UCLA Anderson MBA Product Marketing Talk (ft. Ex-Google PMM)

🚀 Product Marketing Track 🚀
Launch and grow your PMM career: www.pmmtrack.com/
⚡ Product Marketing for Startups ⚡
Hire me as a fractional CMO: www.acceleratepmm.com/
🧑‍🎓 Product Marketing Alliance 👩‍🎓
Use code HENRYWANG to get 10% off of any course: certified.productmarketingall...
📚 Books I Recommend 📚
Zero to One: amzn.to/3P5Ntrh
Lean Startup: amzn.to/3zg29gw
Positioning: amzn.to/3sG7qeQ
👋 Connect With Me 👋
► LinkedIn: / huiwanghenry
#google #productmarketing #pmm

[@thetechpmm]

Find out how much you know about PMM 👉pmmtrivia.com
Ask me more PMM questions 👉askapmm.com
Launch your PMM career 👉www.pmmtrack.com/

[@thetechpmm]

1:40 how I became a PMM
4:33 what is product marketing?
5:51 marketing vs product marketing
9:15 product vs product marketing
11:15 what do PMMs do?
11:38 working with product teams
12:44 case study #1: product launch
18:56 working with sales teams
19:34 case study #2: sales enablement
24:53 working with marketing team
25:29 case study #3: thought leadership
29:57 Q&A: Creator marketing
32:11 Q&A: Website messaging
34:29 Q&A: PMMs at big tech vs startups
36:54 Q&A: PMM soft skills
39:32 Q&A: Customer feedback
41:06 Q&A PMM feedback
43:05 Q&A: PMM interview prep
46:11 Q&A: Sales enablement strategy
48:48 Q&A: PMM metrics
50:02 Q&A: PM vs PMM pitch
52:00 Q&A: PMM challenges

[@wink7194]

I am really blessed to stumble upon your video. Please answer my lkdn message henry. Appreciate your work and its productive.

[@diveshsood]

Another great video

[@thetechpmm]

thanks! appreciate it :)

[@hananyariv]

I know my next hour is gonna be good 👌

[@thetechpmm]

thanks! hope you got tons of value :)

[@user-zv5xg8xy1n]

You're indeed a GOAT😢❤

[@thetechpmm]

thank you! :)