BikeCo Tactile Scale: Comparing Durometer, Surface Tension & Damping

Over the years we've worked to provide online shoppers as close to an in-store experience as possible. One thing we felt could be expanded on was a scale to better define the feel, particularly of items like Tires, Shoes and Grips.
BikeCo.com wants shoppers to be able to have more than "it's stickier, because that's what they say" when picking #thebestinMTB
This video is a quick explanation of the system that you will see being applied across our site over the next few weeks and to new product offerings.
In short, we're measuring the durometer (or surface "hardness"), the surface tension with a weighted drag test, and the damping with a drop test measuring rebound percentage. Our system will allow you to more easily compare apples to apples across a range of product manufacturers.
For example check out our review comparing the Five Ten Stealth Rubber vs Ride Concepts Max Grip performance using these factors and ride experience here:
bikeco.com/five-ten-stealth-v...
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