The Supply Chain Playbook: Lessons from Shyft Global’s CEO

In this episode of Know Your Ship, host Frank sits down with Alex Burdge, CEO and Co-Founder of Shyft Global, to discuss how he turned a bootstrapped startup into a global supply chain solutions provider. Alex shares how Shyft navigated challenges like tariffs and the pandemic to expand operations beyond China, helping brands optimize their supply chains and uncover hidden savings.
Alex reflects on pivotal moments, including building a product design team to take brands from ideation to production, and explains how Shyft’s mission to maximize customer profitability drives their success. He also dives into lessons learned from the early days of selling hoverboards, building a company with his father, and the importance of hiring the right team with “killer instincts.”
This episode is packed with insights on growth, leadership, and the power of persistence in overcoming challenges.
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Connect with Alex and Shyft!
Shyft’s LinkedIn: / shyft-global
Shyft’s Website: www.shyftgloba...
Alex’s LinkedIn: / alex-burdge-30940855