Former McDonald's employee here ( I quit for college). We absolutely HATED the Grimmace shake trend. We had so much supply because people kept ordering it. People were making messes in our lobby. The shake machine nearly completely broke because of it. Adding those shakes onto our list of things to make really ruined serve times.We rejoiced when we finally ran out and the promotion ended.
As someone who isn't from the US, the Grimace shake thing always felt cringey to me ngl Might not have gotten to try it, but at least the ice cream machine is never broken here :3
Well, at least you can tell that story for all time. The Grimace Shake was a huge meme, and now you can tell your children and your grandchildren and your nephews and nieces and your grandnewphews and grandnieces that you worked at McDonald's when they were available and that it was _not_ a fun experience.
Im really not surprised the company or the customers didnt once think of the workers who have to make and clean up those drinks... I'm sorry you had to go through that
Hey guy's can you help me get a theory from matpat before he goes I've been asking for 4 years nows Guy's I already have the theories Mal is the original personality. Mike is the personality of Mal's good twin brother who died in car accident. "Mike" was recreated by his psychiatrist to bring Mike back to life inside Mal's body because their parents loved Mike and were scared of Mal. Mal was locked inside his own mind (that turned into Mike's mind). Chef's food has healing abbilities. He creared this food so he does not have to see other teenagers die. Why he care so much? because he killed a teenagrer in the past There are multiple Codys in DRAMRAMA. all of them are alien clones who were sent to the dramarama universe (throu the portal in area 51) to get rid of all the alien Cody clones after Sierra reeslesed them all. Chris has a secret daugther and he does not know about her. The daughter is Sierra
I usually have Theorist videos in the background while I do stuff. Especially if I'm cooking, I have Food Theory in the background. It's gonna be very different not hearing Matt, but it'll be an honor to watch Santi make these videos. We're gonna miss you, MatPat
Omg me too, I was watching this while working on an animation! (My ADHD needs stuff like this to do my best work lol) That’s why I’m so happy that the new hosts have nice voices.
I absolutely love the "9 theories remain." Majora's Mask is literally tied for being my favorite game of all time. Thank you MatPat, for all you have done for the internet. You truly are legendary.
me too, the MM vid is the very first gt video i ever watched so it feels special to have a reference to what was my first gt video as a countdown to matpat's final days oh the theory channels
Everybody hype until a blue eyed-skeleton baseball pk fire boy animatronic kool-aid man wearing gucci and watching backrooms lore moon crashes into the US.
15:06 the whole automation thing actually is concerning in some ways imo. As someone with food allergies, it makes it more difficult to ask allergy questions, such as what cooking oil a restaurant uses, unless they have a full ingredient list available at the kiosk. (Which I’ve only seen at one specific restaurant off the top of my head)
@@twpkgeo3151 THIS!!! This right here. It’s presumably just setting things up to have more non-human automation, which just means less jobs for actual people. And that sucks.
They got a new editor named absolutepixel, I’m assuming that they’re the one bringing in the more comedic bits in some of recent videos, like that cut with the empty theatre.
MatPat said he's going to appear sometimes during holidays, or special events like the theorists fashion show, or whatever it was, I'm not completely sure exactly what the fashion show is about, but I know MatPat will be there, & I'm happy that he'll at least be around for holiday videos!
I think that part of the reason why McCafe failed to reach expectations is because it failed to separate itself from McDonalds. To me, McCafe was just what they called their coffee menu. In my mind, McCafe similar to the Dollar Menu not really a separate brand but just a "separate" menu, and, following that logic, it would be weird to have a McCafe stand alone restaurant just like it would be weird to have a Dollar Menu stand alone restaurant.
Usually I get excited when there's new Theory video. but now... it's just a reminder Matpat is going to be moving on... you'll be missed, you made UA-cam a much better place through the years
Yeah. When you announce the news, I was excited thinking that there was a new theory but nope . it’s a canon event🤭😭🗿now .sry I had to pull a joke .but fr im rlly sad
Matpat you honestly got me through a lot man. When I would have a bad day I’ll put on one of your theories and feel so much happier. Thank you for those memories
Important to note that McCafe actually started in Australia because big chain coffee stores don't really work here - you can see that from the limited amount of Starbucks around. We have a more specialised coffee culture, so it was built as a way to bridge that gap - but still didn't live up to our local cafes - just became a drive-though option mostly. CosMc's looks really cool, hope it ends up in Aus soon!
Kind of how in Indonesia most good is local and fast food is only in the city of metropolitan area, local food is cheaper,maybe Made by someone you knew, and the taste is not that different.
As cool as CosMc looks, I feel like it'll follow the same route as Starbucks has here in Australia: mostly catering to tourists. You just can't beat a great local cafe.
As someone who worked at smoothie king I remember us being told that it costed about 25 cents to make a Large strawberry smoothie but the smoothies would sell for like 10 bucks. The amount of profit they make for barely anything is astounding.
as a prev mc employee - ill say i worked at a Mcdonalds.... that had their normal coffee, and frappes - there was never a sign saying they were specifically 'mc-cafe' or whatever
I went from being SUPER hyped to try new drinks with a mascot I remember from old VHS recordings, to being filled with a sense of creeping horror at the implications of AI-run restaurants and the 20% expansion of a company that already owns entirely too much of the surface of this planet. Classic MatPat. I'll miss you, big brother... or rather this episode, Steph and Brett. I'm not sure I can remember another episode off the top of my head that DIDN'T have MatPat listed in the writing credits. GREAT JOB GUYS!!!
ai means employees job's will get easier cause they'll only be focused on cooking preprepared food. And then AI will take over that too because it's soul crushing, and hopefully better opportunities arrive for ex employees. Idk robots are doing jobs humans don't want to do, but because of capitalism people still NEED those jobs rn, but I'm trying to be hopeful for the future that better options for minimum wage jobs become available.
@@visualsituation It's not going to make anyone's job easier, its just going to remove jobs. They aren't going to have more people making the same amount of food, they'll just not have a cashier on shift. And also people will still need those jobs when they disappear, it's not like overnight all jobs disappear and everyone has all they need and doesn't need to work anymore, It'll be a long and drawn out process leaving most people affected by it in extreme poverty as they lose their jobs and the worst job shortages of history come, maybe at the end some people will get lucky and lose their jobs around about the time that effective measures are taken about the issue, but that will be a very small number of people
@@Brad-lk6mcjust wanted to point out that he mentioned what you mentioned in a throwaway comment and in the back of his words with far less detail admitting that most likely the worst case scenario is what's gonna happen, he just wanted to try being hopeful about that small (let's be honest pretty much impossible) chance that this technology actually gets used in a best manner for people tho yes your comment is the more accurately detailed one of what's most likely going to happen
I love this editing. It's snappy and sharp like 2015-2016 "paper background" theories. I prefer it over the smoother transitions that some of the editors use. They're both good, but this is absolutely my preference
As a soon to be Mcdonald's employee I am thankful for all these theory's on this resturant and as a result making me reconsider my work options. Godspeed Matpat may you have fun with these last theory's and may you have a good life after finishing them.
As a dollar store employee, who uh, enjoys it… I understand not wanting to be at a place, but its easier to get a new job when you have a job. If you do decide to find another job, internet stranger, keep in mind that if you need immediate income waiting in position might be beneficial while you apply. Maybe stay long enough to leave a good impression. Implying you don’t have something else lined up. Corporate sucks, but may you have a good life internet stranger.
Isn't matpat gonna be working on other projects for fun I mean in the goodbye video he mentioned something he was working on called lorefi like lofi the genre of music but with lore and I think he also mentioned some other project I can't remember tho
The fast food work experience really isn’t bad at all haha. I used to work at Burger King and you can probably learn everything after 2 weeks of being there. You’ll probably make friends there and be with people who make work fun. I’d say the worst part about it is when there’s nothing to do haha. I hate just standing in the kitchen and there’s nothing happening. Might just be Burger King isn’t that popular as mc donalds, but for a part time job I’d recommend at least 6 months of a fast food job and use that time to fund what you really want to do.
It's an open secret that anyone could find if they just do a little digging. Cancelling him would start a new wave of people digging into the rabbit hole through something called the Streisand Effect, where the more you try to hide it on the internet the more people will try and dig it up. And if anything he's just giving them free advertising like the gen z crowd, except instead of TikTok it's right here on UA-cam. They have little reason to cancel him.
I actually wouldn’t be surprised if this was like an ad sponsored by McDonald’s in someway, be honest, did you know about this cosmic thing before he made a video on it?
I dont buy from either Starbucks or McDonald's. I just dont crave it. However, I do crave MatPat, and you will be dearly missed. I think i speak for everyone when I say, we love you MatPat.
Food Theory is absolutely fantastic, I never thought for a second that talking about food could be as interesting or entertaining as talking about games or films, but this channel is truly unique and incredible. We're all going to miss you MatPat.
I used to work at McDonald’s and I can attest that they love adding new crazy menu items that make our lives as employees so much worse. We were thrilled when the bakery items were cancelled. Also a little upsetting that we were told to encourage customers to use the kiosks more. I thought it was just to free up some of our time taking orders, but now we know that McDonald’s has been training people
I think they chose Cosmc as a mascot because Cosmic is a space thing and so are stars, just like starbucks, so that way people know it's supposed to replace starbucks
Hey guy's can you help me get a theory from matpat before he goes I've been asking for 4 years nows Guy's I already have the theories Mal is the original personality. Mike is the personality of Mal's good twin brother who died in car accident. "Mike" was recreated by his psychiatrist to bring Mike back to life inside Mal's body because their parents loved Mike and were scared of Mal. Mal was locked inside his own mind (that turned into Mike's mind). Chef's food has healing abbilities. He creared this food so he does not have to see other teenagers die. Why he care so much? because he killed a teenagrer in the past There are multiple Codys in DRAMRAMA. all of them are alien clones who were sent to the dramarama universe (throu the portal in area 51) to get rid of all the alien Cody clones after Sierra reeslesed them all. Chris has a secret daugther and he does not know about her. The daughter is Sierra
0:00: 🍔 McDonald's new restaurant CosMc is part of a secret plot to dominate the global market, using a creepy mascot. 4:24: ⚡ Brand Subdivision Strategy 7:08: 🍔 McDonald's menu expansion impacts quality and employee workload, leading to discontinued items. 9:38: 🍔 McDonald's introduces a new character, CosMc, with a questionable backstory and marketing decision. 11:56: 🍔 McDonald's taps into viral TikTok trend with quirky shake, but it takes a dark turn. 13:38: 🍔 McDonald's expansion plan, partnership with AI, and drive-thru automation. 15:32: 🍔 McDonald's plans to expand app-based loyalty program, doubling user base and earnings by 2027, while also utilizing new technology and marketing strategies.
I’ve worked at a McDonald’s for 3 years and most people had a problem figuring out the kiosk, they would either just leave out of frustration or call over an employee to figure it out. Some out right despise it 😂
The only time I hate them is when they are all being used, and I just gotta stand around, and like, where do I stand? Do I stand in line behind someone or just stand around and act like I'm not watching them
I've used those kiosks once and it was so horrible I never want to touch one again :D good thing I can place the order with my phone and just pick it up because otherwise I just wouldn't go to McD's anymore
@@xSimbe How can people not understand how to use the kiosks, they are so easy even a child could use it. Ok, a 90 year old gandma may have problems, but that's why there is always a human order station there as well. The only thing that was not obvious was the plastic table numbers that you had to pick and type in. Especially if the first time you are using the kiosk all numbers were taken.
Matt, you have been my childhood. You have been a lot of people’s childhoods. We all want you to know that we respect your decision to lay off of the theories, and I want to let you know that we all appreciate you so so much. You have done things for me without even knowing it. I just wanted to let you know how much we appreciate you ❤️❤️
Hey guy's can you help me get a theory from matpat before he goes I've been asking for 4 years nows Guy's I already have the theories Mal is the original personality. Mike is the personality of Mal's good twin brother who died in car accident. "Mike" was recreated by his psychiatrist to bring Mike back to life inside Mal's body because their parents loved Mike and were scared of Mal. Mal was locked inside his own mind (that turned into Mike's mind). Chef's food has healing abbilities. He creared this food so he does not have to see other teenagers die. Why he care so much? because he killed a teenagrer in the past There are multiple Codys in DRAMRAMA. all of them are alien clones who were sent to the dramarama universe (throu the portal in area 51) to get rid of all the alien Cody clones after Sierra reeslesed them all. Chris has a secret daugther and he does not know about her. The daughter is Sierra
He hasn't announced his departure on any other channel other than the game theory, that I know of because someone in my FB friends list shared the game theory departure video. I don't sub to any but this one, so until he announces he's handing this channel off to someone else, I assume he's continuing on this channel. So why does everyone ass-u-me he's leaving all the channels based off one video on a single channel?
Thank you matpat for being our fanaf obsessed and more childhood, you have provided us with theories, great content, and the weight of trauma about our favorite games.
Depends if they memorize them. I know Wawa serves a number of mixed drinks, but what happens is when your order comes up to be made the employee gets a recipe to follow to make the thing you ordered. No memorization required, just middle school reading comprehension.
We are all gonna miss you MatPat, you’ve had a huge impact on my life and everyone else’s, Thank you for everything. You are the definition of my childhood MatPat, Godspeed.
@@ukaszp1360 Sorry, I can't read your comment because it's littered with spelling errors. I also am not trying to be toxic towards MatPat, I'm just saying that everyone knows that he is retiring and that we should just enjoy the videos instead.
Thank you, MatPat and Steph! I’ll be watching episode reruns for years to come. Your content is that good and always lifts my spirits and feeeda my brain. All the best to you both in everything you do!!
I remember.. being in college and writing an ethics paper on automation with McDonald's self-service kiosks replacing jobs.. now we're here. I.. feel old.
I'm gonna miss you Matt! Been watching you since the launch of Film Theory. As a film student and a geek, your videos are a joy and an inspiration. Thank you for all the time you have put into the community! You will be remembered and missed as one of the greats.
In Australia, McCafe is still inside the main McDonald's. It's just a different section with the coffee machines and bakery items, and there are separate staff for like the peak times and mostly all day. I have seen more towards dinner time for no designated staff for that section because obviously no one is thinking of getting a cappuccino or a frappe around dinner time. They also have they're own window most of the time in the drive through.
Hey guy's can you help me get a theory from matpat before he goes I've been asking for 4 years nows Guy's I already have the theories Mal is the original personality. Mike is the personality of Mal's good twin brother who died in car accident. "Mike" was recreated by his psychiatrist to bring Mike back to life inside Mal's body because their parents loved Mike and were scared of Mal. Mal was locked inside his own mind (that turned into Mike's mind). Chef's food has healing abbilities. He creared this food so he does not have to see other teenagers die. Why he care so much? because he killed a teenagrer in the past There are multiple Codys in DRAMRAMA. all of them are alien clones who were sent to the dramarama universe (throu the portal in area 51) to get rid of all the alien Cody clones after Sierra reeslesed them all. Chris has a secret daugther and he does not know about her. The daughter is Sierra
MatPat, you're basically my childhood and you basically got me into gaming with your own videos, thank you so much for everything, and I wish you the best luck for wherever you go next.
i don’t think CosMc will take over Starbucks. The brand Starbucks has already established itself as the general place to go to for coffee. If you ask a person that isn’t much of a coffee connoisseur, but more on just a coffee enjoyer, the first place they will think is Starbucks. Whereas CosMc’s will always be tied to McDonalds. While yes, it might be good, better than Starbucks even, it will always be viewed as “McDonald’s drink place.” Also, as all the other comments, we will miss you MatPat. You’ve been one of the people that impacted my childhood.
12:36 Counter to your food hunch!: They actually pivoted away from Grimace because someone at corporate new how quickly reused memes die. so by using a new mascot that hasn't taken over the internet, they open the door to multiple instances of runaway free marketing organically without making it seem like a cash-grab
Today's Fact: The first video game console, the Magnavox Odyssey, was released in 1972 and came with a dozen games, including 'Table Tennis' and 'Simon Says.'
Thank you for all you have done. You have made childhoods for millions of people. You have spent countless hours on researching and putting together videos with your team, just for our entertainment. We will all miss you.
Watching all the latest videos and especially when reading the comments makes me want to cry. We'll miss you Mat, thank you for being a part of our collective youtube experience
Hey guy's can you help me get a theory from matpat before he goes I've been asking for 4 years nows Guy's I already have the theories Mal is the original personality. Mike is the personality of Mal's good twin brother who died in car accident. "Mike" was recreated by his psychiatrist to bring Mike back to life inside Mal's body because their parents loved Mike and were scared of Mal. Mal was locked inside his own mind (that turned into Mike's mind). Chef's food has healing abbilities. He creared this food so he does not have to see other teenagers die. Why he care so much? because he killed a teenagrer in the past There are multiple Codys in DRAMRAMA. all of them are alien clones who were sent to the dramarama universe (throu the portal in area 51) to get rid of all the alien Cody clones after Sierra reeslesed them all. Chris has a secret daugther and he does not know about her. The daughter is Sierra
The remaining theories feel so important, MatPat, the whole wide world loves ya buddy. We will miss you so much, ya ain’t really going away anyway, you are so iconic to our hearts that we all know you’re gunna be A-okay. Thank you for the past 13 years and thank you for every theory. We love ya man!
Hey Matpat and/or Santi (I have no idea who is reading these comments anymore) I had a potential food theory idea. Why are gummy bears the classic/most popular gummy animal? Where I live in the USA gummy bears (and also worms) are by far the most popular gummy shape. But gummy sharks, frogs, butterflies, fish, and other animals also exist. So why are bears and worms the most popular type of gummy? Or does the most popular gummy vary based on region?
I know this is a pre recorded video, but we already miss you MatPat! You will always remain in UA-cam's history as a legend, and even though we won't see you as often, knowing you are crafting the videos is already enough
I will miss the theory marathons every time I have a bad day, Thank you Matpat and Team theory for the high quality videos and funny theories. Us theorists will remember you
As a maccas employee in Australia, we have “coke from the year 3000” which is frozen coke recipe + ai, we also had the McRib come back as a limited edition item recently
15:05 I think part of that is you have more mental space to order food, like you dont have to be thinking about your order. When you have to keep all that in your head its going to be what you usually get and just the basics of what you want. Nothing making you think "actually I could also go for a cookie today" But when youre selecting from a digital menu you dont have to think about what youre ordering, plus you can get it exactly how you want it.
Dude matpat has been my childhood. I’ve watched these videos for 9 years now, and I’ve enjoyed each one I’ve watched. Very look into a new game, or internet ARG, or some fast food chain gabe me happiness and a little more knowledge every time. Matpat has had such an impact on my life, and I’m going to miss it. Thank you for everything Matpat. It’s been a fun time, and if anyone deserves a happy ending, it’s you.
@PWRGEUTTPHey pal. Pfff where do i even start?🤔 First of all; Great comment, good structure and most important of all... it’s made with passion😁 Keep up the good work, over and out, Dattebayo 🗣‼
Former McDonald's employee here ( I quit for college). We absolutely HATED the Grimmace shake trend. We had so much supply because people kept ordering it. People were making messes in our lobby. The shake machine nearly completely broke because of it. Adding those shakes onto our list of things to make really ruined serve times.We rejoiced when we finally ran out and the promotion ended.
Aww that sounds like it was rough 😂
As someone who isn't from the US, the Grimace shake thing always felt cringey to me ngl
Might not have gotten to try it, but at least the ice cream machine is never broken here :3
Well, at least you can tell that story for all time. The Grimace Shake was a huge meme, and now you can tell your children and your grandchildren and your nephews and nieces and your grandnewphews and grandnieces that you worked at McDonald's when they were available and that it was _not_ a fun experience.
Im really not surprised the company or the customers didnt once think of the workers who have to make and clean up those drinks... I'm sorry you had to go through that
ok
We'll miss you matpat, thanks for everything
@PWRGEUTTPstop yapping bro
How so fast
Bue
I'll miss my pookie
@@rocketrobbiegaming5958fr
As a Mcdonald’s employee, I appreciate this episode as one of the last with the great MatPat, we’ll miss you 😢
Hey guy's can you help me get a theory from matpat before he goes
I've been asking for 4 years nows Guy's I already have the theories
Mal is the original personality. Mike is the personality of Mal's good twin brother who died in car accident. "Mike" was recreated by his psychiatrist to bring Mike back to life inside Mal's body because their parents loved Mike and were scared of Mal. Mal was locked inside his own mind (that turned into Mike's mind).
Chef's food has healing abbilities. He creared this food so he does not have to see other teenagers die. Why he care so much? because he killed a teenagrer in the past
There are multiple Codys in DRAMRAMA. all of them are alien clones who were sent to the dramarama universe (throu the portal in area 51) to get rid of all the alien Cody clones after Sierra reeslesed them all.
Chris has a secret daugther and he does not know about her. The daughter is Sierra
@@KingRfmall of his final theories have already been made it’s too late
@@HyperSand that's disappointing
@@HyperSand maybe if my comment gets a lot of likes the theory Might be done by who ever is going to replace him
Nah your therory is dumb ill dislike it so it don't get made
I usually have Theorist videos in the background while I do stuff. Especially if I'm cooking, I have Food Theory in the background. It's gonna be very different not hearing Matt, but it'll be an honor to watch Santi make these videos. We're gonna miss you, MatPat
Nah why is this so true😢😢
Yesss
Omg me too, I was watching this while working on an animation! (My ADHD needs stuff like this to do my best work lol) That’s why I’m so happy that the new hosts have nice voices.
i watch food theory while eating food lol
I absolutely love the "9 theories remain." Majora's Mask is literally tied for being my favorite game of all time. Thank you MatPat, for all you have done for the internet. You truly are legendary.
Yeah I enjoyed that little reference too - MM is a fantastic game.
I need that mass effect part 3
me too, the MM vid is the very first gt video i ever watched so it feels special to have a reference to what was my first gt video as a countdown to matpat's final days oh the theory channels
What's it tied with?
Everybody hype until a blue eyed-skeleton baseball pk fire boy animatronic kool-aid man wearing gucci and watching backrooms lore moon crashes into the US.
15:06 the whole automation thing actually is concerning in some ways imo. As someone with food allergies, it makes it more difficult to ask allergy questions, such as what cooking oil a restaurant uses, unless they have a full ingredient list available at the kiosk. (Which I’ve only seen at one specific restaurant off the top of my head)
I'm concerned bc I need a job and oh look- AI is taking away more jobs, what a suprise
Most places usually have the ingredient lists/allergy info on their website.
@@twpkgeo3151 THIS!!! This right here. It’s presumably just setting things up to have more non-human automation, which just means less jobs for actual people. And that sucks.
@krystalingram well most fastfood employees are rude and mess up my order. Robots sound good here.
Darn you’re right
I love this editing.
Good
40 likes but only 1 reply? I FIX THAT NOW!!1!!!!
Good
Nice video
They got a new editor named absolutepixel, I’m assuming that they’re the one bringing in the more comedic bits in some of recent videos, like that cut with the empty theatre.
2:46 😂 “…No one’s really rooting for.”
Got real for a second 😕
As a McDonald's employee, I am grateful for being featured in a business that was featured in one of the last MatPat food theory videos
you’re a bum 😭🤣🤣
As someone who had coffee from both McDonalds and Starbucks, I actually am glad CosMcs exists.
MatPat said he's going to appear sometimes during holidays, or special events like the theorists fashion show, or whatever it was, I'm not completely sure exactly what the fashion show is about, but I know MatPat will be there, & I'm happy that he'll at least be around for holiday videos!
a company funding a gen0cide
Ugh how lame
I think that part of the reason why McCafe failed to reach expectations is because it failed to separate itself from McDonalds. To me, McCafe was just what they called their coffee menu. In my mind, McCafe similar to the Dollar Menu not really a separate brand but just a "separate" menu, and, following that logic, it would be weird to have a McCafe stand alone restaurant just like it would be weird to have a Dollar Menu stand alone restaurant.
Pretty much is still here in Aus
Same here. I didn't realize they were supposed to be different businesses.
That's crazy. You're crazy😂
Same here in Canada. Just the coffee menu, not a sub-brand. Swing and a miss.
Usually I get excited when there's new Theory video. but now... it's just a reminder Matpat is going to be moving on... you'll be missed, you made UA-cam a much better place through the years
Mat really wants to destroy McDonald’s and cosMCs
Yeah. When you announce the news, I was excited thinking that there was a new theory but nope . it’s a canon event🤭😭🗿now .sry I had to pull a joke .but fr im rlly sad
Hey, this theory was still great.
Don’t stop watching just because Mat isn’t in it anymore. Still need to support the channel!
Then ur not a real fan 🤷🏽♂️ I will still be excited to watch a new food theory video whether it’s with him or someone else
Matpat you honestly got me through a lot man. When I would have a bad day I’ll put on one of your theories and feel so much happier. Thank you for those memories
how exactly
@@thatissoquebecishh2134people feel happy when they learn, especially from those who emanate positivity
Important to note that McCafe actually started in Australia because big chain coffee stores don't really work here - you can see that from the limited amount of Starbucks around. We have a more specialised coffee culture, so it was built as a way to bridge that gap - but still didn't live up to our local cafes - just became a drive-though option mostly. CosMc's looks really cool, hope it ends up in Aus soon!
you guys have actual coffee there, don't wish for bad sht like this
McCafé is what fuels all the teachers at my school 😂😂
Kind of how in Indonesia most good is local and fast food is only in the city of metropolitan area, local food is cheaper,maybe Made by someone you knew, and the taste is not that different.
Trust me I live in Aus but travelling rn and coffee in Aus is sooo much better than everywhere else I miss it so much hahaha
As cool as CosMc looks, I feel like it'll follow the same route as Starbucks has here in Australia: mostly catering to tourists. You just can't beat a great local cafe.
As someone who worked at smoothie king I remember us being told that it costed about 25 cents to make a Large strawberry smoothie but the smoothies would sell for like 10 bucks. The amount of profit they make for barely anything is astounding.
The demand is there....
A large cheese pizza cost about 12 cents. 😭
Definitely gonna miss Matpat, but I’m totally going to watch every single video Santi makes
imagine if this is actually Santi but the voice is AI generated
@@inmachmist If so, they better keep doing it cause I'm gonna cry again if not
@@DisasterFi he shouldnt have announced it and just did ai generated voice
@@ImDefinetelyNotARobot fr!
Don’t, we need to not watch the channels so they die and matpat is forced to come back
as a prev mc employee - ill say i worked at a Mcdonalds.... that had their normal coffee, and frappes - there was never a sign saying they were specifically 'mc-cafe' or whatever
I went from being SUPER hyped to try new drinks with a mascot I remember from old VHS recordings, to being filled with a sense of creeping horror at the implications of AI-run restaurants and the 20% expansion of a company that already owns entirely too much of the surface of this planet.
Classic MatPat. I'll miss you, big brother... or rather this episode, Steph and Brett. I'm not sure I can remember another episode off the top of my head that DIDN'T have MatPat listed in the writing credits. GREAT JOB GUYS!!!
ai means employees job's will get easier cause they'll only be focused on cooking preprepared food. And then AI will take over that too because it's soul crushing, and hopefully better opportunities arrive for ex employees. Idk robots are doing jobs humans don't want to do, but because of capitalism people still NEED those jobs rn, but I'm trying to be hopeful for the future that better options for minimum wage jobs become available.
@@visualsituation It's not going to make anyone's job easier, its just going to remove jobs. They aren't going to have more people making the same amount of food, they'll just not have a cashier on shift. And also people will still need those jobs when they disappear, it's not like overnight all jobs disappear and everyone has all they need and doesn't need to work anymore, It'll be a long and drawn out process leaving most people affected by it in extreme poverty as they lose their jobs and the worst job shortages of history come, maybe at the end some people will get lucky and lose their jobs around about the time that effective measures are taken about the issue, but that will be a very small number of people
@@Brad-lk6mcjust wanted to point out that he mentioned what you mentioned in a throwaway comment and in the back of his words with far less detail admitting that most likely the worst case scenario is what's gonna happen, he just wanted to try being hopeful about that small (let's be honest pretty much impossible) chance that this technology actually gets used in a best manner for people
tho yes your comment is the more accurately detailed one of what's most likely going to happen
I love this editing. It's snappy and sharp like 2015-2016 "paper background" theories. I prefer it over the smoother transitions that some of the editors use. They're both good, but this is absolutely my preference
Are you telling me I'm going to be making a Cosmic Horror History in a year?
yes
Yes boy get those hands working
CZ!! I love your content so freakin much!! Please, do it!!
Czsworld!! It’s glad to see you a fan of the theorists!
As Palpatine once said: “Do it”
I honestly really like the breakfast items from McDonald’s. They taste much better than the normal menu items 😭
The hot cakes are on another level
The breakfast menu is so underrated
I still question why they jumped to all day breakfast, then dropped it like months in. Then again, I guess mat just made a good point in that area
@@wetzel4806my country still has all day breakfast
@@wetzel4806this is late but it's because of the issues with a large menu that he mentioned in the video
As a soon to be Mcdonald's employee I am thankful for all these theory's on this resturant and as a result making me reconsider my work options. Godspeed Matpat may you have fun with these last theory's and may you have a good life after finishing them.
As a dollar store employee, who uh, enjoys it… I understand not wanting to be at a place, but its easier to get a new job when you have a job.
If you do decide to find another job, internet stranger, keep in mind that if you need immediate income waiting in position might be beneficial while you apply. Maybe stay long enough to leave a good impression. Implying you don’t have something else lined up.
Corporate sucks, but may you have a good life internet stranger.
Isn't matpat gonna be working on other projects for fun I mean in the goodbye video he mentioned something he was working on called lorefi like lofi the genre of music but with lore and I think he also mentioned some other project I can't remember tho
@@imackiemsamich yea he is but this is probably his couple last theories on this channel and the other channels.
The fast food work experience really isn’t bad at all haha. I used to work at Burger King and you can probably learn everything after 2 weeks of being there. You’ll probably make friends there and be with people who make work fun. I’d say the worst part about it is when there’s nothing to do haha. I hate just standing in the kitchen and there’s nothing happening. Might just be Burger King isn’t that popular as mc donalds, but for a part time job I’d recommend at least 6 months of a fast food job and use that time to fund what you really want to do.
You'd think that someone about to be a mcdonald's employee doesn't _have_ any options, lol.
I'm still mourning MatPat's departure but am especially optimistic about the future of Food Theory
shhhh, enjoy it while it last.
Santi (I believe that us how you spell his name) looks like a pretty cool dude
That popcorn is so cute 🥰
@alexdemary5274 I'm no emoji 8-] expert but maybe it's just for web browsers? There are loads of geekymojis on Chrome but not android 😅
How's Foo theory gonna continue when he's not gonna do it anymore
Im surprised that MatPat hasn’t been cancelled by McDonald’s by legally discovering their secrets
He’s untouchable
He's the crazy fnaf man If anyone brings up one of his theories About that mcdonald's will just talk about the robot children theories
It's an open secret that anyone could find if they just do a little digging. Cancelling him would start a new wave of people digging into the rabbit hole through something called the Streisand Effect, where the more you try to hide it on the internet the more people will try and dig it up. And if anything he's just giving them free advertising like the gen z crowd, except instead of TikTok it's right here on UA-cam. They have little reason to cancel him.
I actually wouldn’t be surprised if this was like an ad sponsored by McDonald’s in someway, be honest, did you know about this cosmic thing before he made a video on it?
u cant cancal matpat the pepole wont let that happen
Now the coffee machine is broken😂😂😂 2:12
Matpat was one of the greatest channels alive, you made all our childhoods better
MatPat wasn't alive during my childhood.
I can not sleep at night Because of you But I still love your channel
@@AnnoyingMooseAre you over 38? Because your childhood must've been in the 80's or 90's
Thanks for that, triangle man.
@@AnnoyingMoose 👏😐
I dont buy from either Starbucks or McDonald's. I just dont crave it. However, I do crave MatPat, and you will be dearly missed. I think i speak for everyone when I say, we love you MatPat.
Your lucky some of us cant stop.
Food Theory is absolutely fantastic, I never thought for a second that talking about food could be as interesting or entertaining as talking about games or films, but this channel is truly unique and incredible. We're all going to miss you MatPat.
This explains why Boba or Bubble tea stores are so popular in the UK; fun, colourful and customisable drinks that you want to take pictures of
I used to work at McDonald’s and I can attest that they love adding new crazy menu items that make our lives as employees so much worse. We were thrilled when the bakery items were cancelled. Also a little upsetting that we were told to encourage customers to use the kiosks more. I thought it was just to free up some of our time taking orders, but now we know that McDonald’s has been training people
I did not know this! Are you okay?
@@juliemesser2053 define “okay” lol
I think they chose Cosmc as a mascot because Cosmic is a space thing and so are stars, just like starbucks, so that way people know it's supposed to replace starbucks
we have zus coffee, a starbucks replacement that doesnt support israel unlike both mcdonalds and starbucks
@@krio1267 zussy baka
Thank you Matpat, your videos will always be a highlight of my childhood!
Stop begging for likes
Hey guy's can you help me get a theory from matpat before he goes
I've been asking for 4 years nows Guy's I already have the theories
Mal is the original personality. Mike is the personality of Mal's good twin brother who died in car accident. "Mike" was recreated by his psychiatrist to bring Mike back to life inside Mal's body because their parents loved Mike and were scared of Mal. Mal was locked inside his own mind (that turned into Mike's mind).
Chef's food has healing abbilities. He creared this food so he does not have to see other teenagers die. Why he care so much? because he killed a teenagrer in the past
There are multiple Codys in DRAMRAMA. all of them are alien clones who were sent to the dramarama universe (throu the portal in area 51) to get rid of all the alien Cody clones after Sierra reeslesed them all.
Chris has a secret daugther and he does not know about her. The daughter is Sierra
@@magicalunicorn1296 did the person ask for likes? NO EXACTLY!
@@magicalunicorn1296where did they beg for likes? Or is your life that miserable that you gotta try and bring everyone else down around you?
@@Fionaedits46 was this person the first 10000 people to comment almost the exact same thing on this video? No, exactly
0:00: 🍔 McDonald's new restaurant CosMc is part of a secret plot to dominate the global market, using a creepy mascot.
4:24: ⚡ Brand Subdivision Strategy
7:08: 🍔 McDonald's menu expansion impacts quality and employee workload, leading to discontinued items.
9:38: 🍔 McDonald's introduces a new character, CosMc, with a questionable backstory and marketing decision.
11:56: 🍔 McDonald's taps into viral TikTok trend with quirky shake, but it takes a dark turn.
13:38: 🍔 McDonald's expansion plan, partnership with AI, and drive-thru automation.
15:32: 🍔 McDonald's plans to expand app-based loyalty program, doubling user base and earnings by 2027, while also utilizing new technology and marketing strategies.
I’ve worked at a McDonald’s for 3 years and most people had a problem figuring out the kiosk, they would either just leave out of frustration or call over an employee to figure it out. Some out right despise it 😂
The only time I hate them is when they are all being used, and I just gotta stand around, and like, where do I stand? Do I stand in line behind someone or just stand around and act like I'm not watching them
I think it also has to do with age, I personally love them lol
I've used those kiosks once and it was so horrible I never want to touch one again :D good thing I can place the order with my phone and just pick it up because otherwise I just wouldn't go to McD's anymore
@@xSimbe How can people not understand how to use the kiosks, they are so easy even a child could use it.
Ok, a 90 year old gandma may have problems, but that's why there is always a human order station there as well.
The only thing that was not obvious was the plastic table numbers that you had to pick and type in.
Especially if the first time you are using the kiosk all numbers were taken.
Theyre so easy to use thooo
We'll miss you matpat you made our childhoods worth while
That's a pathetic thing to say. I'm sorry, but wow...
MatPat will be missed!
@sigmaskibiditoiletohioUTTPyou have like one video and it sucks
@PWRGEUTTPthink about what you look like, what do you think?
Stop begging for likes
I'm glad to see how their videos are still as high quality as a few years ago - MatPat's videos never age.
E
Old comments on matpat's channels: "haha bro spends his entire life theorizing" new comments: "we'll.. we'll miss you m-matpat 😭😭😰😰"
Matt, you have been my childhood. You have been a lot of people’s childhoods. We all want you to know that we respect your decision to lay off of the theories, and I want to let you know that we all appreciate you so so much. You have done things for me without even knowing it. I just wanted to let you know how much we appreciate you ❤️❤️
Hey guy's can you help me get a theory from matpat before he goes
I've been asking for 4 years nows Guy's I already have the theories
Mal is the original personality. Mike is the personality of Mal's good twin brother who died in car accident. "Mike" was recreated by his psychiatrist to bring Mike back to life inside Mal's body because their parents loved Mike and were scared of Mal. Mal was locked inside his own mind (that turned into Mike's mind).
Chef's food has healing abbilities. He creared this food so he does not have to see other teenagers die. Why he care so much? because he killed a teenagrer in the past
There are multiple Codys in DRAMRAMA. all of them are alien clones who were sent to the dramarama universe (throu the portal in area 51) to get rid of all the alien Cody clones after Sierra reeslesed them all.
Chris has a secret daugther and he does not know about her. The daughter is Sierra
He hasn't announced his departure on any other channel other than the game theory, that I know of because someone in my FB friends list shared the game theory departure video.
I don't sub to any but this one, so until he announces he's handing this channel off to someone else, I assume he's continuing on this channel. So why does everyone ass-u-me he's leaving all the channels based off one video on a single channel?
@@mbcarbaugh78 Yeah but I believe his departure is across all channels
@adhdducko5212 I really hope that's not the case. But, if he does step completely away, I wish him and the channels the best of luck.
@sigmaskibiditoiletohioUTTPbro no one asked you 😊
Nothing like a McDonald’s theory video to start of the final 10 theories. Truly a classic choice.
I cannot express how happy it makes me to hear the original theme songs uncorporated into the new videos, thank you MatPat❤
Same ❤ My heart did a happy dance.
Who said his leaving ?
@@mc29835he did
@@mc29835did you seriously just ask who said he was leaving? He did. He posted a video about it
@@mc29835 unfortunately, he did
Thank you matpat for being our fanaf obsessed and more childhood, you have provided us with theories, great content, and the weight of trauma about our favorite games.
Cheers Matpat. Been watching you for 9+ years and loved every second of it. Love you man and thanks for everything.
As someone who works in fast food, Just the IDEA of that many drinks having to be made hurts my head. That must be a nightmare to memorize 😅
Depends if they memorize them. I know Wawa serves a number of mixed drinks, but what happens is when your order comes up to be made the employee gets a recipe to follow to make the thing you ordered. No memorization required, just middle school reading comprehension.
@@cathygrandstaff1957Yeah, i couldn’t imagine having to *memorize* that
We are all gonna miss you MatPat, you’ve had a huge impact on my life and everyone else’s, Thank you for everything. You are the definition of my childhood MatPat, Godspeed.
Ok, yeah, we all get it. I want to discuss this actual video and not MatPats retirement, ok?
@RepentandbelieveinJesusChrist5wth
@@seal1fy why toxic then why you clicked stop yapping maby for you not but for many people he was special
@@ukaszp1360 Sorry, I can't read your comment because it's littered with spelling errors. I also am not trying to be toxic towards MatPat, I'm just saying that everyone knows that he is retiring and that we should just enjoy the videos instead.
I love how he teaches us stuff like marketing strategies or nueroscience. Very educational. 👌
Thank you, MatPat and Steph! I’ll be watching episode reruns for years to come. Your content is that good and always lifts my spirits and feeeda my brain. All the best to you both in everything you do!!
They're retiring tho
Hence watching reruns@@OfficialRomanMan
Thanks for everything, Matpat and Steph. We’ll miss you guys.
What happened? Someone tell me what's going on? Why are they leaving?
@@captlanclatest video on game theory
I remember.. being in college and writing an ethics paper on automation with McDonald's self-service kiosks replacing jobs.. now we're here. I.. feel old.
These drinks definitely strike me as something a robot/alien-surfer would come up with
Game Theory is the most nostalgic to me, but Food Theory is probably my favourite channel overall. I always loved cooking :3
I feel like CosMc was chosen to give the drinks the space/galaxy vibe they have
I actually love the 90s aesthetic CosMc's is going for.
I'm gonna miss you Matt!
Been watching you since the launch of Film Theory. As a film student and a geek, your videos are a joy and an inspiration. Thank you for all the time you have put into the community!
You will be remembered and missed as one of the greats.
0:09 whoooa that was a really cool editing transition
Thanks for everything, Matpat. You made my childhood great. I hope you and your family live a great life !
In Australia, McCafe is still inside the main McDonald's. It's just a different section with the coffee machines and bakery items, and there are separate staff for like the peak times and mostly all day. I have seen more towards dinner time for no designated staff for that section because obviously no one is thinking of getting a cappuccino or a frappe around dinner time. They also have they're own window most of the time in the drive through.
@szhou2513 true, and there is far less Starbucks around than any other coffee shop/cafe
It's a weird feeling knowing that this is gonna be one of the last food theories we watch by Matpat 😞😭❤
Is he just stepping back or is the channel done after 9, nay 8, more videos.
He is stepping back 😢
True
We love you Matpat. Thank you for making us smile.
Hey guy's can you help me get a theory from matpat before he goes
I've been asking for 4 years nows Guy's I already have the theories
Mal is the original personality. Mike is the personality of Mal's good twin brother who died in car accident. "Mike" was recreated by his psychiatrist to bring Mike back to life inside Mal's body because their parents loved Mike and were scared of Mal. Mal was locked inside his own mind (that turned into Mike's mind).
Chef's food has healing abbilities. He creared this food so he does not have to see other teenagers die. Why he care so much? because he killed a teenagrer in the past
There are multiple Codys in DRAMRAMA. all of them are alien clones who were sent to the dramarama universe (throu the portal in area 51) to get rid of all the alien Cody clones after Sierra reeslesed them all.
Chris has a secret daugther and he does not know about her. The daughter is Sierra
@@KingRfm what are you yapp about
What do you mean?
MatPat, you're basically my childhood and you basically got me into gaming with your own videos, thank you so much for everything, and I wish you the best luck for wherever you go next.
Took you long enough@PWRGEUTTP
@PWRGEUTTPbruh, no one will ever replace MatPat
god, the bots are insane
god, the bots are insane
@@MURIELLLLLXALBERT dont feed the bots
i don’t think CosMc will take over Starbucks. The brand Starbucks has already established itself as the general place to go to for coffee. If you ask a person that isn’t much of a coffee connoisseur, but more on just a coffee enjoyer, the first place they will think is Starbucks. Whereas CosMc’s will always be tied to McDonalds. While yes, it might be good, better than Starbucks even, it will always be viewed as “McDonald’s drink place.”
Also, as all the other comments, we will miss you MatPat. You’ve been one of the people that impacted my childhood.
Thank you for all you have done within the last 10 years matpat
Thanks for everything you’ve done matpat. You’ve made my entire childhood.
Whoever came up with the name CosMc's is absolutely genius.
i miss retro space themed branding
I don't get it.
@@eekekdrrlrlinstead of cosmic as in space it’s cosMC as in McDonald’s
Dumb name😢
12:36 Counter to your food hunch!: They actually pivoted away from Grimace because someone at corporate new how quickly reused memes die. so by using a new mascot that hasn't taken over the internet, they open the door to multiple instances of runaway free marketing organically without making it seem like a cash-grab
0:34 That hits hard.
Video Idea: Which culture has the spiciest food?
Thank you for working so hard for us mat pat. You will be missed.
I find a line for a food ordering kiosk exponentially more stressful than a line to order with a person.
Same
MatPat was a great resource for FNAF theories, him and Mark changed our lives 😢 We will miss you MatPat 😢
The spam bots are back
@@RealbluesparkFN Yippee 😐
@sigmaskibiditoiletohioUTTPunoins in socks to remove toxins
@@RealbluesparkFN I'm reporting all those comments.
@sigmaskibiditoiletohioUTTPThanks for boosting the theory channels to others by interaction in the comments, you dingus.
I will cherish these last couple of videos I feel sad as the day comes closer but also happy as MatPat will get the break he deserves
I’m gonna miss mat so much!! But I’m so happy hes going out and is going to be able to do his own thing 💗
True! Ignore all the hater bot comments (seriously, what’s with all of them??). MatPat is awesome, and we’ll miss him!
Today's Fact: The first video game console, the Magnavox Odyssey, was released in 1972 and came with a dozen games, including 'Table Tennis' and 'Simon Says.'
👍
First
Hi
Thank you for this fact
U
We will miss you so much matpat, you were our childhood, thanks for everything.
Thank you for all you have done. You have made childhoods for millions of people. You have spent countless hours on researching and putting together videos with your team, just for our entertainment. We will all miss you.
Ugh he's a youtuber he didnt cure cancer!!
Watching all the latest videos and especially when reading the comments makes me want to cry. We'll miss you Mat, thank you for being a part of our collective youtube experience
We're gonna miss you here MatPat. Thank you for so many years of fun education!
Hey guy's can you help me get a theory from matpat before he goes
I've been asking for 4 years nows Guy's I already have the theories
Mal is the original personality. Mike is the personality of Mal's good twin brother who died in car accident. "Mike" was recreated by his psychiatrist to bring Mike back to life inside Mal's body because their parents loved Mike and were scared of Mal. Mal was locked inside his own mind (that turned into Mike's mind).
Chef's food has healing abbilities. He creared this food so he does not have to see other teenagers die. Why he care so much? because he killed a teenagrer in the past
There are multiple Codys in DRAMRAMA. all of them are alien clones who were sent to the dramarama universe (throu the portal in area 51) to get rid of all the alien Cody clones after Sierra reeslesed them all.
Chris has a secret daugther and he does not know about her. The daughter is Sierra
The remaining theories feel so important, MatPat, the whole wide world loves ya buddy. We will miss you so much, ya ain’t really going away anyway, you are so iconic to our hearts that we all know you’re gunna be A-okay. Thank you for the past 13 years and thank you for every theory. We love ya man!
There’s nothing better than another McDonald’s food theory for one of his last ones! We’ll miss you MatPat.
We’ll definitely miss MatPat!
Looks like a knockoff Sonic
@sigmaskibiditoiletohioUTTPWHAT CONTENT YOU DONT HAVE ANY VIDEOS
@@Netherknight629 its a bot leave it alone
We’ll miss you MatPat. May you Cokes be diet and your nights be restful
Hey Matpat and/or Santi (I have no idea who is reading these comments anymore) I had a potential food theory idea. Why are gummy bears the classic/most popular gummy animal? Where I live in the USA gummy bears (and also worms) are by far the most popular gummy shape. But gummy sharks, frogs, butterflies, fish, and other animals also exist. So why are bears and worms the most popular type of gummy? Or does the most popular gummy vary based on region?
Ohhh dang the countdown is heartbreaking. Godspeed matpat hope you successfully transit into the life you envision to lead.
Thank you for all the memories over the years Matpat. You will forever be remembered as a legend that helped most of us thrive❤️
Never thought I'd live to see a fast food war between Starbucks and McDonald's, tbh.
We will miss your theories, MatPat, thank you.
Gonna miss you matpat love every single mcdonalds breakthrough videos especially this one thank you for making our childhood awesome ❤
I know this is a pre recorded video, but we already miss you MatPat!
You will always remain in UA-cam's history as a legend, and even though we won't see you as often, knowing you are crafting the videos is already enough
Thanks for all the hard work Matpat, Team Theory; so much of what you all have done will resound in the hearts of many for many years to come 😋
I will miss the theory marathons every time I have a bad day, Thank you Matpat and Team theory for the high quality videos and funny theories. Us theorists will remember you
This is like for real the best ending food theory's MattPatt era.
Man watching these videos knowing he won’t be there anymore is weird but makes me appreciate them even more
16:18 Why is Markiplier here
matpat uses that png in a bunch of videos lol
@daniel-wb1or that’s what i was gonna comment before i saw yours 😂
As a maccas employee in Australia, we have “coke from the year 3000” which is frozen coke recipe + ai, we also had the McRib come back as a limited edition item recently
7:39 McDonalds should have two separate staff for joint McDonalds/McCafe locations... itd make things a lot easier for everybody
15:05 I think part of that is you have more mental space to order food, like you dont have to be thinking about your order. When you have to keep all that in your head its going to be what you usually get and just the basics of what you want. Nothing making you think "actually I could also go for a cookie today"
But when youre selecting from a digital menu you dont have to think about what youre ordering, plus you can get it exactly how you want it.
We’ll miss you forever Matpat you were like a dad to all of us and thank you from the bottom of my heart ❤
We are never gonna forget you matpat, you'll always be remembered for your legendary videos ❤️
Dude matpat has been my childhood. I’ve watched these videos for 9 years now, and I’ve enjoyed each one I’ve watched. Very look into a new game, or internet ARG, or some fast food chain gabe me happiness and a little more knowledge every time. Matpat has had such an impact on my life, and I’m going to miss it. Thank you for everything Matpat. It’s been a fun time, and if anyone deserves a happy ending, it’s you.
These are never going to be the same knowing that matpat won’t always be with us. Thank you for our childhoods ❤️
@PWRGEUTTPmhm
@PWRGEUTTPHey pal. Pfff where do i even start?🤔 First of all; Great comment, good structure and most important of all... it’s made with passion😁 Keep up the good work, over and out, Dattebayo 🗣‼
you are making it sound like he died. he is still here you guys
@PWRGEUTTPthis dude can’t even copy and paste
@PWRGEUTTP No. No you aren’t.
Lets enjoy Matt while hes still not retired, hes gonna be missed
@PWRGEUTTP lil bro messed up his bots 😭
i feel so called out with this theory. im playing right into mcdonalds plan 😭
After knowing the news it’s makes me appreciate these so much more