm that what you have been told is accurate and nothing really important was missed?
👍🍻
The Old Guy
I wish I saw this before I got in bed with this unreliable contractor. Haven't even really started outside of getting me approved. But he's had two no shows, late meeting with the adjuster, called off a few times. But if we don't go with him, we'll owe $3500
I am a homeowner who has 3 neighbors who got insurance covered roofs due to hail. I missed out on the one yr deadline and NEVER believed it was real. I researched it and found you here. You are a terrific, natural salesman. I am impressed
Wow! Thank you so much for the kind words. Hearing that kind of feedback from a homeowner means the world to me. I teach a value and education based sales experience. And I'm very happy to hear that my style resonates with you.
I'm sorry to hear about the issue you had with the 1yr deadline :( That's a bummer. Next time there's a severe weather event, no matter how big or how small, I recommend revisiting this so you don't miss out the next time.
Be well and wishing you the best!
Im sure you told 5 contractors who knocked your door to pound sand, then you missed your timeline.. weird
@@justaguy3465 well I just got my free siding but got denied on the free roof both my neighbors got. Go figure
Guys looking to spend money for training, use this guy. Not the svg or sky diamonds bullshit. This is gold for all of your sales reps.
🙏 Wow, David! Thank you so much for the kind words and support. It's an honor to serve you and your sales team. I absolutely love the transformational opportunities that this industry provides us all - and helping your team succeed is what it's all about for me. Thanks again for the comment, the kind words, and the support! Tell the team I say hi and reach out anytime!
As a roofing salesman for 10yrs in south Florida. I can tell you it is not a horrible idea to offer a free inspection if you have a maintenance company within your company which any company should have. Now i usually get them into our maintenance program after we do a new roof. Which is the preferred way but I wouldn’t say don’t do it or never do it.
So I am getting back into roofing and I've come to realize that you want to tell the person what they want/need to hear in order to help push them in the right direction, I used my excellent people skills to have an 87% close rate on my sales, now its gotten to the point where it's almost 85% referrals and very few cold calls/door knocks
For crying out loud, I just started with a company that is supposedly one of the best in town, and they teach us a couple of different scripts at the door. BUT, they never specifically said DO NOT use free inspection as a pitch. Like any roofing company should be screaming from the rooftops (pun intended) “never ever use free inspection” as an opening pitch! And I’ve been using this crap wondering why my take rate at the door is in the teens! Friggin gold, Adam!
First off - THANK YOU for the comment. Second of all - don't demonize yourself or the company. It took me a long time to figure this one out. All of the mainstream teachings are 100% focused on jumping right into a free inspection with the false hope of getting inspections - fast. I would recommend testing my approach for yourself, then feel free to share your experience and results with the company. It may shift how they decide to do things :) Also, watch this video to learn how to ask for the inspection when the time is right: ua-cam.com/video/QbMzbFc2RDA/v-deo.html That was a huge breakthrough for me too. Welcome to the industry and the channel! Hope you crush it!
I'm not in roofing sales though I am in construction. This guy is amazing and someday I will use these beneficial selling steps.
Hey Sam! Glad to have you here and thank you for the comment. I have quite a few (and growing) subscribers and customers who are using my strategies in various other markets from home remodeling, window sales, pressure washing, solar, etc. Hope you walk away with a few "gems" that help you make even more sales :)
Dude i work in IT, im not even a roofer, but youre such a good salesman youve sold me on watching the entire video. Props
LOL. This made my day. Glad to have you here and bring some entertainment your way!
I'm not a sales man. I am not a roofer. I'm a professional and I'm here to educate you and advocate for you through the insurance process.
💪💪 NICE!
@@TheRoofStrategist my summarization of what I've learned from you 🤙
@@dumbsmartofficial2976 PUMPED to see you using it all :) Dig it man! Thanks for the comment!
As the hitch on the back of your pickup with the $10,000 wrap on it has never seen use once. Real roofers actually work on the roofs salesman are the people who are usually white and don't work on the roof.
Setting yourself apart from the competition 🎯💯
Just sharing what worked for me and is working for the people using my strategies :) And yes - it is definitely a differentiator! Thanks for the comment dude!
The tire analogy really shows us a different point of view. I hate the “hi, I’m Paul with _____ and we’ve been finding damage in the neighborhood so….” Same tired intro type most of us use. I definitely am trying this. Mix it up!
💪🫡
*super excited to try these tomorrow! i'm new to canvassing (remodeling company). the pitch they trained me on was exactly this & it's failing. so this is excellent advice!*
I don’t know much about Roofs but I started working doing door to door sales , I have yet to get on a roof alone because I’m so nervous once they open the door but your videos are going to change that
I LOVE seeing your commitment to personal transformation and facing your fears. That's what it's all about. This video will help: ua-cam.com/video/2rSo73xwCxI/v-deo.html
Dude that makes so much sense and makes it way easier to pick and choose how to attack your customers well conversations Esther’s this is just what I needed
💪 Stoked to support ya my dude!
Always good info, Thanks Adam.
🙏 Wouldn't be able to do this without your support. Thank you for the comment!
I just started in roofing sales last week and I love your videos ! They are helpful and give me a little extra motivation to get out there on a Monday ! Thank you brother
Hey Trey! Welcome to the industry and the channel! Super pumped to have you here. Motivation and confidence are essential for success. Glad to see you tapping into that energy for yourself. Wishing you all the best my dude.
I’m wanna start my roofing business would you be able to give some advice
I'm about to start a door to door job. I've been watch your videos to prepare 🤟
WELCOME to the channel and the industry my dude! Glad to see you doing early prep so you can hit it hard and successfully!
Love it! Just what I needed to get ready to dominate this Monday.
Pumped to support you! Go crush it!
I do all exterior woodwork and painting, staining and im in buisness for myself and 90% of my work comes from roofers. I just wanted to see if it's for me as well. I see they make great money. I really like your direction of sales and the way you explain the process.
Love it! Welcome to the "smart side" 😜Glad to have you here! Once you sell roofs - you'll never go back.
I’m an experienced roofer who’s never done sales and I’m starting my own business. I just want to thank you for all of this information, it has given me insight and appreciation for the sales side of things and it’s place in the industry. I like how you approach it systematically, the information you provide is so structured and easy to organize.
Thank you so much! Honored to serve you!
Awesome content man! from a small family roofing business
So glad to have you here!
You forgot the one thats most common "I already got a guy"
The best response is to say, "Hey I can totally respect that and I would hope my customers would also be loyal to me so that is awesome. I would also respect someone who got a second opinion or a competitive bid as well!" That way you know that the roofer you are loyal to is giving you the best deal possible!" Nothing wrong with getting the best price possible right?
You're so freaking solid dude, I'm in solar but I always find myself watching your videos for tips / tricks. You're gonna realllly take off one day, keep it up
🙏💪❤️ super appreciate ya man! Thanks for being here and for the comment!
This is old but I'm starting out and in my neighborhood there are several damaged roofs. Shingles are missing so I figured that's a perfect opportunity to pitch to them.
Thank You!
It's my pleasure :) Glad to have you here!
Love this
♥️💪🙏 Appreciate the comment. Glad to have you here!
Pitch to mindsets!!!! Brillient
Match your pitch to what they are thinking :) Yup!
@@TheRoofStrategist hey adam can you make a video on the sales activities, drill down into it.
My biggest thing is not being able to talk confidently and I tend to get nervous! IM TRYING TO MAKE GET OVER THIS UNCOMFORTABLENESS.
You are not alone my dude. Been there. I have the perfect video to help you get started on the path to DESTROYING your confidence demon: ua-cam.com/video/2rSo73xwCxI/v-deo.html
Gotta give ZERO f’s man. And go to the next when they say NO.
@@morgangmcgough I’ve gotten a lot better since then! Thanks for the motivation always rooms for improvement. Working in Texas.
nice job!
🙏
You literally broke down every scenario bro lmao that's so funny man 5:33
I sure did :) Most people aren't prepared for this... now you are :)
@@TheRoofStrategist for sure it had me laughing because I was like, "yes I've seen all of these" and also I watched the SLAP video before a few days ago so that tied back in nicely. Thanks for the informative videos by the way.
I'm doing this(door to door) for the first time as it's something I always wanted to try. I Signed and filed today for the first time. After 1.5 months. I've been trying to keep this stuff in mind while I interacted with every one. Trying to stray from the cringy "HEY FREE INSPECTION" method and actually interact with people and build value. I don't and never have liked the idea of the sleezy salesman who scams or pushes people to buy x product. I'd like to make things natural.
Watching your videos like crazy.😭😭😭😭😭 Just got a job where I have to do door knocking in Europe. I am struggling with confidence to do this 😩
Sameee
Great video but not something you can listen to on a road trip cuz you have to look at it like a show and tell in kindergarten
For cold calling purposes.. it looks/sounds like this approach could work for cold calling.. would you agree?
Ok. What if they say something like storm chasers? I do like this though most say no to the free inspection.
Is there anyway to get a copy of the slides to print out as quick reference while on the job?
can you do a video on how you pick neighborhoods with owner over renters?
You bet! I did a video on this topic here: ua-cam.com/video/nhdpU8Snq-o/v-deo.html watch that and comment with any questions :)
As a real estate broker, I am considering taking on a roof sales business and help to build my real estate sphere! I think all of your advice is amazing in many ways and I can use these tactics to help earn the trust of homeowners to buy or sell their homes. Can we say double dip?
Love the way you think. You should do it :)
Hi Adam! What's your preferred chewing tobacco?
What do you do when you win your jobs or quotes? and do you need to be licensed or qualified to be in roofing sales
Actually, the most common response I get is that they have called the insurance company and they’re waiting on an adjuster.
But what do you say when you haven't talked to any of the neighbors yet? How do you pitch to the first person in the neighborhood that answers the door?
But what if it's a new neighborhood? What did you say to Peggy?
I want to do this how can I get started in the business to become a free lancer??
Adam, it is simply impossible for the average homeowner to know whether or not they have hail or wind damaged, premature wear, manufacturing defects, damage from trees, squirrels, etc unless they have had an inspection from a qualified roof inspector that they Trust. Keywords being qualified and trusted!
You have to remember that in Florida we cannot bait or our customers into taking an inspection because of hail or wind or insurance claim. We must push that they haven't gotten an inspection recently or from a trusted qualified inspector. Or that their roof is old and it needs to be inspected and an estimated for re-roofing so that the homeowner knows what kind of expense they are looking at.
Hey Tracy, you bring up very valid points. Regarding Flordida -- certain aspects of the law (pertaining to communication and outreach about roof damage) was deemed unconstitutional and there is an injunction against that aspect of the bill. Watch this video if you're interested: ua-cam.com/video/XBzeIucw3Wc/v-deo.html
@@TheRoofStrategist adam, my understanding about that injunction had to do with the unconstitutional nature of offering free estimates and free inspections. I don't believe that that had anything to do with baiting a customer with possible hail damage or wind damage or other damage to make a claim to get a new roof for just the cost of their deductible. I believe that sort of approach is still deemed unlawful in the state of Florida. That being said I don't agree with it that part also is unconstitutional! Freedom of speech is still freedom of speech! You may not like what someone has to say you don't have to believe what someone says has to say. But no matter what they have the right to say it if they have justifiable grounds to say it. If they don't have the damage on their roof to justify the claim then making the claim then becomes an unlawful act. But if in fact they do have damage then there's nothing wrong with making that claim. It's all very simple! They're just trying to make it as complicated as they can to justify means to an end!
I realized this the 1st month going into roofing sales
the pitch is so useless. pitches are overrated
Question. What if we cant reference a "Peggy" down the street? lol
Great question, Avi! Easy peasy. I teach this in my CANVASSING Strategy -- when you are first (or fresh) in a neighborhood, just say, "Hey I'm speaking with neighbors here on STREET NAME." The goal is to make it as familiar as possible. Then, after you have a few convos you can start name dropping and pointing. But the point is to be authentic, real and truthful. The truth is, you are talking to people on their street. See the difference? Hope this answers your question. If not, fire away with more!
I just say we're working with some of your neighbors and vaguely lift my pointed arm in a general direction. Sometimes I have to not laugh when I follow their gaze towards nothing in particular.🤣🤣🤣
@@dumbsmartofficial2976 🤣
@@dumbsmartofficial2976 haha i know. I kind of just wanted to see what other people do
Don’t reference any neighbor. We all know that is a sales tactic that never seems genuine. I will dismiss every sales person that references a neighbor.
#1 why would you stop at a roof if you can't see it? I only stop at roofs that I can see that the valley is shot or shingles curled or if your in a hail area
Great question. And I like how you are efficient with your time and targeting!
If you're in a hail/wind area and the neighboring houses are hit, then it makes sense to stop. But not all roofs are the same age, material, damage prone etc. Sometimes the damage is minor and you aren't going to know how bad it is until you get up there.
Thats only for door to door
Well hold freaking on a minute you have a previous video saying do you object of doing a free inspection of your roof ?
💯👏🏽💪🏽
🙄free inspection
If you are a good roofer you shouldn’t have to go door to door. Good roofers are booked. What’s your response to that?
GREAT question. Watch this video I did covering that objection :) ua-cam.com/video/6LZu4LUQeQA/v-deo.html
I mean, that’s true and not true. If you get to a point and your content to sit there then your operating off your referrals and you just wanted to make enough money to feel comfortable.
Iam sow scared lol Iam gonna try it for first time tomorrow
Nerves are totally normal. You got this!
⚠️ Don’t reference any neighbor. We all know that is a sales tactic that never seems genuine. I will dismiss every sales person that references a neighbor.
Hmmm.... Don't reference any neighbor? I couldn't disagree more. I always mention the ACTUAL neighbors I'm working with. Unfortunately, slimy sales people make this stuff up. I don't and do not condone that.
8:29
Some good thoughts here although the 57% is far from a justified statistical analysis. You can’t say 57% of homeowners when you’re just talking about these made up emotional states. I would highly doubt that all customers in the world are equally distributed with one of the seven emotional states he talked about in the video. If a roofer showed up at my door and was throwing out numbers like that I probably would lose trust lol that being said I like most of this guy’s contact and will continue watching
Hey Ronald, you bring up a GREAT point. In fact, I would edit what I said in this video. You are right - all customers are not equally distributed among these 7 emotional states. It would be a better if I had stated that 57% applies to the majority of emotional states, not customer distribution. That being said, applying this to the real world, you'll find that these different mindsets seem to appear in trends based on the "storm cycle" or "psychology of the storm." You'll also find trends in particular neighborhoods (like working fringe areas vs ground zero etc). Hope this clarifies my intended message. Thank you for the thoughtful comment!
@@TheRoofStrategist that does add some context. Thanks!
@@ronaldobowlespie9406 You bet! Great feedback by the way. I appreciate your analytical thinking!
What if your not leaving Peggys House
Having a great business that focuses on quality and professionalism you will never have to knock doors to even start any kind of lame pitch. They call you!
This just isn’t how roofing works, door knocking is pretty much essential
go to 8:41 if you wanna skip the crap and go to where the thumbnail implies.
Haha, watch to the end get a free copy, you had me interested in what you were saying until you broke your cardinal sin, don't give it way for FREE! MIGHT Wnt to cut that part out in an edit!
Clever catch there dude, but not sure if my advice applies in this scenario? In the video I teach that offering a FREE service to someone with an UNKOWN problem won't work.
I am providing FREE Sales Training for people who are watching my videos. This is a very different offer than what I mention in the video when it comes to knocking doors.
As a roofing salesman. I don't really understand why you're always talking about insurance claims. What about the other 99% of people. Are you only targeting areas that have experienced storm damage. Seems weird to me
Hey dude. Thanks for the comment. I do in fact work with retail roofing contractors. My system is being used by many high-volume retail companies. You are correct that a lot of my content here on UA-cam touches on storm damaged roofs - because that is what drives a LARGE portion of the roofing industry and roofing market. For more videos on retail, check out this playlist: ua-cam.com/play/PLZ20p_mXvgkXCxTv6QowZhTBbdPBYFOLn.html And I invite you to drop comments or questions with anything you'd like me to cover in future retail focused videos.
@@TheRoofStrategist thank you
🤣💯
Good video, but you probably shouldn't broadcast trade secrets on how to get more sales to actual customers because then they know your tricks. I as a homeowner will now be even more skeptical if a contractor used your special techniques rather than the good ol' free roof inspection pitch.
come on, don't be like that jack
not sure why you claim your book is free and then charge $297...
It is 100% free. The offer you saw is AFTER you download it, and for a program of mine. Check your inbox and you'll see the FREE Pitch Like a Pro Video Training Library. If you didn't see it, email me and I'll get ya taken care of.
Do any of your videos NOT include insurance claims? Seems like that's your only power. Let's go out and close homeowners without insurance claims. I guarantee you would fold against me or any of the reps I have developed over the years.
Yes they do - you can check out my Retail playlist.