Why Newsletters Can Be Worth Millions of Dollars | The Hustle

Get the 5-minute newsletter keeping 2M+ innovators in the loop: thehustle.co/
Newsletters can be big business. In October 2020, Insider Inc. bought a majority stake in the ‘Morning Brew’ newsletter for a reported $75M. And it started a trend. In the months after, Newsette announced they had over $6M in annual revenue. More newsletters, like MilkRoad, Ladders, and ThePeak, all exited. So how is a list of emails worth millions of dollars? And why are companies paying so much to buy them?
To see Caya's attempt at building a newsletter from scratch using ChatGPT, check out each episode here:
- Episode 1: Can You Make Money with a ChatGPT Newsletter • Can You Make Money wit...
- Episode 2: How I Make a Daily Newsletter with ChatGPT • How I Make a Daily New...
- Episode 3: How NOT to Grow a Newsletter Using ChatGPT • How NOT to Grow a News...

[@jsoteldo8881]

Thanks man. You're doing great work with the newsletter info.

[@SuperPhilomath]

Thanks for sharing this

[@ralphmennemeyer9733]

Hey - thanks that was fun and educational. For a 3 minute breakdown take a look at explaining the cost of BBQ Brisket in Texas! (Which I just read on FB compliments of The Hustle.) Seems like something that could be used to explain a lot of restaurant pricing anywhere in the country. (I just paid $30 for a pizza and thought - "Really?") Now st least the BBQ makes sense.

[@gumerzambrano]

I don't even check my emails anymore. Pure ads on there

[@slidebean]

Some (dare I say most) newsletters don’t really add value; but the ones that do are killer, and they’ve become a habit to read.
- Caya

[@virendrasinhrana427]

Man... You must have subscribed to a wrong business. Find the business that provide real value that you want to get.

[@paullwilson]

You need to create a wrap video on your GPT newsletter case study. You left us hanging with 7 days left. We were left wondering what were the final numbers.

[@zz.158]

Exactly!!

[@Shimshon-uh3lv]

Nice!

[@supergirlkeywest]

The hustle is typically the only one I read (most of the time) Caya! You’re super cool! 😍

[@slidebean]

I hear those guys from the Hustle know what they’re doing 😬
- Caya

[@TheHustleChannel]

We think Caya is super cool too - should we start a fan club?

[@joaopedroalbernaz]

So, people pay to get spammed daily and have their email addresses sold out to millions of other spammers/scammers?

[@Daniil_bgtr]

Do you pay for newsletter?

[@aangitano]

I only read two newsletters and I've never paid for them.