Berth Roberts 1934 Semi Made Dresses Catalog ~ Advertising Addict

I found an amazing site that tells all about the phenomenon of semi-made dresses and this Berth Robert catalog.
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[@en1909s9iah]

what's a semi made dress? You would fit and finish the dress at home/tailor?

[@AdvertisingAddict]

Yes, there were certain parts of the dress that could be customized to fit you. You would sew those to your size at home. Instead of having to make the whole thing yourself.

[@en1909s9iah]

@@AdvertisingAddict thanks for the answer