Now I know I am really & Truly OLD. I am 64 yrs old, and this video was a wonderful trip through the past. I remember most of the make up on your table. My Grandmother's lovely things, then watching my beautiful mother that was a model for Breck ( one of the original Breck Girls) spending intense time observing her put up her waist-long hair in pin curls and applying her make-up to get ready for my father to come home. Then I got her things and some I still use today. The '70s were all about natural, but I do remember the birdhouse lipstick. It was not a real hit. We as teenagers thought it was too" little girl." The memories of the 60s "white" lipstick and Twiggy eyeliner and lashes fade to the clear tinted lip gloss of the 70s. Now, I see the trend fall back to the 50s wingtip eyeliner and false lashes. It is a definite improvement as far as I can see. Much more feminine. Now I am watching my Granddaughter use the 60s Hippie look and I can't help but giggle and feel old as I look at my old-fashioned makeup vanity and my ancestor's mirrors and perfume bottles and miss them all. Time has taken my youth but it cannot take my memories. Thank you for the post.
The packaging and marketing is everything! It's so incredibly fascinating! Beauty is a multi-billion dollar business and is even though the product is important - what sells is virtually all about marketing/branding/packaging still today! I wish she would do a whole series on this! It's amazing to see how much has changed - yet stayed the same- in the world of beauty!
Lisa getting emotional about the former owners of this makeup is so touching. Lisa is making me emotional. Also, is anyone else concerned about all the eye infections that must have happened to those people spitting in their cake mascara?
Believe it or not, we didn't get them. It was not shared though. My mother always told me never to share makeup. I used a cake type of "spit" mascara that was a gift from her for years before it finally gave out and never got one.
The Dunhill makeup set is so cheeky! Considering that it’s based on a “man’s” accessory that turns out to be a complete makeup set. Must be fun to have owned it if you lived in that era.
Honestly wish that makeup still came in those "miniature" sizes. Nowadays makeup is sold in sizes that stand out in the store but you'll never be able to finish it before the use by date.
Jo.....which is exactly the point. Whether we use 25, 50 or 75 percent of the content the companies have recouped their investment plus profit. The unused becomes yet another addition to our already overstuffed landfills. Similar to the Sam's Club/Costco sized food and beverage items.
You can see that people had one item or two and really took good care of it, and used it for years. There wasn't this insane consumerism and people hoarding makeup items, only to later make declutter videos 🤭. The cases were beautiful and rich, and there's nothing of the like nowadays. Lovely to see it, please make a Netflix series about it.❤️
Just because only a few examples survive doesn't mean that only a few examples existed. In fact, ironically, it is the commonplace items that are the least likely to survive because they are common. In the modern era, a very small percentage of consumers are extremists. Content creators are the modern beauty editors and certainly not representative of the general population. And packaging is an important, thoughtful and expensive element of many brands. Before mass production of consumer goods and especially before plastics, most things had to be handmade and labor is what's most expensive. That's why slavery is so attractive to the bottom line. Anything labeled "Made in China" was certainly produced by people earning an unlivable wage. Human nature hasn't changed much through history. If women in the 20s and 30s had the opportunity and desire to hoard make up, they absolutely would have!!
@@kaseyc1350 I would have to disagree with your sentiment. I think what the OP was discussing was very much on point. You focused a bit too much on just the actions discussed instead of analyzing and thinking about the essence of such actions. Nowadays, it is certainly not only influencers who hoard…common people who have zero correlation to the beauty industry also hoard and buy ridiculous amounts of everything and it is extremely wasteful. Back in day while production of SOME items was more expensive than today, people simply did not hoard because the mindset was different back then. People had more appreciation for things and valued what they purchased. Even in the 70s when items started being made in plastics instead of metals, women still weren’t hoarding these cheaper items, which is indicative of the overall mindset of society at large. Influencers aren’t all “beauty editors”…a lot of them are simply trendwh0res who saw that collection videos were getting tons of views and so they began hoarding too. It is despicable. If These influencers were beauty editors then they would actually make videos with the makeup that is sent 5o them, for example, but more often than not, they don’t. They just receive, buy, hoard, and don’t make anything worthwhile with it until they make their “collection ” clips after which they end up throwing half of the products away. It is gross and this act was not present before our modern day nor was this way of thinking. It is commentary on society, not just the act of buying makeup. People took care of things back then because fast fashion wasn’t in demand…because people preferred to VALUE what they bought. Now, people just want to have,have,have…without placing any value on the items, which keeps creating a higher and higher demand for fast fashion and crazy consumerism. If people began to value things and appreciate what they buy then …the market would respond. If society stopped buying fast fashion crap then there would be no demand for it and it would no longe4 be produced. There are places in the world, other first world nations, where hoarding is not common nor a trend (SKorea, Japan, Russia, etc etc) and people place value on the items they purchase and the homes are very minimalist and those that hoard are looked down upon (i.e. in Japan there are people who have crazy big collections of anime goods, as a specific example…but that is not the overall mindset…minimalism is huge there, which in turn teaches you to truly appreciate each and every item you end up purchasing ☺️). I really don’t think that if items were easier to produce decades ago that hoarding would’ve occurred then too…and the proof is in the 70s like I mentioned earlier in my comment. Those are my two c3nts ☺️✌🏻✌🏻.
@@krisuler7734 have you heard of the concept of whales in gaming and idol industry? They are the minority of customers that spend a disproportionately huge amount of money on the games/band products. Most makeup buyers don't buy insane hoards of makeup, they buy a reasonable amount of makeup and sometimes keep them for too long compared to recommendations (especially mascaras) because they just want things that work and are convenient to them.
I wonder what future collector will find one of my products and imagine the glamorous times I had wearing it, when it really just sat in my "not sure I love it" box for 3 years.
A 40 minute video of Lisa Eldridge talking about makeup history on a rainy day?! This is the ultimate treat☺️ As a side note: Lisa, I absolutely adored your book.
I'm supposed to be studying for an Italian Medieval Literature exam, but this is far more interesting. Thank you so much for this insight into your collection, Lisa, I imagine a majority of us will never get the chance to have see such rare items in person, or be able to hear commentary like this. Have you ever thought of running a series of historical workshops?
Lisa, my mother used triple milled flour as her powder for her non makeup dark brown skin to take down the shine. She used lipstick as her blush. The most interesting is she used the burnt carbon from burning a match on a porcelain plate. Then she would mix the carbon with a little water and used it as eyeliner and smokey eyeshadow. She use vasoline on her long naturally curly lash to help them to stand out.That was her look for going on stage in a ball gown like Dorothy Danridge and sing. My mother always had great skin and only needs powdering. She never wore foundation.
Esther Herzog Unfortunately my lipsticks are quite "fatty" so it moves the makeup when the makeup is set and without makeup it gives me pimples I guess it's because the skin can't breathe. My mom still to this day uses just lipstick and eyeliner. She uses the lipstick as a blush as well. Unfortunately I couldn't get her into mascara. She'd really like to but somehow it always ends up in her eye and goes everywhere 😂💕
How striking that they actually had such things as "wartime package". What a vivid picture that paints, especially when contrasted with what we consider to be special or limited editions today. The contrast between what was considered standard edition (beautiful, intricate) and wartime edition (simple, almost rudimentary) is incredible, especially knowing that today the opposite is true.
I've heard the phrase, "putting on your war paint", used when referring to makeup. It was really interesting to learn its origin - akin to chin up and carry on.
When you said "ive posted the first video on this about 10 yrs ago" and i realized ive been following you for 10+ yrs - what the hell, where did that time go?!
💯 let’s get Netflix on board with a series here! “From Cleopatra to Covergirl- Lisa Eldridge explores the history of cosmetics” Also can I order a sweatshirt? 💕✨ ... damn that’s a good series name just sayin ... 😂
Side note: I wrote that comment before you said “hashtag just sayin” ANd before you mentioned cleopatra .... just sayin you should sell this idea ✨ I think it’s a sign 🔮
One of my most treasured items is a 1920's powder compact that I got for my 14th birthday from my parents..its beautiful and made from tortoise shell... If something ever happened to it I would be really upset. I often wonder who owned it before.
My Mom sold Avon in the 60s & 70s as a side job. My first perfume & makeup as a young teen in the 70s came from Avon. I have some collector perfume bottles & decanters as well as some jewelry that I've held onto from Avon from that time period. I also have some vintage stuff of my grandmother's from the 20s. A rouge compact, some gloves, a pearl collar & matching clutch. I would have kept more but it's difficult when space is an issue & you're young & renting.
You may already know this, but in Spain we often refer to mascara as 'rimel', as it was the first mascara brand commercially available here. Also, my grandma used to apply charcoal to her lashes (this was in the 40s-50s) because it was either very rare or extremely expensive to buy makeup at the time in Spain.
I'm a history postgrad student and I'm obsessed with learning about make up in history!! I recently bought a Stratton powder compact second hand which I can only assume is from the 30s/40s by looking at its packaging but I love it so much because it's so beautiful to look at!
I have a Helena Rubinstein eyeshadow stick and pat-a-blush, my ex’s grandfather was a makeup artist and they still had his kit and gave me those. I also worked on a Chanel Makeup counter in the mid 90’s and have a few old faves from then.
This speaks to my soul. I collect vanity pieces, including makeup and tins!! from the 1930s and 1950s. Inspired by my Nana, who kept quite a few of her old makeup pieces about as well as those of her Moms. And then, separately, I have my coming of age makeup from the late 80s and early to mid-90s. And a mostly complete collection of American and British Vogue and Harpaar's Bazaar from 1989 through 1995 (except for all of the stills ripped out and pasted to my bedroom wall, which now live in frames (or folders) with theater pictures of 1930s and 1940s actresses. Such great content.
My mum was born in 1914, she worked on the make up counter in Woolworths as her first job at 16 and became an Avon lady in the 1950s. She only ever used block mascara, Bourjois rouge and lipstick and I still have her glass powder container with powder still in it x
Seeing you get almost choked up about the vintage eyelashes and fantasizing about the person who wore them rather than the lashes themselves was a highlight here. It's so obvious how genuine and passionate you are about makeup -- a true encyclopedia on the topic. When you coughed smelling the mascara made me wonder if you had outtakes and bloopers from this (or other videos) haha. Those would be a delight to see. :D
thisusernameistaken byyomama IKR?! Although there are companies that are putting out beautiful high-quality compacts... I have the zodiac one from Lauder from 2013 and it looks like Carolina Herrera makeup is going the refillable compact route too (and they do cute add-ons for your compact as well!).
This video reminds me of being a little girl and watching the products my grandmother and mother used that don't exist today. It's also fascinating getting a glimpse into the lives of women in past eras - the scents and colors that excited them, that still excite us today, and how ornate and chic they are in their delivery and packaging.
A couple of years ago my birthday was absolutely horrible, I cried almost all day long, until my husband came home with your book. God, I became so happy! We spent about two hours reading it and it felt like something magical. I just want to thank you for this, you've created some kind of time travelling (and I hope my English skills are good enough to understand what I wanted to say :D). With love from Russia :)
I was born and raised in USSR. I remember, my Mother had a block mascara in early 1980s... thank you for that video, Lisa! It was very interesting and colorful.
I really wish we could return to the days of having such unique and beautiful packaging for make up available to everyone not just high end brands. These are always my favorite videos from you Lisa! Looking forward to more
Salvador Dalí’s design was remarkable! That was my favorite. Thank you for this amazing journey through history of make up, marketing, art, and fashion!
Forty minutes goes by in a blink when the Marvelous Miss Eldridge is speaking vintage makeup 😍 I'd love to see a documentary or series about this with your delightful commentary and zooms of every single piece ❤️❤️❤️
As a Chinese history lover and student I had a minor heart attack hearing the thousand year old powder compact clinking when Lisa put it back down 😂😂😂, but jokes aside the video was super interesting, with an amazing teacher. 🙌😘👏
Love this video. I was a teenager in the 70's and I remember using, Bourois blush in a little round cardboard box, a Mary Quant ip gloss in a whitepot with flower, a mary quant blush and a cake mascara that I used wih spit! I kept all of these until about 7 years ago when I threw them away! I wish I had known about your collection then. ( I feel really old now)
Hi Lisa, have you ever considered making a “vintage collection” of your own lipsticks? I would love to own a lipstick with a statement packaging to have on my dresser!
Yes!!! even if it's just the packaging that you can take off/on. Wouldn't it be great to be able to pass down your LIsa Elridge lipstick holder to your daughter/granddaughter?
You keep saying "if I showed you the whole thing it'd be 3 hours long" like that's a bad thing! I think I speak for most here that would be a dream if you did
I love your intimacy and respect for the past, it’s obvious that you really feel the history and have empathy and awareness for the people who have come before. I love it❤️
I loved every second of this! I remember being a very young girl when my grandmother gave my older sister a beautiful gold compact containing rouge from the 1930s that I thought was so glamourous. I also remember my sister's Yardley Pot-o-gloss in Apricot from the 1970s. Thank you for sharing your collection!!
Thank you so much for sharing this historical tour of makeup. Really enjoyed seeing how certain pieces have clearly influenced packaging today like the Pat McGrath and Louboutin lipsticks. Yet the Chanel packaging seems so consistent and recognizable to their wartime packaging you featured. My absolute favorite was the collab with Josephine Baker! Extraordinary!! 😍
The book "The Radium Girls" is a FASCINATING read about the women who died working with Radium. Before they knew it was deadly, they would paint their nails with it before a night out.
@@fonsineknshr the worst bit is that once it became clear that the women were getting sick the company treated them abysmaly. It's something worth remembering every time companies and politicians try to push back against health and safety regulations. Hope you are having a lovely weekend! Stay safe.
I’m 72 and I remember my mother having several of these pieces. They were my first intro into makeup by playing with it at her dressing table. When I started wearing makeup in my teens, I remember my first mascara being that little Maybelline red compact with that tiny brush. I always used a drop of water to melt it. This has been a real joy to watch.
Tangee is still around(they have a lipstick that will change color to suit your lips) and you can still buy Fire and Ice-the one red shade that's universally flattering!
I watched this all the way through and didn't even realize it. This is such a wonderful video. Please do another with more of your collection, if possible. Thank you for sharing with your viewers.
Many of these products are so incredibly daring and so telling about the spirit at the time - you told every story so beautifully, your knowledge is amazing! 💕 And the hair-makeup-combo looks stunning on you, I would love to see a tutorial!
It’s a joy listening to you share your collection. I’ve also collected since the late 80’s when I was a teen and have ever since. Fun memory - Up until I. Magnin closed in San Francisco in the 90’s you could take your powder compacts in and they’d fill them for you, they had the powder presser. I loved doing that with my vintage compacts, and of course the Cosmetic Queens ( working in Union Square we all called the cosmetics girls the Cosmetic Queens!) loved seeing all my unusual compacts! Miss those days and hopefully somewhere some of the old Department stores still do that. xoxo 😘
I had to laugh out loud when you were standing there putting on your radioactive makeup with your swan down puff... 😂 You know, these may be troubled times, but we at least don't have toxic makeup and use animal feathers anymore.
What a treat! Thank you so much for sharing. Now I’m planning on rearranging my bedroom so to display all my beautiful makeup and favorite makeup mirrors. Thanks Lisa!❤
Oh my goodness, seeing that ice cream cone and coke bottle from Avon brought back so many memories for me! I had both of those as a kid and loved them! You have the most STELLAR collection Lisa! I could watch videos like this for forever! I LOVE the history of makeup as much as I love my makeup collection of today (and playing with makeup). It’s a life long passion for me for sure! Thank you so so so much for this video! Such interesting facts. All of them!
I was just transported to my childhood & teen years. I always knew my grandmother was glamorous, she wore some of those products, I remember playing with them & her hysteria when I did. ( I always thought the Pat McGrath lipstick packaging looked familiar , now I know why)
I well remember spitting into a plastic mascara compact in the girls loo at the school disco in the 70s! Thank you Lisa for sharing your passion with us.
I absolutely love these videos!! I recently purchased a 1970’s Avon lip gloss. It was a plastic hamburger! 🍔 All of the gloss was still in it and had never been used!! I was so excited to have this. It’s rare to find vintage makeup that was never touched! Sending hugs 🤗 and love! 💗Thank you for the amazing videos!
Gonna give my face a massage while watching, Lisa would be proud 😉 Also grabbed my laptop after months to see everything bigger. Could leave 1000 comments. The way you speak about the previous owners makes my eyes watery. I have the same thoughts with books. Isn't it great how things can make us feel so connected and emotional?! Lisa you are so lovely as always
My Auntie had face patches in the early 60s. I remember tiny lady bugs and hearts. Black and red hearts. They were peel off adhesive. I just adored them as a child.
This was incredible Lisa! As a history buff and makeup lover, you just made my day. What an incredible collection and I loved the history behind it all. I love your appreciation for the history of the industry you're privileged to be a part of.
your knowledge on the subject matches that of an enciclopedia and the bonus is the love and passion you put into it all. Always a plesure to watch your videos even though I seldom post comments. Thank you Lisa!
this is the most brilliant history lesson on makeup ever!!!! so many fascinating pieces and stories ....thoroughly enjoyed it ....thank u so much for sharing ❤️
So my grandma had the maja myrurgia espana powder... when I was a kid I thought it was play snow so I dusted her entire room with it, yes the whole container.. she whooped my ass that day lol
Everything was amazing but my favourite pieces were the "starry night" compact, the Edwardian hand compact and of course Hepburns Cartier lipstick case!
WOW! A fabulously different video, so interesting & well-presented by such an informed and enthusiastic collector/presenter- I think I had quite a collection of Quant makeup in my early teens and recall having a kit which encouraged one to attempt 'panda eyes' I think. I have some advertising stuff from that era in a folder from my secretarial college days probably cut out of a 'Jackie' or 'Petticoat' magazine. Love to hear you talking Lisa I could easily listen to you for five hours +
Love love love this video so much! Seeing all these wonderful pieces really the heart beats a bit faster doesn't it? Thank you for presenting them in such a great informative manner. While listening to you it occurred to me how bizarre it is that for the longest time wearing makeup was a shameful thing and then suddenly in the 50s, 60s you gradually started getting shamed for not wearing any. there are all these vintage advice videos of how to keep up a 'well put together' appearance at the office (for your typist job of course :p ). Bottom line being to wear or not to wear makeup has little to do with a woman's empowerment, the deciding question is does she wear it/not wear it out of her own free will and to express herself or because she feels or is being made to feel she has to. I personally enjoy makeup a lot, but it's just a thought that occurred to me while watching. And yes, more please!!!
Thank you so much for this lecture on your vintage makeup - truly a professor at heart. It was very special event to see you open each package up. Each time an artifact is touched and dealt with it does endures a bit of wear and tear, so thank you so much for indulging us and visiting your friends in the vault. I have a few gold compacts that my aunts have handed down from the 1940s. I know what foundation I will donate them to now...The Makeup Museum of Eldridge.
This deserves a whole Netflix series!
Yesssss
I agree with you - the book is a great read.
Oh yeaaah
Seriously though! I’d love to see makeup history around the world!
What a great idea! I'd love to produce it!
Can someone bring back the old packaging it’s a piece of art honestly
So pretty... have you seen the LBCC products?
Sisu Guillam no but I Googled them and wow I’m surprised
@@petark6632 in a good way, I hope. 🙂
Right! Now we’re paying $30 for a pressed powder in a cardboard box.
I totally agree! so much glamour
Imagine a tv series about the history of makeup with Lisa Eldridge? I would watch it several times
Omg yes! I would love this!
how do we not have an HBO series about the beginnings of the makeup industry! it would be so entertaining!
Yes, please!
Yes please
Email netflix asap! lol
Now I know I am really & Truly OLD. I am 64 yrs old, and this video was a wonderful trip through the past. I remember most of the make up on your table. My Grandmother's lovely things, then watching my beautiful mother that was a model for Breck ( one of the original Breck Girls) spending intense time observing her put up her waist-long hair in pin curls and applying her make-up to get ready for my father to come home. Then I got her things and some I still use today. The '70s were all about natural, but I do remember the birdhouse lipstick. It was not a real hit. We as teenagers thought it was too" little girl." The memories of the 60s "white" lipstick and Twiggy eyeliner and lashes fade to the clear tinted lip gloss of the 70s. Now, I see the trend fall back to the 50s wingtip eyeliner and false lashes. It is a definite improvement as far as I can see. Much more feminine. Now I am watching my Granddaughter use the 60s Hippie look and I can't help but giggle and feel old as I look at my old-fashioned makeup vanity and my ancestor's mirrors and perfume bottles and miss them all. Time has taken my youth but it cannot take my memories. Thank you for the post.
Me, having 15 year-old lipsticks:
"My makeup is not expired, it's vintage."
Exactly!
Hahahahahaha
I am feeling very seen right now.
Ha ha i have one from clinique that is over 10 years old and yes it is RED!!
Thank you I never thought of it like this now I get to keep all my make up 😄
Lisa please never stop posting these videos on your collection! What an incredible look into HISTORY!! 😍😍😍
hey!!!!!! love your channel too
Helooo
Yesss! ❤️💋
Allana Davison Agreed..!!!❤️
Truly! Such glamour
"Any video I make is gonna be 5 hours long." That' isn't a problem for us, Lisa. ♥
I was thinking that exact thing. Actually I was wishing she hadn't skipped over any of the pieces. I'm a vintage make up enthusiast & collector.
Consider it encouraged.
The packaging and marketing is everything! It's so incredibly fascinating! Beauty is a multi-billion dollar business and is even though the product is important - what sells is virtually all about marketing/branding/packaging still today! I wish she would do a whole series on this! It's amazing to see how much has changed - yet stayed the same- in the world of beauty!
Right? I was thinking “oohhh please say that’s in the works!!!” 😂
Gonna need that Lisa logo sweatshirt
Same.
We made them for my team and one for all of our pets too ;) X
Lisa Eldridge would you merch that sweater? It looks lovely!
Yes! So cute!
@@IrishRose I better get printing fast - a few other people have asked too. Its really soft and comfortable X
Lisa getting emotional about the former owners of this makeup is so touching. Lisa is making me emotional. Also, is anyone else concerned about all the eye infections that must have happened to those people spitting in their cake mascara?
Believe it or not, we didn't get them. It was not shared though. My mother always told me never to share makeup. I used a cake type of "spit" mascara that was a gift from her for years before it finally gave out and never got one.
I could feel the pink eye/going blind through my phone🤣🤣🤣
If eye infections were rampant people would have stopped using it. Your own mouth bacteria will not generally give YOU pink eye lol.
People realize they touch their own eyes all the time? and your eyes encounter airborne germs from your environment all the time? right?
The Dunhill makeup set is so cheeky! Considering that it’s based on a “man’s” accessory that turns out to be a complete makeup set. Must be fun to have owned it if you lived in that era.
This woman... Her way of being a makeup artist is just unique.
Honestly wish that makeup still came in those "miniature" sizes. Nowadays makeup is sold in sizes that stand out in the store but you'll never be able to finish it before the use by date.
I agree!
Agree
I agree! I buy sample sizes of things for this exact reason!
Jo.....which is exactly the point. Whether we use 25, 50 or 75 percent of the content the companies have recouped their investment plus profit. The unused becomes yet another addition to our already overstuffed landfills. Similar to the Sam's Club/Costco sized food and beverage items.
That's why I am so thrilled with my pat mcgrath mini palette.
I can hear Lisa Eldridge talking about makeup all day. These products have history, so interesting to watch!
Susan Figer Welling yes! And I want that sweater lol
Susan you should get her book 'Facepaint' - she talks beautifully about the connection between history /politics and cosmetics.
You can see that people had one item or two and really took good care of it, and used it for years. There wasn't this insane consumerism and people hoarding makeup items, only to later make declutter videos 🤭. The cases were beautiful and rich, and there's nothing of the like nowadays. Lovely to see it, please make a Netflix series about it.❤️
Just because only a few examples survive doesn't mean that only a few examples existed. In fact, ironically, it is the commonplace items that are the least likely to survive because they are common.
In the modern era, a very small percentage of consumers are extremists. Content creators are the modern beauty editors and certainly not representative of the general population. And packaging is an important, thoughtful and expensive element of many brands.
Before mass production of consumer goods and especially before plastics, most things had to be handmade and labor is what's most expensive. That's why slavery is so attractive to the bottom line. Anything labeled "Made in China" was certainly produced by people earning an unlivable wage.
Human nature hasn't changed much through history. If women in the 20s and 30s had the opportunity and desire to hoard make up, they absolutely would have!!
@@kaseyc1350 I would have to disagree with your sentiment. I think what the OP was discussing was very much on point. You focused a bit too much on just the actions discussed instead of analyzing and thinking about the essence of such actions. Nowadays, it is certainly not only influencers who hoard…common people who have zero correlation to the beauty industry also hoard and buy ridiculous amounts of everything and it is extremely wasteful. Back in day while production of SOME items was more expensive than today, people simply did not hoard because the mindset was different back then. People had more appreciation for things and valued what they purchased. Even in the 70s when items started being made in plastics instead of metals, women still weren’t hoarding these cheaper items, which is indicative of the overall mindset of society at large. Influencers aren’t all “beauty editors”…a lot of them are simply trendwh0res who saw that collection videos were getting tons of views and so they began hoarding too. It is despicable. If These influencers were beauty editors then they would actually make videos with the makeup that is sent 5o them, for example, but more often than not, they don’t. They just receive, buy, hoard, and don’t make anything worthwhile with it until they make their “collection ” clips after which they end up throwing half of the products away. It is gross and this act was not present before our modern day nor was this way of thinking. It is commentary on society, not just the act of buying makeup. People took care of things back then because fast fashion wasn’t in demand…because people preferred to VALUE what they bought. Now, people just want to have,have,have…without placing any value on the items, which keeps creating a higher and higher demand for fast fashion and crazy consumerism. If people began to value things and appreciate what they buy then …the market would respond. If society stopped buying fast fashion crap then there would be no demand for it and it would no longe4 be produced. There are places in the world, other first world nations, where hoarding is not common nor a trend (SKorea, Japan, Russia, etc etc) and people place value on the items they purchase and the homes are very minimalist and those that hoard are looked down upon (i.e. in Japan there are people who have crazy big collections of anime goods, as a specific example…but that is not the overall mindset…minimalism is huge there, which in turn teaches you to truly appreciate each and every item you end up purchasing ☺️). I really don’t think that if items were easier to produce decades ago that hoarding would’ve occurred then too…and the proof is in the 70s like I mentioned earlier in my comment. Those are my two c3nts ☺️✌🏻✌🏻.
@@krisuler7734 have you heard of the concept of whales in gaming and idol industry? They are the minority of customers that spend a disproportionately huge amount of money on the games/band products. Most makeup buyers don't buy insane hoards of makeup, they buy a reasonable amount of makeup and sometimes keep them for too long compared to recommendations (especially mascaras) because they just want things that work and are convenient to them.
I wonder what future collector will find one of my products and imagine the glamorous times I had wearing it, when it really just sat in my "not sure I love it" box for 3 years.
A 40 minute video of Lisa Eldridge talking about makeup history on a rainy day?! This is the ultimate treat☺️
As a side note: Lisa, I absolutely adored your book.
Haha it's raining in Miami too. Perfect weather for this content 🙃
I'm supposed to be studying for an Italian Medieval Literature exam, but this is far more interesting. Thank you so much for this insight into your collection, Lisa, I imagine a majority of us will never get the chance to have see such rare items in person, or be able to hear commentary like this. Have you ever thought of running a series of historical workshops?
I should be working on my dissertation, but I agree, she is far more interesting!
Also here procrastinating from studying 🙈 Lisa is just the best
Just include a in your paper lol
Lisa, my mother used triple milled flour as her powder for her non makeup dark brown skin to take down the shine. She used lipstick as her blush. The most interesting is she used the burnt carbon from burning a match on a porcelain plate. Then she would mix the carbon with a little water and used it as eyeliner and smokey eyeshadow. She use vasoline on her long naturally curly lash to help them to stand out.That was her look for going on stage in a ball gown like Dorothy Danridge and sing. My mother always had great skin and only needs powdering. She never wore foundation.
just like that one time lisa used corn flour as powder 😂
Lipstick as blush is the bomb. I've been really into it lately. :)
Esther Herzog Unfortunately my lipsticks are quite "fatty" so it moves the makeup when the makeup is set and without makeup it gives me pimples I guess it's because the skin can't breathe. My mom still to this day uses just lipstick and eyeliner. She uses the lipstick as a blush as well. Unfortunately I couldn't get her into mascara. She'd really like to but somehow it always ends up in her eye and goes everywhere 😂💕
When was your mom born? What time period did she get into makeup? The history geek inside me is so curious!
@@crawpl31
My mother used regular wheat flour for baking.
How striking that they actually had such things as "wartime package". What a vivid picture that paints, especially when contrasted with what we consider to be special or limited editions today. The contrast between what was considered standard edition (beautiful, intricate) and wartime edition (simple, almost rudimentary) is incredible, especially knowing that today the opposite is true.
I've heard the phrase, "putting on your war paint", used when referring to makeup. It was really interesting to learn its origin - akin to chin up and carry on.
When you said "ive posted the first video on this about 10 yrs ago" and i realized ive been following you for 10+ yrs - what the hell, where did that time go?!
Yeah, right.😜☺️😂😂😂😂
💯 let’s get Netflix on board with a series here! “From Cleopatra to Covergirl- Lisa Eldridge explores the history of cosmetics”
Also can I order a sweatshirt? 💕✨ ... damn that’s a good series name just sayin ... 😂
Side note: I wrote that comment before you said “hashtag just sayin” ANd before you mentioned cleopatra .... just sayin you should sell this idea ✨ I think it’s a sign 🔮
My name is Lisa too and I'd LOVE her sweatshirt!!
Exactly, I can give you what I call my junk make up, but now I know it's vintage.😜☺️😂
Six minutes in....amazing collection, but can we all just hear it for Lisa’s sweater? 😂😍
Girl yeeesssss then unpauses and continues in awe
Kamerin Winchester Completely... had to rewind a few times as it was so distracting. X
One of my most treasured items is a 1920's powder compact that I got for my 14th birthday from my parents..its beautiful and made from tortoise shell...
If something ever happened to it I would be really upset.
I often wonder who owned it before.
My Mom sold Avon in the 60s & 70s as a side job. My first perfume & makeup as a young teen in the 70s came from Avon. I have some collector perfume bottles & decanters as well as some jewelry that I've held onto from Avon from that time period. I also have some vintage stuff of my grandmother's from the 20s. A rouge compact, some gloves, a pearl collar & matching clutch. I would have kept more but it's difficult when space is an issue & you're young & renting.
Did you ever read the book about the vicious pack-a-razor rivalry between Helena Rubinstein & Estée Lauder?
You may already know this, but in Spain we often refer to mascara as 'rimel', as it was the first mascara brand commercially available here. Also, my grandma used to apply charcoal to her lashes (this was in the 40s-50s) because it was either very rare or extremely expensive to buy makeup at the time in Spain.
Also in Croatia we call mascara ‘rimel’ 😁
in Afghanistan as well!
Lisa needs to make a book that just focuses on all her vintage makeup. There are so many pieces, I’d love to see it all.
I would proudly display a 1000 page Lisa Eldridge vintage makeup book on my coffee table.
I high key wish today’s makeup packaging was this stunning and glamorous 😊
Natalie P 💐”Paul and Joe” and “Anne Sui” do beautiful packaging.💐
🌺”Besame cosmetics” also replicate vintage make-up and packaging.🌺
yes!!! i would rather to own one gorgeous blusher or powder and feel like a movie star every morning than having many plastic stuff.
My vintage makeup collection consists of an Urban Decay Naked palette 😂
Same😂
😂 😂 😂
😂
Ditto
so funny lol
I think the silver “lighter” was my favorite. So cool!
Never take this down Lisa, it’s my comfort video 😂
I'm a history postgrad student and I'm obsessed with learning about make up in history!! I recently bought a Stratton powder compact second hand which I can only assume is from the 30s/40s by looking at its packaging but I love it so much because it's so beautiful to look at!
Pick up Lisa’s book. You will thoroughly enjoy!
I have a Helena Rubinstein eyeshadow stick and pat-a-blush, my ex’s grandfather was a makeup artist and they still had his kit and gave me those.
I also worked on a Chanel Makeup counter in the mid 90’s and have a few old faves from then.
I lost it at the Tangee puff being “sufficiently impregnated” with color hehehehe what a vivid description lol. love this video sooooo much
This speaks to my soul. I collect vanity pieces, including makeup and tins!! from the 1930s and 1950s. Inspired by my Nana, who kept quite a few of her old makeup pieces about as well as those of her Moms. And then, separately, I have my coming of age makeup from the late 80s and early to mid-90s. And a mostly complete collection of American and British Vogue and Harpaar's Bazaar from 1989 through 1995 (except for all of the stills ripped out and pasted to my bedroom wall, which now live in frames (or folders) with theater pictures of 1930s and 1940s actresses. Such great content.
My mum was born in 1914, she worked on the make up counter in Woolworths as her first job at 16 and became an Avon lady in the 1950s. She only ever used block mascara, Bourjois rouge and lipstick and I still have her glass powder container with powder still in it x
Seeing you get almost choked up about the vintage eyelashes and fantasizing about the person who wore them rather than the lashes themselves was a highlight here. It's so obvious how genuine and passionate you are about makeup -- a true encyclopedia on the topic. When you coughed smelling the mascara made me wonder if you had outtakes and bloopers from this (or other videos) haha. Those would be a delight to see. :D
The "planet" compact is absolutely stunning and unique. Never seen one like that before. Not even in modern day makeup. Wow.
CSS and if it were to be done they’d make it cheap with plastic
thisusernameistaken byyomama IKR?! Although there are companies that are putting out beautiful high-quality compacts... I have the zodiac one from Lauder from 2013 and it looks like Carolina Herrera makeup is going the refillable compact route too (and they do cute add-ons for your compact as well!).
Somehow it reminds me of Guerlain's skincare packaging: they too have deep blue, round shape design of their products (some of them).
I really wish a company would step up and do good quality packaging like this because now I want a compact just like this!
I remember seeing a lot of these pieces in Lisa’s book but didn’t realise how small some of them are until seeing them in Lisa’s hands.
They are so tiny arent they?! X
Definitely! Almost like it was contraband.
It kind of was 😂😂
This video reminds me of being a little girl and watching the products my grandmother and mother used that don't exist today. It's also fascinating getting a glimpse into the lives of women in past eras - the scents and colors that excited them, that still excite us today, and how ornate and chic they are in their delivery and packaging.
A couple of years ago my birthday was absolutely horrible, I cried almost all day long, until my husband came home with your book. God, I became so happy! We spent about two hours reading it and it felt like something magical. I just want to thank you for this, you've created some kind of time travelling (and I hope my English skills are good enough to understand what I wanted to say :D). With love from Russia :)
Your English is impeccable.
@@traceythomas5923 thank you very much :)
@Marianne thank you, it's really encouraging :)
your husband is great! :)
@@patriciaavilagarcia4465 yeah, all my luck was spent on meeting him :D
You didnt show a closeup of a lot of items, i feel heart broken 😭
Sorry , noted for next time ! Xx
Agreed! I was dying to see more of the inside of the items and the actual product. Like the Jackie Kennedy lipstick 😔
Would be lovely to see the colours of makeup that were popular in the different eras as well 🤗
@@juliaregus269 Yes, the Arden Pink. I wanted to get a closer look too.
I was born and raised in USSR. I remember, my Mother had a block mascara in early 1980s... thank you for that video, Lisa! It was very interesting and colorful.
That faux silver lighter make up set up is likely the coolest thing I have ever seen. WOW!!!
i would trade my whole collection for it.
I really wish we could return to the days of having such unique and beautiful packaging for make up available to everyone not just high end brands. These are always my favorite videos from you Lisa! Looking forward to more
Salvador Dalí’s design was remarkable! That was my favorite. Thank you for this amazing journey through history of make up, marketing, art, and fashion!
That Bird In The Hand compact is one of the most beautiful things I've ever seen in my life. Maybe one day I can have something similar.
Forty minutes goes by in a blink when the Marvelous Miss Eldridge is speaking vintage makeup 😍
I'd love to see a documentary or series about this with your delightful commentary and zooms of every single piece ❤️❤️❤️
yes!!!! and it never gets boring!!!
As a Chinese history lover and student I had a minor heart attack hearing the thousand year old powder compact clinking when Lisa put it back down 😂😂😂, but jokes aside the video was super interesting, with an amazing teacher. 🙌😘👏
Right? I need the story of how she acquired that piece!
Lisa's collection is incredible, and her knowledge about each piece is curatorial. Love these videos.
Love this video. I was a teenager in the 70's and I remember using, Bourois blush in a little round cardboard box, a Mary Quant ip gloss in a whitepot with flower, a mary quant blush and a cake mascara that I used wih spit! I kept all of these until about 7 years ago when I threw them away! I wish I had known about your collection then. ( I feel really old now)
You can still get Tangee makeup at the Vermont Country Store online. They still have the classic colors for rouge and lipsticks.
Hi Lisa, have you ever considered making a “vintage collection” of your own lipsticks? I would love to own a lipstick with a statement packaging to have on my dresser!
And make it refillable! I'll buy 7, please thank you.
I can see Lisa's lipstick being talked about by someone else in many years to come as an amazing vintage piece!
Yes!!! even if it's just the packaging that you can take off/on. Wouldn't it be great to be able to pass down your LIsa Elridge lipstick holder to your daughter/granddaughter?
You keep saying "if I showed you the whole thing it'd be 3 hours long" like that's a bad thing! I think I speak for most here that would be a dream if you did
Yes I would love to see the whole collection. Even if it was made into a mini series broken up by era.
@@ffsake1361 honestly i would probably just end up binging the entire thing in one go and still wish there was more 😂
So when the Museum of Eldridge becomes a thing I'm gonna have to move to England. No way around it.
Would be the least we could do... I feel obligated.😃
Well now is the time to move to England. She has opened a studio only for two months where you see a few of her vintage collections.
I love when she just talks to us, like hi Lisa!
1am in the Philippines. I was about to go to bed but then Lisa uploads a vid. Sleep is for the weak
I love your intimacy and respect for the past, it’s obvious that you really feel the history and have empathy and awareness for the people who have come before. I love it❤️
What a treat, 40 min of vintage makeup talk. I enjoyed it immensely.
I loved every second of this! I remember being a very young girl when my grandmother gave my older sister a beautiful gold compact containing rouge from the 1930s that I thought was so glamourous. I also remember my sister's Yardley Pot-o-gloss in Apricot from the 1970s. Thank you for sharing your collection!!
I had the Yardley Pot-O-Gloss in Apricot in the 70's, also a pink frost one.
What a beautiful soul she is... so sincerely excited and appreciative of each and every piece 😊 Just lovely
24:32 the most beautiful compact I have ever seen! The space and travel imagery is my favourite
Same!!! Who did design it? Do u know?
I was trying to come up with something clever to say about how great this video is but it just speaks volumes for itself! And we NEED that jumper!
x
I actually have one of those 50's/60's gold lipstick cases from my grandma.
My favorite eras are the 60s and 70s. Thank you for this lovely video
Thank you so much for sharing this historical tour of makeup. Really enjoyed seeing how certain pieces have clearly influenced packaging today like the Pat McGrath and Louboutin lipsticks. Yet the Chanel packaging seems so consistent and recognizable to their wartime packaging you featured. My absolute favorite was the collab with Josephine Baker! Extraordinary!! 😍
The book "The Radium Girls" is a FASCINATING read about the women who died working with Radium. Before they knew it was deadly, they would paint their nails with it before a night out.
Wait, aren't they exposed to radium because they were licking paintbrush tips coated with radium paint used to decoratively paint watches?
@@fonsineknshr Yes. But there are stories saying that they painted their nails for fun on occasion.
@@sisuguillam5109 Oh no :(
@@fonsineknshr the worst bit is that once it became clear that the women were getting sick the company treated them abysmaly. It's something worth remembering every time companies and politicians try to push back against health and safety regulations.
Hope you are having a lovely weekend! Stay safe.
@@sisuguillam5109 they even claimed that they got sick due to STDs, tainting their reputation. greedy monsters.
I find this so interesting, id love to see a series!
I love how you educate us, a history lesson in makeup. Your book is also so amazing!
I’m 72 and I remember my mother having several of these pieces. They were my first intro into makeup by playing with it at her dressing table. When I started wearing makeup in my teens, I remember my first mascara being that little Maybelline red compact with that tiny brush. I always used a drop of water to melt it. This has been a real joy to watch.
Tangee is still around(they have a lipstick that will change color to suit your lips) and you can still buy Fire and Ice-the one red shade that's universally flattering!
The gold globe compact is probably my favourite in terms of aesthetic. That and the lilac powder compact. Just divine.
I watched this all the way through and didn't even realize it. This is such a wonderful video. Please do another with more of your collection, if possible. Thank you for sharing with your viewers.
Many of these products are so incredibly daring and so telling about the spirit at the time - you told every story so beautifully, your knowledge is amazing! 💕
And the hair-makeup-combo looks stunning on you, I would love to see a tutorial!
I love your passion Lisa. It’s so apparent how much this medium means to you on so many levels ❤
😘😘
It’s a joy listening to you share your collection. I’ve also collected since the late 80’s when I was a teen and have ever since. Fun memory - Up until I. Magnin closed in San Francisco in the 90’s you could take your powder compacts in and they’d fill them for you, they had the powder presser. I loved doing that with my vintage compacts, and of course the Cosmetic Queens ( working in Union Square we all called the cosmetics girls the Cosmetic Queens!) loved seeing all my unusual compacts! Miss those days and hopefully somewhere some of the old Department stores still do that. xoxo 😘
I had to laugh out loud when you were standing there putting on your radioactive makeup with your swan down puff... 😂 You know, these may be troubled times, but we at least don't have toxic makeup and use animal feathers anymore.
You're knowledge of the history of makeup is incredible. A true artist.
for 40:07 min I had forgot about everything. Thanks Lisa for these magical moments.
love these series and topic, please make more of this!:)
What a treat! Thank you so much for sharing. Now I’m planning on rearranging my bedroom so to display all my beautiful makeup and favorite makeup mirrors. Thanks Lisa!❤
Oh my goodness, seeing that ice cream cone and coke bottle from Avon brought back so many memories for me! I had both of those as a kid and loved them! You have the most STELLAR collection Lisa! I could watch videos like this for forever! I LOVE the history of makeup as much as I love my makeup collection of today (and playing with makeup). It’s a life long passion for me for sure! Thank you so so so much for this video! Such interesting facts. All of them!
I was just transported to my childhood & teen years. I always knew my grandmother was glamorous, she wore some of those products, I remember playing with them & her hysteria when I did. ( I always thought the Pat McGrath lipstick packaging looked familiar , now I know why)
I well remember spitting into a plastic mascara compact in the girls loo at the school disco in the 70s! Thank you Lisa for sharing your passion with us.
I absolutely love these videos!! I recently purchased a 1970’s Avon lip gloss. It was a plastic hamburger! 🍔 All of the gloss was still in it and had never been used!! I was so excited to have this. It’s rare to find vintage makeup that was never touched! Sending hugs 🤗 and love! 💗Thank you for the amazing videos!
Gonna give my face a massage while watching, Lisa would be proud 😉 Also grabbed my laptop after months to see everything bigger.
Could leave 1000 comments. The way you speak about the previous owners makes my eyes watery. I have the same thoughts with books. Isn't it great how things can make us feel so connected and emotional?! Lisa you are so lovely as always
NO,DONT SKIP A FEW PIECES!!! I want to see it all,could watch all day!
You’re a master class in history and beauty. You are my favorite content creator. I watch all of your videos over and over. Please never stop.
My Auntie had face patches in the early 60s. I remember tiny lady bugs and hearts. Black and red hearts. They were peel off adhesive. I just adored them as a child.
That Avon ice cream and coke bottle lipstick from the 70's looks like something you could get at Claire's today. Very cute. Before it's time.
This was incredible Lisa! As a history buff and makeup lover, you just made my day. What an incredible collection and I loved the history behind it all. I love your appreciation for the history of the industry you're privileged to be a part of.
This deep dive into history was exactly the break I needed from politics and Covid 👌🏻🔥🥰
I've watched this so many times and I could watch it over and over and over. I hope you share more of your collection in the future.
your knowledge on the subject matches that of an enciclopedia and the bonus is the love and passion you put into it all. Always a plesure to watch your videos even though I seldom post comments. Thank you Lisa!
26:14 that looks alot like a Pat Mcgrath lippie!
this is the most brilliant history lesson on makeup ever!!!! so many fascinating pieces and stories ....thoroughly enjoyed it ....thank u so much for sharing ❤️
So my grandma had the maja myrurgia espana powder... when I was a kid I thought it was play snow so I dusted her entire room with it, yes the whole container.. she whooped my ass that day lol
This made me laugh 😂
😸😸😸😹
Child abuse is not funny. 😕
@ElaineRose don’t worry I do not feel abused I love my grandma very much and she loves me 🙂 thank you for your concern
Hahahaha!
Everything was amazing but my favourite pieces were the "starry night" compact, the Edwardian hand compact and of course Hepburns Cartier lipstick case!
WOW! A fabulously different video, so interesting & well-presented by such an informed and enthusiastic collector/presenter- I think I had quite a collection of Quant makeup in my early teens and recall having a kit which encouraged one to attempt 'panda eyes' I think. I have some advertising stuff from that era in a folder from my secretarial college days probably cut out of a 'Jackie' or 'Petticoat' magazine. Love to hear you talking Lisa I could easily listen to you for five hours +
Love love love this video so much! Seeing all these wonderful pieces really the heart beats a bit faster doesn't it?
Thank you for presenting them in such a great informative manner.
While listening to you it occurred to me how bizarre it is that for the longest time wearing makeup was a shameful thing and then suddenly in the 50s, 60s you gradually started getting shamed for not wearing any. there are all these vintage advice videos of how to keep up a 'well put together' appearance at the office (for your typist job of course :p ). Bottom line being to wear or not to wear makeup has little to do with a woman's empowerment, the deciding question is does she wear it/not wear it out of her own free will and to express herself or because she feels or is being made to feel she has to. I personally enjoy makeup a lot, but it's just a thought that occurred to me while watching.
And yes, more please!!!
History + Makeup = I'm Obsessed!
Omg! The lips lipstick is where Pat McGrath got the idea for hers from!!
Thank you so much for this lecture on your vintage makeup - truly a professor at heart. It was very special event to see you open each package up. Each time an artifact is touched and dealt with it does endures a bit of wear and tear, so thank you so much for indulging us and visiting your friends in the vault. I have a few gold compacts that my aunts have handed down from the 1940s. I know what foundation I will donate them to now...The Makeup Museum of Eldridge.