Unveiling the Psychology Behind Free vs. Free Trial

Austin, Texas | Are you curious about the reasons why people are more likely to jump at the chance of a free offering? Or perhaps you've wondered why potential customers may feel hesitant about committing to a free trial? CEO Massimo Arrigoni explores the psychology behind free vs. free trials and explains how the former increased Beefree's B2B signups by 60%.
Understanding the human mind can be a game-changer in today's competitive business landscape. We hope the valuable insights shared in this presentation will inspire you to rethink your own marketing approach and consider the potential impact that a simple adjustment can have on your product's growth.
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[@FrancoFolini]

Congratulations Massimo! As always, great product and great presentation.

[@massimoarrigoni3450]

Thanks so much Franco!! Hope all is well!

[@sherrysherry5972]

About 50% of the way into this, I was lost. If you are after customers who are not in the profession then speak in simply terms, don't use acronym. As far as free goes, I choose free version because I have to figure it out before I know if the product is going to meet my needs. Your choc example, everyone understands chocolate, the two factors for me are 1)trust...is it a trick to harm me 2) No way am going to dig around looking for loose change, the hassle. Trust and convenience!

[@design-with-bee]

Thanks for the insight, Sherry - we'll make sure to add this into our notes for the future. This presentation was given at a SaaS conference but when making it available for the public, we should take this into account.