Waste is food - VPRO documentary - 2007
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- Опубліковано 5 жов 2024
- The waste we discard does not disappear. That is impossible, because the Earth is a closed system. Our waste only seems invisible because we dilute it with water, cover it with earth or have the wind blow it away. But in the end, we cannot avoid encountering it again. In our drinking water, in the air we breathe, in our food and in our body. In this episode of Backlight, the designer William McDonough and the chemist Michael Braungart discuss the solution to this problem: the principle of Waste = Food.
An inspiring documentary on the Cradle to Cradle design concept of the chemist Michael Braungart and the architect William McDonough.
Man is the only creature that produces landfills. Natural resources are being depleted on a rapid scale while production and consumption are rising in nations like China and India. The waste production worldwide is enormous and if we do not do anything we will soon have turned all our resources into one big messy landfill. But there is hope. The German chemist Michael Braungart, and the American designer-architect William McDonough are fundamentally changing the way we produce and build. If waste would become food for the biosphere or the technosphere (all the technical products we make), production and consumption could become beneficial for the planet. A design and production concept that they call Cradle to Cradle. A concept that is seen as the next industrial revolution: design every product in such a way that at the end of its lifecycle the component materials become a new resource.
But also design buildings in such a way that they produce energy and become a friend to the environment. Large companies like Ford and Nike are working with McDonough and Braungart to change their production facilities and their products. They realize that economically wise, waste is a destruction of capital. You make something with no value. Based on their ideas the Chinese government is working towards a circular economy where Waste = Food. An amazing story that will definitely change your way of thinking about production and consumption.
This documentary won the Silver Dragon at the Beijing International Science Film Festival 2006.
Originally broadcasted by VPRO in 2007.
© VPRO Backlight June 2007
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Credits:
Director: Rob van Hattum
Research: Gijs Meijer Swantee
Production: Karin Spiegel and Madeleine Somer
Editors in Chief: Doke Romeijn and Frank Wiering
English, French and Spanish subtitles: Ericsson.
French and Spanish subtitles are co-funded by European Union.
Hello!
We hope you enjoy tonight’s documentary. Don’t forget to use the caption in order to see your subtitles.
Next Sunday we will publish a very interesting documentary about the financial brain of London City.
A study of adrenaline, testosterone, addiction, and the magic of big money.
See you next Sunday!
vpro documentary subscribing to your channel was one of the best decisions in my life 😋
Hello Driz,
That's really nice to read, we are happy about that.
:D
We MUST start a fire!
vpro documentary I
💗 this channel
Both the consuming public and major manufacturers need to watch this doc. Consumers should be demanding conscientious manufacturing practices, ecologically friendly products, and manufacturers should be looking at sensible practices that reduce energy demands and waste. This was a thoughtful doc. Thank you!
Who else is being forced to watch this for environmental A level.
"Cradle to Cradle", I read this book years ago. It's mind blowing.
It surprises me that this very informative and well done documentary has received only 40k views as of 3/2019. Even more disappointing is that anyone would thumbs down. While ridiculous channels receive millions of views it just goes to show how people are clueless as to how fast we are destroying our one and only earth.
if it makes you feel any better, they show this video in lectures so it does make an impact one way or another
Hi MiaSt, that´s great to hear, where is this lecture?
Mia, that may be true, however I seriously doubt those that view absolutely ridiculous channels attend these lectures you speak of. Just saying.
@@vprodocumentary I'm interested to know this as well. My point is simply this, those that watch by the millions on subjects that are completely ridiculous choose not to dedicate their attention and energy on a very important subject that will eventually consume us all if we dont stop watching B.S. and start addressing this enormous problem.
@@MiaStrikes I'm not comforted at all. I'm sorry but a world of nearly 7 billion people, to see that there are only 40k views alarms me greatly. I'm just saying.
Love the idea with the Ice Cream tubs that turn to water when used up and composted, it’s a Self Watering Ice Cream Tub seed Bomb lol
One-of the problems is most Governments are in the pockets of manufacturers, they say jump, they reply how high. In my opinion.
Fascinating documentary. It's 10 years later, they should do an Oprah Where are They Now.
Love from India...
Truly fascinate by this documentary..
Thanks
An excellence piece of doc. unfortunately, only a few viewers. We may have to find the ways how to recycle intelligent.
You can share the documentary :) It will help!
vpro documentary I just shared it on Facebook:)
Thank you Christopher Builder.
I loke this German dude, he's cool.
Also its almost 2020 now I wonder how nike is doing with that zero waste goal?
well...not bad as far aas we can see: www.huffingtonpost.com/entry/nike-recycled-shoes_us_5733436fe4b0bc9cb048b398
vpro documentary hey, that's pretty good, since your channel is so interested in sustainability perhaps you'll like to research Resource Based Economy, there is a really big advocacy group groing in Europe.
Thank you for your advice. We are actually looking into interesting new topics related to sustainability.
Very good ! Thanks for this documentary !
Thank you for watching, we are glad you liked it.
Hello. My name is Mike, from Thailand. I have a favor to ask.
I am going to attend short film competition. And this video was striking my heart.
Can I take some parts of the footage in my short film, please? My film would be a lot better with it.
Thank You so much
Keep up the greenery world!
Benefit of hindsight - what happened to all these ideas? Are they out there?
This documentary is now 12 years old and the scale of waste - of plastic waste that is never recycled - has skyrocketed.
The problem has got worse, so I can only assume these ideas are either still in fruition, are too 'expensive' for manufacturers or the fossil fuel industry has lobbied against them - successfully.
It is estimated that as little as 10% of plastic is recycled. The rest ends up in the environment, either burned, in landfill or in the oceans, in animals, in the air, in the water, in us.
great presentation; thanks!
Thank you! Glad you enjoyed it.
Truly food for thought ☺️
The felt from 6:40 looks like the disaster relief/homeless blankets that I'm familiar with seeing here in the west. 🇺🇸
Amazing!
Nice car, so today is the future; but where is the car??? And Nike today???
Brilliant documentary!!
Very much important and innovative for this new world.
Please let me know your more detail for support you.
very smart
Such a hopeful video. Then I looked at the like and view counts :-(
Meanwhile over at cat video central!!!
You can change this by sharing with your friends.
I want to believe it -- really do. But does (for instance) a 'green' roof on a factory require a plastic liner covering the whole area under it?
If you COMPARE the previous iterations of the industrial revolution, you will see how the beginning was different to the end of that phase.
This is a TRANSITION to a better quality of life for the world. As further generations are born and educated with this philosophy as the norm, they will identify more opportunities to improve.
There needs to be a consideration for styling too. you cannot design something that's unattractive, or which will go out of style. that's one of our big issues are things being thrown out when they go out of style. Or not sell in the first place, due to ugliness. Same is true for architecture as well as shoes or chairs.
There's something very inhuman about the buildings designed by the NYC architect. Pretty roofs, but no design or detail put into the faces, just sheets of glass.
Yeah if you wear those shoes in school youd get your ass beat 💀
VPRO. Please build sustainable eco system to the provinces of Philippines also. Thank you in advance and we will be very greatful❤
Hello Irene, VPRO makes documentaries. We do not build ecosystems.
China has more than 10 cities with no one living inside them, total economic downturn or disastrous planning ?? constructed, erected and ready to move in, yet the industrial labor or public never rolled in ...
Make buildings that function as trees do -
I love this idea
Wy re invent what ?? My grand parents never wasted nothing and never polluted nothing ???
Indeed, but our parents did not have to produce this much either.
@Lynn Roberts Yes, while the concept of biodegradable materials could be a start in the right direction, I do not like the approach of "this way, you can consume even more". Put seeds into ice-cream boxes??? What if those seeds are foreign to the habitat - and then what? It´s too much "man can fix nature" instead of working with nature, for my taste.
We should ask ourselves: why do we need to consume so much, what needs of ours are not being met, like belonging, connection, helping each other.
@Lynn Roberts Yes, if children have bonded well, if they feel loved and protected and are seen for who they are - and not for their achievements, they will not fall prey to consumerism, they simply won´t need it.
HOW ARE WE DOING NOW 2019?
I LIKE THE CHINESE TRICYCLE. VERY PRACTICAL.
The world economy is based on the flow rate of money and waste increases the flow of money. The entire economic system needs to change for the earth to live.
Polymers can never be food on the scale needed, so best use alternatives to polymers!.
It is a very old practice...first rubbish is allowed to be created and the old practice is reinvented....
We have dug out so much from earth and they can't put it back.
Can't get to a km deep but surface only.
I love it
menos mal que el inglés es muy entendible, lo digo por el caso que no puedo verlo, sino solo escucharlo
This is the best
I hope these two geniuses will inspire young kids to study to become just like them and continue creating such projects in the future. Earth desperately needs such knowledge and projects. Why not do them if they are all win-win situations?
Next week Saturday we will publish a documentary called "Making the future"
The synopsis begins as follows: "Decreasing costs of materials and tools, and the availability of all kinds of information mean everyone can become a maker, developer or entrepreneur. Is this the start of a new industrial revolution?"
Maybe something for you? ;)
they are onto something.. it has to make economic sense and in a lot of instances it does.
the sustainable branding is too much about virtue signaling these days; turning forests into biofuel farms, the whole green energy certificate scam, climate summit goals that we applaud ourselves on but meanwhile the main issues are still out of control..
thanks to these guys the industrialists will enthusiastically get on board and we have a multi layered approach !
Everything should be made out of cloth.
If cars were made of cloth, the accidents would be harmless.
Nike guy talking about recyclable shoes and pulls off a leather one.
Canvas.......😶 Layers of canvas. Easy to insulate, repair...even..... what's marijuana canvas called...🤔..finger snap..💥 hemp which is more recyclable than cotton.
Building materials for houses ...... compacted earth with big roof which would give a great walk around porch
Jeff Bingaman cars out of cloth? MIT has been working on it.
@Jeff Bingaman
"if cars were made of cloth, the accidents would be harmless"
The trouble with car accidents is the KINETIC ENERGY derived from the VELOCITY of the vehicles.
That SUDDEN DECELERATION is what causes INJURY and the DEFORMATION of the vehicle that can CRUSH the driver and passengers.
The world is too far gone already. We should have been thinking about all this stuff in the 60s.
Economy is a balanced system based on inventories. We never had that.
Don't really get the whole plastic book idea, because you can already compost or recycle a paper book. You can't compost a plastic one, and recycled plastic always leads to lower and lower grade plastic. And wood is a renewable resource, unlike plastic.
Make a new kind of human that doesn't waste so much or consume so much
16:50 Uhm....uhmmmm...so...have these guys never heard of Moccasins?....I mean...seriously first nations people are like 1000 years "ahead" of this guy....
Don't waste it. Burn it all and let this valley of suffering be forever quiet afterwards
Once again, people are the problem. Curtail the population = Earth recovers.
jaque fresco former utopian, this is awesome not original but its in motion thats the best change in our generation good on the world
If that German chemist says "ye" after one more sentence, I'm going to bury him in my compost pile 😣
Reuse vs recycle rather than downcyle vs recycle
Me think's Tis brilliant until it gets given to bureaucratic & autocratic,
“yes men & wemon”.
We can all pitch in on this one OK?
God's speed...
YVO
holly shit there are so many great people in the planet and we still trying to destroy it all because of money power and control. how nice would it be if we could work together and just move forward. its now 2020 and we still almost the same. Sad
The fundamental error that was made here was in his last few sentences. He really believes that a democracy promotes more effective and timely change than a more dogmatic system of social government . Everything proves exactly the opposite .
DELIVER THE POOR AND NEEDY :rid them out of the hand of the Wicked. They know not, neither will they understand, they walk on in darkness: all the foundations of the earth are out of course.... The earth also is defiled under the inhabitants thereof,,because they have transgressed the law, changed the ordinance, broken the everlasting covenant.... Therefore hath the curse devoured the earth, the book of Hosea chapter 4 verse 1. Verse 2.. The book of Roman chapter 8 verse 22.. The book of zephaniah chapter 3 verse 1... The book of isaiah chapter 28 verse 8....
JAPAN DOES WASTE RIGHT
dump it in active volcano? lol
Gods son Christ Jesus died on thee cross for our sins so that by believing in him we can have life...belief in Jesus be a free gift from the Father, given to them ( through thee hearing of his words ) whom He hath chosen for salvation
omg MADE IN cHINA???? WTF