The story behind the ‘Flamin’ Hot’ rise from janitor to marketing executive
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- Опубліковано 16 чер 2021
- Richard Montanez discusses his new book, "Flamin' Hot: The Incredible True Story of One Man's Rise from Janitor to Top Executive" and his role in inventing Flamin’ Hot Cheetos.
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"Let him loose." The end of the segment is the not only the whole point but the message here. Great interview.
The movie flamin hot was amazing, I grew up until i was 13 in a town with mostly hispanic kids and we loved our flamin hot cheetos. Almost everyday at lunch a kid would have the full size bag. Watching this movie it really showed me the history and how powerful it was for hispanic people, it may seem like just a chip but it fastly turned an essential to their culture and lifestyle. This movie brings back nostalgia for me as a child and I still eat hot cheetos to this day
Has it come out yet?
This movie was powerful and reminded me of the “Pursuit of happiness” in many ways
It was fake
Richard Montañez story has already been verified and corroborated by everyone involved. You have to understand, PepsiCo HAS to say that it was their idea and not his solely, that's just to prevent him or some of his heirs from receiving compensation off the obviously billions of dollars that his idea created. It's the same thing that happens to scientists who work for big organizations. They have to sign waivers and contracts that anything they invent or discover while working for said company, is the sole ownership and rights of the company. This man is an absolute hero and inspiration a nuestra gente y la raza AND to everyone of every race, sex, creed and class. Period!
amen!!! I know him and a friend of mine is in this movie. I am trying to find old articles of newspapers from that year when they were released and once I do, I'm going to send those into L.A. Times that wrote a DISGUSTING article about him yesterday...smfh! worst part is that the one who wrote that article is a white washed latino...QUE VERGUUUUUUENZA! the movie was AMAZING! VIVA LA RAZA!!!
AMEN!!!!
He stole it.
@@redskins1120 white man🤣🤣
What are you saying. The literal team who invented it don’t work at frito no more and they’re pissed 😂😂😂
All I can imagine is him inventing the hot Cheetos in his kitchen
Dude, I Invented Uber before uber but they took my idea. 😬
A brown man, a black man. Two men of color working with a white man!! That’s the inspiration!!!!
I just watched it its SO GOOD!
If he wasn’t at the center of creating Flamin Hot Cheetos, how exactly did a Mexican janitor with a criminal background rise through the corporate ranks in the 80’s? They need to GTFOH with that BS and give that man his credit.
He didn’t have a criminal background fr that just what the movie threw in their
@@M4kih Interesting, however, the same logic applies without the criminal background.
They hate to see Raza succeed and they hate even more giving credit to our people when we do something that others like or love!
people dont want to admit he was the creator because he is a chicano
@@DjLou82 that's exactly what I'm saying! Our gente never get their props for the things they've achieved. Like the saying goes, this country loves our food and culture, just not us.
@@Johnny_Chingas13 simon hermano
ALL THE FUCKIN WHITE MFERS LEAVING DUMBASS COMMENTS AND HATE US SO BAD IS HILARIOUS POOR MFERS STILL THINK CHRISTOPHER COLUMBUS FOUND AMERIKKKA🤣 I MEAN, THAT ALONE TELLS YOU EVERYTHING AHAHAHHA
that's ur opinion
Just watched the Disney+ movie about his life & it's FANTASTIC!!!😍
@@ryecatcher25 Not a lie.
all made up, it din't happen.
@@ryecatcher25pepsico can't give him full credit that would owe him over 500 million
@@wouhwouhoh lmfao use common sense people. There’s no chiles or Mexican ingredients in hot Cheetos lmfao. His wife supposedly created it then stopped making any foods at all. Bruh. No famous recipes. He supposedly told ppl we need snacks to attract Latin ppl and hit Cheetos is in full blown English. Idiot.
@@jdubbeatz1042 everything that was said in this video was mostly a lie. He stole the idea so i wouldnt technically say he invented it.
Thank you Mr. Montañez ! Loved the movie !
@ryecatcher25 a corporate employee of such magnitude or any there of, would NOT dare to divulge details in any facet, especially on a YOU TUBE comment to dissect, discredit or attempt to "take" credit regarding a movie authorized to be told as: TRUE STORY" , ESPECIALLY FRITO LAY. THIS MOVIE WOULDN'T BE OUT WITHOUT AUTHORIZATION. ESPECIALLY SPECIFICALLY USING THE EXACT COMPANY NAME. .. Said company could EASILY have sued to not be included in a small production film. They cleared it. Obviously, down to 'PepsiCo, in which I've never heard of so yeah. Nice try. I didn't say he invented it either, but this comment is a joke.
A true entrepreneur! RAZA 🇲🇽🇲🇽🇲🇽
He wasn’t the inventor …
@@sunnyvegas2778yes he just said he was
Sad thing is, he didn't invent the flaming hot cheetos.
He didn't help create the Flaming Hot Cheetos. He CREATED the FLAMING HOT CHEETOS. Period!
Wow that’s really inspiring
*_Mexican pride!! He’s a god in California.. Makes me proud to be Mexican!! Love ❤️ him.. Will for sure be getting his book!!_* 🇲🇽🇲🇽🇲🇽
he didnt invent it
Shame looking at him now, eh..?
@@jotarokujo7301 he’s still rich Lmao
He didn't invent hot cheetos 🤣
Lmfao…I was in awe by his story but now that I know the truth 😭. Eva Longoria even ate this shhh up.
I love his story it brings so much hope for us little guy with a dream.
Remarkable and very inspiring story. Everyone has a purpose. It’s in the form of our brain, hard work, determination and desire. Thank you God for Richard Montanez
Love the movie I want to buy the book
Loved this movie today! So inspirational👏🏾👏🏾👏🏾
Movie is very inspiring. I cry at the end of the movie 🎥 😢
My dad was a son of migrant workers in Salinas Valley. He served in the Navy during WWII. He dropped out of high school at age 14 to help his family because he's dad had a stroke and he needed to support them. He was determined to have a better life for his wife and future family. He became a gardener at the Presidio San Francisco and they offered him a Foreman position but he had to have a degree in horticulture. They paid for him to attend UC Davis to get his degree. His promotion provided him with a bigger salary to support his children and buy a home. He was my inspiration and he always said whatever you put your mind to you can do. He was my biggest inspiration and my mom inspired him each day.
It goes to the saying. Behind every great man there's a great woman.
It's too bad he did not invent the flaming hot cheetos
So proud of my brotha! ✊🏾 Shalawam.
Stop with your made up cult sayings. You don't even understand where your belief comes from. The whole planet is one species. Shalawam was made up by bitter blacks desperate for identity.
They always use “controversy “ to diminish truth because those who fear others success fear they will be replaced ! Richard showed others that community is where it’s at and if you want to be a part of that community regardless of color you can! The devil is in the details and the one who wrote that article is detailed oriented ! Flamin Hot was a great movie and should be made into a sit com! I saw it twice ! As a black woman i identified with this movies ! The central characters might have been Chicano but that was definitely a black American story too! It was an American story ! We don’t have to bring others down to elevate our contributions to the fabric of America ! America is Flamin Hot!!
Is a Mexican American story
Wow...does your Black Lives Matter agenda know no bounds? This was a Mexican/American story, So respect that and their culture and not try to piggy back off them to advance your cause!
amen! and you are 100% correct. people read the horrible articles against him and run with it...but its mostly WHITE AMERIKKKA thats doing so. Aint no white person inventing a spicy mexican style snack and they can try to take all the credit but we know DAMN WELL! lol! just like they claim to have found AMERIKKKA and they didn't lmao!
That’s y’all problem taking credit for something that has nothing to do with y’all like you own everything gtfoh you loon .. i swear blacks are the most racist ! I ain’t kidding
Great! Really good to hear of a person who heard (and answered)" the knock". Opportunity isn't as scarce as the ability to recognize it. Many people in life could have achieved greatness if they'd have opened their eyes!
You know he didn't invent hot cheetos right? Lmao
Imagine getting all hopped up over someone making a chip that only poor people eat. And then it turns out it ain't even true
@@kevinsalinas97 You nailed it, but it was a cute movie & we loved watching it (especially with all the garbage that's on tv today). I read a few articles where he was interviewed and he admits he didn't invent flamin' hot Cheetos nor was he involved with it's development. The articles went on to explain at one point he supposedly submitted an idea for spicy snacks during one of the outreach programs(not sure of the title) and claims he tested some spices in his garage but was not actually allowed to participate in the invention of the Flamin' Hot Cheetos. It's a fun fairy tale movie imho but someone does need to retract the bit about it being a true story or based on true events.
@@kevinsalinas97 WHITE PEOPLE WILL ALWAYS SAY THAT...THERES PROOF HE DID AND I FOUND IT
@@Ignantfoosoulfood YUP...YOUR WHITE
The movie was awesome!!!!! Made me emotional. Powerful
The Time Has Come To Show People That Nobody is Nobody
Nice sir❤️😁😁😊
Black girls across the hood treasure this man
Everyone Talking about How he started at janitor.
Bro let’s Talk about amount of Racism he dealt with.
If he wasn't the full inventor of flaming hot know one would know his name.
That’s probably the stupidest thing I’ve ever heard
Good for him for right rising the ranks, but he outright lied about creating the cheetos
AND YOUR A WHITE MAN🤣
Why because you believe the board 😂🤣🤣🤡
Yayahhhhhhhhhhhhhhhh His ways give all our cultures hope
Today marks my 20 year anniversary of the day 20 years ago when I made the critical decision to never wear clothing to bed ever again ..
Flamin' Not: The Incredible True Story of One Man's Rise from Sweaty Pajama Wearing Dweeb to Chill Balls Out Boss Man of his Bedroom.
...yeah, I’m gonna need to get a job here pretty soon. Is the pandemic over?
Underrated comment LMFAO 😂
Oralé Richie, good job holmes!
The movie me trajo aqui!!
This man is owed soooo much money and they are making sure that isnt happening. Hes also very noble for not exercising that right in civil court
Hot Cheetos is the GOAT of chips!
These people just can’t give this man his credit!! Wtf!!
Extremely underrated entrepreneur for the Hispanic community. Any person that has a dream and is willing to take smart risks.
All glory be to the Father and to the Son, and to the Holy Spirit, as it was in the beginning, is now, and ever shall be world without end.
Ok
There's always one full-blown retard in the comments
Love this! Great movie also!!!
BEST BOOK EVER ❤😊
Still burning my butt one day a week for the last 15 years 😊
How can a janitor become director if he didn't contribute something
EXACTLY!!!! He didn't even have a HS diploma. Then they put out a statement saying that's his version of the truth! Yeah they know he invented it which is why he has been allowed to say it for all these years.
I loved the movie😊
Watching while eating hot Cheetos
Can I have some
Viva mi gente somos chingones 🇲🇽❤
Super duper respect for this cholo ❤❤❤ and I’m his negro Hermano ❤❤❤❤
What a movie
Iove
I can't wait to watch the movie.
Has the movie came out?
It’s fucking great! Just watched it yesterday
🙏 inspirational, he invented hot cheetos he had sign a disclosure that he couldn't take the full credit for branding reasons. Or the nag would had said Richard's hot cheetohs.
Si se puede, raza. Edúquense pero también, sean chingones. A chambear. No solo con el lomo pero también con la mente. Pasión y perseverancia. 💪🏽💪🏽💪🏽💪🏽
No
@@skatarest77 yess 🙌
Yo también invento mentiras como ese wei pero ninguna pega 😅
@@geekbro6265 Ya MAMMMMMMMASELO AL PINCHE GAVACHO !🤣🤣🤣ARODILLADO DEBES DE ESTAR AHAHAHAHHAHAHA
Genius.
A Mexican juggalo Whoop! Whoop!
True inspiration 🇲🇽🇺🇸💙🌶🔥👍💯
I'm going to buy some hot cheetos
I just saw the movie... This is amazing and finally made me see my people inspired for something new for the world.
There may be some truth to what he is saying. Why would he face a billion dollar company such as Frito Lay and get sued, if he's not telling the truth? Still an inspirational origin story
THE CREATOR OF THE FLAMIN CHEETOS IS LYNN GREEEN FELD!!
Nope she was the project Manager as they claim. She didn’t create it.
thats bullshittt and you know it
WHITE PENIS DONT COUNT🤣 AND CHRISTOPHER COLUMBUS DISCOVERED AMERICA TOO HA? LMAO! I LOVE WHEN WHITE MFERS TRY TO ACT BRAVE AHAHAHAH
anything is possible. faith, patience compassion and love for people
@@ryecatcher25 yeah maybe it could a lie a marketing strategy for the co. And it work well
A very 80 funny movie
❤
Its just funny how a man who started at the bottom of a company ended up in an executive position and with a net worth of over 15 million dollars.. there is more to this story than you think.. new media will tell you they interviewed more than 20 employees.. well.. who are they? Because this man is STILL in an executive position .. why would they allow this man to stay within the company if he was bashing and claiming he invented a multi billion dollar brand with no snake in the game. There was non disclosure agreements made and Eva Longoria is standing behind him to show the true creator. Maybe Frito Lay wanted to try a spicy cheeto in the past with lab scientists creating it.. however this man gave the simple solutions.. basically ingredients from the ground.. simple things that the hispanics have used for generations...
Tbh I can see both sides Frito Lay mass produced it and put their name on it and their own spin on the bag. However the idea was from a humble employee from the inside just trying to do the right thing by his family and the people employing him and his fellow co workers. Bravo sir. I love flamin hot you guided them to something clearly not just hispanics love but quite literally anyone could enjoy. Great job im glad you and your family have been compensated. However big business cant admit it because of their financial structure and operation tactics. Wish there was more honestly and willingness to let your "HEART OF" Workers have more opportunity 🙏.. before youre creative HIRE A LAWYER thats what this world has come to. Must be in writing to get your credit.
Hash tag Chingon💪💪
Hot Cheetos are my fav
Lynne Greenfeld invented the 🔥 Cheetos, sorry
WHITE MAN 🤣 LEMME GUESS. CHRISTOPHER COLUMBUS DISCOVERED AMERICA HA? LOL
even tho spicy is good. look at everyone with a bacterial gut😩😩😩
Nacho estrada
Oh My Gosh, everyone's so oppressed the Oligarchy only lets janitors become executives at major companies, oh my gosh the oppression, the market is evil, please help me criminal far lefty to make a govt-controlled economic system!
Soooo damg proudddd
Let's do papaya salad flavor for the Asians!!!
is there gonna be a movie about Lynne Greenfeld too? she really invented flaming hot cheetos
These are false stories. Lol. You people are so ignorant and want to believe every rumor by things that were said. Give credit where credits due. This is the GODFATHER of the hot Cheetos and no one’s able to take it back from him.
@@andrewguzman5003 so EVERYONE is lying ? but the liar they made a movie about? look up the facts they dont lie
Ain't no Caucasian woman invented the hot cheeto.
@@jakkobg1981 why not?
@@rdrd9676 you already know.
Last of the Chicanos
I don’t know why but I cried at the end of the movie🥹I was so happy for him😍❤️
It’s all a lie bro 😔
@@Parkedinto really
They tryna discredit this man sad !
But frito lay got his back
And plz say his last name right 😂
He didnt just create our childhood or the hot cheetos, He created Hot cheeto Girls ❤️ they the real ones 😂
The company was working on a spicy chip. But the flavor for flaming hot came from him and his wife making it in their kitchen. Frito Lay wouldn’t know because they just got the recipe from him after that. I personally believe him on that. LA Times is so bad at reporting.
AND L.A. TIMES IS WHITE OWNED...EVEN THAT LAME WHITE WASHED CHICANO PROBABLY HOME BEATING HIS HEAD AGAINST THE WALL BECAUSE HE KNOWS HES A SELLOUT TO HIS OWN PEOPLE🤣 I AM ABOUT TO EMAIL HIM BECAUSE I HAVE PROOF HIS ARTICLE IN L.A. TIMES IS A LIE BECAUSE I HAVE THE ORIGINAL TIMELINE OF FRITO LAYS CHEETOS
"WHITE WASHED CHICANO" MEANING, THE GUY WHO WROTE THE L.A. TIMES ARTICLE TRYING TO DISCREDIT RICHARD
@@Jezzzzz818 he wasn’t there. But since there’s proof the company was working on a spicy chip which the movie actually shows. The woman claiming credit probably worked on the spicy chip favors in the laboratories. And maybe she even came up with the name “Flamin’ Hot”, but the Flavor we all know and live was created by Richard Montañez. How else did he go from Janitor to Executive in a snap? Without college buisness experience. And that story is confirmed by Frito-Lay. Their story doesn’t check out.
@@mastereditor3483 that woman had nothing to do with creating the RAZA loved chip....white people just can't see anyone else above them...smfh that's all it is and all it has EVER been
👏🏼
And Al Gore invented the internet.
latinos rule
Lie*
@@skatarest77 damn you everywhere hating 😂
He didn't invent hot cheetos 🤣🤣
He actually did, but made a white person the face of it.
@@jdubbeatz1042 EXACTLY! WHITE MFERS SWEARRRRRR THEY DOING BIG THINGS BUT STILL THINK CHRISTOPHER COLUMBUS DISCOVERED AMERICA🤣🤣🤣🤣
Flamin" Hot Cheetos was invented on the toilet by first person who ate at Taco Bell.
Yes let’s go Hispanics
Roger Enrico, the CEO he mentions pitching to, didn't start at the company until after the company was already selling Flamin' Hot Cheetos
Also he wrote his book when Enrico died. Lmfao
this is laughably false; Enrico joined the company almost 20 years BEFORE they started selling FH Cheetos, in 1971. A quick Wikipedia scan confirms this
@@gadget00 Montanez says he pitched Flamin Hot Cheetos in 1991 to Enrico. That's the year Enrico became CEO of Frito-Lay. Before that he was CEO of PepsiCo's beverages. But before then Flamin Hot Cheetos were already trademarked and being sold.
@@dv9360they weren’t being sold. They were being trademarked and tested. It was supposed to be its own brand (separate from Cheetos) and use a more synthetic spice. Richards idea pitched to Roger caused him to abandon the original, and instead use Cheetos as a base and use richards recipe and spicy powder.
🐯👏COOOOL!👍🐯 (😎😷✌)
Slime
What a lair he did not invent flaming hot cheetos
*Yummy Cheetos, But wait your saying is that have crazy germ😲, Ok i will not eat that everyday, Beacuse that they i'm eating that cheetos i'm going that to eat everyday😋!*
this story has been proven false, they were invented in 1989 by a team in texas
Not true. There was no concrete proof. They just showed the “project manager” a white lady in a point in time where it was rare or none at all for minors (black and brown folk) to have positions like that . Or be credited.
😂
Spice made from chemicals in a laboratory is not the same as true Mexican spices made from farmed vegetables.
So, the two are not one in the same.
So tell us again how exactly he obtained his position as Marketing Director without not even a high school diploma 🤔 .... go ahead, we can wait ...
@@SRR0247 you just answered your own question.
To me he was an inventor of the product and he only get promoted for marketing position? He needs profit share and revenues from all the sales. This is what happens when you don’t have agreements set in place prior to any new product launch. Totally got screwed in my opinion. Ignorance is very expensive. Very good movie and I loved it but they totally took advantage of him.
@@ryecatcher25 so all the movie is false story? He didn’t come up won’t the recipe or anything?
White and Mexican and African american are NOT THE SAME THING
You make no sense lol hear buddy have a drink 🍼
yes they are; it's called "human beings"
@@gadget00 they're human but from different places, not the same thing as a race
When you start to categorize yourself from others, then you start to believe in your BS.
🇺🇸🇺🇸
He didn't create them
Slow news day.
To bad he lied
Not true. There was no concrete proof. They just showed the “project manager” a white lady in a point in time where it was rare or none at all for minors (black and brown folk) to have positions like that . Or be credited.
Israel chanl ABC news
No
Fake story
what?
Oh hush Cletus. Because you never accomplished anything in your life
@@aaronchartrand8618 the story is fabricated
@@mikebryant8507 smh
@@lolyoutubeishilarious8127 Says the guy who has never accomplished anything in his pathetic life
its all fake
its the truth
Oh yes because we believe the board 😂🤡