I have the benefit of sitting on the same desk area as the Sales, and I often hear them call back form leads only to find the once hot leads no longer require the service or job was already done by a competitor. So, next on my list besides trying to rescue campaign sudden large drops in performance, is to find out how long it's taking Sales to follow up the form leads 7:30. I'm dreading finding out how heart-wrenchingly slow they might be, losing the leads we are currently paying 5-10x more than expected. I don't have the luxury of waiting 90 days campaign self-optimisation. I was pretty much given the responsibility to get leads in straight away to maintain a certain number of jobs booked per day, and the conversions and average CPC is extremely volatile and unpredictable, often spending the daily $250 budget with minimal or no conversions at all, whereas we need at least 5 leads at under $50 per lead
Great stuff but I am here to say that while the strategy was John's, the copywrite for the term "Broadomation" belongs to me, I came up with the name. 😎😅
How about if you're getting clicks from relevant search terms, but no leads? I have a client in a niche that gets quite low search volume, but decent enough to have a few hundred clicks in a month, however none of them fill the contact form that is quite short.
How about a lead gen campaign for a product/service that relies on multiple purchases and lifetime value vs a single purchase? Our CRM is pushing out the sales info as an offline conversion but we expect the average customer to purchase twice a month for 2 years. What's the best way of handling that type of scenario?
I have the benefit of sitting on the same desk area as the Sales, and I often hear them call back form leads only to find the once hot leads no longer require the service or job was already done by a competitor. So, next on my list besides trying to rescue campaign sudden large drops in performance, is to find out how long it's taking Sales to follow up the form leads 7:30. I'm dreading finding out how heart-wrenchingly slow they might be, losing the leads we are currently paying 5-10x more than expected. I don't have the luxury of waiting 90 days campaign self-optimisation. I was pretty much given the responsibility to get leads in straight away to maintain a certain number of jobs booked per day, and the conversions and average CPC is extremely volatile and unpredictable, often spending the daily $250 budget with minimal or no conversions at all, whereas we need at least 5 leads at under $50 per lead
Great stuff but I am here to say that while the strategy was John's, the copywrite for the term "Broadomation" belongs to me, I came up with the name. 😎😅
Please explain what you mean. Is pure broad finally working better?
@@bavila22 Pure broad has been working well with automated bid strategies for me, for a while now.
@@GuidedPPC how often are you adding neg. KWs?
@@bavila22 Very rarely, almost never. See you gotta trust the algorithm and not micro manage the old school, manual CPC way!
Helpful video 👍💕
How about if you're getting clicks from relevant search terms, but no leads? I have a client in a niche that gets quite low search volume, but decent enough to have a few hundred clicks in a month, however none of them fill the contact form that is quite short.
Poor landing page
How about a lead gen campaign for a product/service that relies on multiple purchases and lifetime value vs a single purchase? Our CRM is pushing out the sales info as an offline conversion but we expect the average customer to purchase twice a month for 2 years. What's the best way of handling that type of scenario?
🔥🔥