Why Celebrity Brands ALWAYS Fail?
Вставка
- Опубліковано 1 чер 2024
- And yet Indian celebs from cricket and bollywood continue to launch new brands, either in beauty, fashion, lifestyle or anything else. Let's understand why they fail!
In this video:
worst celebrity brands // 00:00
celeb brand culture explained // 02:32
failed celebrity brands analysed // 04:45
how celebs get rich beyond brands // 08:36
why celebrities launch their own brand // 10:14
do celeb brands work? // 12:42
outro // 16:57
__
// Let's Connect
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What celeb brand have you used? Did you like it?
Also, like karo video ko, varna algorithm push kaisee karega?
They don't improve the quality and just rely on their fame.
Hello sir can you please make videos on Chhattisgarh because the govt are cutting down tree 🌲 And tribal are protecting the forests 🌳 please 🙏 make on videos people you have large audience so they can also promote this thing please please 🙏 sir
HRX is making good products and regularly updating design.
Dude....u need to STOP that irritating background score u have put ...
Idk if u recheck ur video before posting..but it's very uncomfortable to hear over ur voice...
That's neither doing anything for ur video nor is it necessary..
Fam loved this! As a D2C brand builder love this
Kay beauty is one of the prime examples of a successful celebrity brand.. Katrina legit hit it out of the park with her brand.. almost every product is absolutely amazing!!!!
yes her brand was made for especially for indian skin
True... Products are good
agreed. i was trying to get better at makeup and needed something that was good quality but not too expensive... kay beauty is perfect
Kat k pass kam nahe Hy islye
@@Ericpk333 kaam kis lie karte h.. paise k lie.... Wo brand bna k kmaa le rhi ab
I have used HRX, Skult, wrong, one8 and Se7en. HRX is in my opinion the best brand. Affordable, comfortable and stylish.
Hrx is actually the costliest indian brand. In sports wear only foreign brands are costly others are cheaper. Decathlon is doing good thats why.cuz they are foreigners and selling in cheap
What those companies are for
Jhute bekar hai Hrx ke
@@MohitTiwari-icecream brands
@@madhav3976🤣🤣🫡
Salute to katrina for her brand kay beauty. Cost effective, good quality, innovative and she knows what goes into the products!
I totally agree!
Katrina’s Kay Beauty is working well in the Indian market. Just because the prices are so reasonable that anyone can afford it. And it’s an inclusive brand as well.
Yes, I do talk about that in the video
And some products of kay beauty are actually good...
Products r good too🙌
I have personally used HRX and trust me. The shoes are brilliant and worth the price. In fact you missed two brands in your video which were SOEZI nails (Sonakshi Sinha) and Starstruck cosmetics by Sunny Leone. Both of which are really doing well in the Indian market.
I think kay by katrina is probably the only celebrity owned brand in india which is worth buying....inclusive , less costly and cruelty free....its foundation , lipsticks and eyeliners majorly are awesome ....👍👍..I am not promoting anything but I felt like this..and kudos to you for bringing video on this topic❤
I agree. I worked as a beauty advisor in myglamm brand and Kay beauty counter was in front of my glam counter. It's very much active these days picking up soon .
I think Katrina did a gr8 job starting Kay beauty but partnering with Nykaa.Her product was good quality yet affordable as well for middle class. And Kay beauty & Nykaa marketed their products thru top beauty influencers as well. Alia is also smart with her ed a mama clothing line partnering with Reliance and marketing the clothing as sustainable children's wear.
These people lives in South bombay and thinks that everyone in India is same as people in South bombay
These PPL actually don't live in south Mumbai lol😂. Bandra, juhu, versova come in Suburbs.
@@Dattebayo3089 😊 It's ok the comment meant to say affluent areas... South Bombay and South Delhi are generally used.
@@G-ew6sk hamre desh ka sabse amir insaan akdam below average dikhta h uska naam h mukesh ambani vo jawani m bhi below average dikhta tha
Teri problem ye h ki tujhe bollywood se nafrat h tu south ka garbage masala dekh lega
@@raja-jl9os genius bhaii aap toh antaryaami haii mere bina bataye aapko pata haii ki main South movies dekhta hu
Kay by Katrina and HRX are the most successful brands by celebrities
Yes
Hey, @vedantrusty great video man, I am HRX ex Fashion Designer, have been part of the team inside out. I would say Hrithik’s vision is pretty clear in terms of what he wants to do.
and what about the brand being human by salman khan 🥱🥱
HRX is one of the brands that i didnt know was a celebrity owned brand until i realised that is was hritik roshans brand. The quality and material built is not only sixe inclusive but also very sustainable cause the fabrics dont damage easy. Their prints and designs are also budget friendly so yeah. HRX is the best
In india ppl associate celebrities with the characters they play on screen and less about their personal life as kylie was always known as makeup enthusiast etc so her brand is about her own interest but we have never seen deepika or kriti taking about makeup skincare etc so it's just not landing with the audience as well
Please even kylie is fake she only knows surface level knowledge of makeup she's been repeatedly exposed of not being involved in the creation process while selling overpriced low quality products and other celebrity brands like fenty and rare beauty are already eating away at her market share
The only Indian ones I personally tried are Hrx and Kay beauty, I have my eyes on House of Pataudi fragrances but the reviews are not that attractive sooo 👀👀
Fragrances ka pata nahi, but kapde to ache hai
I used kurtis from House of Pataudi, they were good
I've used their suits, they're good just sizing issues but cloth quality is so good
I would say that House of Pataudi is the best traditional apparel brand I have experienced, and similar garments found in both offline and online markets would typically cost twice as much.
Where i can order their products
@@sayantikaghosh4240 Myntra and Flipkart
Katrinas Kay Beauty is one of the best in the makeup game. She is really passionate about makeup and love how its price competitive and top notch quality. Ive come across another brand Hyphen from Kriti which is a copy of Hailey Biebers Rhode.
I'm still wearing a tunic I bought in 2015 from Imara by Shraddha Kapoor. Very reasonably priced and high quality cotton that hasn't got a single tear after so many years. I don't know if this brand still exists.
Interesting
Hritik Roshan's HRX Salman's Being Human KKR Redchilles of SRK are quite successful brands by celebs
Did you forgot d'yavol by srk
@@mastan162 it's by Aaryan Son of SRK but yes
Bought an HRX T-shirt once and was quite happy with it. Reminds me I can buy some more of it next time.
Ah interesting
Edamama is very bad in stuff.. i ordered frm ajio n returned all of it.. dull colors n rough stuff
HRX is best as per price range n quality
Kay by katrina is a great brand
Anomaly by priyanka very bad products
I find charitable trusts founded by celebrities for tax cuts to be more deceptive than product-based brands.
Only brand I trust is Kay by Katrina… near perfect make up products ❤
I have tried Kay Beauty and I am a fan, the quality is impeccable and the price is justified for the value you get
Kay beauty and HRX are the most price friendly and quality product, I use them and most of people around me uses it
Kay beauty is my personal favorite❤
Respect to Katrina kaif ❤ 📊
Out of all of these brands the only one I use is HRX. Not because of Hrithik, but it's genuinely good and affordable
Kaybeauty and HRX celebrity brand actually worked, also looking forward hypen by Kriti sanon.
HRX I'd considered as a true brand which had built itself, The Logo is enough to make the product stylistic
Priyanka Chopra's Anomaly Hair Care is high quality, effective, affordable - the entire range is my hair care staple now.
kay beauty, hrx ,one8, being human are really good brands
Hmmm
wrogn also
Being human 😂
Being human toh bhai usne black money ko chupane k liye launch kiya tha. But kismat acchi. Ki brand popular ho gaya.
@@harshalparab95 chahe kuch bhi ho uska brand start karne ka products acche hone chahiye .....maine ek jacket liya tah 6-7 saal pahle aaj tak chal rha hai .......kuch bhi bolo product is actually good
Used Kay by Katrina! Still using and its freaking Amazing!❤
I think of all these celebrities, Katrina is doing the best job. Firstly she is in an industry which she understands to the core and the products of Kay Beauty are really good. You may say that it is priced higher. Yes, a bit high in price bcz of celebrity brand but not high enough that we shall treat it as a luxury brand. But has good valued products
Deepika realised that she probably can't bank enough money from movies solely on her own, especially after the JNU disaster and has been trying to branch out.
Bhai JNU student ke saath gundo ne galat kiya aur sarkar student ke saath Dene ki bajai Jo bhagwadari dangai aai the uska saath de rahi thi aur Aaj bhi de rahi hai. Mujhe koi actress se koi lena dena nahi hai but Deepika ne agar kuch acche kaam kiye honge to usme pehle number par tha JNU student ko support karna. Ab JNU student ke saath na de to kiya dangaiyo ka saath de😅
Jai shree ram
@@timeless8127maybe you are right, but it did create a blacklash in majority of her audience and also nobody really remember that incidence
@@abhijityadav6111 Jai Shree Ram
@@timeless8127 Maine sahi-galat ki baat hi nahi Kari idhar. Bas Jo hua vo bata Raha hu. Deepika JNU gai, Unki movie flop Hui aur uske baad, Jo movie Jo unke naam par bik Rahi ho , sab flop Hui (not talking about the movies where she is just playing a supporting character).
I only remember Kay beauty by Katrina that has been successful
Srk is smart.....he start red chillies entertainment...most successful one
Lol red chillies don't even come in top 10 indian production houses by money. Only those movies got hit when srk was there😂. Srk less all movies got flopped.
@@Dattebayo3089 research about red chillies vfx works
@@Dattebayo3089 Srk has kkr which is in the top 3 cricket teams and also branched out into 4 other franchises, redchillies not only produce movies but also does the vfx and color grading of many films, also an investor in kidzania, and has gauri khan designs owned by his wife.
@@kanishkanaveen8015 my comment is about red chillies. Ambani and adani also are not rich by their only company. They are rich becuz of their multiple companies
@@Dattebayo3089 red chillies is the investor in all these businesses, which in turn is owned by srk. So all theses comes under refer chillies group, red chillies entertainment is a part of red chillies group. Red chillies also invested in mls and are building a stadium in los angles through the knight riders group.
I knew "House of Pataudi" sounded familiar lol. My friend got a blazar for me on my birthday. Can confirm, they make some good stuffs. Wouldn't have bought it myself as I barely spend anything on clothing let alone thousands on a single item but after this one I'm considering to get a pair of shoes from them.
HRX and Kay beauty are prime examples that how you should start your brand.
In my opinion, Hrithik Roshan and His brand, HRX, stands out as one of the top brands by a celebrity in India. His collaborations with renowned brands have significantly contributed to his success. Additionally, Hrithik Roshan, being a superstar himself, has consistently been seen sporting HRX clothing, footwear, and accessories during interviews and movie promotions. By targeting the middle and upper-middle class demographics, he has effectively built a successful business empire. Furthermore, his exploration of new ventures such as gyms and food courts has been noteworthy. I recall hearing about the launch of his food court in 2022 or early 2021, which marks a significant and positive step towards establishing a long-lasting brand.
Ya HRX is worth it❤
Only HRX and Kay beauty is going well n Being Human toh chal hi raha
Popflex!
This is an active wear clothing line which was started by Cassy Ho; an American fitness coach. Popflex stands true to its tag line, thoughtfully innovative.
She is a literal godess for all women. You bring her an issue, she resolves it. Period. You have to google her videos to understand how passionately she works on every detail of every single product.
I feel, if you are not passionate enough to dedicate, its better not to start.
Better go for actual established brands than these overhyped side-businesses.
Why go for brands in the first place?
because everything is brand, if you want anything quality then you have to go for brand or you must be okay with cheap, not so good products@@InvinciblePepe
I have used hrx jeans. Those are very comfortable.. All about you is also good
i personally love hrx brands n have few collections from it. the quality and price are both good and affordable for general public. also the collection is better than most brands which is also a plus point
Hey Vedant! I discovered your channel today and I gotta say, you are truly one of the most underrated youtubers and I'm not kidding, in just a few hours I'm totally addicted and watched 50-60 videos of yours already. Keep going man, you're fucking awesome.
Kriti Senon's hyphen is a relatively newer brand and it's going really good. I am myself a great fan of these product.
Did not know about it
Usme bhi bohot sara chemicals Mila hua hai jo hamare skin ke liye hanikarak hai. But yeh log key ingredients dikhake logon ko ullu bana rahe hain
@@vedantrustysonakshi Sinha ne bhi nails ke brand launch kia he
Kriti has copied it from Hailey Bieber. Even her styling was very similar to Hailey during Hyphens promotion.
Kay beauty is my all-time favorite ❤❤ products are amazing and well made beautifully blends with indian skin tones , formulation is smooth , really impressed 👌
Priyanka’s Anatoly is very affordable in sale specially and very effective. Kay beauty is lil overprice for me but once we buy it goes for a long time and quality is A1. Deepika’s brand is too overprice for mid class people. But I bought her mini cleanser and it seemed nice. You go girls❤️
A must video for general public so that they wont get influenced by these influencers!
You are amazing vedant ❤
Kay beauty is the best Indian celebrity brand so far. It's affordable and amazing for the skin.
Another great video! Love your chair man, mind sharing the model/make?
Katrina ke sahi chal rahi hai
Beautifully put, subscribed 👏
To launch a business you need to understand the market 100% and your product 200%. If you know your product it shows without much effort and people also trust you. Celebrity brands are just a way for them to make bank but they don't offer value. Excellent example are K beauty by Kat and Anomaly by PC. They believed in what they were doing because they know what they were doing. Rest of them what I see is money hungry celebs who think their fans are idiots and they will buy anything they launch.
I love Deepika and Priyanka but for skincare I rather spend my money on Kbeauty instead of those. Kbeauty is much more affordable than Deepika’s.
My experience with wrogn in which Virat Kohli is an investor, was pretty good. The clothes were not only affordable but also comfortable!
Deepikas skincare product is just not it tbh , they do not work at all on Indian skills and no one recommends it. Never seen someon praising it ,my frnd bought it wgen they had just begun and the experiment didn’t ended well as expected from most cekeb products.
P.s- Gym , restaurants , baby clothing and bars are honestly smart ideas and ALWAYS work if promoted properly especially baby products , people wil always buy baby products without any second thoughts .
Exactly see so many teenagers are into these fab clubs and r obsessed over them if any celeb brings product with reasonable prices they will surely buy it all the Hollywood celeb business started with that and now thy have reached popularity
Wow dude your reach is growing, you're getting double the amount of views as before, great improvement 😃😃
Wrogn , hrx , one8 , kay beauty are great for Indian market🙌
No doubt your content is amazing your research your delivery is fantastic but Bro ads do something about that, they are so many 😢
Even House of Pataudi!! By Saif Ali khan n familu is also good..Scucessfully running in the markets
We need a video on Being Human
HRX, Wrong are comfortable, affordable & really good quality. I have not used but did heard good feedback for Kay beauty. I think hyphen also have potential to grab its place in the market in the upcoming years. Personally Deepika's brand was meant to be in luxurious section so people like us are not using the stuff. When I am getting a sunscreen lets say in 600 which is suiting my skin ofcourse I would not go and spend 2k more to prove my loyalty towards an artist. Priyanka's brand also is not cheap but not that costly and the product is good as well so people especially outside India are loving the brand. The research for our market is very basic which I think is missing for Deepika's brand. - Personal opinion.
Salman Khan should open driving school
And meditation class😂😂
😂😂😂
😅
Not only shutting down is common bt High price is common too
off topic from the video but i felt the chromatic aberration was wayy too strong on the photos, hope it's going to be a bit more subtle in the future videos (the effect only affecting the edges is also a good way to deal with it ig)
Rheason was also good , their designs were nice , more like party wears and classic, it was modern unique and trendy .
I love kay beauty. I tried a few basics - lip pencil, eye pencil etc n i love it.
I've used hyphen(by kriti sanon) kay beauty(by katrina kaif) & hrx(by heitik roshan) and all of them r good and affordable ...amazing products also one 8 ( by virat kohli) is a nice one
house of patudi,being human,HRK,prowl and WRONG i think this are the only successful brand i believe and not to forget recently launch brand by SRK and his son Aryan D'Yavol
your videos are great the only issue I found was of volume as it gets varied a lot.
Sorry about that working on it
Saare brands bandh huye. Shahid ki Skult, Rheson of Rhea and Sonam, 82 East is too expensive and low quality, Deepika's All about you clothing line is also gone, Hrithik's HrX and Salman's Being Human are also overpriced and not that high quality, Waheeda Rehman's breakfast cereal brand shut down, Madhuri had launched a line of beauty products with Emami but it went of market. Amitabh and Lata launched own perfumes but it flopped as it was too expensive and not that worth it. Salman Khan and Lara Dutta launched some sanitisers during COVID and that was crap.I think only Katrina's Kay beauty is doing well. And Asha Bhosle's restaurant is doing well. Dharamendra's restaurant was also crap.
I have used HRX shoes and my fiancé used it as well and we both had an positive experience with the shoes. They were of good quality and comfortable as well.
Kay beauty great
Hrx is great
One8 and one8 commune great food
Anomaly - good
Hyphen by kriti sanon - avg
Nush - the worst
Being human quality - absolutely ordinary.
Kareena invested in Quench Botanics and is co-owner now, it also good products.
Great research rusty bhai, house of patodi is great brother. I used that one
Kay beauty is being loved a lot .
Indeed it is
Very informative vidio 👍👍👍
Celeb should focus more on marketing + creativity than overadvertising and over pricing
@8.30. Continue k spelling galat hai
The only celebrity who have successful brand from start is katrina kay beauty her net worth also has increase bcoz of that
In my opinion these brands are overmarketed and overhyped, but it does not suit the Indian consumer and nor are the products unique and worth the price. Eventually they shut down because the hype and advertising campaign is not consistent with the actual product. Plus profit margins are very low, therefore the actual investors must end up not wanting to put their money into it anymore.
Katrina’s kay beauty is working
Too much underrated this guy deserves a million subs.
Kriti Sanon also launched a brand name "Hyphen"( A skincare brand). What about this? I saw some people reviewing this as good. I donno much. Also you missed Sonakshi Sinha's " SOEZI nails".
I think virat "one8" brand is most popular than others celebrity brands and one8 is also a big brand❤️❤️❤️🇮🇳👑
So I am a fraghead, so i know one,Salman khan released a perfume called 1965 which was a huge surprise for fragrance community as it offered quality at a reasonable price and it was a great clone of creed aventus which is one of the most popular men's perfume,1965 not only offered great smell but performance of that perfume was top notch,but what happened was after a year and a half that perfume became popular and due to higher demand it got reformulated and that reformulation affected the performance of the perfume,so the perfume is still available but no one is interested in buying a low performance 1500 rupees fragrance which does not perform,one can easily get a good middle eastern brand under 1500 rupees,so yes salman khan entered the perfume game, killed it,gets reformulation and that was a bad move...now amitabh bachchan sir also launched some premium range of perfumes... thats a different story all together
I have used hrx . I have a mixed reaction. No doubt the products are affordable and stylish. But quality wise they are not that good
I think Ryan Reynolds is the best marketing genius
That he is
Hrx and wrogn are best
Next in line is Garuda with Dhoni
Selling Chinese drones with 'Made in India' tag
I like your choice of topics about video
ye dark red themed thumbnails to acche views laare rusty bhai
Bro thumbnail is so attractive and that much simple
It’s a really good video
Alia bhatt edamama have also worked well because she launched a brand for target audience for children clothing and then relaince aquired it for
350 cr overall it was successful for her
We need more people like u bhaiya.
Thank you bro
ronny screwwala's brand is actually big right, even though its not really celeb merch.
Using one8 training jacket from Puka, quality 🔥🔥