SBP078 - The Barber's Brief Case Study - A Field Trip To Mars

Listen to the full episode: • SBP 078: The Barber's ...
Marketing Moment
The Field Trip to Mars - 2018
Video: • Field Trip to Mars
Lockheed Martin, a Global Security and Aerospace company wanted to Inspire interest in Mars exploration and STEM education.
The Brief:
Space was/is experiencing a cultural Renaissance to rival the excitement of the Space Race. SpaceX, Virgin Galactic and Mars One, and movies recaptured the general public’s imagination with space. It is estimated that humans will set foot on Mars within two decades, making STEM education more important than ever. So they set out to inspire the next generation of deep space explorers, creating a VR experience that shows them what it’s like to visit Mars
Solution & Cultural Context:
They rendered 200 sq. mi of Mars’ surface based on real Mars geography and mapped it to D.C streets.
Then we bought a school bus.
The bus was gutted and equipped with custom electric glass that switched from transparent to opaque, plus 4K transparent LCDs, while preserving its school bus appearance.
Integrating our Mars landscape, custom screens, GPS, accelerometer, magnetometer and laser velocimeter, the bus became a VR headset. When it moved, Mars moved and when it turned, it turned on Mars.
Impact:
Generated extensive social media buzz and media (NBC, ABC, and Fox, Engadget, Futurism and Digital Trends) coverage.
Trended on Facebook globally for over 24 hours.
Featured in major news outlets and tech sites.
In a week after it’s debut, Lockheed Martin saw a 3000% increase in Mars-related conversations post-launch, 260% more than spaceX.
Videos of the experience garnered over 6 million views.
References:
⁠www.unrealengine.com/en-US/sp...
⁠www.dandad.org/awards/profess...

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