The Marketing Money Talk: How to Budget Your Indie Game's Promotion Campaign

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  • Опубліковано 2 лют 2025

КОМЕНТАРІ • 33

  • @AgentSnowpuff
    @AgentSnowpuff 2 місяці тому +2

    One of the best talks I've seen. Super practical, very applicable, very direct. Having even estimated numbers is super useful for helping indie devs to know what to expect. It's exactly the kind of info that's so important to have and can only come from people with experience in the industry. The hierarchy makes it flexible to a wide range of developers.

  • @inevgames
    @inevgames 3 місяці тому +14

    It was one of the most informative GDC videos I have watched recently. I was more or less able to make a list of what I need to spend money on, thank you.

  • @watchagoblin
    @watchagoblin 3 місяці тому +5

    Very nice talk. Good to see someone break things down in an actionable, hierarchical way like this. Thank you!

  • @AecelotGrimmWyrdStudios
    @AecelotGrimmWyrdStudios 3 місяці тому +3

    Best talk I've seen in a while!

  • @benithemaker
    @benithemaker 3 місяці тому +3

    Great conference! Thanks!

  • @CactusVRstudios
    @CactusVRstudios 3 місяці тому +1

    I made two things for the F-Tier list: An Amiga 500 demo (not a Amiga game, showcased at Evoke 2024) + Game themed motocycle decals (not a racing game)
    I had a blast making both of those tho and it was more for myself than anything else ^^

    • @leonhrad
      @leonhrad 3 місяці тому +1

      Amigaaaaaaaaaaaaaa!

  • @NorthernWhisper
    @NorthernWhisper 3 місяці тому +8

    Not a bad talk, but I kinda feel like if you have tens of thousands of dollars or even hundreds of thousands to spend on marketing, you don't need this video to begin with. You ought to already have the resources to find this stuff out and hire anyone necessary to make things happen.
    Wish it focused more on max $1000 budget first-time indie devs. Most don't have massive amounts of budget.

  • @longo397
    @longo397 3 місяці тому

    Nice talk, cover many good stuffs

  • @JogBird
    @JogBird 3 місяці тому +48

    Step 1: Make a good game

    • @locho41
      @locho41 3 місяці тому +2

      As if

    • @arenkai
      @arenkai 3 місяці тому +8

      There are so many good games coming out these days that merely making a good game isn't enough.
      But it is indeed step one of a long list of steps !

    • @OdysseyHome-Gaming
      @OdysseyHome-Gaming 3 місяці тому +4

      Define "good"...

    • @matt1871
      @matt1871 3 місяці тому

      ​@OdysseyHome-Gaming better than good enough, it seems.

    • @namastehindustan9879
      @namastehindustan9879 3 місяці тому +1

      ​@@arenkai that's why he said step 1

  • @WanliInUS
    @WanliInUS 3 місяці тому

    Good stuff!

  • @JOZiable
    @JOZiable 3 місяці тому

    Really good talk

  • @jenniferzheng9157
    @jenniferzheng9157 3 місяці тому

    I am Thomas' biggest fan!!!!!!!!

  • @3dfxlegacy
    @3dfxlegacy 3 місяці тому

    Your conference is good, but your drawings are better xD

  • @natedogg890
    @natedogg890 3 місяці тому +5

    Listening to this as I did laundry I was wondering why Arnold Schwarzenegger is doing a talk at GDC XD

  • @SDGGames
    @SDGGames 3 місяці тому +2

    Also S-Tier - saving my soda cans from development, melting them down, and lost-PLA casting my game characters, then giving them away to fans.
    (My game currently has 0 fans)

  • @TheJP100
    @TheJP100 3 місяці тому +1

    I wish I had learned more from this

    • @ardagenc4674
      @ardagenc4674 3 місяці тому

      I can recommend Chris Zukowski, the idea of marketing just being an amplifier is kinda similar but he have a more data focused and feasible approaches.
      Also he spesifically talk about Steam that kinda narrows the platform releases but beacuse of that he provides lots of insights on preferences of player, success of genres, revenue generated etc

  • @dogauslu
    @dogauslu 3 місяці тому +3

    SFX in 2024. Really?
    Thank you for the talk though 🙏

    • @harmoen
      @harmoen 3 місяці тому +7

      The SFX were incredible

  • @amirhm6459
    @amirhm6459 3 місяці тому

    My marketing and development budget is zero

  • @killernator25
    @killernator25 3 місяці тому +6

    05:00 Why is he claiming he worked on 10 million games LMAO. He says he's been in the industry for over 10 years so at an estimate 10,000,000 games / 3650 days = 2,739 games a day. Okay buddy

    • @goodboy1522
      @goodboy1522 3 місяці тому +9

      games valued/generated revenue of 10M$

    • @killernator25
      @killernator25 3 місяці тому

      @@goodboy1522 then why not say or write that then?

    • @SonnyMakesGames
      @SonnyMakesGames 3 місяці тому +18

      I think it's just a joke?

    • @Ninieru
      @Ninieru 3 місяці тому +3

      His mother is very proud