The Marketing Money Talk: How to Budget Your Indie Game's Promotion Campaign

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  • Опубліковано 21 лис 2024

КОМЕНТАРІ • 31

  • @watchagoblin
    @watchagoblin Місяць тому +4

    Very nice talk. Good to see someone break things down in an actionable, hierarchical way like this. Thank you!

  • @inevgames
    @inevgames Місяць тому +10

    It was one of the most informative GDC videos I have watched recently. I was more or less able to make a list of what I need to spend money on, thank you.

  • @AecelotGrimmWyrdStudios
    @AecelotGrimmWyrdStudios Місяць тому +2

    Best talk I've seen in a while!

  • @benithemaker
    @benithemaker Місяць тому +2

    Great conference! Thanks!

  • @CactusVRstudios
    @CactusVRstudios Місяць тому +1

    I made two things for the F-Tier list: An Amiga 500 demo (not a Amiga game, showcased at Evoke 2024) + Game themed motocycle decals (not a racing game)
    I had a blast making both of those tho and it was more for myself than anything else ^^

    • @leonhrad
      @leonhrad 20 днів тому +1

      Amigaaaaaaaaaaaaaa!

  • @longo397
    @longo397 Місяць тому

    Nice talk, cover many good stuffs

  • @SDGGames
    @SDGGames 26 днів тому +1

    Also S-Tier - saving my soda cans from development, melting them down, and lost-PLA casting my game characters, then giving them away to fans.
    (My game currently has 0 fans)

  • @JogBird
    @JogBird Місяць тому +46

    Step 1: Make a good game

    • @locho41
      @locho41 Місяць тому +2

      As if

    • @arenkai
      @arenkai Місяць тому +7

      There are so many good games coming out these days that merely making a good game isn't enough.
      But it is indeed step one of a long list of steps !

    • @OdysseyHome-Gaming
      @OdysseyHome-Gaming Місяць тому +4

      Define "good"...

    • @matt1871
      @matt1871 Місяць тому

      ​@OdysseyHome-Gaming better than good enough, it seems.

    • @namastehindustan9879
      @namastehindustan9879 29 днів тому +1

      ​@@arenkai that's why he said step 1

  • @jenniferzheng9157
    @jenniferzheng9157 Місяць тому

    I am Thomas' biggest fan!!!!!!!!

  • @wanlimakegames
    @wanlimakegames Місяць тому

    Good stuff!

  • @JOZiable
    @JOZiable Місяць тому

    Really good talk

  • @NorthernWhisper
    @NorthernWhisper Місяць тому +5

    Not a bad talk, but I kinda feel like if you have tens of thousands of dollars or even hundreds of thousands to spend on marketing, you don't need this video to begin with. You ought to already have the resources to find this stuff out and hire anyone necessary to make things happen.
    Wish it focused more on max $1000 budget first-time indie devs. Most don't have massive amounts of budget.

  • @3dfxlegacy
    @3dfxlegacy Місяць тому

    Your conference is good, but your drawings are better xD

  • @natedogg890
    @natedogg890 Місяць тому +5

    Listening to this as I did laundry I was wondering why Arnold Schwarzenegger is doing a talk at GDC XD

  • @TheJP100
    @TheJP100 Місяць тому +1

    I wish I had learned more from this

    • @ardagenc4674
      @ardagenc4674 Місяць тому

      I can recommend Chris Zukowski, the idea of marketing just being an amplifier is kinda similar but he have a more data focused and feasible approaches.
      Also he spesifically talk about Steam that kinda narrows the platform releases but beacuse of that he provides lots of insights on preferences of player, success of genres, revenue generated etc

  • @dogauslu
    @dogauslu Місяць тому +3

    SFX in 2024. Really?
    Thank you for the talk though 🙏

    • @harmoen
      @harmoen Місяць тому +7

      The SFX were incredible

  • @amirhm6459
    @amirhm6459 Місяць тому

    My marketing and development budget is zero

  • @killernator25
    @killernator25 Місяць тому +6

    05:00 Why is he claiming he worked on 10 million games LMAO. He says he's been in the industry for over 10 years so at an estimate 10,000,000 games / 3650 days = 2,739 games a day. Okay buddy

    • @goodboy1522
      @goodboy1522 Місяць тому +8

      games valued/generated revenue of 10M$

    • @killernator25
      @killernator25 Місяць тому

      @@goodboy1522 then why not say or write that then?

    • @SonnyMakesGames
      @SonnyMakesGames Місяць тому +16

      I think it's just a joke?

    • @Ninieru
      @Ninieru Місяць тому +3

      His mother is very proud