Why Real Dijon Mustard Is So Expensive | So Expensive Food | Business Insider
Вставка
- Опубліковано 11 лип 2022
- Dijon mustard has a tangier, sharper, and spicier flavor compared to other types of mustard. It takes its name from the town of Dijon in Burgundy, France, where it originated. But despite its name, the majority of Dijon mustard that is sold all over the world doesn’t come from France. The few jars that do will cost you up to 6 times more than regular Dijon mustard (or double if we want to compare it to Grey Poupon). So how is real Dijon mustard different? And why is it so expensive?
Editor's Note: In this video, the translations at 2:10 and 3:16 are incorrect. The rind of the mustard seed is wrongly referred to as “sound of mustard”. The correct translation is mustard bran. Insider regrets the error.
MORE SO EXPENSIVE FOOD VIDEOS:
Why Miyazaki Mangoes Are So Expensive | So Expensive Food | Business Insider
• Why Miyazaki Mangoes A...
Why Ant Egg Caviar Is So Expensive | So Expensive Food | Business Insider
• Why Ant Egg Caviar Is ...
Why 5 Of The World's Priciest Salts And Spices Are So Expensive | So Expensive Food | Business Insider
• Why 5 Of The World's P...
------------------------------------------------------
#Mustard #SoExpensiveFood #BusinessInsider
Business Insider tells you all you need to know about business, finance, tech, retail, and more.
Visit us at: www.businessinsider.com
Subscribe: / businessinsider
BI on Facebook: read.bi/2xOcEcj
BI on Instagram: read.bi/2Q2D29T
BI on Twitter: read.bi/2xCnzGF
BI on Snapchat: / 5319643143
Boot Camp on Snapchat: / 3383377771
Why Real Dijon Mustard Is So Expensive | So Expensive Food | Business Insider
"Each stone mill can only grind 100 tons per day".. they really tried so hard to make it sound like it was such a small amount and is the reason it is so expensive pfffft. 100 tons is more than they can even produce in a month people. Modern journalism at its finest in our idiocracy.
Just when I thought -finally there’s something expensive that’s not from Japan, they show a Michelin starred chef that is Japanese
The sound of mustard should actually be translated as mustard bran. Son in french is both sound and bran XD
0:11
Interesting, here mustard is grown more for the greens. A light frost makes them taste better. So end of season my greens are more sought after. I only grow enough to seed to grow the next crop.
I'm from Burgundy ("un bourguignon" in french) and here farmers did plant more mustard than usual this year. "Dijon mustard" means the receipe is from Dijon, but it can be made with mustard grains from Canada or east Europe and not even transformed in France.
"sound of mustard" is an incorrect translation. Le son in french means sound, but it also means bran which is the hard outer layer of cereal grain. (Example: think of the song "poupée de cire, poupée de son")
As a joke my wife called our oldest son "Mr Grey Poupon" when he was acting like a diva one day.
I never found Dijon mustard particularly expensive. Of course I live in Belgium so it's certainly less expensive than in the US, but still, you don’t use very much of it so a jar goes a long way.
2:10
Okay but are we going to ignore that they called grapes "unripe raisins"? Like that bothers me like an itch inside you that you can't scratch
I'm living in Dijon and right now getting mustard is crazy, every mustard shelves in every stores are empty... Luckly you can still find some Fallot here and there (just got a jar of honey and balsamic vinegar mustard from them, if you ever got the chance to find it, don't hesitate, it's really good)
@
Everyone's talking about the unripe raisins....I'm just laughing at the rising glass prices @
The dijon mustard atleast the french version is quite similar to the bengali mustard relish (called kasundi). But instead of grapes, the tangy taste in that is obtained with ripe mango or olives.
It's weird, I've never seen mustard in a squeeze bottle in France, always in a glass jar.
It's only Dijon Mustard if it's from the Dijon region of France, otherwise it's just sparkling Mustard 😆.
When I lived in Europe, I took Dijon Mustard for granted because, well, it was "just" French mustard just like here buy something from another State. Now I miss having to get "the real thing"
"Son de moutrarde" isn't translated as "sound of musterd" but bran of musterd. The translater didn't know this. And yes "son" also means sound in French, so I understand the confusion.
At