New Facebook Ads UPDATE On Targeting For Clothing Brands

[@Bitbranding]

Schedule a FREE strategy call for your clothing brand sales.bitbranding.co/

[@felipearistizabal7351]

Hello, I did not received the foreplay link :(

[@realzubidoo]

Agreed. I haven't bought anything off Facebook since IOS14. I don't get shown anything I'm interested in. Back when ads were personalized I was buying stuff all the time.

[@Maxtunes2590]

So tof, mof and bof in just one campaign or separate?

[@ayannaaisien3815]

Why do you recommend sales for TOF and not engagement/video views to get out of the learning phase faster?

[@Bitbranding]

Getting out of the learning phase with the wrong objective will not help you get closer to your overall business goals, which I assume is actual sales. I want the highest intent potential customers to see my products. - Aaron

[@ayannaaisien3815]

@@Bitbranding Thank you for this.

[@laurenmiller3282]

We're a women's boutique and we have a ton of sales and data, but are jumping back into Meta ads hardcore. We struggle with the niche messaging when it's a boutique with a lot of different clothing items...we drop new collections every week. Do we focus on a TOF broad with collection drops? Or best sellers? Also, FOREPLAY!

[@Bitbranding]

Howdy! When you say you have a lot of sales and data, is that data inside of something like TripleWhale or inside of your ads manager? Your ads can be more evergreen with New Arrivals. But I typically run ads by the following order:
1. Product Type (Denim)
2. Season (Fall collection, etc.)
3. Holidays + random made up days (Except Black Friday/Cyber Monday, that one I run much longer)
Where are y'all located? - Aaron

[@laurenmiller3282]

@@Bitbranding Omaha. Lots of data in ads manager with CAPI. Shopify honestly doesn't report much for us on social ads, maybe Triple Whale can help with that? So, for example, start with TOF DCT (campaign) - Broad Denim (ad set) - mix of videos/photos for creative (3-2-2)? Hard time figuring out the variations in creative depending on where in the funnel with that. Add another ad set for Season collection to same campaign?
When do you recommend Advantage+ shopping ads?

[@IAD-ivandudnyk]

@@laurenmiller3282 I’d recommend you not overcomplicate things with your store and ads. Just keep your advertising simple.
- Find what collection/ product sells the best;
- Imagine yourself as the best customer who’s buying this stuff and figure out what his interests & what can push him to purchase this product;
- And play based on this data;
If you wanna really dive into it, you have to play with bundles of products and do some boring stuff like calculating the numbers, which sucks, but if you find the person that can do it for you, it’ll make your life a lot easier (and honestly if you’re making good numbers as you mentioned before, the next step for you is to build a team that will take care of things like ads, etc.)

[@MetaDog-h2n]

Hi, my product is only a summer product, and the Winner ads burned out in the CBO or stopped performing. So I transferred the post IDs to an ASC+ and had a constant ROAS of 3-4 for two weeks. Now the performance has suddenly dropped to a ROAS below 1 for two days, although I really haven't changed anything. What could be the reason for this? I would like to understand this. Maybe you can answer this question for me?

[@Bitbranding]

Happy to answer, but I do want to clarify before I do. What kind of product is it, swimsuit or similar? - Aaron

[@maximvandenberg2649]

Creative is just burning out

[@Bitbranding]

@@maximvandenberg2649 What's your frequency in a 7 day period for your ads?

[@elizabethndimbwa5470]

Thank you so much

[@Bitbranding]

Absolutely, Elizabeth. Appreciate you! - Aaron

[@AnuEletu]

should we use advantage plus audience ?

[@Bitbranding]

If you have the data, yes. But if you're seeing results, do not worry about switching that up right now. Creative is still the biggest factor that will do the targeting for you. Hopefully we'll see you on the Q&A tomorrow. - Aaron

[@Juhisabnani]

Foreplay! Thanks

[@Bitbranding]

For sure. Here you go! - Aaron bitbranding.co/products/foreplayxbitbranding

[@Alphamaan]

Does it work for technical clothing or is that only for fashion industry?

[@Bitbranding]

This will work for any brand in the apparel space! Great question. - Aaron

[@backcourtbreakdownreviews]

Foreplay. Thanks bud!

[@CharmingChewbacca335]

Great video as always! Foreplay

[@mike-yuen]

Foreplay, where do I get it?

[@susanmacdonald9154]

FOREPLAY thank you so much

[@Bitbranding]

You got it, here you go! - Aaron bitbranding.co/products/foreplayxbitbranding

[@solischic]

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[@bcnumeroum1]

Foreplay, thank you

[@Marketingfastlanes]

Great one

[@Bitbranding]

Appreciate you for watching! - Aaron

[@davidvarga3580]

Awesome vid. Foreplay

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Great content! Foreplay

[@mkingscott]

Foreplay - yes please 😂

[@Chloe-nl6nt]

FOREPLAY ❤

[@chinoassad]

FOREPLAY

[@Bitbranding]

Appreciate you subscribing, it means a lot. I hope this helps. - Aaron bitbranding.co/products/foreplayxbitbranding

[@felipearistizabal7351]

Foreplay

[@imac_7-373]

FOREPLAY

[@Selorm284]

Foreplay!

[@ryderfink1647]

Great stuff as always | Foreplay |

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Foreplay

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"Foreplay,

[@Grmlin392]

Awesome content as always! FOREPLAY

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[@Bitbranding]

You got it! Appreciate you watching! Here's the link: bitbranding.co/products/foreplayxbitbranding - Aaron

[@HGwildheart]

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[@Bitbranding]

You got it! Thank you for watching. bitbranding.co/products/foreplayxbitbranding

[@cryptonium9257]

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[@Bitbranding]

Here you go, thank you for watching. - Aaron bitbranding.co/products/foreplayxbitbranding

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