Regarding 5:05 If the last thing you watched on the UA-cam app was a Short (and then you closed the app), the next time you open the UA-cam app, it autoplays Shorts (just like TikTok). It's been like that for a long time now. P.S. big fan!
UA-cam is king & queen of video. There’s educational videos, there’s news, there’s sports, there’s full movies & tv shows (both legal & pirated), there’s music, there’s lyrics, there’s fanfics, there’s memes, opinions, editorials, video essays, pretend video friends, etc. There’s no competition.
UA-cam is in that sweet spot that it can sustain with whatever it has in the long form .... But any new insight can easily play into the current form seamlessly
The reason why TikTok became wildly popular is because anyone could make a TikTok and get famous. UA-cam shorts right now only seems to push content from creators, tbh dont think shorts will ever be more used than tiktok
"TikTok feeds you content. UA-cam feeds you choices and choice is paralyzing" Choice is only paralyzing because it makes you think, and people have been trained not to think because they're constantly fed content.
Analysis paralysis has always existed. It's hard wired into our brain. You can make a more discerning decision with 3 choices than with 100. Has nothing to do with social media. Absolutely nothing.
what’s crazy is how well schultzs strategy worked, i watched a bunch of his shorts which were funny enough to make me look up his specials now im a fan
I tried TikTok. As of now Tiktok recommends a more related video than Shorts which will get you watching nonstop. Maybe it's just that a lot of people use Tiktok more than Shorts. What I don't like about Tiktok is that your liked videos will be on your favorites. I want a separate button to save a video.
TikTok algorithm is much much better. When I watch shorts on youtube I get tons of repeated videos and it doesn't throw me any curveballs and new content to discover, on TikTok I'm constantly discovering new stuff
The issue with UA-cam shorts is the copyright music problem. TikTok is the wild west, so stuff like that doesn't matter, and it's more accessible for new content creators.
only way reels or shorts will become more prominently used and consumed, is for UA-cam to highlight the form factor more aggressively, even in the face of other services like UA-cam Music etc. Its (user interface) positioning / weak integration becomes even less impactful when compared to how concentrated the experience is on Tik Tok
Glad you brought up the true purpose of the algorithm. Overheard my friend’s “influencer strategy team” speak so much ignorance on how this stuff works…it’s amazing these people get paid for knowing so little.
@@xWingzTV UA-camr. 10mill followers. If you don’t believe me that’s fine, but I ain’t droppin names. Though, I was in the background of her latest vlog :)
I don't really watch youtube on my phone because of how long the videos are and the non-stop ads. I prefer watching on my computer. I like tiktok because the ads are skippable and the algorithm is better.
difference between TikTok and YT Shorts in my personal experience is that the majority of Shorts I come across and enjoy are clips of longer videos where TikTok is more original content.
my phone automatically goes to shorts. and its pretty nice. it does lead to you looking up longer format to see the context. its lead to me checking out a few comedians and podcast. the issue with shorts is it works really good with shock, and quick jokes. but its not able to relay quality information. and they definitely feed fake views. its literally one of the main points of brigading. people do it all the time. akaash has the best input though "your saying suppose to a lot".
Amazing talk! Personally I think UA-cam will really win against Tik Tok once the ad monetization features come out next year. I have been wanting to see competition in this market for quite some time these days.
UA-cam shorts will NOT destroy TikTok until they fix the half-assed way they implemented it. On Mobile you can't scroll through the time, you just have to watch every single short in full again if there was a specific thing you wanted to see, or if you missed a detail you thought you cared about you'd have to get back there again, no volume control whatsoever just mute or unmute, and for some weird reason on PC shorts volume is generally lower than videos volume. All they did was slap together a format and hoped it works and since have made 0 efforts to improve the experience, oh- besides monetizing it of course.
to me Short really look like something to make a "career" while tiktok is more "fun" kinda vine, even if you're a no name you can go viral, not the same with short
Doesn't look like UA-cam has been able to eat into Tiktok's market. Shorts have become a flop. Even if it was meant to make more money. People don't go to Tiktok for overly produced channels like MKBHD or MrBeast, they're just different markets.
This sounds similar to when people were sure google+ was going to dominate Facebook. It’s going to be very hard for people to switch platforms when the user interface for TikTok is so simple and the reach it provides is more valuable than the rev share.
I think shorts are going to dominate because it will make the transition to the longer length vídeo better if you really get curious about the subject on the shorts
5:15 oh youtube is already doing that for me at least, when i am on mobile and not connected to wifi then as soon as I open the app, it opens short. When I'm on wifi then it is the normal video stuff. Which is great.
You can tell that he's trying his hardest not to bring in his own political views lol. It's definitely the best strategy for his brand and his future, but I'm still curious as to what he actually thinks 😂
Andrew talking about this stuff in a serious tone is just as good when he’s trying to be funny constantly. Also all of this discussion is certified gold
What makes tiktok better is you get to see normal people with far less curated, monetized, and commercialized content. people being able to socialize about real life. That was the whole point of social media in the first place. UA-cam shorts are full of financial gurus, fake courses, interviews of celebrities, hustle culture.
My tiktok feeds really bad 😂and I find it cringy. I think you have to curate feeds I honestly haven't found creators I like on tiktok so it keeps me off it. If youtube continues to nurture creators tiktok just can't match the value youtube brings longer term
What I’ve noticed with UA-cam videos vs shorts is that sometimes a video can be 10 minutes long and have the same amount of information as a 30 second short
Kill Tony does 60 seconds and it works. Its great for introducing new folks content or as a teaser. For established comedians it may not be enough, but for newbies its perfect.
My UA-cam Shorts already open as soon as I open UA-cam. It has for a while now, and its pretty annoying. Its wild because it works tho. Id open UA-cam to watch how to, idk, fold a fitted sheet or something. But being shorts open first, Ik the video is short, id watch it, then just start scrolling through the shorts feed. Then after about 10 minutes of watching shorts, im like, "wait... Wtf was I here for in the first place?"
The thing for me is that I rarely use UA-cam on my phone. Just my desktop. So its weird to see shorts on a desktop relative to tik tok which most people use on the phone
In indonesia. TikTok allows you to monetize by livestream gifts. And affiliate links and now TikTok also behave like e-commerce. You can buy stuff from TikTok directly
youtube shorts algorithm is trash as it currently stands. the dislike button and don't recommend this channel option are not functional at this time so you get the same shorts you don't want to see thrown at you over and over again.
Tik Tok is not made to entertain only, its ment to surveil and get access to information of users and the people around them. Read their policy agreement, it will tell you alot of the purpose of TikTok
Doubt that. I love UA-cam for long form videos but actively skip the shorts. The shorts that end up on UA-cam, Facebook, and Instagram, are typically the worst of the worst on TikTok. TikTok has its place and its dedicated followers, same with the others. Trying to homogenize everything never works.
A Shorts app from YT as it only shows shorts would be an interesting idea but also could be to many apps, we already have studio, YT itself, and music..but really what's a 4th saying TikTok is kind of a 4th already Just thinking out loud but that would be kind of cool?
Marques got nervous when the guy's talk started the Chinese influence on TikTok and the potential motivations of a Communist state vs. a Capitalist state. He does not want a shadow ban on his livelihood.
Tiktok is more dynamic with its content, it has a much better (or addictive) algorithm. I think it is still an uphill battle for YT short. I find myself watching the same set of shorts after a few scrolling.
I went to a YT short event here in NYC and got a Fanny pack that says “Shorts” and I can’t tell you how many times people have said “pants” to me when I use it 😂
yeah but tik tok does all your editing for you and has sooo many creative tools to use for free. I only have tik tok for the ability to make cool animated collages and the digital makeup and special effects like snap chat-only reason I have snapshot. Instagram and UA-cam are seriously bombing in that department. and it's really hard to clip stuff.
I've started to have it where if the last thing i watched on UA-cam is a short, then when i open UA-cam again it opens in the shorts tab, Anyone else have this?
UA-cam shorts are TERRIBLE. The algorithm is so jacked up. Despite constantly clicking report and don’t recommend, all I get are shorts consisting of little kids asking if they’re fat, animals being abused, variations of the “press two buttons or your mom dies” and tons of spam. All the comments on those seem to indicate that everyone else is having same issues
The main reason I don't use Shorts is because I don't have a lot of friends who have UA-cam accounts, however, all of my friends and family are on TikTok. So, I can share and receive TikToks with/from my people. That level of interaction is missing for me on Shorts. And the name. The name is so bad. LOL
I never thought I would see MKBHD and Andrew Schulz in the same room. Amazing.
God definitely switched their personalities.
Yeah, two of my favorite people.
@@readwithJoey stop the white nonsense. Black folk can do tech, white folk can do standup.
@@ranndino just a joke lighten up 🤪😜
IKR. But they do click :)
Wondering if I’m the only person who still hasn’t downloaded ticktock and created an account 😂😂
Tiktok definitely helps fill boring slow time at the office. I don't not like it
I wonder if I'm the only person to tell the world I don't have tiktok.
I tried it once way back in the day, but I hated the musical element to it.
im right there with you
What's a tic tok?
Regarding 5:05 If the last thing you watched on the UA-cam app was a Short (and then you closed the app), the next time you open the UA-cam app, it autoplays Shorts (just like TikTok). It's been like that for a long time now.
P.S. big fan!
whaaaaaaaatttt??? it not what you think!!!!
Hi I'm a fan
i just tested this and its true
UA-cam is king & queen of video. There’s educational videos, there’s news, there’s sports, there’s full movies & tv shows (both legal & pirated), there’s music, there’s lyrics, there’s fanfics, there’s memes, opinions, editorials, video essays, pretend video friends, etc.
There’s no competition.
Not that it's needed but it's seems the only form of media they are missing is pornography
Discoverability is difficult on UA-cam. Tiktok is more interactive with duets and stitches.
UA-cam is in that sweet spot that it can sustain with whatever it has in the long form .... But any new insight can easily play into the current form seamlessly
There is no freedom of speech
yeah but tiktok it's so much easier to edit and upload just in the spot
Unlikely collabs are great because they bring two worlds together and new fans are formed
The reason why TikTok became wildly popular is because anyone could make a TikTok and get famous. UA-cam shorts right now only seems to push content from creators, tbh dont think shorts will ever be more used than tiktok
"TikTok feeds you content. UA-cam feeds you choices and choice is paralyzing"
Choice is only paralyzing because it makes you think, and people have been trained not to think because they're constantly fed content.
Analysis paralysis has been a human flaw way before social media and content
The only reason i never used tiktok is because it just plays whatever shit.
Analysis paralysis has always existed. It's hard wired into our brain. You can make a more discerning decision with 3 choices than with 100. Has nothing to do with social media. Absolutely nothing.
@@pppp5425 after you use it for a day it shows you things you want.
We live in a society
what’s crazy is how well schultzs strategy worked, i watched a bunch of his shorts which were funny enough to make me look up his specials now im a fan
Yeah, shorts are going to do absolute wonders for podcasts, interviews, and any comedy specials.
5:41 Actually, if you close the app with a Shorts as the last thing you watched, when you open it back up it automatically starts with Shorts.
I watched UA-cam for years before TikTok ever existed. Why would I ditch it now when Shorts is exactly the same?
Because most tik tokers use tik tok they don't use UA-cam
@@Abdullah-vg1uc Yeah but we watch youtube creators... Why would we want to watch tik tok creators, dances or challenges?...
Tiktok is completely different
I tried TikTok. As of now Tiktok recommends a more related video than Shorts which will get you watching nonstop. Maybe it's just that a lot of people use Tiktok more than Shorts. What I don't like about Tiktok is that your liked videos will be on your favorites. I want a separate button to save a video.
TikTok algorithm is much much better. When I watch shorts on youtube I get tons of repeated videos and it doesn't throw me any curveballs and new content to discover, on TikTok I'm constantly discovering new stuff
I like how MKBHD tries his possible best to escape politics.
Even when he reviews tech rarely makes incendiary takes. I like how his comments are always measured
Quite obvious isnt it, reviews tech like huwai phones, which are essentially chinese state owned, same like tiktok and most things chinse
@@polite153 because he is usually doing things for all budgets i don't think he has any agenda there lol
@@corbvn373 you must be naive to think companies are not pouring in money for those reviews
Being actively apolitical is political in itself. MKBHD even was sitting on the fence about BLM. He's just there for the corporations.
The issue with UA-cam shorts is the copyright music problem. TikTok is the wild west, so stuff like that doesn't matter, and it's more accessible for new content creators.
Unless UA-cam creates a standalone shorts app. TikTok will eat UA-cam for lunch in the vertical video space.
only way reels or shorts will become more prominently used and consumed, is for UA-cam to highlight the form factor more aggressively, even in the face of other services like UA-cam Music etc. Its (user interface) positioning / weak integration becomes even less impactful when compared to how concentrated the experience is on Tik Tok
Glad you brought up the true purpose of the algorithm. Overheard my friend’s “influencer strategy team” speak so much ignorance on how this stuff works…it’s amazing these people get paid for knowing so little.
who’s your friend?
@@xWingzTV UA-camr. 10mill followers. If you don’t believe me that’s fine, but I ain’t droppin names. Though, I was in the background of her latest vlog :)
@@charlesbcraig Wait but what did they say?
@@blablablaa14 that’s the thing, literally nothing of substance. The phrase “I think that’s how it works” and then laughter, was used
So you’re saying it’s not possible to control or influence the algorithm? … oh silly child
I don't really watch youtube on my phone because of how long the videos are and the non-stop ads. I prefer watching on my computer. I like tiktok because the ads are skippable and the algorithm is better.
This conversation feels too dignified for Flagrant
guy in the green jacket has no idea what he's talking about when he's talking about china LOL
difference between TikTok and YT Shorts in my personal experience is that the majority of Shorts I come across and enjoy are clips of longer videos where TikTok is more original content.
Andrew and a guest is much more palatable than four guys talking over each other.
3:00 seeing other people in the same room took me off guard 🤣
I am seriously amazed at the people willing to install TIK TOK and agree to the privacy terms .
Never thought I’d see these guys together.
Bullish on UA-cam Stock
Lack of true talent has people analyzing algorithms and guessing.
my phone automatically goes to shorts. and its pretty nice. it does lead to you looking up longer format to see the context. its lead to me checking out a few comedians and podcast. the issue with shorts is it works really good with shock, and quick jokes. but its not able to relay quality information.
and they definitely feed fake views. its literally one of the main points of brigading. people do it all the time. akaash has the best input though "your saying suppose to a lot".
The youtube app does sometimes open directly to shorts now!
Amazing talk! Personally I think UA-cam will really win against Tik Tok once the ad monetization features come out next year. I have been wanting to see competition in this market for quite some time these days.
UA-cam shorts will NOT destroy TikTok until they fix the half-assed way they implemented it. On Mobile you can't scroll through the time, you just have to watch every single short in full again if there was a specific thing you wanted to see, or if you missed a detail you thought you cared about you'd have to get back there again, no volume control whatsoever just mute or unmute, and for some weird reason on PC shorts volume is generally lower than videos volume. All they did was slap together a format and hoped it works and since have made 0 efforts to improve the experience, oh- besides monetizing it of course.
I found UA-cam about 10 years ago, created my account not long after. It quickly became a major source of content for me and that has not changed.
to me Short really look like something to make a "career" while tiktok is more "fun" kinda vine, even if you're a no name you can go viral, not the same with short
Doesn't look like UA-cam has been able to eat into Tiktok's market. Shorts have become a flop. Even if it was meant to make more money. People don't go to Tiktok for overly produced channels like MKBHD or MrBeast, they're just different markets.
This sounds similar to when people were sure google+ was going to dominate Facebook.
It’s going to be very hard for people to switch platforms when the user interface for TikTok is so simple and the reach it provides is more valuable than the rev share.
Very different. Tik tok doesn’t have that moat. UA-cam and/or FB can quickly take their market share.
If tiktok isn't paying then youtube has a chance
Only scenario I see TikTok losing to UA-cam is they get banned in the west.
I think shorts are going to dominate because it will make the transition to the longer length vídeo better if you really get curious about the subject on the shorts
The audio in this video is so lovely it's so good listening to it
5:15 oh youtube is already doing that for me at least, when i am on mobile and not connected to wifi then as soon as I open the app, it opens short. When I'm on wifi then it is the normal video stuff. Which is great.
Love this guy, simplifies the technology scene with ease.
Marques deflects every government allegation question into a tech and algorithm question so seamlessly 😅
It's true what he says tho
"conversational segue"
He's the system
He's not Kanye. He's in the matrix
You can tell that he's trying his hardest not to bring in his own political views lol. It's definitely the best strategy for his brand and his future, but I'm still curious as to what he actually thinks 😂
No it won't. That's like saying AOL messenger would have destroyed Facebook messenger.
Too ready for TikTok to die.
Andrew talking about this stuff in a serious tone is just as good when he’s trying to be funny constantly. Also all of this discussion is certified gold
What makes tiktok better is you get to see normal people with far less curated, monetized, and commercialized content. people being able to socialize about real life. That was the whole point of social media in the first place.
UA-cam shorts are full of financial gurus, fake courses, interviews of celebrities, hustle culture.
If that’s what you’re seeing, then that’s what you fed the algorithm.
The whole point of social media was to make money.. absolutely nothing else to it
My tiktok feeds really bad 😂and I find it cringy. I think you have to curate feeds I honestly haven't found creators I like on tiktok so it keeps me off it.
If youtube continues to nurture creators tiktok just can't match the value youtube brings longer term
UA-cam Shorts is going to eat them all up.
I want it
MKBHD is tight with UA-cam execs and gets paid a lot by them. Not taking his words on TikTok competition too seriously.
What I’ve noticed with UA-cam videos vs shorts is that sometimes a video can be 10 minutes long and have the same amount of information as a 30 second short
They definitely open with shorts sometimes and I'm into the change of pace. You can't just back out and go to regular UA-cam
MKBHD is the best. Glad to have him on your podcast
They open shorts for me if I was watching shorts when I last used UA-cam.
Kill Tony does 60 seconds and it works. Its great for introducing new folks content or as a teaser. For established comedians it may not be enough, but for newbies its perfect.
My UA-cam Shorts already open as soon as I open UA-cam. It has for a while now, and its pretty annoying.
Its wild because it works tho. Id open UA-cam to watch how to, idk, fold a fitted sheet or something. But being shorts open first, Ik the video is short, id watch it, then just start scrolling through the shorts feed. Then after about 10 minutes of watching shorts, im like, "wait... Wtf was I here for in the first place?"
If you close the app watching shorts, it will auto play shorts when you open it back up.
The thing for me is that I rarely use UA-cam on my phone. Just my desktop. So its weird to see shorts on a desktop relative to tik tok which most people use on the phone
This is on the top of my feed then Shorts right below it.
This is all about respect bro..
Andrew and the boys act different with the pauls and mr beast.. than someone like mb
In indonesia. TikTok allows you to monetize by livestream gifts. And affiliate links and now TikTok also behave like e-commerce. You can buy stuff from TikTok directly
youtube shorts algorithm is trash as it currently stands. the dislike button and don't recommend this channel option are not functional at this time so you get the same shorts you don't want to see thrown at you over and over again.
If they fix this I will use it over tik tok
Shorts, still buggy. Often just freezes before playback. I don't use tik tok, but shorts need to work properly, it's 2022.
If you close the app when watching a short, the next time you open the app it’s playing a new short, not the menu they mentioned here.
MKBHD also predicted that IGTV will become a big competitor for UA-cam.
Lol
Imagine if youtube has an udemy like edu page inside youtube
I like the concept and also the name shorts over TikTok
UA-cam shorts are sometimes usefull than TikTok because TikTok feeds you idioracy and narcisissm
I think Yotubers will eventually get a button that says "enable AI generated shorts" and UA-cam auto generates shorts based on your regular uploads.
I found you guys because of shorts and it led to the full podcast
Tik Tok is not made to entertain only, its ment to surveil and get access to information of users and the people around them. Read their policy agreement, it will tell you alot of the purpose of TikTok
yeah it sucks when shorts don't have the link 2 the full video
YT mobile app IS actually opening on Shorts. Half the time I open the app it starts on shorts. Other half is home screen. Maybe they're testing it.
Definitely didn't have MKBHD being on Flagrant on my bingo card 🔥
Doubt that. I love UA-cam for long form videos but actively skip the shorts. The shorts that end up on UA-cam, Facebook, and Instagram, are typically the worst of the worst on TikTok. TikTok has its place and its dedicated followers, same with the others. Trying to homogenize everything never works.
If I leave the app with shorts on they are still on when I come back
I like the choice. I like that I get to select shorts from George rr Martin to parenting tips. I don’t want YT to force me to watch what they want
Shorts ✨
Shorts on going to turn into commercials/preview/trailers for the longer form content on ones Channel
A Shorts app from YT as it only shows shorts would be an interesting idea but also could be to many apps, we already have studio, YT itself, and music..but really what's a 4th saying TikTok is kind of a 4th already
Just thinking out loud but that would be kind of cool?
I love UA-cam shorts, can’t wait to see your next shorts
Marques got nervous when the guy's talk started the Chinese influence on TikTok and the potential motivations of a Communist state vs. a Capitalist state. He does not want a shadow ban on his livelihood.
How did you get that?
Fact
Marques will be a great politician one day!
Shorts (TikTok) is like club and long form UA-cam is more like library. It serves different purpose for different people, at least for me.
7:00 I think we figured you did, but you made us realize what could be happening behind our backs.
You can make youtube redirrect all shorts to normal youtube with browser extensions.
sometimes I open my youtube app and it goes straight to shorts.
Tiktok is more dynamic with its content, it has a much better (or addictive) algorithm. I think it is still an uphill battle for YT short. I find myself watching the same set of shorts after a few scrolling.
I went to a YT short event here in NYC and got a Fanny pack that says “Shorts” and I can’t tell you how many times people have said “pants” to me when I use it 😂
I want one
Considering UA-cam shorts is just videos from tik tok…… no
UA-cam is Rakim/Jordan 1988. 20 years ahead of the “game”.
Will your old shorts be able to be monetized?
Nah I think TikTok is where new creators are going to be created. UA-cam is where new creators would scale and make the money.
TikTok is way friendlier to new creators. It reminds me of what UA-cam used to be like. Now on UA-cam it's usually just the rich getting richer.
That was a good discussion.
yeah but tik tok does all your editing for you and has sooo many creative tools to use for free. I only have tik tok for the ability to make cool animated collages and the digital makeup and special effects like snap chat-only reason I have snapshot. Instagram and UA-cam are seriously bombing in that department. and it's really hard to clip stuff.
When I open my UA-cam app a short automatically starts playing
Right now tiktok is trying to become a search engine
I've started to have it where if the last thing i watched on UA-cam is a short, then when i open UA-cam again it opens in the shorts tab, Anyone else have this?
China called it Douyin (Chinese Tiktok) idk if it's separate app or database
My two favorite male UA-camrs in one video! Love this!
Please don’t turn UA-cam into tiktok. I like shorts, but I don’t want it force fed to me. 👌
Get a grip they both suck. Andrew's a great comic but his woke pod sucks ass.
Exactly!!
@@KneeJerkReactions13 oh okay.
Sauron just keeps on giving out these rings of power.
05:37 i swear that I've seen that Dracarys more then 10 times 😅
UA-cam will always be the best. It’s the only video platform I use and can’t see that changing…
UA-cam shorts are TERRIBLE. The algorithm is so jacked up. Despite constantly clicking report and don’t recommend, all I get are shorts consisting of little kids asking if they’re fat, animals being abused, variations of the “press two buttons or your mom dies” and tons of spam. All the comments on those seem to indicate that everyone else is having same issues
The main reason I don't use Shorts is because I don't have a lot of friends who have UA-cam accounts, however, all of my friends and family are on TikTok. So, I can share and receive TikToks with/from my people. That level of interaction is missing for me on Shorts. And the name. The name is so bad. LOL
If saving video is instant then they will