Why Real Madrid Really Built a New Stadium
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- Опубліковано 14 тра 2024
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⏱ Timestamps
00:00 🤴🏻Bernabeu's facelift
01:19 🏟️ Bernabeu's evolution
03:08 💰The Business Numbers
04:28 🚀Athletic Interest Merch powered by Shopify
05:40 📕Perez's masterplan
08:53 ⚽The Consequences for football
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Athletic Interest is a video essay series that investigates business stories from the world of sports.
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📚 Sources
1. The Athletic - theathletic.com/4665731/2023/...
2. Daily Mail - www.dailymail.co.uk/sport/spo...
3. Managing Madrid - www.managingmadrid.com/platfo...
4. Real Madrid YT - • The AMAZING pitch remo...
5. Nation World News - nationworldnews.com/tickets-t...
6. Voz Populi - www.vozpopuli.com/economia_y_...
7.. TIFO - • How much money can Tot...
8. The Sun - www.thesun.co.uk/sport/footba...
9. The Standard - www.standard.co.uk/sport/foot...
10. Deloitte - www2.deloitte.com/mk/en/pages... + www2.deloitte.com/uk/en/pages...
11. Real Madrid - www.realmadrid.com/en/news/20...
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they renovated during the pandemic when all fans couldn't go to the game was a genius
It was. Nevertheless, something that wasn’t mentioned in this video and any similars is that during the months when there was competition, the club ordered any risky o big machinery to be take away from the soroundings to avoid any accident. This had an important cost for the club.
Genius? To work in the stadium without public because of a pandemia public was not allowed in the stadium?
No it wasn't. No one knew about it before it happened. The works were already planned well in advance. The only difference the pndmc made to the works was reducing the disruption by moving the matches to Valdebebas.
Maybe they're so smart they knew the pandemic was coming@@abody499
@@PereUbu-pk6iqso what you say all contractors should go bankrupt during that period
Meanwhile OLD TRAFFORD can’t have modern toilets
That is what happenes when you are shit club. From players to managers to owners
ucl?
@@talzmanqualifying for the r16?
@@wafflesrgoated7287 not a trophy unfortunately
@@talzman so? It’s way sadder for a “big” club to not qualify for the r16 in a ez group, and not be in the top 4
Shoutout to all the engineers and architects along with the workers for making this almost impossible task a possibility. Given how tight the area is around Bernabeu and with metro straight beneath the stadium, they couldn't go down or sideways and still they achieved this. Thank you Papa Perez for always having us a step ahead than everyone. ¡Hala Madrid!
And the most important thing, no employees have been injured or died during the work. Let's hope that stays that way.
It isn't impossible
until the game changes and the world dont watch madrid anymore damn
The Godfather has done it again. Perez is truly one of a kind when it comes to commercial aspects of running a club
With all these commercialisation one would think the club would suffer and lose there path like some other big clubs recently but on the contrary they have been doing very well in Game aspects also signing the best players winning the champions league having a competitive team even when the team was going through a transition it’s really a thing on its own
What excellence in management looks like.
I admire that guy, but he's also one of the reasons why I started to despise modern football.
This is me exactly. I hate him for his push into the super league but hes clearly very good at what he does and smart@@adrianseanheidmann4559
@@adrianseanheidmann4559 not the UEFA giving free pass to corruption to oil clubs?
I remember my first year as an architecture student. We were discussing stadiums. I recall our professor saying stadiums are giants sleeping 6 days a week. They're unsustainable. This stadium fully embraces the new, making Bernabeu more than a stadium. It's simply good business
I'm a fan of Borussia Mönchengladbach from Germany but I always respected the success of Real Madrid. They just have this ingredient which makes them greedy for more and more. It's by far the biggest football club in the world
As a Madrista who follows them on all their social media platforms part of their success is they're pretty on top of things like really on top everything they do is like top tier of excellence even following their UA-cam and IG they uploaded multiple times everyday content that's high quality high res perfect sound etc you can tell they take their brand very seriously and even stream live reactions to their matches for those who don't have access to watch it
@@Model_RoeIt's all about standards. Real Madrid are the royals of football
Günter Netzer and Uli Stielike are legends of Real :)
Thanks man
🙌 Respect to Monchengladbach from madrid fans.
Real Madrid Stadium will be a tourist magnet. What a beauty .
That’s the whole purpose of the renovation really. Perez is a smart man
Can’t lie I do want to go on a stadium tour once the works are finished
As a Madrista I'm looking forward to going I've never been to a Real Madrid match before but going in person to this stadium sounds dope
It always has been though
It already is. Beleave me, My job is about 500 meters from the stadium I pass near every day and I can see houndreds of tourists visiting it.
Florentino is truly a mastermind, so glad we have him at Los Blancos
Perez is a real forward thinker. No wonder he's at the top
Yes bro🎉🎉he is a godfather
I don't like him much but he is a businessman through and through. The best at his work.
a genius created the concerts
This stadium is ugly as hell
Papa Perez is truly a great businessman. A very forward thinking person. Undoubtedly the greater club president ever.
American stadiums have been doing this for a long time
@@jonahhammond2438 yeah obvs cus you guys host different event other than American football. But football stadiums in Europe hasnt really had that. The only stadium I can’t think of is the Allianz but then it’s nothing like the Bernabeu where you can store the grass underground and take proper care of it
Yes, too bad it's rotten in corruption. Anyway Yes, too bad it's rotten in corruption. Anyway Fútbol Champagne
Even though I'm a Barça fan, I should accept that when it comes to money matters, Papa Perez always wonders me.
Meanwhile Barca management can’t even figure how to make profit other than cutting salaries
I hope we can get a Papa Perez type of president at Barcelona.
Papa Perez is worth about $2.5 billion money is really just a drop in the bucket to him lol 😂
@@mrartdeco cant remember a single deal in which we have made money on other than the neymar one lol, profit is an unseen sight in barca management
@@Model_Roe Pérez is not the owner of RM. Just the President. RM belongs to some 100.000 members. Of course, what RM invests comes from the club's purse, not Perez's
As a Barça fan, that is truly genius. I always amazed by this club, really want to talk to the genius behind of all of these
La empresa de ingeniería española Sener. Te animo a buscar información de esta empresa también dedicada a temas militares.
Florentino Perez is a titan that among men. I have nothing but the greatest of respect for him. I as a South African who has nothing to do with Madrid but the passion and culture that burns so deep and true is all thanks to this man who has made me fall in love with the greatest football team of all time. In my life time he brought in the Ronaldo's,Bales Kaka's,Pepe's,Kroos,Ramos and so many other great figures who shaped our love for the game. Halal Madrid a titan of a team
Papa Perez is a blessing for all Madrid fans, he's the greatest.😁
He sadly didn't bring in CR7. But truly, he is one of the legendary directors of a football club
He's a corrupt businessman.
So you basically started supporting real Madrid because they're successful and bought the best players in the world
I wonder why the hate doesn't fall on Madrid but on others when they do the exact same thing around the world
@@Ananas-280 Ah you poor soul, now the reason Madrid does not get the hate for buying the best players because they are football royalty (Barca Juve United Bayern are other examples). Meaning they have gained the right to do so, they are a club stemming frommore than 100 years ago they have a culture, the difference when City & PSG spend that money is where does that money come from, with Madrid purely they have the biggest amount of fans so the revenue is through the roofs, thats why we have the term "oil club" there is absoulutely nothing wrong in supporting dominat teams.
Also shoutout to the engineers, architects and workers who worked around the clock to create this beautiful structure, their work shouldn’t go unnoticed
perez is mastermind , when it comes to player become gamechanger to buy young talent with high risk and know the stadium , madrid gonna be had 20++ UCL soon
Arsenal fan here, as much I love the Emirates, I'm also kind of jealous of RM but they definitely deserve it and wish them all the best in their revenues. Something like this is special and you simply cannot hate them for being smart and innovative with their stadium design. The architects and engineers who worked on this did a fabulous job!
Tottenham hotspur stadium doesnt have a retractable roof, they have a retractable pitch though.
true, but also the retractable field is put in a greenhouse with ideal temperature, light and humidity for the grass.
@@fuyu6445Obviously. Otherwise the grass will dry out.
Your channel provides, by far, the most exciting content in the whole youtube. Congrats mate.
Now THAT'S a review! 😄 Thank you
❤🔥@@AthleticInterest
20 years ago Real Madrid had to change how to earn money to compete with others. Now we need to compete with Sovereign funding hence the new stadium. This is why i love this club.
Imagine this stadium in the prime bbc era 🕊
😩😩😩
Instead we can imagine it in the prime Vini, Jude, Endrick era
What does Big Black 🐓 have to do with this 🙃😂🤷♂️
@@Kassiem_42 bruh
@@Kassiem_42You're funny man
No wonder Papa Flo Perez has been Real Madrid club president for well over 2 decades, his vision is unparalleled in the world of football. He just knows how to keep Real Madrid at the peak of global football
Mordernizing the club while preserving the legacy of Madrid. Florento masterclass.
Real Madrid is the epitome of a successful Football Football Club
Buen vídeo. Solo añadir que, para completar el análisis económico de los beneficios que puede dar el estadio con la remodelación, ha faltado hablar de un nuevo centro comercial con las marcas más importantes del mundo, los nuevos restaurantes (incluido un estrella michelín con el cocinero Martín Berasategi, uno de los mejores del mundo), la mejora y ampliación de las zonas VIP, el marcador 360º único en toda Europa que puede dar apoyo a cualquier evento (musical, conferencia, etc.) y el nuevo tour del Bernabéu, cuyo museo es el segundo más visitado de España, con más de un millón de visitantes al año, lo que reporta varios millones de euros.
Nada más, un saludo y a seguir así.
Y cual es el primero ?
@@mamala641 suele ser el museo Reina Sofía. El Segundo suele oscilar entre el Museo Bernabéu, el Thyssen, el Prado y el Guggenheim de Bilbao, o la Sagrada Familia de Barcelona.
I was in Madrid four years ago and it was cool to see this
Thank you for your work ! Great video !
Thanks, Paul! 😀
Pérez is the best president in Sports history
The second best. Bernabéu was the best.
We are not one of the biggest clubs in the world .. we are the biggest club in the world.. Real Madrid… Dugbah John🗣️…
The biggest (whatever this means in a club), maybe not the greatest.
@@PereUbu-pk6iqWe are the greatest by far too
GRANDEZA ESPAÑOLA 🇪🇸 Y MADRILEÑA
Corrction: 09:05 Liverpool have 6 CL trophies, not 7.
I was looking for this comment
Yaa me too😅
Real madrid is the definition of CLASS
Thank you for the video!
You're very welcome! 😀
amazing video and work totally loved it
El mejor estadio de fútbol del mundo para el mejor club de fútbol de la historia.
Love your way of editing🤩
We appreciate that a lot!
what a great video! well done
Athletic Interest never misses. All your videos are golden 👍
Thanks a lot, William! 🙂
@@AthleticInterestcould make a video comparing image rights contracts in Europe and America
Ah, I LOVE stuff like this - anything about the intersection of STEM and Sport!
How Real Madrid plans to make more revenue :
How Barcelona planned to make more revenue : “We sell grass from our pitch.”
hey i miss the video, keep pushing awesome videos
Thanks! We will 🙌
Surprising Taylor's eras tour did not add more dates for Santiago Bernabéu, considering it sold out within hours.
She heard you and added more dates. 29 and 30th May
Mr F Perez is a true visionary. Every club should have presidents/chairman like him. Respect 🫡 to him. Real Madrid is not my club.
Interesting video. With the extra income what pulling power will Madrid have.
This is so interesting, Thanks Athletic Interest!!!!!!!!!!
You're welcome!!!!!!!!!! 😉
Welcome back to athletic interest thanks for another video
Thanks, Madjosh! 🙂
Your welcome anytime i love you videos bro thanks
Excellent!!!!
I went there yesterday 😅 it was soooo cool 🤙
Antes de la primera remodelación, en el estadio Bernabeu cabían hasta 125.000 espectadores.
The GOAT is back with another upload let's gooooooo
Wrestlemania someday coming to Santiago Bernabeu will be crazy
@athleticinterest added to that, Perez is the CEO of ACS and Dragados, top major construction company
This is what happens when owners and board members actually care about the football team. Man Utd will never know the feeling
this is what happens when you have money
I think Milan might follow this trend of new stadium.
Nice video athletic interest.
Thanks as always, Shubhojit! 👏
*Spurs have a retractable pitch, not roof 😅
Perfect timing about to have dinner needed something to watch
Hope dinner was good! 😄
Starting the renovation during Covid aswell!
Really great video.
Thanks a lot! 😀
It's a breathtaking experience. I had the unparalleled fortune to witness this latest wonder of the world: The legendary Santiago Bernabéu! I❤️REAL MADRID and the City of Madrid!
Another great podcast
Thanks a lot! 👏
That grass system thingy magig would be the coolest way to grow 🌿
Great video 👍🏾🇿🇦
Thanks a lot, Ajant! 👏
amazing content as usual. hala madrid!
Beautifull weather , offcourse it will work !
Q maravilla del mundo....es una obra de arte....q conjuga para el Real Madrid...lo q fue ..es y será el mejor club del mundo....ningún estadio hoy día es igual o mejor q este estadio...acto de grandeza... historia... hegemonía...clase...cima...avolengo...fineza...pulcritud....Bello y majestuoso el Bernabéu..
they should do this with san siro rather than moving to san donato or rozzano (at least for 1 of the 2 teams)
They ain’t got the money like Madrid tho. Yes they could take a loan but how are they gonna pay back?
@@chris.48 Not necessarily about the money, no other club would get as low an interest as Real has.
@@mxrio9769 which is also about money. Cuz you’re right if they don’t get a small interest rate how are they gonna pay back? They don’t have money like that that’s why they’re struggling in the first place
@@chris.48 You do realize that Real does pay lower taxes due to the government, so not really a fair comparisson to other clubs, especially in other nations. Of course they get a billion € loan if their state backs them up every step of the way.
@@mxrio9769 ofc. And I mean they do pay it back. And they’re more than likely to pay back within the next two years due to the amount of money they’ll be accumulating from this project alone. But you’re right tho. If the government are willing to help you out with money then fairs. But at the same time if you think about it the club is not owned by a billionaire or any state it’s owned by the people so it makes sense why they’ll help them really.(and I’m not saying the two Milan clubs are owned by billionaires or a state because I don’t know that)
All big stadiums should adapt this idea
The fact that they (at least in Europe) don't shows that maybe it's not such a great idea. Really, bands (not many) that can fill big stadiums usually tour in Summer, when stadiums are not used and barely rains, there is no need for retractable roof and pitch.
As the guy mentioned before, Real Madrid was able to get away with this due to their prime location and low interests from for borrowing. Not many have the prime location and with interest rates so high right now, I don't know who else can pull this off.
Good job
Buen vídeo eres de los mejores
even NFL teams that cater only to US audience have already upgraded their stadium to the next level. real madrid wants to do the same n think other teams should follow suit too especially man utd
Nobody cares about NFL outside of America
Amazing 👏
Well... We've got some great ones! 🧦 😄
This look way better then the old one. Very noice
The best narrator
Roller-coaster would be crazy
Please make a video on the new Camp Nou
All modern stadiums 🔥💯
Impressive
Perez, what a visionary man he is.
I'm usually more of a barcelona guy, but if you compare the new bernabeu to the new camp nou, it's not even close. Camp nou is extremely boring, but the bernabeu looks sick af
that's not true 😕 camp nou have an average of 75,000 almost every year
@@Let.the.love.lead.4nobody is talking about seating capacity
The new Camp nou? It's still under construction.
*spotify camp nou
@@Levi-yd4jc Sure
Why RM build a new stadium ?
Money. there you go. saved you 10minutes.
But they didn't build a new stadium
Tengo entendido que la actuación principal en el Nuevo Campo Nuevo va a consistir en que los aspersores salten y lancen ácido sulfúrico al rival cuando al Negreira C.F. le marquen un gol. Eso y vestuarios para árbitros con barra de pole dance, bar y cajero automático para agilizar trámites.
The most stupid comment.
This eps is great
Thanks, Muhammed 😉
Can you make a similar video about the new Camp Nou?
Once again, Real Madrid revolutionizes world football and shows how modern football clubs should be run. Always one step ahead of the game. Hats off
The lunchbox 🤣⛳
Can you do one for the new Camp Nou too?
Welcome back my bro. Hala Madrid 🎉
9:08 Liverpool has 6 champions League not 7
The astonishing thing for me is the speed of the facelift
Maybe its coz I'm not a hardcore fan of Madrid but one day, The Bernabeu was like this, the next day, the stadium was now sexy
2:10 But it is more important it hosted a Copa Libertadores final! Bostero esa la vió todo el mundo
Nice socks but living in Germany it’s difficult to wear the Reichskriegsflagge on my body 😅
Flagge des Deutschen Kaiserreichs, nicht Kriegsflagge.
Underground pitch works were performed by TSK, first of its type in the world
Wizkid also performed in Tottenhams stadium@Athletic interest
You missed the income stream of prize money. RM made €133m in prize money from winning the champions league in 2022. You get about 3m for winning the Supercopa as well, for example. Prize money is a significant income stream for RM.
Athletic Interest so ahead of the game that they're already reporting Liverpool winning a 7th European Cup 🥲
i dont know if anyone noticed but at 9:09 it shows Liverpool with 7 CL trophies when they only won 6, small mistake
Yeah it's a very nice modern stadium only thing is Santiago Bernabéu used to look so iconic now it just looks like an airfryer😂
Make video on future camp nou
i swear you changed the thumbnail to ride on the Taylor swift bandwagon 😂
Same season alot of nfl stadiums also building soccer feild standards in the base line. Trying to get new people in the stadium
I wonder what’ll happens
when he eventually resigns and how RM will go forward 🤔
It was reported that Perez personally picked Tennis legend Rafael Nadal as his succesor. Nadal has been a socio member for many years now at Madrid. He also a succesful businessman outside of tennis. So dont be surprise to see a tennis legend becoming a Real Madrid president in the coming future.
Lol Disneyland collab to form Roller Coaster all over the stadium