Bonus Episode: Mill Scale Metalworks Retail Interview with Alex Neiheisel
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- Опубліковано 5 лют 2025
- A special bonus episode featuring my in-person interview with Alex Neiheisel on the show floor of the fabulous new retail store for Mill Scale in Lockhart, Texas. We talk about the origin story of the brand, about Alex and what brought him to Lockhart, what makes Mill Scale different and stand out in a very competitive market, the launch of the store and the great variety of products on offer. Thanks to Alex and the marketing team at Mill Scale for the opportunity to learn more about this great American brand!
Just a short and speedy drive from Austin, thanks to the 85mph speed limit, you'll find the proclaimed 'Bar-B-Que Capital of Texas,' Lockhart (population 15,000). It's here that Steve Dennis and I set out to explore the thriving BBQ scene and the new flagship store of Mill Scale Metalworks!
This brand store, a true reflection of Steve's vision of 'special, not big,' is connected to their main welding and manufacturing location, and it's a haven for BBQ enthusiasts. Their industrial, 1,000 gallon off-set cookers, crafted from repurposed propane tanks, are a common sight at top spots in Texas and beyond. The consumer products showcased here are the epitome of quality, fulfilling every backyard BBQ dream. The store also offers a unique shopping experience with a carefully curated selection of products from vendors like FOGO Charcoal and seasonings from pit master champions, including Matt Pittman's Meat Church BBQ Supply. And, of course, there's their exclusive merchandise, of which I proudly own several hats, hoodies, and t-shirts.
If anyone is asking, their Yakitori, 94-gallon smoker and Santa Maria are on my wish list for the show. I hoped to get the Yakitori home with my carry-on, but at 120 lbs, something else would have to work out!
Great video, I absolutely love my Mill Scale 94 smoker! The build quality is exceptional, and you can feel the craftsmanship that went into it, especially knowing it's built right in Texas. The capacity is perfect for cooking for large gatherings, and it's surprisingly easy to use, even for someone who isn't a smoking pro. Highly recommend it to anyone looking for a top-notch smoker!