Why Did Linus Step Down?
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- Опубліковано 11 лис 2024
- Linus talks about his decision to step down as CEO and transition to CVO.
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Im surprised so many people think this is coming out of nowhere. Without meaning to seem mean, its obvious Linus has been tired recently and that running the company just isnt fun for him any more. I'd much rather happier Linus videos than him trying to drag himself through it
Agreed. It really isn't news. LMG isn't gonna change. This will only give Linus the energy to keep the vision of the company going
Yeah, he's been talking about this for months now.
@@prince_julius actually he's been talking about it off and on for years
I've seen it coming since almost a year ago. This is the result of not being able to focus in what he enjoys and does best. I've been there and I'm really happy for him.
Yeah I agree, to me it's no surprise that Linus is stepping down. And it also seems he will be much better off in a different role.
I agree with Linus, Labs is definitely the coolest thing you all are doing in that building. I would love to see just like a monthly update on what they're up to and doing.
from what i understand the labs doesent have much happening month to month some months alots happened but its all behind the scenes others its all visual improvements so they just update when they have noticable changes to show
a bunch of paperwork most likely
essesdsee
Esss3ds
My boss is like Linus. He is an ideas man, and gets a massive kick out of the creation process (we design houses and buildings) but has little follow up and detail interest after a while. He will throw out amazing ideas and be onto the next one in short order. Not to say he doesn't understand the details, and can great insights in it and has seen a lot so can speak to that. He can buckle down and do detail stuff, but he energy isn't fueled by that and it burns him out a lot. If Linus is like that I can totally see him not wanting to keep down that path. In my bosses case his wife loves the details part of a business and deals with all of that so he found a perfect partner for his business. He has also hired people who are good with details and follow through to carry his ideas out.
I fully expect the company will see a new "golden age" after this since Linus can just do what he does best with a team of people supporting him in that and not be bogged down by the business side of a business.
As for helping the writing team mesh with the labs team, hear me out. Put Alex over there more often. He has SUCH a good mix of coming up with terribly fantastic ideas mix with things that that could leverage the lab in these ways. That's a content gold mine right there. He'll loosen them up a bit.
7:44 Damn Linus need to do a masterclass on making UA-cam video. That was more info in like two 2 minutes than I seen in a hundred tutorials.
It's almost like he runs one of the most successful companies based entirely around UA-cam content
Given the kind of guy I know him for 10+ years parasocially speaking, its not the kind of thing he'll do for a long time, his workflow feels very haphazard and all over the place, one of the reasons why he stepped down so he could focus on what he excels at
markbench sounds so cool. I would love to see more in-depth videos on that and any other programming related things LTT is doing
Maybe they can have users give their own thoughts opinions and maybe use a program for their own testing. Maybe call it, "MarkbenchUser"?
For a minute a brain farted and though you were talking about someone called "Mark Bench", and aI also wanted to meet him in video since "he sounds cool" :/
OCC is a very inefficient way to do it though - it should generate an accessible API instead.
A good leader knows when they reached the end of there capabilities and finds someone better. This transition is good. Linus does what he is best at, the business get's an experienced leader it needs at the current scale and Linus get's mentoring.
This writing has been on the wall for the last year. Good on you Linus for being self aware enough to make the right call before catastrophe strikes! Can't wait to see how the lab continues and the channel remains strong.
Haters btfo
I mean this makes sense, and its better to admit when you get out of your league with when things get too large rather than 1- killing yourself trying to manage it all 2- The business portion fails because you tried to manage it and failed.
I think this is a great move for the team and for Linus and his wife, they can both sit back a bit and enjoy life and the business itself without the excessive business side getting in the way with all the pressures and such.
Linus just get an assistant to follow you around and film you when you do a workshop and have the assit send it out
Could even turn them into a video series "masterclass in technical youtube creation"
Imagine the paint rant but for everyday creative processes.
@@kyleuhlig1529that was a glorious rant
You don't need someone to follow him with a camera, you just need to set up a camera and film, then write up the important parts. Or have someone taking minutes of the workshop
The real reason is the one he gave in the video to be honest. He feels he cant be the ultimate lead of the company as it is now and is letting someone take over the company parts of the company. The way he is running it is becoming increasingly unprofessional. He mentioned training materials, stuff like that.
Increasingly unprofessional? I'm not sure. I think he's always been like that, but cracks tend to be more visible when more stress is applied
@@contramuffin5814unprofessional doesn’t always be personal behavior, there are standards for companies of their size and honestly that’s why people go to business school is because those standards are efficient and don’t lead to people having different information
8:30 as someone who loves the art of UA-cam videos I really appreciate how you show how to actually engage with an audience! It also explains why I've always found the way you guys shoot content to be so interesting.
Linus Media Group is too big for an equally flakey and OCD person to look after and not go insane. It's better that he focus on the future of the Group over the daily running of it.
I’m sure working a LMG has its mundane aspects, like any job, but as I sit here listening to this while I work a job I hate makes me really envious of jobs like this. I’m living vicariously through you, LMG employees.
LMG employees say it's more or less the same as a regular job and you just happen to get to be a little more tuned in to what's going on online.
@@beebfajeejy it can't be that similar since LMG doesn't look like a toxic work environment
Idk. Linus talking about LMG makes me want to be a intern again and apply there. I learn so much about his way of work just by watching. Imagine working there. Probably not the best for engineering but definitely a unique experience.
ive recently joined a company thats similiar is scale to LMG and they have gone though the similar recently, the founders have borught in a new CEO and other executive staff so guide the company and they can actually focus on the elements they are good at such as the product development. 100% a smart move with the scale and growth and LMG and the skills, time, and knowlege required, its a suprise he had time to do all the videos, review scripts, etc and guide the company.
I have ADHD and started a business that is still going and making around $4M a year. Thing is I also knew OFF THE BAT that I was not going to be long for an executive position (at the time, I think I can handle it today) so I gave my partners a timeline of just 5 years. And that's exactly what happened and exactly what was needed. It's a huge mark of maturity to know when to just step down especially if you're not especially detail oriented. This is a master class in running a business with ADHD.
Speaking of testing hardware, namely cellphones, I see a niche in that. As Luke said, testing the reception would be cool, but I couldn't for the life of me find any outlet that would compare the quality of the GPS module, for example. My current phone sometimes loses GPS signal while registering a hike and fills those parts with straight lines, which are not very informative, while my friend's much older phone keeps track of our hike much better. I would like to buy a new phone eventually, but i'm not interested in spending money in features that I don't need. I need one that has basically similar performance to my current one, just a more stable GPS reception. Such information is nowhere to be found
It does take a specific personality and set of trained/practiced skills to be a "Good" CEO of a growing successful company. Just being honest, not everyone can do it, especially for the long term. I think that it is fair to say that Linus has done a good job so far but they have probably grown to the point where it makes sense for someone who is better experienced and better tooled to take that over. I personally liked Linus coming up with ideas and managing things because I liked the output but it is probably exhausting when he is not the best fit for it compared to others. He probably had to regularly make lots of mistakes or work extra hard to compensate for things along the way. For the sake of efficiency it is best to have someone in that role that is specifically geared towards that career path. Besides personally I don't want anyone there to get burned out and if this is what it takes to make Linus and the others happy and productive for more of the content I enjoy, then so be it.
The "CEO" might be the top of the company on paper, but in practice it's commonly just the "glue" position which holds the rest of the C-level together.
In every midsize company, there will be a secondary title like a CTO/CPO/COO, or a "lead product manager" or "head engineer" (etc) -- the person who actually leads the core business without continuously having to be involved in Finance/Sales/Marketing/HR related stuff.
I feel like this is actually really exiting, linus is just gonna do anything he wants and have fun.
Which is honestly what makes lmg special i think (and the way all the others are enabled but also comes from him)
Who knows the company and what it needs better? The content is the thing that made the company. It makes sense for any manager to delegate the tasks to someone who can do them better. Besides that, kids grow up fast. They deserve to have a father who isn't completely stressed and exhausted.
notability added the feature to record audio for my lectures (pen clicking aside) and it's helped me remember the context of my notes as well as what I wrote down. Super helpful to have this ability during meetings I've noticed as well, because I will now use notes for things only I would think about bringing up depending on what others are talking about on the matching audio in the time frame it was written
this video makes me wanna go back and watch these two build mineral oil pc's
The good ole days
That was actually the first Linus video I watched lmao
First video I watched too that I can remember. I just rewatched the all the moving vlogs a few weeks ago
Sounds like Linus needs to implement some decent workplace training, these things he has to teach new hires shouldn’t be taught by him.
LTT group. please cover the war thunder scenario on the wanshow if possible! this movement could be a powerfull example to the gaming industry as a whole.. and hopefully benefit all of the gaming community...
whats happening with it I stepped away from warthunder for six months or so after playing it since like 2016
What happened?
What's happening?
@@redrevo_117 you know how gaijin has been making the economy worse and worse?
they made a mistake and gaslighted their community. TWICE. and the backlash is hitting them hard. we are nearing 100K negative steam reviews.
gaijin took away the "steam" logo from their site to hide the truth. but now every other platform is getting review bombed.
but why review bombs? they censor their own forums. all criticism just gets sweeped under the rug or deleted.
for once. the entire community is mad at once. and we now have the power to hopefully change the game for the better. but i am also hoping this to be a example to the gaming industry as a whole when it comes to monitization.
@@redrevo_117 simply put, slave revolt.
You need a LLT (Linus Lab Tips) channel, which to pretty-much data-dump videos for lots of products, which to be slimmed-down videos showing like 1-3 minutes per product from a category and bundling tens to hundreds of products in a video, so, for example, there could be a video summarizing tens to hundreds of power supplies, across tens of different and important metrics, and basically being there so you don't need to make another website where to only post graphs and stats for the same products, but maybe you should do both.
The outside perspective is sometimes the most needed, even when you don't have intricate knowledge in said field.
simular to rubber duck debugging. explain whatever you're trying to to fix or trouble shoot to a "rubber duck" (or a friend ) and they may not have knowledge of what you're working on, but they can possibly ask just the right dumb question
Linus breaking down the shoot that wasn’t prepared correctly really illustrates how his brain works.
The man is just on another level.
I imagine in another life he could have been a film director/producer. (Which in some ways he is.)
I loved this idea of knowledge transfers that you discussed. Maybe you can implement something like to whoever that participated on the first workshop, they should be the one to conduct the next workshop after they have done it while the previous presenter will be there just to provide additional inputs.
This doesnt only make them learn how its done, they also get to have experience on sharing it on their own way.
Thats the hardest part for me. Documenting the things I create. I am often so focused and I finish me project too fast.
I can relate to Linus's new staff the most in this case. I'm at a studio that's in its growing pains of going from a small to mid-sized business and our director isn't equipped to lead us. He does brain-dumps all the time, is so consumed with his tasks he lets others slip by, and assumes so much of us without explicitly saying it what it is. And even when he tries, he fails. I'm kinda venting now, but seeing Linus make the smart decision to transfer his responsibilities to Terren has given me some comfort that my boss might.
I legitimately had wondered why cell signal wasn't talked about more especially living in a country where it isn't ideal
Stepping aside*
Love you linus 😊
Would it work to have a structure like, team leaders take care of noting new knowledge and procedures and such, and reporting to department leaders which then coordinate the process of formalizing that stuff into a component of the training every relevant employee gets when they first join and routinely refresh at some large cycle?
If enough people are concerned about this change (the CEO stuff), it is something that probably should be taken seriously.
That being said, a CEO can always change again later, so trying to improve things is not a bad idea.
Linus said something that resonates a lot with me, which explains a lot the difference between UA-cam and TV, and somehow defines the success of it.
Creators talk to the viewers, TV hosts talk at the camera.
Twitch is simply the next step of it, creators talk with the viewers.
Yeah! I would've loved to see MarkBench update videos! I've been anticipating an update and hoping for the MarkBench database to go up sometime in the near future. Will really be a fantastic site for telling exactly how any planned build should perform haha.
When Linus is explaining how he makes videos it makes me appreciate my desk- jockey job lmao 😂😂
It sounds like Markbench is intending to TAS PC games, which is something for which tools do not really exist in the speedrun community. It would be so cool if you guys could open-source at least that specific part of the code.
9:54 how do i get organic workshop documentation: A gopro/mic set to trigger when linus's phone or watch enters the room.
phone/watch record, audio from onperson device used to detect talking, talking used to clip main-video.
Documenters review clipped video, clip those clips to parts, make headlines/takeaways 1month review/clarification.
It's either that or purposefully making throw away productions/rehearsals with a neutral observer/documenter present.
LTT labs needs its own channel
I'd _love_ to have a full video on MarkBench, going the full software-technical instead of the usual hardware-technical. Would be cool if it was even presented by somebody more familiar on the software side than Linus, though Linus is cool too! Just wanna go full software eng nerd over some cool systems 😄
Edit: What are your thoughts on having a more software-focussed channel, diving into the cool parts of complex systems either made by you lot or ones that are open source, or even your sponsors who're doing SaaS tools and so have a bunch of interesting scale problems to work around!
You should always do what you're good at AND enjoy doing. Find someone that enjoys doing all the rest for you and pay them handsomely.
so basically linus will be the passenger and the new ceo will be the driver?
so linus still gets to say where the companies going but the ceo is in charge of getting them there?
From what I understood that is correct
i feel like this is more like a dual driver situation since linus as chief vision officer is still on the ground, on the sets, in the labs, trying to steer the employees in the direction he wants. it's not like he's sitting in the office dictating
Linus should get the Labs to email him/writers on new interesting developments and findings like the merch dept does.
Have a permanent live private video and camera operator following Linus during work hours and clip at the end of each Notes.
If you do budget PSU reviews maybe throw in some white label / OEM PSUs from notable prebuilts. Would be interesting to see what they use
It might honestly just be Linus wanting to take care of what he built throughout the years. If it means that he must step down because he knows he can't and/or is not what the company needs right now to grow. Then that just how how much of a leader he really is.
For someone that's totalitarian inclined, this is infuriating.
@@VinnyUnion maybe vouch for a non-stupid ideology
@@DanielFerreira-ez8qd it's not stupid. Having quality control at all times is beneficial. But having dozens of hands at one pot, only causes chaotic code to intervine with each other and you'll end uo with a spaghetti mess.
What i mean is, you cannot form unity nor true harmony when everything is completely different with each other. Others mess it up often times.
Let me tell you one thing, what's genuinely stupid is capitalism, i am aware that you have been groomed and indoctrinated well, but realize this, it has brought society into a divided mess. It has been a breeding ground for narcissism. Great.
And for a alternative; i don't know. Suggest me a few and i'll pick one.
@@VinnyUnion a totalitarian anti-capitalist with an trump-hat wearing anime girl PFP, that's certainly a combo.
To anyone reading this. Linus has ADD, Attention Deficiency Disorder. It literally means Linus' brain is built different. He gets a lot of ideas and thoughts all the time. One after another. New and higher pressure things just make him extremely excited of things and new ideas just show up. But dopamine deficient brain doesn't enjoy following up or doing something in order because it's less enjoyable.
Basically Linus still gets to do all the fun stuff and be more involved with videos and the labs and hand off all of the important ceo business running stuff off to someone else
I've worked for many companies much larger than LMG. The best knowledge base type stuff always comes when you don't know you're doing it.
Often i'll write a confluence/notion/ screen recording on the fly and then just put it out onto slack.
In the example talked about at 9mins in. If it were to happen where i've worked, there would have been an expectation that the knowledge should be shared further by any or all means.
Linus knew he had knowledge that needed sharing at that point. What should happen then is either record it, or write down the learnings afterwards and share it.
If you don't, it's lost for ever. If you don't have time to do it, make time. Because the same problem will come round again and again. Do LMG not do retrospectives?
Clearly, Linus has had a problem though reducing the bus factor and being the single point of failure for many things and with a new CEO in place hopefully that can change.
Do a basics workshop video with additional short sub-subject videos as unique lesson come up all organized under one title.
CONGRATS LINUS!!!! your making the right decision. this way the company doesn't drain you and we get to keep you around
9:42 fixing the issue on the spot is good, but yeah you are missing the follow up.
Talk with who is in charge of it, and prepare a bigger workshop/presentation for all (note: you don't have to be the one doing it). This is a requisite to help elevate people and quality in your environment.
LABS CHANNEL!!! Let's GO!!!!!
suggestion
How about building a vacuum tube between offices and sending adapters/cables/ small stuff through it might save a ton of time.
Linus is the CEO they needed at the start and he’s smart enough to know they need someone else now not many people have the ego to allow them
Doing something and then loosing the method, I don't know how many times I did something and didn't document it and lost it. Yet when I see say an artist or creator doing something like making a shirt and a design first thing I point out is, 'Hey, shouldn't you make a pattern?" and I'm right, but then in my own medium I too get carried away in the creation and don't 'make a pattern'. I'm better about it now but I sure could have used someone telling me that in the past and nudging me to do it like I did when I was the one standing outside the creation process.
The problem here is management. Its the same thing everywhere I go, no one wants to take the time to document what they do. A quality organization has management that prioritizes creating documentation, keeping it up to date, and making sure it matches what actually happens in the real world. It should be part of every job, and management needs to lead by example. Each department should be randomly audited by individuals from other departments to ensure even someone from the outside can understand the process documentation. This is the difference between your company being a chop shop and a competent manufacturing facility. I have led ISO certification programs and operational efficiency (kaizen) focus groups at multiple companies if you want to hire me :)
This clip is so long that you soon need to make a clip channel for your clip channel.
We are going to have 5hr long clips soon at this rate.
I'm very excited for the upcoming labs videos
Luke's face when Linus talked about "running the API" was amazing (and understandable) 😂 He did respond very professionally though, props for that
hire a director and a personal assistant. and a real producer with proper tv prodcution experience. and will have solved half of the problems you just spoke of
Yeah, he needs broadcast people. Some of the production problems he talks about made me chuckle because as a broadcast tech manager, that's literally my job to prevent.
So you need an A and B roll story board for the Knowledgebase article demonstrating how to prepare the A and Ab roll story boards.
Man just look at how Linus talks about the camera operation and viewer focus and 'feeling'.
That is what hes good at, it always has been, and to have him waste that being a behind a desk would be criminal.
I don’t see why this is such a big deal. The bigger a company gets the more people you need to manage it. No successful company founder runs day to day operation forever.
I respect business leaders who admit they're not cut out for business leadership. The company is growing into a sizable entity and it needs a corprorate, experienced hand. Otherwise it will collapse eventually. Linus acknowledges he doesn't have what it takes and makes a wise move.
There are a handful of sounds I will never forget in my lifetime. My son's voice, a cat's purr, water dripping in a cave, and Luke Lafreniere's laughter.
You do not know Linus at all if you didn’t see this coming. This was coming before he even made the “crying meme video”. That was just the first time he vocalised it to us. This was telegraphed for years IMO. I’m glad to see it too. The man needs a break! He has earned it.
The military and many companies have procedures to follow for completing many different tasks. Unfortunately the military takes it too far, but many companies don't take it far enough. Create some basic procedures to follow and as long as its well written, it will increase consistency and productivity.
What is the backpack controversy Linus mentioned at the beginning?
When i hear how linus "workshops" his people and explains this so fasr and easily I honestly would pay to work there for like a month...
I would probably never use the information gained, i work in a compleatly different field... But seems like a great experiance
If you don't have the time to record (written/video) something for reference - it's not you don't have the time, it's you not prioritising it. The stoppages at the moment aren't a big enough deal for you to bother with fixing the sharing knowledge problem.
Resources will forever be going out of date, if you over focus on that you'll never have any resources - just spend the time to generate the resources.
Sounds like you didn't have a proper structure for chain of command to start with so of course ceoing would be hard
I would absolutely watch you benchmark 12 games at the same time 😂
Linus admits to dropping the Hard R and steps down as CEO 2 months later... Coincidence?
Yes.
Linus and Yvonne are still the sole owners of the company. In some ways, the new CEO work for Linus. Of course it’s more complicated than that, but think if this as Linus offloading some responsibilities, not a huge unprecedented change in direction that will change LMG forever. Because it won’t.
This is fantastic. It means we see more of Linus, while simultaneously getting higher quality content.
This was the obvious next step after he got past 30 employees, i dont think he knew what it meant back then though
also i'm 100% confident that labs is in the production stages of making a mass produced IEM/headphone i'll wager my life
While yes it is ideal to record a video of knowledge dumps like that... if you did do a good job, the idea of having the 4 people you taught then go and teach another group is good. Take the people that excel at teaching after that workshop and rinse/repeat as needed.
When you have to apply what you got taught as you teach others, you often remember it better. Having a few others to fill in the gaps means they should get 90% of your message with zero extra work on your end.
I hope we see more from the Lab
what was the backpack controversy?
In terms of the Lab and the Writing team, you need to take a page out of video game reviews. IGN for example do video reviews but it's just someone taking a written review and making it more consumable to watch for a video review. As soon as the Lab is up and running and doing written reviews. The standard is that the Lab does a written review which is mostly just the facts and their opinion on the card. That review is then sent to the writing team to be made into a video that is easy to consume. And both go up at the same time.
ltt isn't going to churn out a video for every review labs does. ign doesn't have the same standards as ltt on a video's concept needing to be entertaining and interesting and so forth. and ltt has their own pipeline for content. sometimes ltt even skips reviewing a big release like that time linus decided not to release the review on the iphone... 13? or 12 i forgot
the point is the way ltt has to operate as a youtube company requires far more thought and care than mindlessly churning out a video for every written article like ign does. linus said as much - if they aren't careful and release an uninteresting video, that craters their channel rating which leads to a downward spiral as the algorithm starts to favour them less and less. there is no sense in copying what another company that isn't even in the same sphere of business is doing
@@aliasonarcotics It's obvious every review is not going to become a video, but every new GPU AND CPU release is reviewed and made into a video. To go back to my IGN example, do you think people care about a new Inspector Gadget game enough to do a video review? No. I only know about that game because I saw a news video where the developer asked if people wanted an xbox version of the game.
@@TheOmegaRiddler this is simply not true. it doesn't take more than a cursory search to find out that ltt doesn't review every gpu and cpu. like the gtx 1650 for example. it's not about the popularity of the product either. ltt never reviewed the iphone 12. i said it before and i'll say it again - not every product is worthy of a video. even a big product, yes. the labs and ltt has some overlap in their interests but they serve different purposes. there is no sense in tying them in lockstep. none at all. if ltt has to push out a video right now and the labs isn't fully ready, then what? if the labs tests and publishes findings for a product that might be popular, but ltt doesn't really want to make a video review for like the iphone 12, then what?
@@aliasonarcotics You didn't read that properly, I said every "new release".
@@TheOmegaRiddler i’m not sure what distinction you are trying to make here. the 1650 release was never covered. they generally don’t do reviews for most hedt cpus releases either
Do like the show The Office (Canada Version).
Have people all over the office always recording Linus.
You guys rock those
You don't need a video for how to make a video. You need some standardized work habits with a flow chart on how to prepare. With steps like "does the product require additional components for demo".
I think based on Linus's reaction on this, sums up why him stepping down is a great idea.
Between the backpack, react channel,Anti union sentiments, the whole "Shirt printing" nonsense, people leaking pay/employee handbook and Linus reaction to those shows why the company needs someone in charge who isn't so...unpredictable for the brand, and has actual experience in leading a company.
Hopefully as well we see a decrease in the amount of mistakes happening from the writing team going foward too, almost like the company gets what they pay for...
It’s gonna be interesting to see how new dynamics of the company will be. Their new CEO is technically a Linus and Yvonne’s employee, so if he say yes to something but they say no, I wonder what the outcome will it be.
If they say no, they either quit or receive the wrath of the founder itself. That's the deal. I'm so sick of Linus' dynamic where he doesn't have actually full control over his own sh#t.
I don’t see why anyone should be mad or hurt over this this is purely internal he will still be in videos
What was the backpack controversy?
Linus just needs a cameraman following him around all day long, whenever he then explains something it can immediately be recorded. Or you could hang some camera's everywhere...
Linus talking about having the epiphany that new staff that are only writers and only camera operators need to be taught how to storyboard (and by extension, direct to some extent) was a big "oh right, that's a thing" moment. 🤦
Need to have a rule if you see Linus going into an explanation remind him to record. At least until he builds muscle memory.
It is not uncommon for an owner of a business to hire someone to run the business so that they can focus on what they are actually good at.
11:05 Linus now has a new business... teaching script-video production for content creators. You'd certainly be good!
Audio only Pod Cast for audio equipment only
"It was like... not stupid". I like him. I do.
You should hire a atoreyboard artist
As long as you will be the owner of the shares in the company i think everything will be alright from a business orientation point :)