I invite my personal attention to entries who respond to the Trend research assignment that you have worked on based on the assignment given at "07:28 Assignment to understand Trend Research." And I will also feature their entries in the next video. So lets do it.
crux of the video to my mind: understanding the brand, capturing the trends, references from forecast sites, pricing. Gonna apply these in future for sure! Thanks for sharing sir.
The video throws light upon important aspects such as: understanding the brand : consumer , amazing brands, competition analysis Forecast reference - material suppliers , trims , button and zipper supplier, textile mills , printing unit Market research - Fit, color, silhouettes and details, capturing trends, stories and pricing.
My learning outcomes basically includes every detail about Trend research - brand research , forecast research, market research About understanding your brand : costumer , Aspirational brands, competition brand Forecast reference - runway youth , material suppliers , trims , button and zipper supplier, textile mills , printing unit Market research - capture Color, fit, silhouettes and details, capture innovation., capturing trends, capture stories , capture pricing. thankyou so much for this video
This video gave a clear direction on how actually research is done in the apparel industry. What makes a brand is actually the process that is done behind it, right from brand research, to knowing your consumer to market research. All plays a prime role while doing a research. Things that must be kept in mind while doing research is understanding your brand and to do so one must know your costumer or consumer, knowing your aspiration and competition brand. Forecasting is a very important step while researching. One must know what is going in your field. This can be done through different forecasting site, material suppliers, textile mills etc. One must also capture trends, this can be done from anywhere like runways, competition and aspiration brand. Always know what they are doing, what are the trends and stories that they are following.
i have learned about several things in this video which are as follows- brand research , forecast research, market research About understanding your brand : costumer , Aspirational brands, competition brand Forecast reference - runway youth , material suppliers , trims , button and zipper supplier, textile mills , printing unit Market research - capture Color, fit, silhouettes and details, capture innovation., capturing trends, capture stories , capture pricing.
This video makes it very easier to understand the trend research as the information is well segregated and there is a lot of fresh information which is not usually told. The main learning is that, there are many other things to do forecasting other than just searching on WGSN.
The hierarchy guided impecacbly to understand trend research and how to look into various aspect of the same fluently. It give us more clarified view on which aspect to refer while doing trend research.
the video helped me to understand what all pre requisition one needs in order to design a collection for a targeted brand and with professional attitude! it was an insight about how brand research ,forecast references, and market research must be done beforehand in order to develop designs that are evolutionary and yet makes sense with the current scenario. BRAND RSEARCH: 1. Customer profile/Demographics. 2. Aspirational Brands 3. Competition Brands FORECAST REFERENCES: 1 fashion trends from runway which can be found on WGSN 2 look at what youth is looking for 3 what suppliers and material managers are coming up for in near future MARKET RESEARCH: 1 what season stories brands are coming up with 2 what color, fits, silhouettes, concept are brands using
All the information about trends, sustainability, market research, brand, their competetititors, customers, seasons are gonna help us in numerous way. Thanku for sharing the video.
This video is super informative . Trend research - brand research , forecast research, market research Understand your brand : 1 .costumer 2. Aspirational brands [ higher brands ] 3 competition brand Forecast reference - ref. From wsgn- runway youth , material suppliers , textile mills , printing unit , trims , button and zipper supplier . Market research - capturing trends, again competition brand and aspirational brands- capture there stories , capture pricing , capture Color, fit, silhouettes and details , capture sustainability [ most important ] , capture innovation . Season's story info . thankyou for this video .
The most important learning i had is about the importance of trend research.The video explains 3 parts - Brand Research, Forecast referencing and Market Research that lead to Trend research.This video helped me a lot. Thank you sir.
This is something that I personally experienced while doing my internship. This video made it crystal clear. You cant survive without knowing all of this.
The most important thing I learned from this movie was the importance of trend research. It is vital for a product to sell if the audience and their expectations of the product are understood, which is where trend research comes in. It is also critical to design in accordance with current trends while keeping the brand's essence in mind. THIS assisted me in better understanding research and its importance. Thnakyou sir Rithika chinni
TREND RESEARCH You design for market so you need to learn what the markets wants, what they need. Study your customer. Brand research - Understand the DNA of your brand. how: 1] Know who are your customers 2] Where does your inspiration lies 3] Know your competition. Always lead the game Forecast References - WGSN - Runway - youth - material suppliers - textile mills - printing unit - trims - button - zipper supplier Market Research - capturing trends - competition brands - aspiration brands - Capture their Pricing, Sustainability, innovation Priyanshi Maheshwari
Thank you, sir; this was quite helpful. It was incredibly useful how you concentrated on every aspect of how crucial Brand Study and Trend Research are and what all should be the focal topics. The first step is to comprehend the brand. The second step is to comprehend the customer's interests. The term "sustainability" is being used to describe a phenomenon that is affecting market growth at its height. Reference and comparison for the forecast - we must conduct thorough research on colour, prints, silhouettes, and other factors. We should do some price comparisons. Keeping a watch on material vendors. ~ Anshu
This video made me understand how brand research, forecasts and market research is done in order to develop an up to date and relevant design for the targeted audience. There are three important aspects of trend research:- Brand research Forecast research Market research 1)Brand Research Helps to understand your brand How to identify your brand- a)Customer b)Aspirational brands c)Competition brands 2)Forecast Refrences Refrence from sites like WGSN (runway trends ) Refrences from material suppliers(what's new in market) 3) Market Research Breaking it down into three different categories:- a)Capturing trends ( can be from anywhere ) b)Competition brands c)Aspirational brands (capture the stories) 1)Capture pricing (Capture color, fits, silhouettes, concepts are brands using) 2)Capture Sustainability (understand the entire story of sustainability ) 3)Capture innovation ( in terms of product, marketing & messages on how to sell your product)
This video goes in-depth on trend research and goes on to explain how important a tool it is in order to obtain relevant, time right outcomes and ultimately in ensuring success of the design collection. We have to understand about consumer requirements as we are ultimately designing for them. Thank you for the video, it gave me better understanding about trend research and what goes into it and it's importance.
this video really explains all the research to be done before designing a collection. all the things that need to be kept in mind and the depth of research also, which is very important. thank you sir.
I found this video too much helpful . In this video I learnt how trend research is important and how important to know about the brand before making a trend is clearly explained.
Indeed resourceful , I liked the part about market DNA since it’s always an crucial role in forecasting and also the other factors that were explained in this video. Thank you :)
From this video, the most important learning i had is about the importance of trend research. For a product to sell, its important to know the audience and their expectations out of the product for which trend research is essential. Also, designing as per the trend but not forgetting the essence of the brand is important. Thank you for this video. It helped me gain a better perspective on research and its importance.
Thankyou for the information sir Learning outcomes: ~Important components of Trend Research- • brand research, forecast references ,trend research ,market research
This video helped me gather information about how to do research on market and how it should be time right and market ready as we are designing a collection to be in market not for ourselves . While doing the trend research we should do brand research , forecast references and market research . The most important is to understand the brand on the basis of customer, where does the brand sell, Aspirational brands, competition brands. Forecast research can be from WGSN, material suppliers, printing unit, textile mills etc Also keeping in mind the runway trends, youth as it is our biggest target market. Then about the market research it should be about the trends. competition etc and also the influencing stores and how are the trying to convey their stories. Capturing pricing and understanding why a certain product it market such price be it expensive studying why is it so. Understanding what are the competition brands focusing on where should our focus be. Studying different ways of sustainability , including innovations all of this together will help in creating good research points of our design project.
Firstly thank for the information ,from this video i get to know about how we have to proceed further with our design process, how important brand and trend research is,this video is really informative.
This video is really helpful. As a design student this video was really informative. It includes every details from brand study to market research, trend research.
I found this video very enlightening. you have made everything clear about trends over the world. it is super helpful and clear out some doubts I've had.
This video was very helpful in understanding trends. I will be applying these knowledge for my upcoming projects. Understanding trends is very essential especially for a country like India which has a very different trend outlook than rest of the world.
The information that you have provided us with your videos is really helpful, we don't get these informative videos easily. I Will definitely keep these points in mind while creating my document.
Thank you for such an informative and insightful video. It gives me more clarity as to how I can do and benefit from good trend research, market research, and the aspects or points I should focus on more. This crucial research will help to develop a design collection/stories ahead of time.
From this vedio, i understand .....we must always understand the DNA of brand and the demographic of our clients. We should know about our aspirational and competitive brand both and always looks at runway trends, never forget our youth because they are the biggest Market or fashion and Apparel. We need to understand the pricing area of any garment and the reason behind it. We should capture the fit, colour, silhouette, detailing of that garment . As a designer we will understand what is our aspirational and competitive brands focusing on and what we are focusing on.
Thank you so 🌻🙏 as joining new coporate company it's isn't easy to learn how they work with there customer clients which r brands , this video really helped me well 🌻🙏🙏
Thank you for this video it helped a lot in understanding the concepts of trend research, how the brand works and the role of customers and competitors very interesting and helpful.
Sir , I was able to explore websites & find out the main areas of research important for trend research How's trend research done ? How to ensure your design collections a success and the collections is time right and market ready Study about your customer helps to know seriousness about how you wannt to work with that certain costumer In Trend research there are three important things:- brand research forecast research market research 1)Brand Research helps to understand your brand you should know your dna of your brand it should be your first priority Points that helps to identify your brand:- a)customer b)aspirational brands c)competition brands 2)Forecast Refrences refrence from sites like WGSN refrences from material suppliers(what are the new inventions they bring) WGSN look for runway trends & always remember youth 3) Market Research it breakdown in three different categories:- a) capturing trends b) competition brands c) aspirational brands (capture stories) d) capture pricing e) Color f) fits g) Silhouettes h) detailing i) Sustainability (extremely importamt) how comapny uses sustainabilty:- some take it as a process use renewable resources to manufacture the garment or product some use sustainable fabric or sustainable fabric blends some doing it the sustainable way of recycling al the materials j) Inovation in terms of product, marketing & messages how to sell your product k) Season Stories it should have entire research Incorporate what the brand is capable about what the brand imagery is about, what's happening with their competition brand ,what's happening in the market ,what's happening with their aspirational brands , what's happening in terms of business and how can we incorporate trends into it and come up with a range plan Range plan has to be very well focused and bunched into different stories and those stories are going to be the demand generators .
Thankyou for the insightful video Sir! It surely helped us understand the concept of Trend Research, how the brand, the competitors and the customers all play an important role in a trend.
I found this video very enlightening. You have made everything clear about how trend research & brand is important while making a collection. Before making a collection one should have a deeper understanding of the brand they are targeting, their target market, what they are focusing on. Thanks for highlighting all the important points.
This video is a true gem for understanding trend research Missing out on one or more aspects while researching can be a common blunder After watching this video I'm rest assured that my future trend research is going to be way easier and less confusing than it had been all this while because of the perfect hierarchical representation of all the essential aspects involved A big thank you for this amazing video Sir!
Thank you so much for putting forward a holistic view forward! Love how it all seems to together with overlaps, and the entire cyclic nature of research and design.
Not too long ago, I remember struggling to complete the portion of brand research in my internship documentation. I felt that my information was just all over the place, and my document lacked a clear flow. now that I've watched this video, I can modify my document much better than I did, before. Extremely helpful, admire your way of teaching.
Even if you address any 3 pointers , you would achieve an indepth research. and if you feel it is upto the mark then you should showcase your Research in your portfolio.
This video gives a basic understanding of trend research and how it is done in the industry. learnings from the video are- 1. Trend research is about - brand research, forecast references and market research 2. brand research-understanding your brand - understanding customer, aspirational brands, competition brands. 3. Forecast references- references from forecast sites, references from different material suppliers 4. Market research - capturing trends, knowing competition brands, aspirational brands, capture pricing, capture color, fits, silhouettes, detailing 5. Importance of sustainability
Thankyou sir for explaining this topic so well in just 9 minutes. My understanding from this video is about forecast references(about WGSN and material suppliers), market research(capturing trends), and brand research(we should understand our customer). queries which I have about this trend research is: 1.Do every brand refer to WGSN for trend research? 2.How brands are inspired to form a season story?
This video was very informative and helpful for me. l learn got to know points which are important for trend research, forecast references and Market research. Thankyou
Thank you for taking your time out to highlight such important points and facts which definitely makes us understand as to what brand study is, how we do it, why studying trends is important and the roles involved in studying customer requirements. An accurate stepwise curriculum to do trend research.
This video has summarised the important aspects of trend research. Learning outcomes: - ~Important components of Trend Research- • brand research • forecast references • trend research •market research •Brand research: - Understanding your Brand is as important as breathing Oxygen. you must understand the DNA of your Brand, if not your then it's your highest priority to understand it. -how to identify your brand: - 1. Customer profile/Demographics. 2. Aspirational Brands 3. Competition Brands •Forecast references: - 1. Forecast sites-(WGSN) 2. Material suppliers)textile mills, printing unit, trims, buttons and zippers.) 3. Runways(for fashion trends) 4. Youth( Youth is the biggest market for fashion) •Market Research: - 1. Trends(Capturing trends randomly from anywhere like within the product, art, city, nature) 2. Competition Brands(Learn what the competition is preparing) 3. Aspirational Brands -things to capture from brands- a. Stories b. Pricing c. Colors d. Fits e. Silhouettes f. Detailing g. Sustainability h. Innovation
Thank you so much for clearing my doubts regarding market research. Before this video I didn't have clarity about what to include in market research. Now I'll keep trends, competition brands and aspirational brands in my mind.
Thank you for the lovely video. My most important takeaways from here is 1.Consumer study, 2. Aspirational Brand Study, 3. Competing Brands and 4. The ideal balance of the above three !. Helps put everything into good perspective now.
Thank you for the brief and easy-to-understand video. Brand study and Forcast study is what I always do before coming up with a collection but, now I understand how the market study and studying all the factors affecting the market change the performance of the collection. what I learned over here is the crucial role of groundwork
Thank you for such an insightful video sir! This video helped us understand in deep about the importance of trend research and how it can help in understanding the essence of a brand.
This was really informative. The way you focused on every details of how important Brand Study and Trend Research is and what all should be the focal points was really inspiring and helpful. What makes a brand is actually the process done behind it. The stories are unseen but the outcome talks about it through it's details and the way the tags are put on and every other things it get along with. Thankyou for such an insightful video.
Thank you for this video, much needed, this gives a proper explanation about the insights for trend research and how to deal with the changing environment and work efficiently and what exactly are we focusing on. Looking fowards to much more videos like these.
This video is really helpful in understanding trends and forecasts. I came to know about the importance of brand study and market research. As a designer, we should also understand the DNA of the brand, consumer requirements and what the competitive brands are focusing on.
First of all thank you for this video. This was very informative video about trend research. Got yo know many things about how to do brand research and market research, i always had a doubt about market research especially, what all does it contain and how to do it. After watching this video i had my answers and got to know minute things about it.
Thank you sir this was really informative. The way you focused on every details of how important Brand Study and Trend Research is and what all should be the focal points was really helpful. First thing is to understanding of the brand. Second is understanding of customer's interest areas. Sustainability is something which is hitting the market growth at the peaks. Forecast reference and comparison - we must have a good research on the color, prints, silhouettes etc. We should compare the prices. Having an eye on material suppliers.
Thank you for this informative and point to point video.It cleared alot of doubts regarding how to research about a brand and what else one should know like aspirational brands and competitive brands..and how to move ahead for the collection.
This video talks about the various ways of doing a trend research. Trend research includes three important parts: Brand research : Understanding your brand, make it your first priority -How to identify your brand : Customer, aspirational brands (inspiration), competition brands Forecast references : WGSN (runway trends, youth), material suppliers (mills, printing house, trims, buttons & zippers) Market research : Capturing trends, competition brands, aspirational brands. Finding out what are their stories are. Trend stories can be found in their brand tags, posters, etc. Capture pricing (reason behind it), capture colors, fits, details, silhouettes. Capture sustainability (process, material blend, usage). Capture innovation (product/marketing and messaging to sell) Season stories can be done and understood only after the above given researches. Your stories can be the demand generators.
Thank you ! for the video , it is a well-explained video telling us the importance of trend research and how important it is to know about the brand before making a trend. It was insightful to know how we can use market suppliers like textile mills to know about the forecast references. Also, it was good to know about the importance of knowing about the pricing, story, fashion trends of aspirational brands and how we can know about them.
This video is so informative in so many levels, Thank you for providing us so much information and clarity about Brand study and Trend Research. I came to know about the importance of understanding our own brand DNA - understanding customers, brands and forecast. Why market research is important and how we can achieve it. This video has not only enlighten me but also made me curious to know more from you.
This video is insightful and very cut to the point. For me It was like the whole semester is sum up in less than 10 min video. The most important thing through this video I got know that not only customers but also our competitors are equally important for the Market research. I also have a doubt, like for international brands we have wgsn, promostyle and many more but if we talk about the domestic market, for example, Indian market or particular label who target only particular culture and has their unique style how do they forecast for their market.
The video emphasized on 3 paths - Brand Research, Forecast referencing and Market Research that lead to Trend research. The paths given have made trend research process much more clear and efficient.
Thank you for such an insightful video which gives so much clarity and pointers to think on. This helped me a lot in understanding that knowing market needs and knowing what your competition is doing makes it clear that design can never be done in isolation. Knowing "what's new" is one of the things that helps in staying ahead of the game. Loved this video!
I appreciate that you have taken the time to go through the video before the session and I hence you would have definitely felt stronger about the session since the video gave you a preview to the session. I would love to hear from you on the learning outcomes. Oh, Did you subscribe to my channel yet? :)
The video was insightful upon understanding the trend research , though the question still remains in the mind about how to frame a trend story as there's lots of info regarding anything and everything , how to cut short and know whats relevant to my theme. One more question though its a bit off the topic i would love it to be answered, CLO3d , its a new emerging thing what are the current and future prospects for it.
Thank you for such an insightful video. It helped me a lot to understand the importance of trend research especially understanding what the customer wants before launching a particular collection as in the end every brand wants to see people wear the garments designed by them.
Absolutely and I hope the session we had really helped you and the entire batch.btw. my next video is up, where I talk about wgsn in just 5minutes. Do have a look and I look forward to your comment there.(no compliments pls, but more of your further curiosities, you may address. Stay connected. 👍
Thank you so much for sharing this information, really helped in understanding the target points for market and brand research. I would further like to know, how do we determine aspirational brands for high fashion brands, or like how/where do they look for their inspirations as usually they are the ones being followed.
Thank you for sharing your insights on one of the most crucial topic "Trend Research" for building a successful career in creative industry. While analysing the business environment surrounding our own brand, we tend to forget the analysis of "aspirational brands", which is highlighted here. Another learning that I am taking with me is that forecasting can also be done through our material suppliers, be it a small supplier of button, trims or zipper. However, I want more insights on how to determine aspirational brands. Is it necessary that our aspirational brand should offer same product category or deal with same consumer base or should have same DNA as our brand?
Thank you for the information sir . What I learned: Since every design comes from a thought process and for it to be " TIME RIGHT ANS MARKET READY" many aspects must be kept in mind such as brand research, knowing the client, forecast , market research , competition and aspirational brands , detailing etc. As you rightly mentioned about all the essentials , I have a question in mind. (Everybody scrolls down the through wgsn and collects the same information and there are thousands of brands then how exactly do they create thier own USP.
Thank you so much sir for such an amazing and very informative video it was very much needed .....since I was working on my assignments related to trends n forecasting ....so I had a doubt that how does indian brands follow the global trends and forecast keeping so many different regions and markets in mind ?
Very informative video. I came to know the importance of trend research including brand research forecast and market research and I am curious to know more about it. Being aware of what's happening around, about the competition and what inspires you is very important as a designer. I will surely take the learnings forward. Thank you
Thanks Sanskriti for your comment, and to expand this topic further I have uploaded a short video about wgsn, I'd appreciate if you have a look at it, leave your comments as to what you learnt.i would appreciate more of questions, critics and even dislike on the video if you have a strong opinion, because that would make my content stronger .so do have a look. Cheers .best wishes.
Thank you for this very comprehensive and informative explanation! and yes it fully makes sense that design cannot be done in isolation; it's important to keep up with the market and finding our own niche if we aim at selling what we design. But, a question I have is how do international brands and trend research like that of WGSN effectively lend itself to the Indian context when we are working with an absolute different array of textiles and preferences?
Thank you for such an informative video, the content was very well put through..it made me realize to broaden my mind to aspirational brands and lookup for innovations even from small details that inspire around us ...1)regarding WGSN..How effectively it plays a role in the Indian fashion industry?
The learning i figured in the is that the video contains a certain amount of information, and gives a bracket to develop ideas depending on the need of consumer or developer. Also it talks about the easier ways to forecast the trend and developing the designs/concepts/stories ahead of time.
LEARNINGS FROM THIS VIDEO: the video evolves around Brand Research, Forecast referencing and Market Research that lead to Trend research.For a product to sell, its important to know the audience and their expectations out of the product for which trend research is essential. Also, designing as per the trend but not forgetting the essence of the brand is important. NAME: JOSHI SAI SATYA
Thankyou Sundeep for summing this up. Usually this topic remains in the background as we sit down to design. Design cannot be done in isolation !! I was curious to know, 1) how often do "brands" are influenced by wgsn? especially in India? and 2) Are there any general trends brands are looking at post pandemic?
Hi Richa, As I mentioned in our session, Just the way WGSN is a wast Ocean of Inputs, it is meant to aim at a wast possibility of application from the information it applies. If we limit those references to one category, it will not relate well. And pointer reference based on Trend or creativity is only to trigger your senses and not provide Clear Directives. To answer 2. The most important Story all brands are looking for is comfort-wear for WFH dressing :)
It was quiet a insightful but I'm confused about is how do we find the aspirational brand of the brand we are going for also wgsn is one for Forecasting but how can we forcast with the help of our material suppliers especially in the pandemic....
Not a problem, I appreciate your confusion which no one voiced out yet. There is a mindset shift that is majorly required for that you need to watch the second video and ask all your batch mates to do the same, and mention your understanding and we can discuss this tomorrow. Thanks.
Here's a quick recap after watching this video: This video gives us idea of how trend research is done in industry. *When we talk about trend research there's three thing which is very important which consists *Brand research *Forecast references *Market research Brand research : most important thing is understanding the brand. Fre point to identify the brand *Customer *Aspirational brands *Competition brand Forecast references : references from forecast site like WGSN references coming from different material suppliers like Textile mills, printing unit , trims , buttons and zippers. *Look at runway, what is happening in runway trends *Youth is the biggest market for apparel and fashion. *Market research *Capturing trends * Competitor brands *Aspirational brands *Capture pricing, color, fit, silhouette, detailing because as a designer its important to know what your aspirational brands are focusing on. *Sustainability : it is one of the most important and serious topic which is going on fashion industry. Some us eit as a renewable resources for manufacturing the gatments. Some are using sustainable fabrics or fabrics blend or recycling. *Capture innovation *Season stories: one have to incorporate what brand is capable about. SHIWANI (20B0132)
this video is all about how trend research is done and what are the needs to do the research. learning outcomes:- Trend research have 3 components which are- A) brand research B) forecast references C) market research (A) Brand research 1. understand the meaning of your brand 2. how your brand works How to understand your brand:- - Customer:- read your client or customer, make a demographic of your client where does your brand sell what your brand is selling - Aspirational brands:- they are above you but not your competition and you are taking inspiration from them - Competition brands they are competing with you in the same market (B) Forecast references 1. references form forecasting sites like WGSN - runway collection - collection for youth 2. references form other material suppliers:- what they are doing to innovate with themselves will help us to make our design collection - textile mills - printing unit - trims - buttons and zippers (C) Market research - capturing trends taking the inspiration of trends from anywhere - competition brands - aspirational brands - capture the stories what the brands going to release different influential factors - capture pricing understand the pricing of your collection - capture fit, color, silhouettes, detailing - capture sustainability sustainability in process sustainability in fabric blends sustainability in recycling - capture innovation in terms of product or in marketing or messaging to sell your products
I found this video very enlightening. you have made everything clear about trends over the world. it is super helpful and clear out some doubts I've had
I invite my personal attention to entries who respond to the Trend research assignment that you have worked on based on the assignment given at "07:28 Assignment to understand Trend Research." And I will also feature their entries in the next video. So lets do it.
crux of the video to my mind: understanding the brand, capturing the trends, references from forecast sites, pricing. Gonna apply these in future for sure! Thanks for sharing sir.
The video throws light upon important aspects such as:
understanding the brand :
consumer , amazing brands, competition analysis
Forecast reference - material suppliers , trims , button and zipper supplier, textile mills , printing unit
Market research - Fit, color, silhouettes and details, capturing trends, stories and pricing.
My learning outcomes basically includes every detail about Trend research - brand research , forecast research, market research
About understanding your brand :
costumer , Aspirational brands, competition brand
Forecast reference - runway youth , material suppliers , trims , button and zipper supplier, textile mills , printing unit
Market research - capture Color, fit, silhouettes and details, capture innovation., capturing trends, capture stories , capture pricing.
thankyou so much for this video
This video gave a clear direction on how actually research is done in the apparel industry. What makes a brand is actually the process that is done behind it, right from brand research, to knowing your consumer to market research. All plays a prime role while doing a research.
Things that must be kept in mind while doing research is understanding your brand and to do so one must know your costumer or consumer, knowing your aspiration and competition brand.
Forecasting is a very important step while researching. One must know what is going in your field. This can be done through different forecasting site, material suppliers, textile mills etc.
One must also capture trends, this can be done from anywhere like runways, competition and aspiration brand. Always know what they are doing, what are the trends and stories that they are following.
i have learned about several things in this video which are as follows-
brand research ,
forecast research,
market research
About understanding your brand :
costumer , Aspirational brands, competition brand
Forecast reference - runway youth , material suppliers , trims , button and zipper supplier, textile mills , printing unit
Market research - capture Color, fit, silhouettes and details, capture innovation., capturing trends, capture stories , capture pricing.
This video makes it very easier to understand the trend research as the information is well segregated and there is a lot of fresh information which is not usually told. The main learning is that, there are many other things to do forecasting other than just searching on WGSN.
Thank you for sharing your great wisdom
My pleasure :)
The hierarchy guided impecacbly to understand trend research and how to look into various aspect of the same fluently. It give us more clarified view on which aspect to refer while doing trend research.
the video helped me to understand what all pre requisition one needs in order to design a collection for a targeted brand and with professional attitude! it was an insight about how brand research ,forecast references, and market research must be done beforehand in order to develop designs that are evolutionary and yet makes sense with the current scenario.
BRAND RSEARCH:
1. Customer profile/Demographics.
2. Aspirational Brands
3. Competition Brands
FORECAST REFERENCES:
1 fashion trends from runway which can be found on WGSN
2 look at what youth is looking for
3 what suppliers and material managers are coming up for in near future
MARKET RESEARCH:
1 what season stories brands are coming up with
2 what color, fits, silhouettes, concept are brands using
All the information about trends, sustainability, market research, brand, their competetititors, customers, seasons are gonna help us in numerous way. Thanku for sharing the video.
excellent!
Glad you think so!
This video is super informative . Trend research - brand research , forecast research, market research
Understand your brand :
1 .costumer 2. Aspirational brands [ higher brands ]
3 competition brand
Forecast reference - ref. From wsgn- runway youth , material suppliers , textile mills , printing unit , trims , button and zipper supplier .
Market research - capturing trends, again competition brand and aspirational brands- capture there stories , capture pricing , capture Color, fit, silhouettes and details , capture sustainability [ most important ] , capture innovation .
Season's story info .
thankyou for this video .
The most important learning i had is about the importance of trend research.The video explains 3 parts - Brand Research, Forecast referencing and Market Research that lead to Trend research.This video helped me a lot. Thank you sir.
This is something that I personally experienced while doing my internship. This video made it crystal clear. You cant survive without knowing all of this.
Very crucial to have a successful Design Project right after understanding the brief. Cheers
The most important thing I learned from this movie was the importance of trend research. It is vital for a product to sell if the audience and their expectations of the product are understood, which is where trend research comes in. It is also critical to design in accordance with current trends while keeping the brand's essence in mind. THIS assisted me in better understanding research and its importance.
Thnakyou sir
Rithika chinni
Very informative video
Information was precise & easy to understand.
Thank you for sharing the experience .
TREND RESEARCH
You design for market so you need to learn what the markets wants, what they need. Study your customer.
Brand research - Understand the DNA of your brand.
how:
1] Know who are your customers
2] Where does your inspiration lies
3] Know your competition. Always lead the game
Forecast References
- WGSN
- Runway
- youth
- material suppliers
- textile mills
- printing unit
- trims
- button
- zipper supplier
Market Research
- capturing trends
- competition brands
- aspiration brands - Capture their Pricing, Sustainability, innovation
Priyanshi Maheshwari
Thank you, sir; this was quite helpful. It was incredibly useful how you concentrated on every aspect of how crucial Brand Study and Trend Research are and what all should be the focal topics.
The first step is to comprehend the brand.
The second step is to comprehend the customer's interests.
The term "sustainability" is being used to describe a phenomenon that is affecting market growth at its height.
Reference and comparison for the forecast - we must conduct thorough research on colour, prints, silhouettes, and other factors.
We should do some price comparisons.
Keeping a watch on material vendors.
~ Anshu
Great content,
Brief explanation of al the important information, really helpful for all the design students.
This video made me understand how brand research, forecasts and market research is done in order to develop an up to date and relevant design for the targeted audience.
There are three important aspects of trend research:-
Brand research
Forecast research
Market research
1)Brand Research
Helps to understand your brand
How to identify your brand-
a)Customer
b)Aspirational brands
c)Competition brands
2)Forecast Refrences
Refrence from sites like WGSN (runway trends )
Refrences from material suppliers(what's new in market)
3) Market Research
Breaking it down into three different categories:-
a)Capturing trends ( can be from anywhere )
b)Competition brands
c)Aspirational brands (capture the stories)
1)Capture pricing
(Capture color, fits, silhouettes, concepts are brands using)
2)Capture Sustainability (understand the entire story of sustainability )
3)Capture innovation ( in terms of product, marketing & messages on how to sell your product)
This video goes in-depth on trend research and goes on to explain how important a tool it is in order to obtain relevant, time right outcomes and ultimately in ensuring success of the design collection. We have to understand about consumer requirements as we are ultimately designing for them.
Thank you for the video, it gave me better understanding about trend research and what goes into it and it's importance.
this video really explains all the research to be done before designing a collection. all the things that need to be kept in mind and the depth of research also, which is very important. thank you sir.
I found this video too much helpful . In this video I learnt how trend research is important and how important to know about the brand before making a trend is clearly explained.
Indeed resourceful , I liked the part about market DNA since it’s always an crucial role in forecasting and also the other factors that were explained in this video. Thank you :)
this was extremely informative, thank you for explaining how important customers and clients are, which i often miss out on
From this video, the most important learning i had is about the importance of trend research. For a product to sell, its important to know the audience and their expectations out of the product for which trend research is essential. Also, designing as per the trend but not forgetting the essence of the brand is important.
Thank you for this video. It helped me gain a better perspective on research and its importance.
Thankyou for the information sir
Learning outcomes:
~Important components of Trend Research-
• brand research, forecast references ,trend research ,market research
This video helped me gather information about how to do research on market and how it should be time right and market ready as we are designing a collection to be in market not for ourselves . While doing the trend research we should do brand research , forecast references and market research . The most important is to understand the brand on the basis of customer, where does the brand sell, Aspirational brands, competition brands. Forecast research can be from WGSN, material suppliers, printing unit, textile mills etc Also keeping in mind the runway trends, youth as it is our biggest target market. Then about the market research it should be about the trends. competition etc and also the influencing stores and how are the trying to convey their stories. Capturing pricing and understanding why a certain product it market such price be it expensive studying why is it so. Understanding what are the competition brands focusing on where should our focus be. Studying different ways of sustainability , including innovations all of this together will help in creating good research points of our design project.
Firstly thank for the information ,from this video i get to know about how we have to proceed further with our design process, how important brand and trend research is,this video is really informative.
This video is really helpful. As a design student this video was really informative. It includes every details from brand study to market research, trend research.
I found this video very enlightening. you have made everything clear about trends over the world. it is super helpful and clear out some doubts I've had.
This video was very helpful in understanding trends. I will be applying these knowledge for my upcoming projects. Understanding trends is very essential especially for a country like India which has a very different trend outlook than rest of the world.
The information that you have provided us with your videos is really helpful, we don't get these informative videos easily. I Will definitely keep these points in mind while creating my document.
Thank you sir this video helped me a lot and made it very easy for me to understand the assignment solutions
This was really informative video ..
Thank you for such an informative and insightful video. It gives me more clarity as to how I can do and benefit from good trend research, market research, and the aspects or points I should focus on more. This crucial research will help to develop a design collection/stories ahead of time.
From this vedio, i understand .....we must always understand the DNA of brand and the demographic of our clients. We should know about our aspirational and competitive brand both and always looks at runway trends, never forget our youth because they are the biggest Market or fashion and Apparel.
We need to understand the pricing area of any garment and the reason behind it.
We should capture the fit, colour, silhouette, detailing of that garment .
As a designer we will understand what is our aspirational and competitive brands focusing on and what we are focusing on.
Knowing the brand DNA is the most important if you are in the Retail Sector. :)
Thank you so 🌻🙏 as joining new coporate company it's isn't easy to learn how they work with there customer clients which r brands , this video really helped me well 🌻🙏🙏
Glad you are watching one video at a time for easier understanding. Thanks
Thank you for this video it helped a lot in understanding the concepts of trend research, how the brand works and the role of customers and competitors very interesting and helpful.
Sir , I was able to explore websites & find out the main areas of research
important for trend research
How's trend research done ?
How to ensure your design collections a success and the collections is time right and market ready
Study about your customer helps to know seriousness about how you wannt to work with that certain costumer
In Trend research there are three important things:-
brand research
forecast research
market research
1)Brand Research
helps to understand your brand
you should know your dna of your brand
it should be your first priority
Points that helps to identify your brand:-
a)customer
b)aspirational brands
c)competition brands
2)Forecast Refrences
refrence from sites like WGSN
refrences from material suppliers(what are the new inventions they bring)
WGSN look for runway trends & always remember youth
3) Market Research
it breakdown in three different categories:-
a) capturing trends
b) competition brands
c) aspirational brands (capture stories)
d) capture pricing
e) Color
f) fits
g) Silhouettes
h) detailing
i) Sustainability (extremely importamt)
how comapny uses sustainabilty:-
some take it as a process use renewable resources to manufacture the garment or product
some use sustainable fabric or sustainable fabric blends
some doing it the sustainable way of recycling al the materials
j) Inovation
in terms of product, marketing & messages how to sell your product
k) Season Stories
it should have entire research
Incorporate what the brand is capable about what the brand imagery is about, what's happening with their competition brand ,what's happening in the market ,what's happening with their aspirational brands , what's happening in terms of business and how can we incorporate trends into it and come up with a range plan
Range plan has to be very well focused and bunched into different stories and those stories are going to be the demand generators .
Thankyou for the insightful video Sir!
It surely helped us understand the concept of Trend Research, how the brand, the competitors and the customers all play an important role in a trend.
I found this video very enlightening. You have made everything clear about how trend research & brand is important while making a collection. Before making a collection one should have a deeper understanding of the brand they are targeting, their target market, what they are focusing on. Thanks for highlighting all the important points.
This video is a true gem for understanding trend research
Missing out on one or more aspects while researching can be a common blunder
After watching this video I'm rest assured that my future trend research is going to be way easier and less confusing than it had been all this while because of the perfect hierarchical representation of all the essential aspects involved
A big thank you for this amazing video Sir!
Hope to see the reflection on your portfolio, best wishes :)
Thank you so much for putting forward a holistic view forward! Love how it all seems to together with overlaps, and the entire cyclic nature of research and design.
Not too long ago, I remember struggling to complete the portion of brand research in my internship documentation. I felt that my information was just all over the place, and my document lacked a clear flow. now that I've watched this video, I can modify my document much better than I did, before. Extremely helpful, admire your way of teaching.
Even if you address any 3 pointers , you would achieve an indepth research. and if you feel it is upto the mark then you should showcase your Research in your portfolio.
This video gives a basic understanding of trend research and how it is done in the industry. learnings from the video are-
1. Trend research is about - brand research, forecast references and market research
2. brand research-understanding your brand - understanding customer, aspirational brands, competition brands.
3. Forecast references- references from forecast sites, references from different material suppliers
4. Market research - capturing trends, knowing competition brands, aspirational brands, capture pricing, capture color, fits, silhouettes, detailing
5. Importance of sustainability
The workings of fashion world explained brilliantly in 9mins!
Thankyou sir for explaining this topic so well in just 9 minutes. My understanding from this video is about forecast references(about WGSN and material suppliers), market research(capturing trends), and brand research(we should understand our customer). queries which I have about this trend research is:
1.Do every brand refer to WGSN for trend research?
2.How brands are inspired to form a season story?
This video was very informative and helpful for me. l learn got to know points which are important for trend research, forecast references and Market research.
Thankyou
Thank you for taking your time out to highlight such important points and facts which definitely makes us understand as to what brand study is, how we do it, why studying trends is important and the roles involved in studying customer requirements. An accurate stepwise curriculum to do trend research.
Insightful...
This video has summarised the important aspects of trend research.
Learning outcomes: -
~Important components of Trend Research-
• brand research
• forecast references
• trend research
•market research
•Brand research: -
Understanding your Brand is as important as breathing Oxygen. you must understand the DNA of your Brand, if not your then it's your highest priority to understand it.
-how to identify your brand: -
1. Customer profile/Demographics.
2. Aspirational Brands
3. Competition Brands
•Forecast references: -
1. Forecast sites-(WGSN)
2. Material suppliers)textile mills, printing unit, trims, buttons and zippers.)
3. Runways(for fashion trends)
4. Youth( Youth is the biggest market for fashion)
•Market Research: -
1. Trends(Capturing trends randomly from anywhere like within the product, art, city, nature)
2. Competition Brands(Learn what the competition is preparing)
3. Aspirational Brands
-things to capture from brands-
a. Stories
b. Pricing
c. Colors
d. Fits
e. Silhouettes
f. Detailing
g. Sustainability
h. Innovation
Thank you so much for clearing my doubts regarding market research. Before this video I didn't have clarity about what to include in market research.
Now I'll keep trends, competition brands and aspirational brands in my mind.
Thank you for the lovely video. My most important takeaways from here is 1.Consumer study, 2. Aspirational Brand Study, 3. Competing Brands and 4. The ideal balance of the above three !. Helps put everything into good perspective now.
Thank you for the brief and easy-to-understand video.
Brand study and Forcast study is what I always do before coming up with a collection but, now I understand how the market study and studying all the factors affecting the market change the performance of the collection. what I learned over here is the crucial role of groundwork
Thank you for such an insightful video sir!
This video helped us understand in deep about the importance of trend research and how it can help in understanding the essence of a brand.
This was really informative. The way you focused on every details of how important Brand Study and Trend Research is and what all should be the focal points was really inspiring and helpful. What makes a brand is actually the process done behind it. The stories are unseen but the outcome talks about it through it's details and the way the tags are put on and every other things it get along with. Thankyou for such an insightful video.
Thank you for this video, much needed, this gives a proper explanation about the insights for trend research and how to deal with the changing environment and work efficiently and what exactly are we focusing on. Looking fowards to much more videos like these.
This video is really helpful in understanding trends and forecasts. I came to know about the importance of brand study and market research.
As a designer, we should also understand the DNA of the brand, consumer requirements and what the competitive brands are focusing on.
Best wishes
First of all thank you for this video. This was very informative video about trend research. Got yo know many things about how to do brand research and market research, i always had a doubt about market research especially, what all does it contain and how to do it. After watching this video i had my answers and got to know minute things about it.
Wow nicely explained thank you
Thank you sir this was really informative. The way you focused on every details of how important Brand Study and Trend Research is and what all should be the focal points was really helpful.
First thing is to understanding of the brand.
Second is understanding of customer's interest areas.
Sustainability is something which is hitting the market growth at the peaks.
Forecast reference and comparison - we must have a good research on the color, prints, silhouettes etc.
We should compare the prices.
Having an eye on material suppliers.
Thank you for this informative and point to point video.It cleared alot of doubts regarding how to research about a brand and what else one should know like aspirational brands and competitive brands..and how to move ahead for the collection.
This video talks about the various ways of doing a trend research.
Trend research includes three important parts:
Brand research : Understanding your brand, make it your first priority
-How to identify your brand : Customer, aspirational brands (inspiration), competition brands
Forecast references : WGSN (runway trends, youth), material suppliers (mills, printing house, trims, buttons & zippers)
Market research : Capturing trends, competition brands, aspirational brands. Finding out what are their stories are. Trend stories can be found in their brand tags, posters, etc. Capture pricing (reason behind it), capture colors, fits, details, silhouettes.
Capture sustainability (process, material blend, usage). Capture innovation (product/marketing and messaging to sell)
Season stories can be done and understood only after the above given researches.
Your stories can be the demand generators.
Thank you ! for the video , it is a well-explained video telling us the importance of trend research and how important it is to know about the brand before making a trend. It was insightful to know how we can use market suppliers like textile mills to know about the forecast references. Also, it was good to know about the importance of knowing about the pricing, story, fashion trends of aspirational brands and how we can know about them.
It's a very detailed video with a very simple explanation making one understand market research and trend research so easily. Thank you so much.
Nice
Thank you
This video is so informative in so many levels, Thank you for providing us so much information and clarity about Brand study and Trend Research.
I came to know about the importance of understanding our own brand DNA - understanding customers, brands and forecast. Why market research is important and how we can achieve it. This video has not only enlighten me but also made me curious to know more from you.
Glad to know that you found value in this video. Best Wishes
Thank you
Pleasure.
Informative , detailed, very well explained.. if thought deeply can be generically applied too..
Good said buddy 😎
This video is insightful and very cut to the point. For me It was like the whole semester is sum up in less than 10 min video. The most important thing through this video I got know that not only customers but also our competitors are equally important for the Market research.
I also have a doubt, like for international brands we have wgsn, promostyle and many more but if we talk about the domestic market, for example, Indian market or particular label who target only particular culture and has their unique style how do they forecast for their market.
Thank you for such a insightful video.. It gave me more clarity for the stuff I have to keep in mind while designing a collection.
The video emphasized on 3 paths - Brand Research, Forecast referencing and Market Research that lead to Trend research. The paths given have made trend research process much more clear and efficient.
Thank you for such an insightful video which gives so much clarity and pointers to think on. This helped me a lot in understanding that knowing market needs and knowing what your competition is doing makes it clear that design can never be done in isolation. Knowing "what's new" is one of the things that helps in staying ahead of the game. Loved this video!
I appreciate that you have taken the time to go through the video before the session and I hence you would have definitely felt stronger about the session since the video gave you a preview to the session. I would love to hear from you on the learning outcomes. Oh, Did you subscribe to my channel yet? :)
The video was insightful upon understanding the trend research , though the question still remains in the mind about how to frame a trend story as there's lots of info regarding anything and everything , how to cut short and know whats relevant to my theme.
One more question though its a bit off the topic i would love it to be answered, CLO3d , its a new emerging thing what are the current and future prospects for it.
Very thankful to you for sharing such useful information with us. Really awaiting your next video!
It's my pleasure
Great content,Impressive presentation 👍
Thank you! Cheers!
Thank you for such an insightful video. It helped me a lot to understand the importance of trend research especially understanding what the customer wants before launching a particular collection as in the end every brand wants to see people wear the garments designed by them.
Absolutely and I hope the session we had really helped you and the entire batch.btw. my next video is up, where I talk about wgsn in just 5minutes. Do have a look and I look forward to your comment there.(no compliments pls, but more of your further curiosities, you may address. Stay connected. 👍
Very informative & compiled well👍
Thank you so much 🙂
Thank you so much for sharing this information, really helped in understanding the target points for market and brand research.
I would further like to know, how do we determine aspirational brands for high fashion brands, or like how/where do they look for their inspirations as usually they are the ones being followed.
Super amazing!
Thank you!
Thank you for sharing your insights on one of the most crucial topic "Trend Research" for building a successful career in creative industry. While analysing the business environment surrounding our own brand, we tend to forget the analysis of "aspirational brands", which is highlighted here. Another learning that I am taking with me is that forecasting can also be done through our material suppliers, be it a small supplier of button, trims or zipper.
However, I want more insights on how to determine aspirational brands. Is it necessary that our aspirational brand should offer same product category or deal with same consumer base or should have same DNA as our brand?
Great insights!!
Glad it was helpful!
Thank you for the information sir . What I learned: Since every design comes from a thought process and for it to be " TIME RIGHT ANS MARKET READY" many aspects must be kept in mind such as brand research, knowing the client, forecast , market research , competition and aspirational brands , detailing etc.
As you rightly mentioned about all the essentials , I have a question in mind. (Everybody scrolls down the through wgsn and collects the same information and there are thousands of brands then how exactly do they create thier own USP.
Very informative ✌🏻
Glad it was helpful!
Thank you so much sir for such an amazing and very informative video it was very much needed .....since I was working on my assignments related to trends n forecasting ....so I had a doubt that how does indian brands follow the global trends and forecast keeping so many different regions and markets in mind ?
Very informative video. I came to know the importance of trend research including brand research forecast and market research and I am curious to know more about it. Being aware of what's happening around, about the competition and what inspires you is very important as a designer. I will surely take the learnings forward. Thank you
Thanks Sanskriti for your comment, and to expand this topic further I have uploaded a short video about wgsn, I'd appreciate if you have a look at it, leave your comments as to what you learnt.i would appreciate more of questions, critics and even dislike on the video if you have a strong opinion, because that would make my content stronger .so do have a look. Cheers .best wishes.
Thank you for this very comprehensive and informative explanation! and yes it fully makes sense that design cannot be done in isolation; it's important to keep up with the market and finding our own niche if we aim at selling what we design. But, a question I have is how do international brands and trend research like that of WGSN effectively lend itself to the Indian context when we are working with an absolute different array of textiles and preferences?
Thank you for such an informative video, the content was very well put through..it made me realize to broaden my mind to aspirational brands and lookup for innovations even from small details that inspire around us ...1)regarding WGSN..How effectively it plays a role in the Indian fashion industry?
The learning i figured in the is that the video contains a certain amount of information, and gives a bracket to develop ideas depending on the need of consumer or developer.
Also it talks about the easier ways to forecast the trend and developing the designs/concepts/stories ahead of time.
LEARNINGS FROM THIS VIDEO:
the video evolves around Brand Research, Forecast referencing and Market Research that lead to Trend research.For a product to sell, its important to know the audience and their expectations out of the product for which trend research is essential. Also, designing as per the trend but not forgetting the essence of the brand is important.
NAME: JOSHI SAI SATYA
Thankyou Sundeep for summing this up. Usually this topic remains in the background as we sit down to design. Design cannot be done in isolation !! I was curious to know, 1) how often do "brands" are influenced by wgsn? especially in India? and 2) Are there any general trends brands are looking at post pandemic?
Hi Richa, As I mentioned in our session, Just the way WGSN is a wast Ocean of Inputs, it is meant to aim at a wast possibility of application from the information it applies. If we limit those references to one category, it will not relate well. And pointer reference based on Trend or creativity is only to trigger your senses and not provide Clear Directives. To answer 2. The most important Story all brands are looking for is comfort-wear for WFH dressing :)
It was quiet a insightful but I'm confused about is how do we find the aspirational brand of the brand we are going for also wgsn is one for Forecasting but how can we forcast with the help of our material suppliers especially in the pandemic....
Not a problem, I appreciate your confusion which no one voiced out yet. There is a mindset shift that is majorly required for that you need to watch the second video and ask all your batch mates to do the same, and mention your understanding and we can discuss this tomorrow. Thanks.
How to create season stories I didn’t understand
ua-cam.com/play/PLhhdgRSlXdUjKMJt_EF_io5pmNIYlM7mU.html&si=QejwIT1VWZn1DzZJ Hi Zaheen, pls do watch this video :)
Weldone my son
Great info compiled well👍
Thanks, next one is coming up tomorrow morning.
Thank you so much papa :)
SHIWANI
Here's a quick recap after watching this video:
This video gives us idea of how trend research is done in industry.
*When we talk about trend research there's three thing which is very important which consists
*Brand research
*Forecast references
*Market research
Brand research : most important thing is understanding the brand.
Fre point to identify the brand
*Customer
*Aspirational brands
*Competition brand
Forecast references : references from forecast site like WGSN
references coming from different material suppliers like Textile mills, printing unit , trims , buttons and zippers.
*Look at runway, what is happening in runway trends
*Youth is the biggest market for apparel and fashion.
*Market research
*Capturing trends
* Competitor brands
*Aspirational brands
*Capture pricing, color, fit, silhouette, detailing because as a designer its important to know what your aspirational brands are focusing on.
*Sustainability : it is one of the most important and serious topic which is going on fashion industry.
Some us eit as a renewable resources for manufacturing the gatments. Some are using sustainable fabrics or fabrics blend or recycling.
*Capture innovation
*Season stories: one have to incorporate what brand is capable about.
SHIWANI (20B0132)
this video is all about how trend research is done and what are the needs to do the research.
learning outcomes:- Trend research have 3 components which are-
A) brand research
B) forecast references
C) market research
(A) Brand research
1. understand the meaning of your brand
2. how your brand works
How to understand your brand:-
- Customer:-
read your client or customer, make a demographic of your client
where does your brand sell
what your brand is selling
- Aspirational brands:-
they are above you but not your competition and you are taking inspiration from them
- Competition brands
they are competing with you in the same market
(B) Forecast references
1. references form forecasting sites like WGSN
- runway collection
- collection for youth
2. references form other material suppliers:- what they are doing to innovate with themselves will help us to make our design collection
- textile mills
- printing unit
- trims
- buttons and zippers
(C) Market research
- capturing trends
taking the inspiration of trends from anywhere
- competition brands
- aspirational brands
- capture the stories
what the brands going to release
different influential factors
- capture pricing
understand the pricing of your collection
- capture fit, color, silhouettes, detailing
- capture sustainability
sustainability in process
sustainability in fabric blends
sustainability in recycling
- capture innovation
in terms of product or in marketing or messaging to sell your products
I found this video very enlightening. you have made everything clear about trends over the world. it is super helpful and clear out some doubts I've had