Porter's 5 Forces: Bargaining Power of Buyers
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- Опубліковано 31 сер 2019
- One of the five competitive forces that affects the profitability of an industry is the bargaining power of buyers. If buyers have strong bargaining power, they can pressure firms to lower prices, increase quality, or provide additional services.
Buyers are most powerful when they are highly concentrated, purchase in large volume, have low switching costs, possess full information, and have the ability to manufacture the product themselves (backward integration).-
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Came here to help me evaluate a business but then I realized this could help me by knowing the power I have to lower a price lol .
Great video.
thanks man for the video
how sustaining and disruptive technology can help
decrease buyer power in the fashion industry?
how do you do that?