Facebook Custom Events and Custom Conversions
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- Опубліковано 18 жов 2024
- Learn the difference between a Facebook Custom Event and a Custom Conversion, how they work together, and how to set them up to track and improve your Facebook Ads!
// Links Mentioned //
My notes document: docs.google.co...
Facebook's article: / conversion-tracking
Create a Facebook Ad: • The Complete Guide to ...
OnClick Custom Event Code: pastebin.com/N...
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Man, I cant believe you gave this information away. I would like to hire you. I'm a high earner and trying to speed up my accounting project online..
Thank you! Watching your video made me realise that I had only created the custom conversion and not the actual event, which is why it wasn't letting me publish my ad, all fixed now! Thanks, great video!
The ONLY video I could find that was clear, showing the new FB UI, and not way too long. Thanks.
Also, people, you can use GTM to fire your events instead of writing your own code. I setup my events in GYM based on this video.
This was the most helpful youtube video I have been able to find on the subject. Thank you for explaining it so well. The word doc you made to lay it all out helped a lot.
Outstanding. I especially love how you demystified the difference between a Custom Event and a Custom Conversion. Your overview WORD document was an excellent summary of the pages of Facebook info. You also demystified the "journey". I wasn't sure if firing the Pixel without having gone through the entire path to get to the event was required to record the Custom Event, or if just firing the Custom Event (as you did several times) would be sufficient. You literally answered every question I had in less than 15 minutes. AWESOME!!!
Thanks man, was brainstorming about why I was not able get custom events in my conversion tab. Seached a lot in google, just now I found your on point video👍
amazing breakdown, and very well explained. Thanks Nathan!
Great video and exact explanation I was looking for. Thank you.
Very Informative
Thanks for your video.
this is the best explanation related to what is / how to use "custom conversion", I think many so-called "expert" have a big problem about how to communicate with student :)
Very clear thank you
This guy knows what he's talking about
What a great Video! I really appreciate it
This is EXACTLY what I was looking for! New subscriber now and about to watch the back catalogue.
Hi. My funnel consists of 5 pages an I wanna track each page visitors. I know I need to install individual custom event codes to each page, but I don't know how to write the code and where to put it in WordPress. Could you help me please? Thanks in advance
Thank you! Very clear and detailed explanation.
How you get the code at 5:59? I want to do custom event
Lovely! The way this guy explained was awesome.
For Standard Event, as mentioned Standard Conversions are created automatically. Can we go to AD set and run conversion ads after selecting Standard events from the drop down directly?
They must have changed the interface because when I look in the Ad Set settings, I only have the option to select "Website" as conversion event...not my custom conversion I set up. How do you set it up to work with the custom conversions now?
Thanks for sharing this. It is really helpful.
Great video, as always. I feel like you forgot to mention something, though. How do you differentiate multiple custom events when they are similar? For example, how do you know if someone pressed the top button on your page and not a different button with a different CTA? Is there a way to tell the difference?
Great video! Right to the point and clear.
Awesome
I have some questions ^^
If I have multiple products BUT I would like to track the conversation on just 1 how can I do?
facebook can use a training/trainer like you man keep it up!
What are the Rules for your WatchVideo Custom Event? Can you create a Custom Event that tracks a user percentage of video view (similar to how facebook tracks it inside Facebook and Instagram), but in a web page? Awesome video man! Thanks a lot!
Did you ever find out how to set this up? This is exactly what I've been trying to do but can't find anything about how to set it up. There's a lot about the standard events and other common custom events (buttons etc) but nothing about video views.
Awesome video. :) Keep them coming.
After creating custom conversion, I'm not able to choose behaviours or interests of my audience. I must use what custom conversion orders me. HELP!
Hello , thank you for the helpful information really enjoyed it. is it possible to crosspost events from my own website to Facebook events? (similar to eventbrite future) I would appreciate if you know anything about it.
Thanks 🙏
EASY TO FOLLOW video just released showing how to set up Facebook Event tracking of website downloads, calls, emails, and more!
Hi Nathan, thanks for such a helpful video! One question I had was can a pixel event be set up to track video views? More specifically, if I have a youtube video embedded into my landing page and I want to track those that have viewed that video so I can set up retargeting ads to them is that possible? I have looked everywhere to see where I can add this but can't find it. I have other events set up but don't seem to be able to drill down the 'view content' event and identify that the content I want tracked is an embedded video. Thank you!
I want to create a custom conversion to track conversion if a particular shoe size is purchased. How do I do that?
nicely explained
U R TOP, Nathan
In the "Conversion Events" Dropdown i'am not able to choose events the only thing in the dropdown is the "All URL Traffic" thats all. Why is that?
how can we create custom audiences based on people that viewed specific category page and bought items, so we can LLA audiences based of that custom audience and not mixed up with audience from other category pages ?
This is awesome man, Thanks
Good video man! Keep it up!!
Love your content man, hugely helpful! Quick question - I'm running ads for other companies as an agency, and so when I create a new custom event and conversion, and then select that conversion on an ad, I keep getting the message "This event hasn't been set up on any of your domains etc".
This is easily fixed on my own accounts, but if I'm running ads for another business then I don't own the domain and so can't add the events to it. A lot of my clients are not tech savvy so it's always a pain to sort out. Have you encountered this problem? If so how are you dealing with it?!
Thanks again for the great content!
Thanks for the training on this. Quick Question: If I have 3 separate funnels for 3 different services, and I'm using the lead conversion event, how will it know which to optimize for? I don't see where it separates the lead event from different pages. It kind of all clumps them all into one.
You may want to create a separate campaign per service in order to measure the lead conversion event.
Nice video. Thanks. So question: Can you just make the Custom Conversion, or do you have to make the custom event first and then create the Custom Conversion? Meaning: Can a custom event stand alone or does it have to be based off of, or connected to a Custom Event?
Thanks!
Hi David, yup - you can setup just a Custom Conversion. For example, if you wanted to create a Custom Conversion based on Page Paths, you can do that. However, if you're doing something with Clicks (vs. page paths), you'll likely need to create the Event first, then create the Custom Conversion based on that event.
Thanks, but I'm still a little unclear. How did you name your button #open-popup? If I have a button on my click funnels page, called MyButton, and the CSS code is #123-456, is this the code that I install with my Facebook base pixel:
$(function () {
$('[href="#123-456"]').on("click", function () {
fbq('trackCustom' , 'MyCustomEvent');
});
});
i added your script on my landing page. it didn't work. i mean i didn't see open pop up in facebook pixel helper. how to resolve?
I got the same trubble ;(
I cant get any of my Custom Event Button Clicks to trigger.
Hello sir great stuff..
But I have question. what if I have a e-commerce site, i have a person visited my site from my fb ads and did not purchased the fb ads shown product but has purchased something else. How will I track that person?
Coz a e-commerce site has many products I cannot put event button tracker to every product clicked...
Please do reply
Yes even I am facing the same issue
Can you delete events after you make them?
awesome!! thank you.... I've been all day trying to do this :L
Hi, Love all your videos - when I select the FB Event Set up Tool and create an event - it lists it as a standard event and not a custom event. So then I can't create a Custom Conversion ... because the Custom event isn't there. Can you please point me in the right direction? another video that explains this? TIA
you can make custom conversions with standard events
Realy helpfull :)
Oooh is nice
Thank you so much for this video! I am a mobile developer who had no idea about these topics, thanks to you things are getting more clear. My question is, is it possible to create custom conversions for custom events for mobile apps too? It would be very useful if I could create one and do filtering using one of the parameters of a custom event, or using the custom event itself.
Hi Sevval - I'm not familiar with mobile app development; however, my assumption would be there is a way to trigger custom events and therefore, custom conversions... I just don't know how to do it. Sorry :/
@@CrazyEyeMarketing It's okay, I appreciate your taking the time to answer my question! Have a nice day!
hello can i run messege campain with event
I feel like my pixel is deaf dumb and blind . Worthless to me. It sends every one to my site except people who purchase
thanks
But I need more please
You talk and promote too much, what we are looking for is at 8:00.
Hey Nathan (@CrazyeyemarketingGplus), I am having some issues with my ad account and I am shifting to a new ad account. How do I transfer custom and standard events to the new ad account?
Hi. My funnel consists of 5 pages an I wanna track each page visitors. I know I need to install individual custom event codes to each page, but I don't know how to write the code and where to put it in WordPress. Could you help me please? Thanks in advance