The Top 10 Best Content Marketing Books To Read in 2024

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  • Опубліковано 1 сер 2024
  • Let's discuss ten of the very best content marketing books. I’ve used content marketing as a core strategy to build six and seven figure businesses. It’s a very well established approach for attracting an audience and establishing trust with that audience.
    It’s grown in popularity over the last decade or so - especially as it’s become easier and easier to publish articles, videos, podcasts, and other forms of content. And as a result, there are some really great resources that can help you get started.
    WANT THE BEST MARKETING STRATEGY FOR A NEW PRODUCT OR BUSINESS?
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    SUBSCRIBE TO THE PODCAST FOR THE AUDIO EDITION:
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    1. THEY ASK YOU ANSWER by Marcus Sheridan
    Book Summary ➜ • TOP 3 TIPS from THEY A...
    Buy It On Amazon or Audible ➜ www.amazon.com/dp/1119610141/
    Buy It On Apple Books ➜ books.apple.com/book/id147502...
    2. CONTENT INC. by Joe Pulizzi
    Buy It On Amazon or Audible ➜ www.amazon.com/dp/125958965X/
    Buy It On Apple Books ➜ books.apple.com/book/id103137...
    3. CONTAGIOUS by Jonah Berger
    Book Summary ➜ • Increase Word-Of-Mouth...
    Buy It On Amazon or Audible ➜ www.amazon.com/dp/1451686587/
    Buy It On Apple Books ➜ books.apple.com/book/id543376923
    4. START WITH WHY by Simon Sinek
    Book Summary ➜ • Attract Loyal Customer...
    Buy It On Amazon or Audible ➜ www.amazon.com/dp/1591846447/
    Buy It On Apple Books ➜ books.apple.com/book/id357917413
    5. THE 22 IMMUTABLE LAWS OF MARKETING by Al Ries & Jack Trout
    Book Summary ➜ • Make Your Brand Stand ...
    Buy It On Amazon or Audible ➜ www.amazon.com/dp/0887306667/
    Buy It On Apple Books ➜ books.apple.com/book/id360610255
    6. THIS IS MARKETING by Seth Godin
    Book Summary ➜ • TOP 3 TIPS from THIS I...
    Buy It On Amazon or Audible ➜ www.amazon.com/dp/0241370140/
    Buy It On Apple Books ➜ books.apple.com/book/id139036...
    7. BREAK THROUGH THE NOISE by Tim Staples & Josh Young
    Buy It On Amazon or Audible ➜ www.amazon.com/dp/1328618560/
    Buy It On Apple Books ➜ books.apple.com/book/id141173...
    8. HOW TO BE AN IMPERFECTIONIST by Stephen Guise
    Buy It On Amazon or Audible ➜ www.amazon.com/dp/0996435409/
    9. EVERYBODY WRITES by Anne Handley
    Buy It On Amazon or Audible ➜ www.amazon.com/dp/8126559985/
    Buy It On Apple Books ➜ books.apple.com/book/id894754370
    10. UA-cam SECRETS by Sean Cannell & Benji Travis
    Buy It On Amazon or Audible ➜ www.amazon.com/dp/1544511817/
    Buy It On Apple Books ➜ books.apple.com/book/id162384...
    CHAPTER MARKERS
    00:00 - The Best Content Marketing Books
    00:47 - Book #1 - THEY ASK YOU ANSWER by Marcus Sheridan
    02:22 - Book #2 - CONTENT INC. by Joe Pulizzi
    03:43 - Book #3 - CONTAGIOUS by Jonah Berger
    04:55 - Book #4 - START WITH WHY by Simon Sinek
    08:25 - Book #5 - THE 22 IMMUTABLE LAWS OF MARKETING by Al Ries & Jack Trout
    10:16 - Book #6 - THIS IS MARKETING by Seth Godin
    12:06 - Book #7 - BREAK THROUGH THE NOISE by Tim Staples & Josh Young
    13:10 - Book #8 - HOW TO BE AN IMPERFECTIONIST by Stephen Guise
    14:46 - Book #9 - EVERYBODY WRITES by Anne Handley
    16:06 - Book #10 - UA-cam SECRETS by Sean Cannell & Benji Travis
    17:18 - Conclusion and Final Thoughts
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    📚 • The Top 10 Best Digita...
    THE 10 BEST PRODUCT MANAGEMENT BOOKS
    📚 • The Top 10 Best Produc...
    THE 10 BEST ENTREPRENEUR BOOKS
    📚 • The 10 Best Books For ...
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    Content by Rick Kettner
    Produced by Kyle Trienke

КОМЕНТАРІ • 54

  • @RickKettner
    @RickKettner  3 роки тому

    Do you have a favorite business or marketing book that you'd like to see covered here in the future?

    • @soumiksen9883
      @soumiksen9883 3 роки тому +1

      Sir please make a video on specifically mobile marketing and social media marketing specifically (Facebook, Instagram, Twitter, and.... etc). Please please please please make a video specifically this topic🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏.(from India)

    • @muhammadfarooq8553
      @muhammadfarooq8553 3 роки тому

      do you have any bok on personal selling?

    • @RickKettner
      @RickKettner  3 роки тому

      @@muhammadfarooq8553 - What kind of products do you sell and how do you typically engage in sales? I'll do my best to recommend a relevant book.

  • @mdabulhasnatkhan9778
    @mdabulhasnatkhan9778 Рік тому

    I was searching for best business book. And i finally found you who covers all areas what i want. Thanks a lot for your tremendous effort. I hope you will get more viewers very soon. I hope you will get 1 million subscriber end of the 2023.

  • @elyanfi9541
    @elyanfi9541 3 роки тому +7

    You deserve way more views, the content and quality are 10/10

    • @RickKettner
      @RickKettner  3 роки тому

      Thank you for the kind words! I'm glad you're enjoying the content :).

  • @BornAgainCatholic
    @BornAgainCatholic Рік тому

    Hey man, I’m so grateful for these book recommendations that I ordered a book from your link and also included a $250 item that I was planning on buying. Hopefully you’ll get the affiliate credit. Once again, thank you so much for these book recommendations.

  • @Jappon
    @Jappon 3 роки тому +1

    Now this is a list I need to go through! Thanks a ton for this goldmine :)

    • @RickKettner
      @RickKettner  3 роки тому

      So many good books on the subject :).

  • @Shalco
    @Shalco 3 роки тому +2

    Love the video! Quick tip: add a de-breath plugin to whatever audio software you are using to record your voice because the breaths can get distracting when someone is that close to the mic. I recommend RX7 or WAVES they both have great de-breath plugins, although whatever software your using might have a stock built in one.

    • @RickKettner
      @RickKettner  3 роки тому +1

      Thank you for the recommendation! I'll ask Kyle to look into this for future video edits.

  • @improvementor3861
    @improvementor3861 2 роки тому +1

    Your TOP 10 videos indeed help in search of great books, thanks :)

  • @Cloudlladyh7
    @Cloudlladyh7 25 днів тому

    Thank you so much❤

  • @narrenmagie
    @narrenmagie Рік тому +1

    I hope you see this comment as valuable feedback (it's meant to be), although part of the following might sound harsh:
    5:34 "WHY" ist the most important? Let me be direct and realistic: I really couldn't care less WHY you're doing these book reviews. I'm interestest in the books and their content. I do not care about your story, I do not care about you, I just care about finding the best book for myself. Ultimatly I care about myself, like most people/customers do. Please get me right: I do care about other people, I consider myself pretty social, friendly, etc.
    My experience is that most people simply don't care about the WHY. I believe the statement "people buy WHY you do it" is only applicable in very specific contexts.
    Apart from that criticism, I'm also commenting to say thank you!
    Your video was very helpful in multiple ways: First, it answered my question "which books are really useful to me?". Second I found it inspiring to see your video because of your presentation style, the background, lighting, sound quality, clarity of speech, etc. This is professional stuff, I like it!

  • @raglandthomas8804
    @raglandthomas8804 3 роки тому +1

    I'm new to content marketing and I was looking for books to learn ..and your video really helped me a lot to choose a book .. I'm gonna buy CONTENT.INC .. thanks for sharing.

    • @RickKettner
      @RickKettner  3 роки тому +1

      I'm glad you found the video helpful!

  • @rohitvishwakarma7700
    @rohitvishwakarma7700 2 роки тому

    Insightful

  • @ChrisPiccoMusic
    @ChrisPiccoMusic 3 роки тому +1

    Thank you Rick!🙌🏻

    • @RickKettner
      @RickKettner  3 роки тому +1

      Hey Chris, hope you're doing well! Glad you enjoyed the video.

  • @silvestrossouthernitaly9795
    @silvestrossouthernitaly9795 3 роки тому +1

    very helpful! Nice job!

  • @c.k.bmotivation9867
    @c.k.bmotivation9867 3 роки тому +2

    Thank you 👏👏👏👏

    • @RickKettner
      @RickKettner  3 роки тому

      I'm glad you enjoyed the video!

  • @ethann462
    @ethann462 3 роки тому +1

    Thanks for all these tips I’m writing a fantasy book and plan to make it a series of books. Me and some of my freinds are planning to build a business around the book and it’s series then expand. What would you recommend most for online shop/ website building/marketing and book marketing?
    Thanks for taking your time to read this

    • @RickKettner
      @RickKettner  3 роки тому

      I think the first step would be getting clear on (a) who is your target audience and (b) how do you plan to build momentum with that audience. "This Is Marketing" by Seth Godin is a great place to start, in terms of getting a firm understanding of how to build momentum with something that is new.
      I don't know a lot about book marketing, but I suspect word-of-mouth and positive reviews play a big role. So you may want to explore a freemium model (perhaps giving away book #1 in exchange for an email addresses, and then promoting future books to subscribers).

  • @asassaxuiascj
    @asassaxuiascj 3 роки тому +1

    Thanks. Nice video !

  • @harrisonfidelis1450
    @harrisonfidelis1450 3 роки тому +1

    Thanks for this value

  • @chetantimande4463
    @chetantimande4463 3 роки тому +1

    Thanks for such helpful books

  • @nessalvez3281
    @nessalvez3281 3 роки тому +1

    How come this doesn't have more views? Thank you for the tips!

    • @RickKettner
      @RickKettner  3 роки тому

      Glad you enjoyed the tips!

    • @improvementor3861
      @improvementor3861 2 роки тому +1

      Because only the ambicious few are interested in that knowledge :)

  • @Moutazedan
    @Moutazedan 3 роки тому +1

    Thanks a lot for your great effort.
    Hope to see top 10 management books next time.
    Thanks again

    • @RickKettner
      @RickKettner  3 роки тому

      Glad you enjoyed it! I plan to do a management book list in the next month or two, so stay tuned for that one :).

  • @elav8media836
    @elav8media836 3 роки тому +2

    7:41 It was definitely the “why” for me. I love books. However, I do find myself preferring the audio version these days. I just finished the podcast and it IS DEFINITELY the “why”.
    If you can share Audible links to audio versions I will DEFINITELY use them to support this channel.

    • @RickKettner
      @RickKettner  3 роки тому

      Yes, audiobooks are very convenient. Will look into adding Audible links in the future, thank you for the suggestion!

  • @soumiksen9883
    @soumiksen9883 3 роки тому +1

    Sir please make a video on specifically mobile marketing and social media marketing specifically (Facebook, Instagram, Twitter, and.... etc). Please please please please make a video specifically this topic🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏.(from India)

    • @RickKettner
      @RickKettner  3 роки тому +1

      What are your biggest challenges with mobile and social media marketing? What kinds of topics are you hoping to see covered in the list?

    • @soumiksen9883
      @soumiksen9883 3 роки тому +1

      @@RickKettner I want to know social media marketing (Facebook, LinkedIn,Google+, Microblogging/Blogging Platforms Twitter, Blogging Platforms (WordPress, Blogger, Tumblr, Medium, Live Journal), Content-Sharing Platforms ,UA-cam (Video Generates the Maximum Stars)
      Instagram,Other Content-Sharing Platforms (Pinterest, Snapchat, Slide Share)) not only theory but practical Execution. How to implement. And in mobile marketing I want to learn Deploying Mobile Applications, Optimizing Mobile Web/Applications, Executing Mobile Advertising, Optimizing Email Marketing,
      Partner Execution, Mobile Broadcast Execution,Mobile Narrowcast Execution, Mobile Location Marketing. I am completely beginner. I know nothing about social media and mobile marketing. so i want to learn the basic to advance of these topics.

    • @soumiksen9883
      @soumiksen9883 3 роки тому +1

      Please make a video on this topics

    • @RickKettner
      @RickKettner  3 роки тому +2

      @@soumiksen9883 - What are you trying to achieve on all of these platforms? Why is it important to understand so many platforms all at once? As a general rule, I would recommend focusing on one or two platforms that are most relevant for your goals, and master them first.
      Success on one platform can fuel and accelerate success on others, but trying to be successful on many platforms at once is likely to spread your efforts too thin and result in little or no results. This is talked about in Content Inc. The most successful brands tend to do very well on ONE platform and, only then, do they expand to others.

    • @soumiksen9883
      @soumiksen9883 3 роки тому +1

      @@RickKettner ok sir. actually sir i want to learn and earn by putting advertise on all these different social media (facebook, instagram, twitter etc) sites. Mainly I want to learn all about social media marketing. All companies today want their products to be promoted or marketed on social media. And that's the marketing I want to do.

  • @yatharth57_b68
    @yatharth57_b68 3 роки тому

    Please suggest creative books for content creator 🙏🙏

    • @RickKettner
      @RickKettner  3 роки тому

      What kind of content are you creating and what is the biggest challenge you want to overcome?

    • @yatharth57_b68
      @yatharth57_b68 3 роки тому

      @@RickKettner I want unique,problem solving and valuable content plz.. suggest some books 🙏🙏🙏

    • @yatharth57_b68
      @yatharth57_b68 3 роки тому

      @@RickKettner The biggest challenge is that I can't find what content should I make as I mention earlier plz.. help 🙏🙏🙏

    • @RickKettner
      @RickKettner  3 роки тому +1

      @@yatharth57_b68 - Read "Content Inc." and then, "They Ask You Answer".

    • @yatharth57_b68
      @yatharth57_b68 3 роки тому +1

      @@RickKettner thank u sir 🙏🙏