Using The Kano Model In The Real World

Understanding the Kano model empowers teams to make less politically-fueled and more user-informed decisions about which features really matter to customers and why.
At this week's Product Coffee we're going to go beyond the surface and discover how to
put this powerful tool to use to uncover insights that can propel you to leadership in your market as well as your own career!
This mini-workshop will teach you
* The fundamentals of creating surveys to classify your customers preferences
* Modeling the results to find "must-haves" and differentiators
* How to read between the lines of data to inform prioritization
Join us live for our virtual Product Coffee meetup each week at 8:00 AM ET. Sign up for the Product Coffee newsletter at www.productcoffee.com/newsletter for your invitation.
Thanks to our sponsors
method.com
pragmaticinstitute.com
featureupvote.com for our suggestions site at www.productcoffee.com/ideas
bensounds.com for our theme music

[@MisterSkraetsch]

Thanks for the great video and explanation! :)