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Sleeping Barber - A Business and Marketing Podcast
Canada
Приєднався 7 гру 2022
Welcome to the Sleeping Barber podcast with your hosts, Marc Binkley and Vassilis Douros.
The sleeping barber is a classic computer programming problem that illustrates the challenges of managing multiple systems processes effectively.
In business, we're faced with similar challenges. How do we align operations, IT and HR to execute a strategy and drive growth? How can accounting and legal help build and defend brands? How do marketing, sales and customer service teams effectively and efficiently acquire and serve customers? These challenging problems are exactly what this podcast is about.
Enjoy your time with us!
The sleeping barber is a classic computer programming problem that illustrates the challenges of managing multiple systems processes effectively.
In business, we're faced with similar challenges. How do we align operations, IT and HR to execute a strategy and drive growth? How can accounting and legal help build and defend brands? How do marketing, sales and customer service teams effectively and efficiently acquire and serve customers? These challenging problems are exactly what this podcast is about.
Enjoy your time with us!
SBP 085: A Field Guide To Smart Advertising - Post Pod Discussion
Marc and Vassilis reflect on their conversation with Dan White and his new book, Smart Advertising.
Link to the full episode: ua-cam.com/video/TLy6hiCGa2g/v-deo.html
Guest Bio:
Dan White
www.linkedin.com/in/danwhite1000/
Marketing & Insights Innovator
Former CMO, co-developed Kantar’s BrandZ - the world's biggest brand equity measurement system
4-time author of some of the best marketing books in the world
Including the topic of today’s call the Smart Advertising Book
Our updates:
www.linkedin.com/company/sleeping-barber/
Get in touch with our hosts:
Marc Binkley: www.linkedin.com/in/marcbinkley/
Vassilis Douros: www.linkedin.com/in/vassilisdouros/
Link to the full episode: ua-cam.com/video/TLy6hiCGa2g/v-deo.html
Guest Bio:
Dan White
www.linkedin.com/in/danwhite1000/
Marketing & Insights Innovator
Former CMO, co-developed Kantar’s BrandZ - the world's biggest brand equity measurement system
4-time author of some of the best marketing books in the world
Including the topic of today’s call the Smart Advertising Book
Our updates:
www.linkedin.com/company/sleeping-barber/
Get in touch with our hosts:
Marc Binkley: www.linkedin.com/in/marcbinkley/
Vassilis Douros: www.linkedin.com/in/vassilisdouros/
Переглядів: 0
Відео
SBP 085: A Field Guide To Smart Advertising. With Dan White.
Переглядів 713 годин тому
Welcome back to another episode of the Sleeping Barber Podcast! Today, we’re diving deep into advertising with our returning guest, Dan White. Dan, a marketing and insights innovator, former CMO, and co-developer of Kantar's BrandZ, joins us to discuss his latest book, "The Smart Advertising Book." This episode is packed with insights on evidence-based marketing, the importance of broad vs. nar...
SBP 084 - Barber's Brief August 15, 2024
Переглядів 616 годин тому
Welcome back to another episode of The Barber’s Brief! Where Marc and Vassilis discuss marketing and business news that has caught their eye, they highlight our marketing moment, get into audience QA, and finish off by highlighting an ad of the week. Enjoy the show! Our Hosts: Follow our updates here: www.linkedin.com/company/sleeping-barber/ Get in touch with our hosts: Marc Binkley: www...
SBP 083: Ethics & The Currency of Trust. With Amina Mattern.
Переглядів 814 днів тому
Our Guest Amina Mattern www.linkedin.com/in/amina-mattern/ Industry Strategy Lead @ LinkedIn Marketing Solutions | Financial Services & Fintech Experience working agency side, MediaCom, Omnicom, and also held the position of Head of Marketing Strategy for Loblaws. Our Hosts Follow our updates here: www.linkedin.com/company/sleeping-barber/ Get in touch with our hosts: Marc Binkley: www.li...
Amina Mattern Ethics in Advertising Made by Headliner
Переглядів 3314 днів тому
In our latest episode, we delve into the critical topic of ethics in marketing and advertising with Amina Mattern, Industry Strategy Lead at LinkedIn Marketing Solutions. Amina shares her extensive experience and insights on the evolving landscape of digital advertising, data privacy, and consumer trust. Discover how data has become the new currency and why transparency, honesty, and societal w...
SBP 082: The Barber's Brief - August 1, 2024
Переглядів 1521 день тому
Welcome back to another episode of The Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case study, and our ad of the week. We hope you enjoy the show! Our Hosts: Follow our updates here: www.linkedin.com/company/sleeping-barber/ Get in touch with our hosts: Marc Binkley: www.linkedin.com/in/marcbinkley/ Vassilis Douros: www.link...
The Trap with Data Driven Decision Making with Prof. Koen Pauwels
Переглядів 6221 день тому
About This Clip A lot of us marketers use data from Google, Facebook, Amazon, TikTok etc to "prove" the success of campaigns. However, just because that data is available, it doesn't mean that it's useful. About This Episode Plenty of organizations mandate that the successful marketers need a strong background in data-driven decision making. The implications being that data-driven decisions are...
Media Channel Data Can be Reliable AND Invalid with Prof. Koen Pauwels
Переглядів 721 день тому
About This Clip Google, Facebook, TikTok, Amazon, all have loads of data for marketers to us. However reliable it is, it may not be valid for your business. About This Episode Plenty of organizations mandate that the successful marketers need a strong background in data-driven decision making. The implications being that data-driven decisions are superior to intuition or wild guesses. However, ...
The Myth of Brand Love and the Power of Segmentation with Prof. Koen Pauwels
Переглядів 3421 день тому
About This Clip The idea of creating and army of customer advocates who love our brands and tattoo them on their body is very outdated and unhelpful. On the other hand, Segmentation, Targeting and Positioning are very important old ideas that are still very relevant for today's marketers. Guest Bio Prof. Koen Pauwels Distinguished Professor of Marketing & Vice Dean of Research at Northeastern U...
Why ROI Isn't a Measure of Marketing Effectiveness with Prof. Koen Pauwels
Переглядів 7621 день тому
About This Clip Measuring ROI is arguably the most requested measurement and most challenging to prove in marketing. In this clip, Prof. Pauwels outlines why ROI doesn't mean what we often think it does. About This Episode Plenty of organizations mandate that the successful marketers need a strong background in data-driven decision making. The implications being that data-driven decisions are s...
How Sales Respond to Changes in Price & Media Budget with Prof. Koen Pauwels
Переглядів 1021 день тому
About This Clip In this clip we cover the benchmark sales response to discounting products and increasing media spend. About This Episode Plenty of organizations mandate that the successful marketers need a strong background in data-driven decision making. The implications being that data-driven decisions are superior to intuition or wild guesses. However, it’s rare that any job post or busines...
Data Driven vs Evidence Based Marketing with Dr. Ella Ward
Переглядів 621 день тому
In this episode of the Sleeping Barber Podcast, we were joined by Dr. Ella Ward, Sr. Marketing Scientist at the Ehrenberg-Bass Institute. This excerpt digs into the dramatic differences between evidence and data. Ella on LinkedIn www.linkedin.com/in/ella-ward-/ Measuring the strength of distinctive assets marketingscience.info/research-services/distinctive-assets/ Full length episode here Apple...
Measuring The Strength of Your Brand's Assets with Dr. Ella Ward
Переглядів 721 день тому
The average grocery store has around 30-40,000 SKUs. We all buy things on the shelf but for us, we’ve rarely talked about the link between product packaging, brand cues and advertising. In this episode of the Sleeping Barber Podcast, we were joined by Dr. Ella Ward, Sr. Marketing Scientist at the Ehrenberg-Bass Institute. This excerpt highlights why it's so important to measure the strength of ...
Rebrand or Build New Brand Assets with Dr. Ella Ward
Переглядів 221 день тому
The average grocery store has around 30-40,000 SKUs. We all buy things on the shelf but for us, we’ve rarely talked about the link between product packaging, brand cues and advertising. In this episode of the Sleeping Barber Podcast, we were joined by Dr. Ella Ward, Sr. Marketing Scientist at the Ehrenberg-Bass Institute. This excerpt explores an alternative to rebranding and the danger of thro...
Color Signalling in Product Packaging with Dr. Ella Ward
Переглядів 321 день тому
The average grocery store has around 30-40,000 SKUs. We all buy things on the shelf but for us, we’ve rarely talked about the link between product packaging, brand cues and advertising. In this episode of the Sleeping Barber Podcast, we were joined by Dr. Ella Ward, Sr. Marketing Scientist at the Ehrenberg-Bass Institute. This excerpt digs into Ella's research on colour signalling in product pa...
SBP 081: Not All Data is Evidence. Post Pod Discussion
Переглядів 1928 днів тому
SBP 081: Not All Data is Evidence. Post Pod Discussion
SBP 081: Not All Data Is Evidence. With Prof. Koen Pauwels
Переглядів 20528 днів тому
SBP 081: Not All Data Is Evidence. With Prof. Koen Pauwels
SBP 080: The Barber's Brief - July 18th, 2024
Переглядів 10Місяць тому
SBP 080: The Barber's Brief - July 18th, 2024
SBP 079: First, Look Like Your Brand. With Dr. Ella Ward.
Переглядів 114Місяць тому
SBP 079: First, Look Like Your Brand. With Dr. Ella Ward.
SBP 079: First, Look Like Your Brand. Post-Pod Discussion.
Переглядів 24Місяць тому
SBP 079: First, Look Like Your Brand. Post-Pod Discussion.
SBP 078: The Barber's Brief - July 4, 2024
Переглядів 25Місяць тому
SBP 078: The Barber's Brief - July 4, 2024
SBP078 - The Barber's Brief Case Study - A Field Trip To Mars
Переглядів 16Місяць тому
SBP078 - The Barber's Brief Case Study - A Field Trip To Mars
SBP 077: Creativity In Service of the Customer. With Andrew Tindall.
Переглядів 42Місяць тому
SBP 077: Creativity In Service of the Customer. With Andrew Tindall.
SBP 077: Creativity in Service of the Customer. Post-Pod Discussion with Marc and Vassilis.
Переглядів 8Місяць тому
SBP 077: Creativity in Service of the Customer. Post-Pod Discussion with Marc and Vassilis.
SBP 075: Marketing Case Study - Bubly / Buble Launch and Market Dominance
Переглядів 352 місяці тому
SBP 075: Marketing Case Study - Bubly / Buble Launch and Market Dominance
SBP 076: The Barber's Brief - June 20th, 2024
Переглядів 202 місяці тому
SBP 076: The Barber's Brief - June 20th, 2024
SBP 075: Trending Tensions in Marketing Post Pod Discussion
Переглядів 182 місяці тому
SBP 075: Trending Tensions in Marketing Post Pod Discussion
SBP 075: Trending Tensions In Marketing. With Esther Benzie.
Переглядів 392 місяці тому
SBP 075: Trending Tensions In Marketing. With Esther Benzie.
SBP 074: The Barber's Brief Case Study - Apple's Brand Positioning
Переглядів 292 місяці тому
SBP 074: The Barber's Brief Case Study - Apple's Brand Positioning
SBP 074: The Barber's Brief - June 6th, 2024
Переглядів 302 місяці тому
SBP 074: The Barber's Brief - June 6th, 2024
Avinash has to put money in the swear jar.
Im legit the first view on this video. I don't think I've ever been the first viewer ever
well thanks for watching:) we're very happy to have you as the first viewer!
I loved it
Thanks for taking the time to listen!
I seem to be the first one to listen longer than half an hour, because after 34 minutes there is no more audio. It seems to only come back after minute 56.
Thanks for pointing this out. We'll have a look into why that's the case.
I am a Marketer and love your discussions and valuable insights. Keep up the good work and continue sharing your Marketing wisdom.
Thank you for your continued support! We appreciate the time you took to comment.
Great podcast. Thanks for the insightful discussion.
Thank you for taking the time to listen!
Not sure I agree that the aim of NPS was grow through actual recommendation. It shows your personal level of commitment to a brand based on whether you would recommend, therefore reinforcing your personal loyalty to a brand and your likelihood to continue to shop with the brand. Most of the other points I agree with .
That is a fair point. The effectiveness of NPS often hinges on the clarity of survey questions. Ambiguous or open-ended queries can lead to misinterpretation, diluting the insights. Many organizations grapple with this challenge.
Hi Tony - Reichheld said it "was the one number you need to grow" for firms.
That guy has a really nice voice
Our guest, solid! Our hosts on the other hand, they have a face for radio!
How does this have 0 comments?! Thanks for the content. Jenni is brilliant
It wassn't till recently when we started to lean into this platform a lot more. To your point though, Jenni is brilliant. She was a fantastic guest.