Mystery of the MC20 & YouTube - Are Maserati Sabotaging Their Own Revival?
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- Опубліковано 5 січ 2022
- In today's video I ask a simple, but important question - what are Maserati thinking? What is going on with the MC20 and why have we seen so little of it?
#Maserati #MC20
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Saw one in northern France, looks excellent in the flesh, sounds not to bad too, I was also very surprised to see one as I was not aware customer's delivery had started already
Could have been a dealer car or something like that
One out by me here in America that I’ve seen since summer, I absolutely love it.
Probably because everyone looks at the specs and then go and buy 911 Turbo S
Finally someone talking about this. I was starting to think that I was the only one losing his mind about what happened to this car. I mean, it’s been launched in September 2020 and I have never seen one in the flesh (except one parked inside a dealer near my house, even if it arrived only a month ago) and I live in Milan where it’s definitely not impossible to see a supercar. Also, as you said, the results online are very poor and they’re all reviews made in the same periods (all spaced moths between them) and they’re all done with models that have a “display” license plate, so not ones that have actually been sold and/or used normally. I just think they have serious production problems.
Shmee has reviewed one on UA-cam now
@@williamhackett5713 I think he means an actual journalist not Shmee someone like Henry from Carfection or Chris Harris.
@@teabagtowers3823 I had to look up Shmee and his video on this, and am a bit surprised. Why is he not a good enough reviewer? He has a huge audience, and his info seems good... Is there something problematic with him overall I don't know about?
@@basstrammel1322 He drives like a granny and just a paid influencer he's not a proper reviewer with actual skill like Chris Harris. Anyone who thinks he's even comparable to Chris Harris Henry at Carfection or Ollie at Top Gear needs to give their head a wobble.
@@teabagtowers3823 shmee is a journalist, look up the definition of journalism
Spot on mate, I had half a feeling they'd scrapped it until I started seeing very rare videos. I'm an Aussie and if Carsales is the first hit for a review, then there's something damn strange going on... where's Sutcliffe or Monkey thrashing it about? Hopefully it's not a dog, it really looks awesome...
They are sending press cars soon, I was there today.. started the process of ordering mine. Test driving one next week, happy to share my views
Shmee had a video out on it a couple of weeks ago. Although I don’t think it was provided by Maserati themselves.
It really is a shame. It's the first car I have seen since the first gen F-type that really stole my heart in the looks department. Hopefully this means the values will go down quickly so that I can snag one.
I believe there’s a new Maserati Garage at Solihull, they moved from the Greypaul Ferrari site across the road to behind the Porsche dealership on the roundabout. I’m fairly certain there was an MC20 down there in display but that was at least 3 months ago now.
After reading this I went there - they had white customer car, I’m ordering one, delivery time currently around a year..
My mc20 arrived Saturday by the way :)
From what I've heard from a good source is they are suffering from the chip shortage but every car they can produce are going to pre-orders. Bit like the high end Alfas, these things are selling without needing to push them....yet. The prob I can see is when production ramps up and the initial demand is fulfilled it's lack of initial exposure may harm it going forward. Or....will they phase out this version and relaunch it in a big way when the hybrid comes on stream?
I don't think a hybrid was ever planned, it's full electric after the ICE version.
There are no press cars for the MC20, every one that's tested on UA-cam and magazine is privately owned. Supposed Maserati is having issues keeping up production so they are so scarce that they can't be bothered to have a few cars on show just for reviewers. I don't think Maserati has anything to hide as every review I've read and video I've watched everyone loves the car. My 2 cents is that the production numbers will be low, very low and I would like to see Maserati continue doing this in the future. Keep in more rare. Let the influencers buy their Ferrari's, new SUV included, but keep the Maserati brand more premium, more exotic, like it should!
I don't believe it's going to really be limited production as such. My friend has put down an order n the car is expected to touch base this March-April. A basic specced one would've come in by last month itself but he's gone on to tick all the options n hence the delay. He's a first time Maserati owner n had no issues in getting one of the early build slots which he swapped for a later one since he opted for the Fuoriserie which is the Maserati equivalent of Ferrari's Tailor Made Programme
You're right. I've seen nothing about this car. Last time it came to mind I thought they hit a massive delay or something. Nice video. Keep up the good work.
I think it's one of my favorite new supercars in recent memory. And I wholeheartedly agree with ya. It's honestly really weird that we *just* got a Shmee150 vid about the car, and little else since then from what I can tell. Even more interesting is past their promotional material they've already had a number of journalists do a first drive review of their Grecale prototypes. I'm not sure what they're really planning marketing wise, but it's odd, this current direction of focusing on publications and little else for the time being. Suppose they know something I don't?
Update - Well, whaddya know, was just a simple press embargo for full on reviews. Looks incredible!
Good rant sir. Let’s hope something good comes of this car.
As a buyer with an MC20 on order I have to say I agree with your assessment, as others have noted the wait list is now quite long, min of 15 months in most countries and over 2 years in the US. I managed to test drive one before taking up an order. To me the car drove like a grown up Lotus Elise, although the car clearly needs a new exhaust (easy to fix once there’s an aftermkt one to buy!) but outside of that I couldn’t really fault it for its decently optioned price point (below Ferrari and Lambo). Part of its success is it appeals to those of us who don’t really want all the busy lines of the fezza and lambos, granted there’s only a few of us who think like that, but then again there’s enough to block out 2 years worth of production.
Congrats with your purchase
I've yet to spot one over in Cali, perhaps the waiting list has more to do with it than anything. I hope you enjoy the car, though!
From what I can tell, they're relying on press for coverage in general. No other reason why they can't spare their press fleet to YT reviewers unless they feel this is the better way to reach potential buyers. Same seems to be going with Grecale. Not sure if I agree with the approach, or if it's even a correct assessment though. Time will tell, I feel like this car will be around for a long time.
Congrats. Be interesting to see how the Artura goes too
Great video. I’ve been wondering the same thing! Weird.
Love these chat videos
Looks a great car Shmee has tested one in Germany and says it’s a good daily drive, deserves a chance.
Great video and totally with you on why this car isn’t being pushed. Saw one actually in Westfield and it looked stunning absolutely stunning. You have to see it in real life to see how gorgeous it is
Appreciate the rant :-)
Nice video, a lot of good comments.
About a week before Christmas, I actually saw one in person in Dusseldorf (inside of a Maserati dealership); and yes, I too was slightly taken aback.
Not really because the car was a stunner (it's black, so it hid the lines), but by the fact that, I didn't even realised that it has officially been launched.
All these times I thought they haven't actually finished building it yet.
I'd feel quite smug owning something that hasn't had a collection/wrap/first drive/10 things etc etc video done about it... and if your build slots are locked up for the next 2-3 years.. would that not be a marketing success?
haha, great approach! Even more: imho it feels strange, buying a 300.000$ car, that MUST have been molested by anybody capable of holding a camera ...
Spot on.
So as an italian i can tell you 600 mc20 cars were produce until now at a rate of 6 a day. According to Maserati that's a success.
To put these six MC20 per day into perspective it would be interesting to know how many 4C were built there before.
(The Alfa 4C is the spiritual predecessor, with the MC20 being assembled on the same, modernized production line in Modena with the same technical layout, and the carbon fiber body coming from the same factory [Dallara]. The Maser MC20 is basically the announced "specialty car" [Alfa 6C] that never came to be.)
@@alfisti93 I think, based on what I see, that I’d prefer the 4C. Looking at picking one of those up because they’re so ridiculous. I’m not sure the MC20 would scratch that same itch (and it’s a lot more expensive).
@@backroadblast6603 I get what you mean. I hope you can get a decent example of a 4C since there is no longer a "cheap and cheerful" italian sports car. (Even the Fiat MX-5 got canceled.)
But FCA really just reacted to what the motoring press and so called customers demanded: the 4C needs much more power, nicer equipment and refined interior. So the MC20 is what we got. For a lot more money ofc.
@@alfisti93 I actually always liked the 4C for what it was, but it did need more juice. The 2.0 conversion seems like a good option, and I may explore that.
The MC20 is, I think, too expensive for what it is.
@@backroadblast6603 If you start modifying the 1750TBi is good for ~300hp (and more). The limiting factor is more the TCT transmission here...
But I guess there is much more aftermarket stuff available to boost the 2.0 GME.
Regarding the price - that's actually a point that was made against the old 4C before. ("60-70k for a >250hp sports car? No way, I'll get a 400hp+ Corvette / BMW M / whatever for that money!")
People have to understand a CFRP body shell for a low volume car - which has to be hand assembled and baked in an autoclave - always commands a substantial premium over a conventional car that can be stamped out and welded together by dozens of robots in a few minutes.
Great job. Agreed.
mc20 is selling really good right now, right now they are trying to complete development of the spider and BEV versions to satisfy demands
Saw one outside Caffeine & Machine near Stratford Upon Avon and it looks stunning in real.
They got you to make a commercial and spread the word, and they didn’t even have to organize a million dollar event and fly you across a continent. Looks like their marketing is somewhat working ;)
Maserati staying alive is an ongoing miracle for 50 years. When not cursed by external factors they always do their best to desperate their remaining customers. I know, I've been one. With the beautiful mc 20 they are wasting their last chance. The engine should have been from Ferrari and they are certainly facing production or quality issues that will definitely kill the model and the brand. Really sad.
Ferrari engines weren't an option. Ferrari was spun out of Fiat Group and announced no more engine sales.
Good video as always, but I truly wish u posted pics of each car you were mentioning 🤔
After the David Beckham promotion, we too thought this was going to be everywhere, unfortunately not the case so far. shmee has reviewed one from Germany mind. Great video as always James.
Exactly what i found. Saw one on the road in the Netherlands. Made some pics and send to my friends, they didnt know what it was. So i tried to find some reviews to send to them....., almost nothing on youtube....
Really strange for such an awesome and beautifull car.
I like how you hold nothing back. Real journalism.
I saw one last month in Surrey at a golf club / hotel, looked amazing in the flesh. Got a few photos on my phone :)
Saw one last week in Surrey. All black. Private plate. Looked great
JayEmm... you are my oracle, my seer on all things automotive, and the way you appear on your fact laden monologues , hair akimbo and gym a blur in the rear mirror ( no judgement, we appreciate truth), says volumes of your passion about whatever the chosen car / marque, may be.
l imagine you.. 'hamster like and obsessive' chewing through reams of mind numbing factory chaff, then digesting it, on a slow moving exercise wheel ,so you can project, to us web numpties, your recent learning's, in a finely crafted monologue. No autocue or obvious prompts, tons of knowledege and preparation. Profuse and intelligable recall, and delivered in a friendly and engaging manner. Kudos. You do indeed, make the profanely boring , a relative pleasure to absorb.
You mentioned Top gear recently, You are not equipped for the people that once fine show is now aimed at. You're waaaaaay better than that. It's a real shame, but as a fairly good lyricist, i know that quality does not always garner favour. Keep up the good work. I agree about Maserati. I have a 2011 Cayman 2.9 pdk, basic as chips. Love it.
Onward, and at 'em with a pointy stick centurion.
Another JM
Great video James. Speaking of mystery cars, I'm confused about why Toyota GB (+continental Europe) have been very slow with the release of the GR86. People in Japan + America have posted reviews and took deliveries of the car for a while now but as for Europe, I can barely see any video reviews in English apart from the one by Autocar. Such a shame that it will only be on sale for two years in this continent, due to poxy safety regulations.
I like your videos, please do more
My local Maserati dealership in Hamilton, Lanarkshire has a blue MC20 in the showroom but it doesn't really jump out at you!
good video/subject
Can't help wondering if they're selling them as fast as they can make them - remembering all the supplier issues that are going on - and are focussing on minimising quality problems instead of stretching out a waiting list. Nobody can get away with having a reputation for making fall to bits garbage that doesn't drive properly anymore
At the moment orders are covering about 2.5/3 years of production
@@8coibaf It doesn't change the fact that a few cars should be going out to reviewers. It's as if Maserati still thinks it's the early 2000's when printed press still mattered.
Not sure how well these sit down videos do, but I do enjoy them 👌
I like your rants Jay, I think it would be hard to argue against you on this one, I suspect its the same issue with the new McLaren and struggling with budgets, chips, staff etc.....
Yes, got to market the brand! With the positive reviews, seems weird not to! That said, if they're doing as well as others claimed with production numbers, then perhaps they don't feel like they need to at the moment, until demand grows to next level/supply issues sorted.
The Shmee man drove it on a German autobahn (though with all seasons in a cold weather). Seemed to be very approachable and lively experience.
Schema drives it: ua-cam.com/video/zfo_bCdembY/v-deo.html
Completely agreed with you but then the car was featured on super cars of London channel today
Looks like it was under embargo until this week? Hope you get to drive one soon. Looks like a pretty special car.
I've seen only one on the road in the UK, the car looks great from the previews that did air. My guess would be that they just don't have the money to do marketing properly... Nor the press car to share - all cars are being sold as soon as possible to bring in cash
There's a white and blue MC20 out by me and it looks and sounds incredible, it's easily the supercar I would buy over a Lamborghini, Ferrari or McLaren, not even a contest.
Supercar Blondie did a preview of it, it's got 1mil views and they are pretty active on social media showcasing their customising programme
Hence James' "Australian lady" reference. She's one of several who did preview videos, but none of them actually got to drive it.
Where I live I must see about 4 or 5 Levantes every day, we did have a dealer local to us....until last year that is
I think it looks awesome!
Isn't the MC20 the Ferrari Dino revival project that was swapped for the Roma, which was meant to be the the new Gransport?
that's how the theory goes, yes. I believe it but obviously there's no concrete proof to back this theory up
that can stll happen: throw in some nostalgic body for the dino and use the non hybrid version of the 296, Ferrari will have a new car
I feel stupid because I can't really seem to understand your comment.. So the MC20 and the new Dino are the same car underneath done in collaboration withe Ferrari but at some point the whole project was swapped with the Ferrari Roma?
no the mc20 started as Alfa Romeo 8c, it was supposed to be hybrid with electrified front axle, then the project was moved to Maserati and the hybrid was removed and replaced by an ICE version and future BEV
Yes....but actually no. Someone was arguing if the mc20 should have been the new small ferrari and the new Roma should have been the new granturismo. But in the end ferrari launched the 296 and maserati should present the new granturismo during 2022
Saw a yellow one in Torino on 30th of November parked in front of Lignotto NH Hotel. It was on some sort of Italian test registration. A lovely car when seen in reality. Better than in pictures. Still a let down as they do not seem to move to customers. Strange why?
I ordered one immediately on the reveal in 2020. I am still waiting for delivery which was originally supposed to be early / mid 2021 and is now early March. I believe there about 10-20 cars in the UK with a few coming through each month. I think they are struggling to increase production speed and they have an 18-month order book so itsmany explain why they don't feel the need to market the car but it does feel like a wasted opportunity to develop the brand. A big contrast to the buzz around the Alfa GTAm.
I agree the fact the older mazzers like yours the whole thing that made them a bit extra special was Ferrari engines or derivatives thereof.
The real problem is the chip shortage. MC20 and Grecale have the same problem. The cars are made but without the chips. They cannot be delivered and driven. This is the reason why they are not on the road.
The other day I saw someone posting a photo of one they spotted and I thought "wow, are they out yet?". I had no idea these were already in production for basically all the reasons you give here. Such an important car, hardly any coverage.
I've seen a few Chinese review videos on the car. A couple months back they invited journalists and online media to test the car on the Ningbo International Circuit. It is very possible, like others have said, that there is an extremely limited number of press cars. They only had 2 cars (one blue and one yellow) at the Chinese event.
My local Lotus/Maserati dealership in Hamilton (Scotland) has a blue one in the showroom. I actually thought it was the new Lotus Emira!
It sure looks beautiful. I'll be interested to see how their depreciation curve hits. Could be interesting pick ups used.
There is currently a vacancy for a Northern Europe Maserati PR Manager. Within the job advertisement it says “Management of a local Vehicle Fleet in relation to automotive & lifestyle media, influencers and brand ambassadors” - so maybe a wider press/marketing day is coming?
Only thing testers are disapointed with is the sound but that is a easy fix cause it seeems to be a real supercar with performance that matches the looks
Did a quick search for dealerships in Orlando area, found one an it was a dual location. Ferrari / Maserati.
Agreed. I love the looks of the mc20 (in the right spec). Ive been thinking the same, like it was the forgot supercar due to covid. Then i thought it was maybe because its so quite, and thats all reviewers would harp on about, even though tuners have proved it makes a good noise what all the eu reg shit has been taken off.
going to watch Shmee now, he's doing an MC20 vid
i see one every few weeks in Reigate, first saw it in october, looks absolutely stunning. im very impressed with it but not so impressed with maserati's marketing
MRJWW was the first person to unveil the car yet he hasn't driven one on camera. People should of driven the MC20 my now great publicity for Maserati but no drive. I love the design the engine is fine to me
"Time for another quick sit down and chat"
*McLaren sh*ts itself...*
Haha
MC20 here in Au starts at £258,500 GBP.
Allocation all presold already apparently.
The reviews out seem to really like the car. dependability issues aside, not too worried about if it'll be good...Think the bigger problem is the super slow release. I know a few cars are being delivered now and that most future MC20s are already spoken for, but since Maserati waited so long to deliver it, I can see customers backing out of their orders for newer cars like the 296 as they are being delivered around the same time.
James Smee did have a great review out of the MC20 a couple of weeks back from Germany & he really liked it but I just don't think they have the cars around for testing at the moment.
I kinda think the mystery makes it more interesting.
It's probably not a good strategy if they want to sell a ton of them but it does makes it feel elusive, which can be a good thing for a certain crowd. A way smaller crowd, but hey.
Graypaul Ferrari/Maserati have a blue MC20 demo car in their window at present! Worth a look in their Nottingham dealership now!
It’s good looking but less boot space than a F8.
Feels like the Lotus Emira is following a similar path
why
Hype in July 2021, then all quiet
Ferrari told the Melbourne dealer to remove Maserati from the same showroom a while ago. They didn't want to share real estate.
I saw one in late Spt' in Classic Berlin, and I remember saying to myself "are these out already?! where are the youtube reviews? "
I remember Matt Ferah was saying that they had one for review 2 months ago, but someone else crushed it.
Shmee did a review 2 weeks ago. Looked OK.
The Maserati garage near me (West Midlands) used to be shared with Ferrari but now they have their own dealership I think it happened around the same time the SUV came out.
I really like the look of the MC20, the price though.. ouch
Top Gear, Evo & others have reviewed & tested the MC20 now
Saw one yesterday on STG channel in blue I thought is was the new Lotus on 1st appearance
Cmon mate! With all due respect you can mention the name of supercar blondie. How come you say that some australian lady that i dont know about and its no where stated that she is Australian. BUT i agree with you on everything else. Nice video..
Shame has a review up but he got the car from a dealer in Cologne/Koln - interesting review...
Schmee gives it a good review, therefore no need to panic.
I heard the press car was crashed, that might explain why there are no UA-cam drives
yea Mate, im blown away Jay doesnt know this.
@@bugsy791 as if there's only one press car for the whole world? Give over.
@@bugsy791 what happened? Where?
@@comeberza an automotive journalist crashed it... Not sure which one, its been mentioned several times on The smoking tire podcast
@@richardharrold9736 it's not uncommon for rare cars like this to have literally one press car.. What are you on about
Think i recall something about this, but its fallen so far of the radar i forgot it existed
Cars With Luke did a video on the MC20 not too long ago. But yeah I see what you mean. There's a definite lack of content on this for whatever reason. I'd assume it's their marketing budget being limited? Or possibly like everyone else 'supply chain' issues. Who knows!
I didn’t realise that the MC20 had actually been released until I saw one on the road recently.
Its a nice looking car .
SCHMEE has driven a black example on the road in Germany. It looks like a decent car...
No disrespect, but I don't think that people who buy the sort of car as the MC20 care about the opinions of youtube car reviewers. Same goes for any Ferrari, Lambo, Mclaren, Porsche, etc. People who buy them don't watch youtube car reviews, or probably don't know or care that such a thing exists. It's just that other brands can afford the sort of marketing that reaches everyone, even those who aren't potential customers. That's good for publicity, but does almost nothing for sales. Nobody's ever bought a supercar based on someone's review or opinion. It just doesn't happen, anyone who thinks otherwise is just lying to themselves.
Maserati just know that, and know they don't have to pay a bunch of people money to film reviews that will be watched, in 99,999% cases, by people who'd never be able to buy it, because that would literally be like throwing money away. Especially considering they probably don't have money to throw around after developing a new car and starting production, which is going well too, 600 cars sold so far, they're building 6 a day on average, and selling them before the leave a factory. This is exactly how I'd expect Maserati to launch a supercar now, in silence, and let the car speak for itself over time, instead of having every channel on youtube post a video about it immediately. I'd rather see them focus on production than marketing, having a great product is the most important thing in order to be successful in long terms, far more so than some sort of short-lived hype on social media.
The thing with the MC20 is that it was never meant to be a Maserati to begin with - it was planned as the Alfa 6C (take a look at the cockpit and you can see), but after Marchionne’s untimely passing they decided to badge-engineer it as a Maserati, which I personally think is a mistake, but anyway…
This is a fact that many seem to overlook and not mention! The MC20 is a rebadged Alfa 6C - and was rebadged with a few cosmetic tweaks at thr closing stages of its release to give it some Maserati styling notes! Also, the "Nettuno" engine, which keeps getting mentioned as Maseratis all new in house engine, is a tweaked Ferrari/Alfa Twin Turbo V6 found in the Giulia/Stelvio QVs! The same with the Ghibli's 2.0 Petrol Turbo Hybrid - it is the same engine originally Alfa in the Giulia and Stelvios with a hybrid bolt on (another project engine that was destined for the MY20 Giulias but instead given to Maserati) the whole thing actually annoys me how it has gone about....
Owning a Maserati and being a Marketing professional I have to agree, they just don't understand marketing. Especially aftersales. The Maserati doesn't work and getting service is impossible and a robbery.
the recall in late november for faulty fuel thing only covered 4 cars. probably the whole production.
While that’s a “Maserati” engine, it is suspiciously similar to an Alfa’s
The cylinder head is quite different if I recall correctly. It has a pre ignition chamber and two sparkplugs and fuel injectors for example. But the short block seems to be very similar.
Surely the precombustion chamber comes from a Ferrari patent and their experience in f1
@@Moli571you're probably right but afaik they haven't used the technology in a road car yet.
Shmee did a review a couple of weeks ago.
Already have mine....
Let's just say I want one of those cars
Maserati seems to be doing really well in amarica with the ghibli and especially the levante i see quite a few of them
Hmm! At 6:17 you suggest that there are no reviews if the MC20, prior to Xmas Eve. Funny, I found at least 15 European and Aussie reviews...and there are several for sale 2nd hand in France.
The reason for this is linked to your own language choices. Should you happen to watch road tests in Italian, French and German you would find this easier.
The MC20 is a very interesting car. It looks the part without resorting to a willy waving big engine, but is however at willy waving pricing. Personally I would opt for a Dallara.
For the US market, Matt Farah said someone crashed the US press car. Why there’s only 1? Not sure. But that might explain some of the delay here.
Maserati in Norwegian sound like masse rart i (lots of things inside). Happy New Year!
I love the look of the MC20, but I can't quite shake the feeling that Maserati have started to point the rifle at their own feet before pulling the trigger...
You know the difference between you and a person who will buy the MC20? They'll buy the MC20 and you won't. Therefore your opinion, or anyone's here, or an opinion of any self-proclaimed car reviewer on youtube, is irrelevant to Maserati. Their sales of the MC20 are going well, and if the car proves to be great, it will be a success regardless of the views they get on youtube.
@@derbigpr500 That's a very outdated way of thinking, you'd be surprised about the people who are buying supercars these days.
the car is VERY cool!