Why is Spotify struggling? | About That

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  • Опубліковано 4 гру 2023
  • Spotify is laying off 17 per cent of its workforce in a third round of cuts this year. Andrew Chang explains why one of the biggest streaming platforms in the world is struggling to turn a profit.
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КОМЕНТАРІ • 92

  • @guydreamr
    @guydreamr 5 місяців тому +16

    One thing the video didn't mention was that Spotify also can't grow its own musical artists because the oligopoly that is the music industry (e.g. Sony, Universal, and Warner) expressly forbids it as a condition of licensing their music to Spotify.

  • @rauserbegins5850
    @rauserbegins5850 5 місяців тому +14

    I just download all my music from UA-cam. Don’t need Spotify. Hey, maybe that’s why they’re struggling!

    • @cadetsparklez3300
      @cadetsparklez3300 3 місяці тому

      you should look into some very specialized forums where people share well organized and best copies of stuff
      😉

  • @symbiote22
    @symbiote22 5 місяців тому +18

    Haven't used Spotify un years- currently use UA-cam Music that's included with UA-cam premium which means no ads on YT! 🤘

    • @LostMySauce
      @LostMySauce 5 місяців тому +2

      Are they comparable in terms of variety of music?

    • @josephlynch7655
      @josephlynch7655 5 місяців тому

      youtube has more@@LostMySauce

    • @samelmudir
      @samelmudir 5 місяців тому

      ​@@LostMySauceand podcasts?

  • @MichelleC-zy2jp
    @MichelleC-zy2jp 5 місяців тому +25

    So they're simultaneously not making enough to sustain themselves and ensuring artists don't either

    • @mechanical_poet7673
      @mechanical_poet7673 5 місяців тому +5

      It is actually the record labels screwing the artists over, not Spotify. Spotify is paying 70% of its revenue straight to the rightsholders (typically the record labels). The remaining 30% have never been enough for Spotify to cover for their other costs (employees, marketing, software costs, etc). They've been making losses every single year since its foundation. In fact; artists like Taylor Swift has started cutting off the record labels and re-distributing their albums through their own companies and uploading them on to Spotify to get the streaming payment into their own pockets. Streaming services are making the record labels richer than they have ever been. All other actors in that business are struggling to survive.

    • @user-tc4ms9sm1x
      @user-tc4ms9sm1x 5 місяців тому

      That makes no sense. You slow? How can artists make money if they barely make any money off streaming the music?

    • @manuedawar
      @manuedawar 11 днів тому

      That’s actually their investors. Major labels. They want to take all the money to their homes snatching away from indie artists

  • @pogzie
    @pogzie 5 місяців тому +28

    I've been a Spotify subscriber for years but I've only listened to one or two podcast episodes. Spotify should've transitioned to a music label and grow grassroots indie movement. I also wish theres live radio, I had to use another app to listen to Idobi to discover new music.

  • @gregbillings
    @gregbillings 5 місяців тому +14

    I pay for Spotify, but I get ads when I listen to pod casts but not music

    • @cgasucks
      @cgasucks 5 місяців тому

      That's not right. You pay for the privilege of NOT getting ads.

    • @samelmudir
      @samelmudir 5 місяців тому

      I noticed that when i listen offline i get no ads but when connected i get one every 20.mins

  • @ovivan79
    @ovivan79 5 місяців тому +6

    Maybe it's time to provide a better service and platform for artists to encourage new and even original content. These people running Spotify ust never understood that they are absolutely worthless without the artists creating the music. That's why you now have so many services with essentially the same library, and the vast majority of artist is struggling to make a living from creating music and so they become fully fledged Media Producers and Social Media Marketing experts and look for the best oportunities. That again means that long term, artists will look at the most practical and lucrative platform to focus on.
    Provide the BEST platform for artists and they'll come to you, which means the customers will come to you and pay.
    Remember when Apple used to actually run big Live Events to stream exclusively on Apple Music when it was new?
    Did anyone even notice that small artists these days pretty much HAVE to play their music with video content, be that a music video or vlog or a review or whatever... non of that on Spotify.

  • @christiancanuck
    @christiancanuck 5 місяців тому +2

    Isn't CBC cutting staff too?

  • @Lakshyam9
    @Lakshyam9 5 місяців тому

    Excellent segment

  • @josephsmith594
    @josephsmith594 5 місяців тому +6

    Every other platform offers lossless music streaming.

    • @LEGIT_ELITE
      @LEGIT_ELITE 5 місяців тому

      Every other platform has either a tech giant behind it, have a focus on lossless as their schtick or are incontrol of their own payment systems on their dominant platform use cases. Spotify is stuck relying on Google and Apple for most of their subscriptions and aren't backed by trillion dollar unrelated businesses

    • @jpsion
      @jpsion 5 місяців тому

      unrelated? everything is part of an ecosystem. Typisk skandinavisk mentality. Not risk averse and just willing to ride out their successes wothout reform or innovation. ie Nokia, Eriksson, Volvo

  • @good-tn9sr
    @good-tn9sr 5 місяців тому

    4:18 it’s not Google Play, it’s UA-cam Music…

  • @HS99876
    @HS99876 5 місяців тому

    Good Information,

  • @cadetsparklez3300
    @cadetsparklez3300 3 місяці тому

    what exactly to spotify workers do anyways?

  • @goldengilmaky6788
    @goldengilmaky6788 5 місяців тому

    I want to believe they foresaw this eventuality but went ahead with their plan. The music industry is a complex ecosystem for the very artists that make the music, let alone streaming companies.

  • @perdst
    @perdst 5 місяців тому +1

    Maybe the CEO and board members could slash their compensation packages???

  • @Asirianni82
    @Asirianni82 5 місяців тому +1

    Not one notice about how spotify along with the other streaming platforms pay the artists NOTHING.

  • @sr-3734tqp
    @sr-3734tqp 5 місяців тому +3

    So the last European tech company is slowly dying 😐

  • @theylied1776
    @theylied1776 5 місяців тому +4

    Let me explain why you can still watch Joe Rogan clips on UA-cam.
    The original Spotify contract specified that Joe Rogan was exclusive to Spotify. All of his content was removed from UA-cam and moved over to Spotify. Once he was off of UA-cam, his ratings dropped drastically. He went from the #1 podcast to #3.
    Joe Rogan panicked, renegotiated his contract with spotify, and his video clips were allowed to return to UA-cam. UA-cam is a landing page to get traffic over to Spotify.
    This is why Adam Carolla is no longer the #1 podcast in America. He left UA-cam and took all of his content to podcast 1. He went from the #1 podcast in America, and now he's not even in the top 300.

    • @SAT1337
      @SAT1337 5 місяців тому +1

      Imagine if UA-cam started their own podcasting for Premium subscripters

    • @theylied1776
      @theylied1776 5 місяців тому +2

      @@SAT1337 I think that it's only a matter of time.

    • @KeelanGreenwood-Hallett-kh9dr
      @KeelanGreenwood-Hallett-kh9dr 5 місяців тому

      I watch Adam Carolla on UA-cam everyday? Maybe I am misunderstanding what you mean?

    • @theylied1776
      @theylied1776 5 місяців тому

      @@KeelanGreenwood-Hallett-kh9dr He's back now. He only started posting on UA-cam again after he fell out of the top 100 podcasts. Too little, too late!

    • @KeelanGreenwood-Hallett-kh9dr
      @KeelanGreenwood-Hallett-kh9dr 5 місяців тому

      @theylied1776
      Oh gotcha, I only started listening to him about a year ago so I never knew that

  • @lafther210
    @lafther210 5 місяців тому +5

    And when covid struck, the podcast of Joe Rogan also led artists away from the platform. For me, the bulk of the podcasts that I listen to are on CBC and only one one Spotify. So I can see why they flubbed on the podcast model. They built it but they didn’t come.

  • @tomasYEG
    @tomasYEG 5 місяців тому

    Switched from Spotify to Apple music, the sound quality has difference of day & night.

  • @tawjeparker7203
    @tawjeparker7203 5 місяців тому

    Why dont they become their own music label?

    • @legato666
      @legato666 5 місяців тому +2

      read their contracts with the RIAA

  • @tigerbear3038
    @tigerbear3038 5 місяців тому

    And the artists want more money?

  • @stonefacedmedusa5542
    @stonefacedmedusa5542 5 місяців тому +1

    Ha ha should’ve saved the failing podcast money for employees

  • @vidthreenorth4007
    @vidthreenorth4007 5 місяців тому

    It sounds like the best thing Spotify can do is start selling hardware that ties to their current business. Maybe they should talk to Sony.

    • @weird-guy
      @weird-guy 5 місяців тому

      They try that and failed with Spotify Car Thing, they need to be brought out by a major company that subsidies the loses.

  • @TRAVIESO_NA
    @TRAVIESO_NA 5 місяців тому +1

    SPOTIFY AND THE LABLES MADE A DEAL THAT SPOTIFY WONT RELEASE ORIGINAL MUSIC CONTENT. THEY HAVE A LEGAL AGREEMENT TO DO PODCASTS AND NOT MUSIC.

  • @rtothec1234
    @rtothec1234 5 місяців тому +1

    JRE needs to bank $500 mil next negotiation.

  • @rafaeltavares6928
    @rafaeltavares6928 3 місяці тому

    Last trimester they made money... They're rebounding

  • @Dam-a-fence
    @Dam-a-fence 5 місяців тому +1

    What's Spotify?
    I have this vague idea that it's a personalized Walkman that doesn't require hard copies of albums but does steal the data its users generate and offers them little to nothing in return for their repetitive patronage.
    I get it, you want to know who's listening to what, where, when and why.
    Pay them for it.
    Or don't exist.
    Listen once, okay, steal that data, listen twice, nope, they liked it, they paid you for the first listen, now they own it, but you still steal their data.
    This is why I ask, "what's Spotify?"
    Because, to me, it looks like a thief.

    • @notpurrfect6397
      @notpurrfect6397 5 місяців тому

      I remember buying albums and listening/watching to broadcasts where no one was gathering my data. Not as much choice but I didn't feel like I was the product.
      It makes me uncomfortable that spotify and other apps want to know my exact GPS, phone model, gender among other things unless I block it. Restricting permissions is not enough because the data gathering is done by third parties.

  • @Guile2332
    @Guile2332 5 місяців тому +1

    Why does cbc allow comments on certain subjects but not others?

    • @Dam-a-fence
      @Dam-a-fence 5 місяців тому

      Social engineering was a Chinese tradition for 400 years?
      It was inevitable it'd be exported sooner or later.

  • @klookfilm
    @klookfilm 5 місяців тому

    Sounds like they bet on the wrong horse maybe that billion dollars would have been better spent on a record label of some kind to win exclusive artists.

  • @gottasay1157
    @gottasay1157 5 місяців тому

    DAHHHHHHHHHHHHHH Who would waste money on this when radio is FREE

  • @genuinefreewilly5706
    @genuinefreewilly5706 5 місяців тому

    Well they are not in the good books with independent artists. There are more places now for musicians and podcasters to park content. I used to watch many podcasts of Joe Rogan in the past on youtube. It was as good as it gets for viewers and listeners.
    Just an opinion , the largest warehouse of content wins

  • @0pTicaL
    @0pTicaL 5 місяців тому +2

    A music app that needs 9000 employees? Someone explain…

    • @williamanthony915
      @williamanthony915 5 місяців тому +3

      They don't. Spotify needs to get Elon Musked.

    • @myothercarisadelorean8957
      @myothercarisadelorean8957 5 місяців тому +1

      Spotify like Uber could easily be run by 10 developers in a basement.

    • @williamanthony915
      @williamanthony915 5 місяців тому

      @@myothercarisadelorean8957 It could be run by one guy in his free time that outsources support to India

  • @useyourmind5
    @useyourmind5 5 місяців тому

    you want AI? get ready for this in every industry.

  • @panigALI1199s
    @panigALI1199s 5 місяців тому +2

    Cause streaming music is dumb

  • @FarmingGoneWild
    @FarmingGoneWild 5 місяців тому +1

    I have never listened to a podcast on Spotify

  • @jamiezhou5049
    @jamiezhou5049 5 місяців тому +1

    Because you don't need that many employees just to play music. They may need a lot employees to reach new markets but once it is established. Employees become a burden.

  • @johnviera3884
    @johnviera3884 2 місяці тому

    they literally don’t PAY arists.
    They send text to the big record labels. And they send checks to the distribution companies. why don’t they send checks to the artists?

  • @TRAVIESO_NA
    @TRAVIESO_NA 5 місяців тому +1

    unpaid 111 million subscribers, that is alot of FREEMIUMS

  • @stephanienguyen6992
    @stephanienguyen6992 5 місяців тому

    Over Hire similar to Big Banks and Private Banks.
    No increases in the work tasks, WHY hire extra peoples such as SVP, VP, Directors, Senior Managers and etc....
    WASTE MOMEY = Do Your Analyst.

  • @iamagi
    @iamagi 5 місяців тому +1

    How could a platform possibly "win" podcast?
    Who cares where the RSS feed comes from?

  • @MarkMacRae
    @MarkMacRae 5 місяців тому +2

    They don't charge their customers nearly enough for the service, plain and simple.

    • @KeelanGreenwood-Hallett-kh9dr
      @KeelanGreenwood-Hallett-kh9dr 5 місяців тому

      As a user I don’t necessarily want the price to go up. But it does feel incredibly cheap. I remember paying $20 bucks for each CD haha. I’d rather pay a little more than I’ve Spotify go away I suppose

    • @weird-guy
      @weird-guy 5 місяців тому

      Like every tech company they undercut the competion until becoming a major player, uber was cheap now they cost the same as taxis,airbnb was cheaper than hotels now they are about the same price, streming platforms was cheaper than cable tv now in some countries is the same price ect

  • @rgen28
    @rgen28 5 місяців тому +2

    Because they wasted a lot of money on Joe and other people.

  • @e75short14
    @e75short14 5 місяців тому +3

    CBC cut 600 jobs

  • @mateofernando5066
    @mateofernando5066 5 місяців тому

    Like all high tech companies there are too many employees for the amount of work that needs to be done. And, more importantly, most of the positions are disgustingly overpaid. Not as bad as the government, but overpaying employees because its the shareholder's money is NEVER a good thing. There's no additional return for overpaying fungible jobs that can be done by anyone. This pretty much includes all the people that don't write code for Spotify.
    🤔🤔🤔

  • @TheKingOfInappropriateComments
    @TheKingOfInappropriateComments 5 місяців тому +2

    One thing I never understood is who the heck has time for a podcast!? I watch UA-cam on 2x speed because I don't even have time for this either.

  • @jpsion
    @jpsion 5 місяців тому +1

    they have a poor creator/musician payment relationship. Swedes living more than they can afford

  • @UvstudioCaToronto
    @UvstudioCaToronto 5 місяців тому

    You guys should've cut a few seconds earlier

  • @richardhughes8352
    @richardhughes8352 5 місяців тому

    Turn comments on for CBC content you cowards. Censorship will be your downfall!

  • @europana7
    @europana7 5 місяців тому +2

    Spotify has corporate greed. Useless and annoying podcasters. And passé technology and content u can get in many other places.

  • @sherbournesubwaymess
    @sherbournesubwaymess 5 місяців тому +1

    Joe Rogan was the only reason why I first signed up to Spotify. I've since started listening to other podcasts, but Meghan's podcast was a straight up scam

  • @JFRJesse
    @JFRJesse 5 місяців тому +1

    Why is CBC struggling? Hahaha

  • @ha-in4984
    @ha-in4984 5 місяців тому

    You're one to talk! You guys are also doing layoffs. Defund the CBC!

  • @Germany._.Kit77
    @Germany._.Kit77 5 місяців тому

    We have millions looking jobs, and get foreign worker and starting 2024 even more, we have no housing for them, and people here can not feed the family's, that JT politic has to stopped

  • @jayshahu
    @jayshahu 5 місяців тому

    Maybe a better program would be why is CBC struggling. By the way another idea might be, when does CBC stop taking tax payer money?

  • @Dex0z
    @Dex0z 5 місяців тому

    People are getting their accs getting hacked left and right lmfao...