Social media use…,how do you gauge whether your donors are followers? Or vice versa, that people engaging (or just randomly consuming) convert to donors?
Hi Glenda. To track followers who become donors, if you have links to your donation page on social media profiles, monitor the traffic from social media platforms to your donation page. This can provide insights into whether followers are clicking through and potentially becoming donors. Tracking followers who are already donors is trickier. You can do polls, or simply engage with your followers and cross reference with your donor management system. When I am doing prospect research for high value donors, I alway search the charity social media platforms to see if the prospective donor is already a follower. I hope this helps and please let me know if you have any other questions… I’m always happy to help. 😊
Stay tuned because we are currently putting together a nonprofit media relations course free for our subscribers! 💚
Social media use…,how do you gauge whether your donors are followers? Or vice versa, that people engaging (or just randomly consuming)
convert to donors?
Hi Glenda. To track followers who become donors, if you have links to your donation page on social media profiles, monitor the traffic from social media platforms to your donation page. This can provide insights into whether followers are clicking through and potentially becoming donors. Tracking followers who are already donors is trickier. You can do polls, or simply engage with your followers and cross reference with your donor management system. When I am doing prospect research for high value donors, I alway search the charity social media platforms to see if the prospective donor is already a follower. I hope this helps and please let me know if you have any other questions… I’m always happy to help. 😊
Great video but will you do one on ChatGPT?
I just did a blog post with 10 of the best ChatGPT prompts for nonprofits, so hopefully I will turn it into a video in a few weeks :-)