HYPEBEAST DOCUMENTARY | SUPREME | SOLD OUT DOCUMENTARY | COMPLEX

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  • Опубліковано 13 жов 2024
  • This is a documentary created by complex to show the resell market of supreme. I do now own the rights to this content.
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    I make videos from my point of view and mine only. I am not here to sway your opinions I am solely expressing my opinions from my experiences and taste. Thank you for your support.
    #supreme #documentary #boxlogo #complex #hypebeast

КОМЕНТАРІ • 162

  • @Mitch-m7z
    @Mitch-m7z 2 роки тому +41

    I remember sitting in class in like grade 11 watching this when it came out, there was like 5-6 different clips of like 5-10 min each. What a time for supreme.

    • @GEG-w4j
      @GEG-w4j 7 місяців тому +1

      Bro it’s like nostalgia that’s why I came back to watch this

  • @BostonsF1nest
    @BostonsF1nest 4 роки тому +76

    So much has changed since they made this in 2014-2015

    • @davidmitchell3997
      @davidmitchell3997 3 роки тому +7

      @The Kids Nice It did and it changed for the worse! Especially for streetwear and sneaker culture. I remember when Supreme was just another dope skate brand that also catered to the underground rap crowd. Before 2015, the only "famous" folks who wore Supreme was the rappers (i.e. Odd Future, Wale, Pro Era, FBZ and few others). Apart from them, it was just regular skaters and b boys coming from simple backgrounds that had some money left over who were Supreme and that was it. Sure as hell miss those days!
      #RIPStreetwear
      #RIPSneakerCulture

    • @SUPREMELEGEND
      @SUPREMELEGEND 2 роки тому +4

      @@davidmitchell3997 LOL isnt one of supremes gimmicks putting a photo of a SUPER DUPER famous person on their shirt? Kinda dumpsters your whole point...

    • @sheldondinkleberg4181
      @sheldondinkleberg4181 Рік тому +1

      @@SUPREMELEGEND he is one of those people that like to gatekeep instead of appreciating how the brand got to where they are and how they’ve impacted streetwear. the box logo is fucking legendary and it always will be.

    • @bellefonte22
      @bellefonte22 Рік тому +1

      Everything is fucked now crazy looking back knowing these were simpler times

    • @BostonsF1nest
      @BostonsF1nest Рік тому

      @@bellefonte22 I miss when they made simpler looking items. The shit they been rolling out the last few years is just ugly af. No two ways about it

  • @ranperuxd
    @ranperuxd Рік тому +10

    Crazy how this was during the pre stockx days and very early times of goat. People who were into streetwear for the hype and resell were all about IG, facebook and local in person. Like prices are things were just ridiculous cause no one really knew what an item was really worth until hearing what people were paying for it but now its all just let me check stockx. What crazy times it was pre stockx days

    • @dathunderman4
      @dathunderman4 8 місяців тому +3

      There was eBay back then to get a general idea of prices, but yeah nothing compared to the centralizing effect Stockx had

  • @dunkno69
    @dunkno69 5 років тому +124

    complex killed supreme with this doc

    • @styleanthology90
      @styleanthology90 5 років тому +9

      no the guys who sang did

    • @2eggrollz
      @2eggrollz 4 роки тому +31

      bots & resellers killed Supreme

    • @dunkno69
      @dunkno69 4 роки тому +9

      @@2eggrollz this documentary is a massive reason for that

    • @bossman-ct9lq
      @bossman-ct9lq 4 роки тому +3

      fr it was really over after this doc

    • @punghyun0827
      @punghyun0827 3 роки тому +3

      I mean people kinda move on to that luxury-designer-street fusion shit after supreme x lv

  • @katejean7899
    @katejean7899 17 днів тому

    "Even if you cant rock tha LABEL....who cares, its a vibe and a lifestyle. Can look just as dope in some reworked op/thrift store, custamize....invest in one key piece and save ob the basics you flex it."
    Fearless.
    Personal identity.
    Personally ive never been the type to rep all one brand in one look....
    Individuality reigns supreme. Make style your own

  • @ernestoh429
    @ernestoh429 5 років тому +39

    thanks for reuploading the vid 🙏🏽 I wonder why they took down the original tho 🤔

    • @Lelouch12195
      @Lelouch12195 4 роки тому +10

      Ernesto H supreme don’t like being affiliated with reselling

    • @theguynamedtintin
      @theguynamedtintin 4 роки тому +9

      @@Lelouch12195 Yes they do hahaha

    • @iSaidStanback
      @iSaidStanback 3 роки тому

      They put it on private

  • @Lelouch12195
    @Lelouch12195 9 місяців тому +1

    dude at 31:38 doesnt wanna say how much he made cuz he dont want uncle sam to take a cut. "an experience" my booty cheeks, we know you cappin you tax evader LOL

  • @assasin101011
    @assasin101011 3 роки тому +19

    Resellers don't "f*ck up the market"... supreme itself did it; they make limited products, and people hype the product; it's part of the business model. 😑.

  • @PhotoLabMP
    @PhotoLabMP 4 роки тому +33

    Reporter asks: "What's so special about Supreme"? Guy responds: "It's Supreme"! That's what's wrong with it.

    • @rambo3801
      @rambo3801 3 роки тому +1

      It's branding 101.

    • @PhotoLabMP
      @PhotoLabMP 3 роки тому +3

      @@rambo3801 That's not what the guy meant when he said Supreme. Supreme used to be equal to Stussy back in it's early days. Supreme gained hype behind it from celebrities wearing it and mentioning it in songs and magazines. I'll take Stussy over Supreme because there's zero hype with Stussy.

    • @rambo3801
      @rambo3801 3 роки тому

      @@PhotoLabMP I see you.

  • @tomalafleur8602
    @tomalafleur8602 3 роки тому +9

    It’s only a few select things from Supreme that you can make a good buck reselling. It’s not like it used to be. I can usually get whatever I want directly from Supreme.

    • @SouthJerseyBaitReviews
      @SouthJerseyBaitReviews 10 місяців тому

      yea now u can but 10-12 years ago hell no. They didnt make much stock back then once they sold the company they changed that but still do certain pieces with limited stock but why is that a problem if u like the brand and wanna buy it to wear im not gonna complain that its easy I honestly like it more since I buy for personals not reselling.

  • @juanlol6552
    @juanlol6552 4 роки тому +3

    8:53 "do i look like a herd" IN THE MIDDLE OF A CROWDED LINE

  • @rawsanity27
    @rawsanity27 3 роки тому +3

    I used to be a reseller. Designer stuff, Electronics, Cameras & Camera Lenses, etc. Made most money in My life.

  • @Aria-Invictus
    @Aria-Invictus 3 роки тому +16

    It's a T-shirt with a logo on it. These people are insane. If the exact same shirt sold with a Hanes logo, then it would be hot garbage to them. This is clearly just a status symbol over a company logo. It's a mark to show how stupid someone is just to buy an item believing that they are one of the few that owns it.

    • @omomom84
      @omomom84 3 роки тому

      Amen! 🖖 Nowadays if I see someone in this "super" things I'm just smiling, because it's more like a shame (becouse you pay a lot of money for very simple product!) than hype and good looking fashion:)

    • @BostonsF1nest
      @BostonsF1nest Рік тому +2

      The quality is much better than a fuckin Hanes shirt bro lol

  • @ZZ-ne4bd
    @ZZ-ne4bd 5 років тому +9

    2:09 Rest In Peace to my nigga Harold Hunter

  • @emore6966
    @emore6966 5 років тому +8

    🐐 been wanting to watch this again!

  • @razwanakram4446
    @razwanakram4446 3 роки тому +1

    Andre and Racks Logan are super cool people I love there energy 😎

  • @tsr6220
    @tsr6220 4 роки тому +10

    why did complex take down all there supreme shit that was their best series by far

    • @everythingetc.7784
      @everythingetc.7784 2 роки тому

      fr

    • @everythingetc.7784
      @everythingetc.7784 2 роки тому +3

      just realized emily oberg owns it since she made it and she left complex so i think a lot of her content is gone but that might be why

    • @jordan12118
      @jordan12118 Рік тому +1

      @@everythingetc.7784 Emily Oberg leaving is when Complex went to shit

  • @Lelouch12195
    @Lelouch12195 4 роки тому +3

    "do i look like a herb rn?" No but you do look like a clown LMFAO

  • @josemendez8894
    @josemendez8894 3 роки тому

    They’re way overthinking this 💂🏿💂🏿💂🏿

  • @EpilepticNinja24
    @EpilepticNinja24 4 роки тому +3

    I can't skate dunks no more because of kids. I so pissed about the dunk release even the normal releases are sellin like donuts.

  • @geeman4425
    @geeman4425 2 роки тому +6

    I know someone with $20,000 in Supreme luggage he can't unload.

  • @zombl337og
    @zombl337og 3 роки тому +4

    Now im even more hyped to get my Supreme x KAWS Chalk Red Hoodie from StockX lol FINALLY a 2XL Supreme hoodie (im not fat, just tall)

  • @SchnellVITALVINYLVLOG
    @SchnellVITALVINYLVLOG 3 роки тому +2

    I hate record flippers so I’m guessing it’s the same as clothing or whatever

  • @joshchan5488
    @joshchan5488 5 років тому +7

    did they take the original videos down?

    • @ScoumaJ
      @ScoumaJ  5 років тому +1

      Yup

    • @ABathingApe-fo2lq
      @ABathingApe-fo2lq 5 років тому

      @@ScoumaJ why

    • @ScoumaJ
      @ScoumaJ  5 років тому +4

      I’m not sure but I felt it still needed to be available for ppl to see

    • @siccboy377
      @siccboy377 4 роки тому +3

      Scouma i think its because Emily left Complex. All of her videos are gone :(

  • @sarah-janegalipo3995
    @sarah-janegalipo3995 3 роки тому +4

    It must be a rush for the reseller to get product though. An addiction

  • @tonysmith5878
    @tonysmith5878 Рік тому

    SUPREME IS OUTRIGHT HUMONGOUS....AND VERY EXPENSIVE....WAY OUTTA MY LEAGUE.... I'LL STICK TO WHAT I CAN AFFORD.

  • @darrenfry4689
    @darrenfry4689 3 роки тому +1

    I've just got a boerboel puppy and guess what I've named him lol yep supreme. The breed is the supreme of the canine world so it had to be,now I'm making him a collar with the red leather and white now I've got to get a guy to stitch it ,will look supreme when finnished

  • @PlebThinker
    @PlebThinker 11 місяців тому +4

    supreme is still cool to me and it always will be.

  • @Olucaslealllll
    @Olucaslealllll 5 років тому +15

    ALGUÉM LEGENDA ISSO EM BR 🇧🇷 PFR

  • @michaelbaxter3181
    @michaelbaxter3181 3 роки тому +1

    This is great thanks 👍🏻

  • @byronquezada2063
    @byronquezada2063 2 роки тому +3

    Emily Oberg can read to me any day bruh

  • @sdqsdq6274
    @sdqsdq6274 3 роки тому +1

    just dont end up as the end user thou ,lol

  • @Viper-rf7qu
    @Viper-rf7qu 4 роки тому +1

    Anyone got a track list for the background music?

  • @swineflu07
    @swineflu07 4 роки тому +11

    And now barley anything supreme resells lmaoo

    • @brandondyer9938
      @brandondyer9938 11 місяців тому +1

      😂😂😂😂😂😂😂😂😂😂😂

  • @strggarchive
    @strggarchive 3 роки тому +1

    Song at 18:00

  • @supremedreamsproductionsti3600
    @supremedreamsproductionsti3600 2 роки тому

    Damn 2:36 I need that bogo 🤣🤣🤣

  • @jaydubs6354
    @jaydubs6354 Рік тому +1

    Who’s here in 2022 when supreme is practically dead? Was a good time while it lasted I had fun and made some money but damn some of that Hypebeast shit I was into was so cringey 😂

    • @axxion231
      @axxion231 Рік тому +6

      Anyone who bought supreme and didnt skate was cringe, im glad the hype is dead

    • @Jblizzybaby
      @Jblizzybaby Рік тому +4

      Supreme play’d dead so it became about skateboarding again, not reselling

  • @cortesbarraza7317
    @cortesbarraza7317 5 років тому +3

    Vídeo in Spanish?

    • @ScoumaJ
      @ScoumaJ  5 років тому +2

      No sorry bro

  • @christiancode3565
    @christiancode3565 3 роки тому +2

    Yo I tell everybody, back in high school in the 90s, nobody was really fucking w supreme, we would go in there and there was no lines, nobody was really buying anything, you could tell it was like friends that worked in there and there shit just wasn't lit.... The 555 soul store was right next door, they was selling way more shit than supreme, supreme didn't really blow up until like late 2000s or even 2010s. It's crazy though, I even buy shit online to resell and then end up wearing it lol, I don't really need the money, fuck it. Supreme is lit tho but I heard that sold out to some big company. That's wack.

  • @siccboy377
    @siccboy377 4 роки тому

    any chance you can send me the link without the filter? 🙏🏼 I understand you used it to post it because of copyright and shit but please send it to me privately, its for a uni project

    • @ScoumaJ
      @ScoumaJ  4 роки тому

      siccboy sorry bro, I don’t have it anymore

    • @siccboy377
      @siccboy377 4 роки тому

      Scouma Aaah thats too bad mate, thanks anyways

  • @franscartoons
    @franscartoons 5 років тому +6

    I wonder how their taxes are.... Lol

  • @katejean7899
    @katejean7899 17 днів тому

    Style shouldnt be C.O.M.P.L.E.X
    But a lil SOHO Chic helps a lil
    #VFTL

  • @MrBobbo18
    @MrBobbo18 2 роки тому +2

    $44 for a T- shirt?!?!?!? Yo that is crazy!!!

    • @tieuquylinthinh9049
      @tieuquylinthinh9049 2 роки тому +3

      LOl Balengacia ,OFF WHITE etc .......$100

    • @petejunebug
      @petejunebug Рік тому

      Go check the resale market for box logo t shirts…

  • @tonysmith5878
    @tonysmith5878 Рік тому

    $600 FOR KERMIT??? IF THE PUPPET ITSELF IS ONLY THAT MUCH.... I'LL BUY THE ACTUAL KERMIT.

  • @azzamfs
    @azzamfs 4 роки тому +6

    Someone should give this man 37:27 a job interview!

  • @organizedsound9136
    @organizedsound9136 4 роки тому

    this is magic

  • @dehhota
    @dehhota 4 роки тому

    36:23 background song?

  • @sebassmith7246
    @sebassmith7246 4 роки тому +3

    Lmao supreme was a fucking skate brand you hype beasts literally killed this brand

  • @visionboard1783
    @visionboard1783 3 роки тому

    Complex always got 🔥

  • @FreeCpRareAccounts1
    @FreeCpRareAccounts1 8 місяців тому +2

    5:28 lmao I always thought this was such a dumbass point. The most hyped item from supreme was box logo hoodies ... which they release every...single......year.......time and time again.

  • @Evangrimess
    @Evangrimess 4 роки тому +2

    Cop vs drop is done and his theory for paying for kids is stupid because he got ripped off for a few grand

  • @Josephtx13
    @Josephtx13 4 роки тому +11

    Copvsdrop was a scammer lol

    • @marioosorio3636
      @marioosorio3636 3 роки тому +1

      I was wondering what happened to his sits, ive copped a couple things off his site. Never knew he scammed

  • @kerrybrewster63
    @kerrybrewster63 4 роки тому +2

    I just buy the stuff that sits still supreme without the bull shit play smart save money easy

  • @jaggerbulger1752
    @jaggerbulger1752 5 років тому +2

    How does this not have more views

    • @shotbyfabi
      @shotbyfabi 5 років тому +1

      Cause the original one was on complex and this account just reuploaded it

  • @MisterMoreno10457
    @MisterMoreno10457 3 роки тому

    2:04 is that beyonce??

  • @razwanakram4446
    @razwanakram4446 Рік тому

    💥💥💥💥💥💥💥

  • @JamesIsCommenting
    @JamesIsCommenting Рік тому

    "Supreme isn't a huge corporate entity" lol

  • @kiddfresh626
    @kiddfresh626 5 років тому +19

    Asian kids and suburb kids have killed urban culture....😓😓

    • @Ricky-zf9cv
      @Ricky-zf9cv 5 років тому +1

      nah, it's all the dumbasses that are willing to spend time and money on overpriced shit so they could fit in....

    • @kiddfresh626
      @kiddfresh626 5 років тому +1

      Ricky aka Asians and suburb kids... they the niggas with all the money

    • @jamontoast1414
      @jamontoast1414 4 роки тому +2

      Nah mate supreme killed supreme. They marketed to them kids to make a bit extra cash. But even now there ain't no brands out there like supreme

    • @Nigmatics
      @Nigmatics 4 роки тому +1

      Asians and corny white kids killed a lot of dope things. Smh

    • @moisessalazar2490
      @moisessalazar2490 3 роки тому

      Precisely! Allot of culture has been killed by suburb square kids in all honesty.

  • @nana-jl8rl
    @nana-jl8rl 3 роки тому

    Crowbar?!

  • @brand1n69
    @brand1n69 4 роки тому

    lit

  • @DanganYankee
    @DanganYankee Рік тому

    funny to see how the mighty have fallen

  • @stomiball889
    @stomiball889 4 роки тому +1

    Awesome marketing

  • @TB-pb2wd
    @TB-pb2wd 5 років тому +2

    First commment boiisiisiis

  • @lucasdamasceno7068
    @lucasdamasceno7068 4 роки тому

    Valeu escudero kkk 🇧🇷

  • @cashmsc
    @cashmsc 4 роки тому +7

    r/fashionreps

  • @daveguiney3437
    @daveguiney3437 3 роки тому +1

    how do these 12 year olds get the money oh yeh reslling is a hobby for rich people the guys who buy cheap and sell high all have money

  • @dondanana9573
    @dondanana9573 4 роки тому +1

    38:45 pop smoke voice low key

  • @nana-jl8rl
    @nana-jl8rl 3 роки тому

    #viral

  • @nana-jl8rl
    @nana-jl8rl 3 роки тому

    Cursed. Love u. Dad

  • @brandonbean9029
    @brandonbean9029 3 роки тому

    6:17...Did this dude just compare Thrasher to Supreme ?!?!? Fuck all man...lol talk about apples to fuckin oranges SMH

  • @yourmilitarymoney
    @yourmilitarymoney 3 роки тому +1

    CHAKA

  • @ytuser13082011
    @ytuser13082011 3 роки тому +4

    Wow, this is so ridiculous and stupid.

  • @fermar558
    @fermar558 Рік тому

    sorry but supreme whack I won't pick supreme over levis.

  • @EarDestructionStudios
    @EarDestructionStudios 4 роки тому

    SOLEPREMECON

  • @Nhebster
    @Nhebster 3 роки тому +1

    So much hate lmao

  • @omomom84
    @omomom84 3 роки тому

    This shows how people are stupid and will stand hours just to buy thing with some simple logo made from free type font hehe 😁 It's not art, magic materials etc! It's very simple product + good marketing + bunch off idiots = 2 billion dollar worth ;) 🖖

  • @Nickyb40
    @Nickyb40 Рік тому

    And now in 2023 supreme is dead

  • @michaelbaxter3181
    @michaelbaxter3181 3 роки тому +1

    The different bestseller promisingly dream because grease theoretically comb underneath a fixed mint. old, useless thunder

  • @omargarcia1574
    @omargarcia1574 3 роки тому

    The nosy candle repressingly balance because oatmeal legally influence via a slippery pea. melodic, curly dimple

  • @ethansommer2391
    @ethansommer2391 5 років тому +1

    This is great thanks 👍🏻

  • @Viper-rf7qu
    @Viper-rf7qu 4 роки тому

    Anyone got a track list for the background music?