Marketing Is Changing FAST: THIS is The BIGGEST Opportunity of 2023

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  • Опубліковано 5 чер 2024
  • My Top 5 Marketing Predictions + Trends For 2023
    Ignite Your Copywriting Business ►► My Once-A-Year Coaching Program Open Soon: go.copyposse.com/cplps4-ytd
    When it comes to the world of digital marketing - one thing will ALWAYS be true…
    Trends change and fads fade.
    So how can you tell if a marketing trend is something you CAN’T ignore?
    Or if it’s on its way out the door?
    You know I love to keep it real, so you can stay relevant...
    So, in this video, I’m going to share with you my 5 MARKETING PREDICTIONS for this year (and beyond!)
    Keep watching.
    WHY SUBSCRIBE?
    Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me.
    CONNECT WITH ME!
    / copyposse
    / alexcattoni
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    / copyposse
    Read this instead: www.alexcattoni.com/2023-mark...
    #DigitalMarketing #Marketing2023 #MarketingTrends

КОМЕНТАРІ • 134

  • @carolyngatema9406
    @carolyngatema9406 Рік тому +11

    Thank you very much for sharing your heart with us. You always add value to my life each time I watch your videos. My take home is:
    1. Connect with your audience
    2. Be authentic
    3. Add value

  • @alumonaadora7356
    @alumonaadora7356 15 днів тому

    I love listening to Alex, always makes me feel like a better copywriter.

  • @TanyaAlizaTV
    @TanyaAlizaTV 2 місяці тому

    Great video! Your list is incredibly helpful, and I especially love your focus on leading with value. It's so true, it fosters a real sense of community where your audience feels like they belong!

  • @MODEST500
    @MODEST500 Рік тому +26

    This is why I am attending Hustlers university. The first thing they teach in copywriting section is that the sales is a transfer of belief and tbh when I am struggling to write a copy I think like as if I am genuinely trying to help people, a product which would help people. That just makes everything so natural and conversational.

    • @Armando.Sepulveda
      @Armando.Sepulveda Рік тому

      It's now the real world 🌍

    • @MODEST500
      @MODEST500 Рік тому

      @@Armando.Sepulveda yeah it is now

    • @benchwarmer2973
      @benchwarmer2973 Рік тому

      ' copywriting section is that the sales is a transfer of belief "
      wise words. thanks

    • @coachjustin6274
      @coachjustin6274 8 місяців тому

      Um, who’s they?

  • @anthonywutkowski199
    @anthonywutkowski199 Рік тому +1

    Great video Alex. Thanks! Have a great 2023.

  • @tigabuatalo5308
    @tigabuatalo5308 Рік тому +1

    Happy New year Alex, Interesting insight.

  • @Lizzie_22
    @Lizzie_22 Рік тому +21

    I’m so glad you mentioned how long term video content is still relevant!! It makes me sad as a consumer/viewer when I hear UA-camrs say they don’t want to do long form videos and are opting for TikTok or instagram reels. I really try to stay away from the endless scroll and more often will buy from someone after a longer video.

  • @manajbanerjee8615
    @manajbanerjee8615 Рік тому

    There has always been something new to learn in every single one of your video presentations. Thanks, Alex...

  • @MaxWinner
    @MaxWinner Рік тому +1

    Great video & insider knowledge, thanks alex - we should call you Nostradamus lol - best wishes for the year ahead to you and your loved ones 🎉🎉

  • @hassanjilani5997
    @hassanjilani5997 Рік тому +1

    Happy new year alex

  • @kreestyle8986
    @kreestyle8986 Рік тому

    Thank you for the insight

  • @compassionatepeercounseling

    Thank you! It was so helpful.

  • @reep2102
    @reep2102 Рік тому +1

    Happy New Year to you and your team too, Copy Posee.. Great value, as usual..

  • @SamVanderWielen
    @SamVanderWielen Рік тому +2

    Happy New Year, Alex! Great video as always - Community is so important and love the explanation of the 3 tier video marketing strategy ❤

    • @AlexCattoni
      @AlexCattoni  Рік тому

      Happy New Year! Thanks for watching ⚡️

  • @courtneyhlebo1873
    @courtneyhlebo1873 Рік тому +3

    Alex, I love your breakdown of the benefits and goals of the different types of video. It is a great argument for why having both short- and long-form content is important!

  • @ThaLatterRain
    @ThaLatterRain 5 місяців тому

    I needed this clarity. Thank you Alex

  • @daynavital153
    @daynavital153 Рік тому

    I totally LOVE this video so much! That last point is ALWAYS my FAVE! ➡️ 13:04-15:10

  • @antonettehicana8957
    @antonettehicana8957 Рік тому +2

    My prediction: Your UA-cam video will grow these 2023 because people are finally discovering the value you bring to the table. Thank you Alex!

  • @fbaguilar8474
    @fbaguilar8474 Рік тому

    Thank you Alex❤ love this content!😊

  • @benyist1
    @benyist1 Рік тому +2

    I really like hearing you, and besides the ideas and inspiration you give, I connect with the positive energies you radiate

  • @brightpage1020
    @brightpage1020 Рік тому +1

    This is so packed with value! Thanks for fast forwarding the info. Love this vid. Cheers fo your continued success!

  • @kazihossain2948
    @kazihossain2948 29 днів тому

    Always extraordinary type of session ❤❤❤❤

  • @thaisecairess
    @thaisecairess Рік тому +1

    Alex never disappoints 😊 tks tks tks

  • @estherdigital
    @estherdigital Рік тому +1

    Thank you so much Alex for this Heads up, I really needed this especially the number 1

  • @EstephaniaLeBaron-Rios
    @EstephaniaLeBaron-Rios Рік тому +4

    I am so inspired by all your content. I am very grateful that I found you because I TRUST you! And Yes, I have already purchased a few of your courses too and they were over the top awesome! You totally over delivered! Thank you for being such a good human, outstanding marketers who I can learn from and grow from in so many ways. But it comes down to this because I trust you! 🙏🏽💫🎉🥰🥂🌱

    • @AlexCattoni
      @AlexCattoni  Рік тому +3

      Aww thank you so much for watching and being part of the Posse ❤️ ⚡️

  • @Andromeda2976
    @Andromeda2976 Рік тому

    Very helpful, thankyou!

  • @yaneilysdiaz
    @yaneilysdiaz Рік тому +2

    Great video! Thank you for sharing your expertise! ❤

  • @acreativespacetv
    @acreativespacetv Рік тому +1

    Totally agree!!!

  • @AvantiMusicNJ
    @AvantiMusicNJ Рік тому

    this is all great info, you got yourself a subscriber!

  • @daniellacressmanthewriting750
    @daniellacressmanthewriting750 Рік тому +1

    Thanks Alex! Great video!

  • @nicolebhappy888
    @nicolebhappy888 Рік тому

    I'm your PeOpLe, girl!! I just found you a week or so ago. I've been watching your old shizzz and I'm super excited & appreciative of this BIG NEW post!! Mahalo ;)

  • @sadaamhasaan_
    @sadaamhasaan_ Рік тому +1

    Big 💎💎💎 in this video for 2023 ✍🏾

  • @wilsondominic7719
    @wilsondominic7719 Рік тому +1

    thank you Alex... pls could you do a video on niche industry trends?

  • @christianlee3986
    @christianlee3986 Рік тому +1

    Excellent video Alex. This feels like a splendid New Years gift. Much to learn. And glad to hear someone out here deflecting the potshot against A.I. (Girl, yes!): favorite part of the video. :)

  • @MatthewKennedy23
    @MatthewKennedy23 Рік тому +1

    Brilliant video again! Some really interesting points and honestly lots to continue to grow and learn about in the world of marketing as we move into 2023. Just wanted to say thanks for all your great work and content you have shared over the last few years has been really helpful to myself and I am sure many others!
    I was also thinking over the last few weeks in covering a very similar video, but you have done such a good job, I think I might shelf that idea! 😂

  • @CoolRahulize
    @CoolRahulize Рік тому +1

    ABSOLUTELY AGREE 2 YOUR VIDEO. HELLYEAH ALEX

  • @aldorodriguez7310
    @aldorodriguez7310 Рік тому +1

    Values! This is a great message❤

  • @maricelp116
    @maricelp116 Рік тому +2

    I agree with community building. I am currently in a community of a coach who has wide network. She is in every Facebook group, she has network of coaches. I noticed that she easily sell her programs without even putting an ad for it.

  • @mikohargett
    @mikohargett Рік тому +2

    What great news, especially about the real connections. This is a relief for me as I've not had the energy (because of chronic health issues) to do all that aesthetic stuff at the level people were doing it, so I'm glad it looks like the market is supporting what has helped me heal - being raw and real, and documenting what I can. Hopefully this year I can transition into more consistently connecting and sharing how I got through the last decade of mental health and cancer using integrative health and technology. Thanks by the way for your great content. It's helped me reframe my old mindset and unhealthy work experiences.

    • @sempressfi
      @sempressfi Рік тому

      I empathize/relate so much. I have lupus and had 2 back surgeries (one an emergency) a few yrs ago and it just kind of knocked me off track. Slowly been getting back to being healthy enough to start an online business again and have wanted to just be real, partially because I want people like me to know it's okay to show up without all the glam - what's important is showing up, doing the work that you specialize in, and delivering for clients!
      💜💙

    • @AlexCattoni
      @AlexCattoni  Рік тому +1

      Yessss!!! Just show up and be YOU

  • @starhairthetutor3765
    @starhairthetutor3765 Рік тому

    You have a new subscriber! 😄

  • @oluwatobiosidele2159
    @oluwatobiosidele2159 Рік тому +2

    really appreciate this one Alex. I'm still in the early stages of my business, as in just started it like...this week. But this is definitely a good "heads up" on some things to consider when I'm ready to take it to the next level. PLEASE more like this!! Also, a future video idea could be different cold outreach strategies and things to watch out for?

  • @lanresokeyo
    @lanresokeyo Рік тому +1

    Ton of value, thank you! I need to start doing live video this 2023. How do you ensure that your live videos goes as plan?

    • @AlexCattoni
      @AlexCattoni  Рік тому

      I usually make a really rough outline - just in case I forget what I wanted to say :)
      Just don't make it too detailed - otherwise it'll be impossible to glance at quickly!

  • @partfluency
    @partfluency Рік тому +1

    I'm listening...

  • @Flight000
    @Flight000 Рік тому +1

    Alex and Tyson 4D collab when?? The value would be ridiculous

  • @ikramkhan10147
    @ikramkhan10147 Рік тому +1

    Thanks for sharing valuable content with us 🥰🥰🥰🥰🥰

  • @meganpurnell
    @meganpurnell Рік тому +1

    OT: (hiii Leth oldie but goodie who also loves marketing)- what is that sweater. I need it.

  • @animalife135
    @animalife135 Місяць тому

    i just wanna say that you are beautiful specially your eyes and your beautiful communication but i understand your content also its is extremely good

  • @TheDanShaikh
    @TheDanShaikh Рік тому +1

    :) great tips!

  • @tany897
    @tany897 Рік тому

    Great video Alex, thank you for sharing. What kind of camera are you using to film your videos if I may ask?

  • @YOHHNICE
    @YOHHNICE Рік тому +1

    Marketing certainly is evolving quickly, and I'm pleased to see that Cleo was able to keep up so that the environment may gain from it as well. This marketing platform has a #MarketingForGood concept and a sustainability goal

    • @AlexCattoni
      @AlexCattoni  Рік тому

      They are doing something special. :)

    • @bprmel
      @bprmel 9 місяців тому

      Great predictions 😊

  • @CONEsGRAPHIX
    @CONEsGRAPHIX Рік тому +1

    🔥🔥🔥

  • @nicolebhappy888
    @nicolebhappy888 Рік тому

    An IDEA... Your video set up... lighting, cameras, apps, editing tools...

  • @MAy-ob8km
    @MAy-ob8km Рік тому +1

    Hey Alex! Just discovered your channel... I liked the content you upload. I do have a question if you could please answer in a video, which is your thoughts on chatgpt & future of copywriters.
    Thanks in advance

    • @AlexCattoni
      @AlexCattoni  Рік тому

      I've talked about my opinion here: ua-cam.com/video/jK5EKXQ3D2g/v-deo.html

  • @Flandernify
    @Flandernify Рік тому

    I dont know if I watch this because of the marketing or because of you being good-looking... I have many reasons not to "put myself out there" (my face and stories in videos, photos, etc), I wonder what is your opinion/strategies for people like me considering a startup.

  • @lapinou23112010
    @lapinou23112010 Рік тому +1

    Great content Alex as always. Could you speak slower please as it's tough to intake all that information in a short period of time? Thank you.

  • @crazygamers2697
    @crazygamers2697 Рік тому

    I love you alex

  • @Wind_styleworld
    @Wind_styleworld Рік тому +1

    Hey, I did the 5 day training thing! Now I’m just wondering is the next step to join the posse launch pad to be able to learn to build a portfolio and get a client? I joined the waiting list, when does it start? I’m ready :)

    • @AlexCattoni
      @AlexCattoni  Рік тому

      Eeeek!!! Exciting. Doors to enroll close tomorrow (Jan 15th) and our kick off call is on Jan 19th 🚀

  • @rishabharathan7404
    @rishabharathan7404 Рік тому +1

    💗💗💗💗

  • @madeeasyfinance
    @madeeasyfinance Рік тому +1

    I'm to put out content on my UA-cam channel this year. And yes, I have started using AI tools to help me with first draft of a content. ✌🏼

  • @kennakakes3885
    @kennakakes3885 Рік тому +1

    Since giving a lot of value is so important on social media do you share more content rather than copy? Do you share any copy on social media? Or let your lead magnet +email marketing be where the copy is

  • @gareauagindustries
    @gareauagindustries Рік тому +1

    💯🔥🔥🔥👋

  • @ana...9840
    @ana...9840 Рік тому +1

    I have question, different post designs or same designs which one is more better? For attractive viewers?

    • @AlexCattoni
      @AlexCattoni  Рік тому +1

      I recommend following the same branding - but that doesn't mean every post has to look identical.

  • @ahsanbaloch2728
    @ahsanbaloch2728 Рік тому +1

    Could you please present copywriting and content writing video doing it practally.....!

    • @AlexCattoni
      @AlexCattoni  Рік тому +1

      Added to the list!

    • @ahsanbaloch2728
      @ahsanbaloch2728 Рік тому

      @@AlexCattoni Alex it is out of the context but I couldn't stop myself by saying that you are truly very beautiful and demonstrates every thing beautifully..!

  • @josepopoffwriter
    @josepopoffwriter Рік тому +1

    Hello Alex. So this means that the "now" in "click here now" will no longer have the intended effect? To be honest, every time I read that, I usually feel a little (unwanted) pressure.

    • @AlexCattoni
      @AlexCattoni  Рік тому

      Interesting perspective! I think it all depends on the rest of the context in the copy - but if it makes you feel pressured, then it'll probably make the audience feel pressured too

  • @warrenleezy
    @warrenleezy Рік тому

    Copy Posse: gang-gang gang-gang!

  • @builderpj
    @builderpj Рік тому +1

    Short form video has been talked about by marketers for over 18 months

  • @toxicleaguex5546
    @toxicleaguex5546 Рік тому +3

    On Instagram would it be smart to only post reels? Or should you just use the post and story feature also?

    • @finaltouchstudio_
      @finaltouchstudio_ Рік тому +1

      I wanna know that myself

    • @AlexCattoni
      @AlexCattoni  Рік тому +1

      Reels are great but I never recommend relying on ONE strategy only. So I would post Reels, static posts, carousels, LIVEs, etc.

    • @toxicleaguex5546
      @toxicleaguex5546 Рік тому

      @@AlexCattoni thank you

  • @eshika6983
    @eshika6983 Рік тому +1

    You look so much like Alexis from schitts creek

  • @larrydcook333
    @larrydcook333 11 місяців тому

    UA-cam best place to be - unless you get censored because UA-cam only allows mainstream content now.

    • @AlexCattoni
      @AlexCattoni  11 місяців тому

      Sadly that could be said about all major social platforms.

  • @Mostafa_Khalil
    @Mostafa_Khalil Рік тому

    Totally agreed AI saves time but not creating innovation and creativity...!

  • @ana...9840
    @ana...9840 Рік тому +1

    Can I use this strategy to sell physical products?

  • @azazahmedmohib5915
    @azazahmedmohib5915 Рік тому

    Is Ai gonna replace copywriters, Alex?
    Waiting for your constructive answer on this..

    • @AlexCattoni
      @AlexCattoni  Рік тому +1

      Mediocre copywriters, maybe. But in my opinion A.I. cannot replace copywriters who know how to write with empathy and emotion.

  • @chrismcmorrow9738
    @chrismcmorrow9738 Рік тому +1

    Nice work, Alex. Really good points and valuable content. You must be helping your clients make a bundle. Thank you. Hope you're finding time to read your Bible (King James Version best) and that you are sticking close to the Good Lord.

  • @onerelaxingmusic2341
    @onerelaxingmusic2341 Рік тому +2

    1st comment

  • @YasinNabi
    @YasinNabi Рік тому +1

    Success is growing, once you stop growing you are not counted as successful person. it is just my humble opinion. By the way I enjoyed watching your videos, a fellow creator.=====

  • @snexbau5251
    @snexbau5251 Рік тому +1

    Is chat GPT going to make copywriting obsolete?

    • @adajinejosiah8823
      @adajinejosiah8823 Рік тому +1

      No it's not.
      Copywriters are emotional and psychological beings so it's not just about Writing

    • @AlexCattoni
      @AlexCattoni  Рік тому +3

      Definitely not :)

    • @snexbau5251
      @snexbau5251 Рік тому

      Thank you Alex...much appreciated.

    • @snexbau5251
      @snexbau5251 Рік тому +1

      @@adajinejosiah8823 thanks bro!

  • @assortedbibssundayfootball1312

    Alex, Your videos are great, but you speak too fast. You're faster than Anna Edwards on Bloomberg. No need for that. Deeper breath, relax and press play.

  • @lifestyleharley
    @lifestyleharley Рік тому

    This stuff is not much relevant. Seems little fabricated.

  • @gaiged.johnson7155
    @gaiged.johnson7155 Рік тому

    Im deadddd, this girl @alexcattoni is a gangster for real. Signing up for Launchpad is $2000??? I asked myself, “that much? Is she insane?” But if people are paying it then I guess it’s justified in itself. I’m surrounded by morons😂😂

    • @cecilia4630
      @cecilia4630 Рік тому

      Why would you publicly announce not being able to pay for something? I would simply just shut up.