How To Find A Sustainable Competitive Advantage: If a brand has been solving the gap left by the market for a long time, it's a competitive advantage. 1. Segment your audience - Have a specific target market 2. Establish a buyer persona - It represents the specific segment. Their likes, fears, desires, etc. Understand them and connect with them through touchpoints. Analyze their psychological, geographical, and behavioral details. 3. Evaluate your competition - What the competition is doing well and not. Find what the consumers want and those gaps. Create a market map. 4. Evolve those gaps into ideas - Be bold and think big. Branch different opportunities, have patience, and be strategic. 5. Define your competitive advantage - Make your consumers notice your unique offer. Document that into a position statement within the internal brand, just make it clear. Look into the market, find those gaps and opportunities, develop those gaps into a possible 3 + strategic and unique Ideas, and hone in one to develop it out into your competitive advantage and ultimately the brand position.
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Awesome content!!
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Exceptional content!
thank you!
How To Find A Sustainable Competitive Advantage:
If a brand has been solving the gap left by the market for a long time, it's a competitive advantage.
1. Segment your audience - Have a specific target market
2. Establish a buyer persona - It represents the specific segment. Their likes, fears, desires, etc. Understand them and connect with them through touchpoints. Analyze their psychological, geographical, and behavioral details.
3. Evaluate your competition - What the competition is doing well and not. Find what the consumers want and those gaps. Create a market map.
4. Evolve those gaps into ideas - Be bold and think big. Branch different opportunities, have patience, and be strategic.
5. Define your competitive advantage - Make your consumers notice your unique offer. Document that into a position statement within the internal brand, just make it clear.
Look into the market, find those gaps and opportunities, develop those gaps into a possible 3 + strategic and unique Ideas, and hone in one to develop it out into your competitive advantage and ultimately the brand position.
Stephen, Pls come up with case studies on brand strategy applied brands.
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Use of animation ia more engaging
thank you