i-D Meets: London Fashion's New Guard
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- Опубліковано 12 вер 2024
- i-D meets the women behind four of London’s most visionary independent brands - Chopova Lowena’s Emma Chopova and Laura Lowena, Feben, Masha Popova and Sinéad O’Dwyer. In the run-up to their debut shows on the London Fashion Week schedule, they discuss their respective journeys, and what it really takes to make it in the notoriously tough fashion capital.
Emma and Laura give us the lowdown on the story behind their viral carabiner skirts, and why ethical business practices are paramount for today’s young designers. Masha demonstrates her artisanal approach to working with denim, and shares how endorsements from celebrities like Dua Lipa have affected her brand. Feben discusses how she uses fashion as a vehicle for a higher, community-oriented purpose. Sinéad unpacks her autobiographical design process, and her mission to challenge fashion’s exclusionary sizing standards.A global platform for emerging talent, i-D celebrates fashion, culture, individuality and youth.
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i-D celebrates fashion, culture, individuality and youth. Our channel highlights unique and diverse perspectives to allow for more inclusivity within fashion and youth culture. i-D offers access to the most inspiring names in fashion and explores everything from high-end couture to underground style scenes.
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what Sinead is saying and doing about the size range/fitting issue is so so wonderful and important, what a champ
good luck to all these wonderful artists
glad to see Masha on here! I remember gushing over her amazing outfits back when we were still studying at csm
I really enjoy the transparency of all these artist & how they are all working toward sustainability creation!
Please do more videos like this I’m obsessed
I love the woman talking about fashion discrimination and how it affects mental health
always love the way these are shot/edited ~ super interesting one!
LOOOOVVEEE THAT SKIRT SCINCE 2019!!❤
loved this so much
Why can't we save to playlist?! It's only treated as an ad style video!
Minute 13:20 - who is that magnificent 2d hair painting from?
so inspiring xx
Great!
Sinead O'Dwyer
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I'm surprised to see that none of the designers here are of East Asian descent -- Central Saint Martins is filled with a lot of students from East Asia, so where is the representation here?
😊