Full 2023 Google Ads / Google Shopping Strategy For eCom - Step-by-Step

Поділитися
Вставка
  • Опубліковано 17 січ 2025

КОМЕНТАРІ • 79

  • @Ben-mx1ip
    @Ben-mx1ip 2 роки тому +1

    There are so many convoluted videos out there on this topic, but yours is concise and logically coherent. Thank you so much, amazing help.

  • @unrealgrowthdigital
    @unrealgrowthdigital 2 роки тому +1

    Great vid !

  • @kindle_media
    @kindle_media 2 роки тому +1

    incredible video, thank you so much - can you make more videos where you examine case studies and exactly what you did for the brands?

  • @tedgq
    @tedgq 3 роки тому +1

    Showcase shopping is sunset but great video! 43:09

    • @marco-cartlift
      @marco-cartlift  3 роки тому

      Yes that one is gone at this point, thanks!

  • @kp7502
    @kp7502 4 роки тому +1

    Glad you are back!

  • @morganlilly4527
    @morganlilly4527 2 роки тому +1

    You just got a new subscriber! Also, I requested to work with you for my company's Google ads. Looking forward to our meeting!

  • @RocknRollCEO
    @RocknRollCEO 3 роки тому +1

    Excellent content. Arguably the best video I've seen on the subject matter on UA-cam. Thank you.

  • @Wagefreedom
    @Wagefreedom 3 роки тому +1

    Great job Marco, very clear and comprehensive. Thank you.

  • @nman0712
    @nman0712 3 роки тому +1

    Your content is always so good because you logically explain the why's behind a process and it is easy to understand. Thank you for sharing.

  • @ashigupta6256
    @ashigupta6256 4 роки тому +1

    Nice to see you back ! Great content

  • @OttKaselaan
    @OttKaselaan 4 роки тому +1

    Nice to see you back!🐢

  • @anjoid
    @anjoid 4 роки тому +1

    Marcos the man! Glad to see some fresh content, keep it up

  • @luismarcal1055
    @luismarcal1055 3 роки тому +1

    Marcos, thank you for your impressive content, and you ability to summarize!

  • @kristinkhaung
    @kristinkhaung 4 роки тому +1

    Marco I am very glad to see you back on youtube. You are good Mentor. My husband are your student.

    • @marco-cartlift
      @marco-cartlift  4 роки тому

      That's awesome, greetings to your husband :)

  • @angelicamaria7420
    @angelicamaria7420 3 роки тому +2

    Great video!!! wow
    no idea where you got 12 dislikes from, prob from haters or ignorant people

    • @marco-cartlift
      @marco-cartlift  3 роки тому +1

      Haha thanks Angelica, maybe that's true :D

  • @JLydecka
    @JLydecka 2 роки тому +1

    Good info but it would be good to start with examples of what the different ads look like, where the user see them etc..

  • @VedicSpirituality
    @VedicSpirituality 3 роки тому +1

    echt tolles video! komme gerne bald auf dich zu.

    • @marco-cartlift
      @marco-cartlift  3 роки тому

      Hey! Vielen Dank, sehr cooler Channel! Sag mir sehr gerne Bescheid :)

  • @yogeshselwad
    @yogeshselwad 4 роки тому +1

    Boss the video is value packed fire🔥🔥🔥

  • @hopeskinner416
    @hopeskinner416 2 роки тому

    hello, what is the relationship between my advertising budget and the cost per click?

  • @agozieora
    @agozieora 4 роки тому +2

    Please how do I get around mispresentation google ads bans?

    • @dotastillthebest5474
      @dotastillthebest5474 4 роки тому +1

      Same

    • @marco-cartlift
      @marco-cartlift  3 роки тому +1

      Really tough, there is no perfect workaround here. You can just continue to follow up with Google, ask them why it happened and hope that eventually they give you a chance to fix it. Or, alternatively, open a new account at some point.

  • @Google-Ads-Expert
    @Google-Ads-Expert 4 роки тому +1

    Danke für den guten Content - sollten uns mal austauschen :-)

    • @marco-cartlift
      @marco-cartlift  4 роки тому

      Hi Christian, vielen Dank! Klar gerne, sind ja glaube ich auch auf LinkedIn vernetzt :)

  • @jimmylee5533
    @jimmylee5533 4 роки тому +1

    loooooooong time no see

  • @kendrickking469
    @kendrickking469 4 роки тому +2

    I thought Google ad words was no longer allowing for drop shippers to use their platform anymore? Have you ran into any issues regarding that?

    • @Galvin8
      @Galvin8 4 роки тому +3

      it's a grey zone at the moment. they wanna discourage a poor quality user experience which is usually associated with Google but if you can mitigate these drawbacks then they can be more forgiving towards you - this was explained by my Google ads account manager who was trying not to give a straight up answer when I was grilling her regarding this matter.

    • @kendrickking469
      @kendrickking469 4 роки тому

      @@Galvin8 so your ads have been getting approved?

    • @Galvin8
      @Galvin8 4 роки тому +1

      @@kendrickking469 was getting banned left and right in mid 2020 but that changed after qualifying for the accelerator program and getting an account manager. it truly helps so u should aim to spend more and get on their radar

    • @kendrickking469
      @kendrickking469 4 роки тому

      @@Galvin8 What is the Excelerator program how do you qualify for it?

    • @marco-cartlift
      @marco-cartlift  4 роки тому +1

      Galvin is absolutely right here. It's a Grey zone but no one is really "safe" here. Absolute newbies and 7-figure brands get banned alike.

  • @DT-un3bu
    @DT-un3bu 3 роки тому +1

    Does google shopping work for print on demand ?

  • @TheDetour789
    @TheDetour789 3 роки тому +1

    Thanks for the amazing content! Would you consider doing a video on Single Keyword Ad Groups for Search?

    • @marco-cartlift
      @marco-cartlift  3 роки тому

      Thanks! Yes I would, even though I'm not using them really anymore even though I know most people find them useful. Maybe you also want to follow my new IG @marco_ecommerce because there I often share some quick thoughts including SKAGs :)

    • @TheDetour789
      @TheDetour789 3 роки тому

      @@marco-cartlift Interesting, I'm curious why you no longer use them. Thanks for the tip. I'll check out your IG.

  • @yogeshselwad
    @yogeshselwad 4 роки тому +1

    Thoughts on general store for beginner to learn and fine winner ?

    • @marco-cartlift
      @marco-cartlift  4 роки тому

      Honestly I'd never start a general store at this point. But I think about making a video on it nonetheless.

  • @jeffkm5362
    @jeffkm5362 4 роки тому +1

    thanks for the video, can you please do some videos about how to make google search ads works for dropshipping?

    • @marco-cartlift
      @marco-cartlift  4 роки тому +1

      Will think about it! It's quite complex for drop shipping specifically

  • @grng
    @grng 4 роки тому +1

    I have a used books store. Can I use google AdWords for it?

  • @BigBoss-gb4cx
    @BigBoss-gb4cx 3 роки тому

    Hi !
    I have a question regarding Google negative keywords.
    So if I want to add multiple Shopping add (low priority with high cpc, and high priory with low cpc). But I want to add negative brand keywords to a shopping add how does it work?
    For example I add the to my Low CPC, high priory ad the negative keyword "Nike" :
    He search for "shoes" only.
    A) Will it work only for the specific search
    Like if he search for " shoes" my Nike shoes add will get filtered out from my Low CPC and high priority add and Google will choose my second ad?
    OR
    B) since he didn't searched for "Nike shoes" only "shoes", my high priority, low cpc add with the negative keyword Nike WILL show up since he did search for shoes not "Nike" or "Nike shoes"
    So which is it?
    Thanks.

  • @benvb8457
    @benvb8457 3 роки тому +1

    Hi buddy . When U start with a new campaign, do U recommend with manual with enhanced ? Sorry a bit confused. Also do you recommend after 3 sales in the general campaign, do you move it to a single product campaign? Or just regular manual? Thanks for your videos I hope you upload more soon 😊😊👍

    • @marco-cartlift
      @marco-cartlift  3 роки тому +1

      Manual CPC without enhanced and whether to put it into its own campaign or not depends heavily on the product actually :)

    • @benvb8457
      @benvb8457 3 роки тому

      @@marco-cartlift ok great thanks for the reply. I have it on maximize clicks for now. This is a new campaign. I've seen others recommend max clicks to get data faster. I've got a new campaign with no data. I have 1 click with 600 impressions over 2 products. How long have U seen it take to get in more clicks and optimise? Cheers and I hope you upload more vids buddy

  • @Lupi33z
    @Lupi33z 3 роки тому +1

    I find with my client's sleepwear store, it takes between 4-6 weeks before I get a decent amount of impressions for new products added. Its been this way for the past few years. I'm not sure how to expedite this, why its taking so long. Usually this means almost zero impressions for the first 2 weeks.

    • @marco-cartlift
      @marco-cartlift  3 роки тому

      Thats quite extreme indeed. Do you start with really low bids?

  • @lofifog
    @lofifog 4 роки тому +1

    great video, thank you from morocco,
    do you have any spy tool for google shopping products ?

    • @marco-cartlift
      @marco-cartlift  3 роки тому

      Glad you like it! No I don't actually, I never spy on Google Shopping, only checking competitors and products manually. But with the niche stores we use and work with we also don't have the need to spy, as we are building them from scratch without bothering too much about competitors.

  • @hitrihit4254
    @hitrihit4254 4 роки тому

    Hi, thank you for a great video. I am happy to see you're active on yt again. A question: is it really so hard to get approved by Google as a dropshipper these days and to avoid bans once after mc is approved? Even with building a great brand looking trustworthy store? Could you make some video on 'How to avoid bans' or 'How to get approved as a dropshipper'? Thanks. Cheers

    • @marco-cartlift
      @marco-cartlift  4 роки тому +1

      Appreciate it! Actually I made a video about this exact topic months ago. Just check for "Merchant Center bans Marco Rodriguez" or so and you will find it :)

    • @hitrihit4254
      @hitrihit4254 4 роки тому

      @@marco-cartlift thank you, I'll check it

  • @marco-cartlift
    @marco-cartlift  4 роки тому +5

    Hope you enjoyed the video! For more Google Ads tricks or 1 on 1 guidance, check 👉👉 swiy.io/5Ls3

  • @stewartv6859
    @stewartv6859 4 роки тому +1

    Hi Marco. Great to see a new video from you. This one is excellent - paid course quality :) Do you have a approximate ratio for products to daily budget on a new shopping campaign? For instance, say my store had 100 products and I was starting with a £0.20 CPC, what should my daily budget be if I was pushing all these stores to Shopping? Thanks!

    • @marco-cartlift
      @marco-cartlift  4 роки тому +1

      Thanks Stewart! Yeah I thought after all this time I come back with a longer one, haha! The budget should mostly depend on what you are willing to spend and can afford. Not so much how many products are in there or anything. A good starting budget is $20-50 though

  • @lojasuplique4577
    @lojasuplique4577 4 роки тому

    Make a video teaching how to mine products for GoogleAds

    • @marco-cartlift
      @marco-cartlift  4 роки тому

      Is this a question?

    • @lojasuplique4577
      @lojasuplique4577 4 роки тому

      @@marco-cartlift yes, I'm from Brazil. you would help a lot by teaching how to mine products for google. In brazil nobody teaches google ads right

  • @businessniels4452
    @businessniels4452 4 роки тому +1

    Hi Marco, first of all thanks for this valuable guide! Do you think 3 products in a high-ticket niche store is enough? Greetings from the Netherlands!

    • @marco-cartlift
      @marco-cartlift  4 роки тому

      Hey! Glad it helped. Well this really depends honestly. Sometimes 1 is enough, sometimes you need at least 30 to offer a good selection. It really depends on your niche and store. If you like you can send me a quick message on IG (@marcoecom) about it.

  • @aidsi3717
    @aidsi3717 3 роки тому +1

    Nice video. Keep them coming :)
    I have a question about smart shopping.
    Is it possible to increase the spend after setting a tROAS?
    My spend decreases to 10% of my daily budget when I set a tROAS of 250%

    • @marco-cartlift
      @marco-cartlift  3 роки тому +1

      Thanks mate! Thats pretty normal: a tROAS restricts the campaign and it effectively tells Google to be more careful with bidding, which in turn reduces spent most of the time. Smart Shopping is a really fine line, lots of clients that come to me have this exact problem. I usually recommend running not ONLY Smart but somewhat splitting it up, some Smart, some Standard, then you have to experiment with tROAS settings and improve it overtime.

  • @antonachim5224
    @antonachim5224 4 роки тому

    Servus komm mal in meine whatsapp Gruppe ;)