To me, tiktok is for comedy. I go there for a laugh. I’m a therapist and sometimes I go to tiktok in between sessions as a form of self care for a quick laugh before getting back into something heavy.
I had to step back from tiktok/reels/shorts. I can start a ~30 minute Kackie video and know I'm spending that amount of time, but I go to watch one or two tiktoks and suddenly it's 3 hours later.
Compliment Incoming: I had never watched UA-cam (besides the DIY video here and there) before I found your channel! Since then I've found other creators I enjoy watching and have watched (and rewatched) all of your videos from recent years and simply love your content so much. You've taught me SO much about makeup and for the first time in my life I actually know what makeup to buy for ME. Your advice and tutorials have literally transformed how I think about makeup and now I feel confident and beautiful in makeup. So please don't go to short form content because you're the reason why I keep coming back to UA-cam! 💘
I don’t want you to condense your videos either. I appreciate that you and Sam like the connection with your followers. I feel your videos are partly tutorials, partly information about products, and I just enjoy hanging out with you so it’s partially like being with a friend. 💞 Cowgirl Deb
I like tiktok for killing time. I prefer UA-cam most times. I watch videos while getting ready or while completing tasks throughout the day. You're one of a few content creators that I can count on for a legitimate and thorough review. You also brighten my day 💕
I really miss pixiwoo content on YT. That’s what brought me to the platform. It wasn’t about shopping and it wasn’t that full coverage false eyelashes makeup. It was real MUAs with at least some imperfections on their faces, and it was really inspiring to try new things - they didn’t do the same colors on themselves all the time. It was such a nice bridge between real world and editorial.
Shorts are terrible for beauty imo. I don't think many people in their 30s/40s want to watch short form beauty content but maybe I'm wrong. I found you through Hannah and I found Hannah from searching for olive skin tones because we are so underrepresented. Maybe you could get together with your friends/creators and make some sort of joint video and help spread the love of who to follow? TikTok for me is all about the comedy and the music. I don't look for beauty content there. I wonder if people my age even bother watching what is suggested by UA-cam. I very very rarely do. I think I find most new people that I follow because I searched for something specific or a creator I like mentions or has another creator they like on one of their videos. The Plantbased community cross promotes all the time. They have live videos and will be on each others videos. Maybe look more into the designation of Soft Autumn and do some videos based on that? There are a ton of ladies interested in the 12 season color theory. anyway, you're right, I watch your videos because I like you and trust your opinion. Short form content doesn't lend itself to that.
I see your content as entertainment. my personal morning show where I get to relax and hang out with you :) I also shop vicariously through you and others so that I can save money and find what I need. keep up with UA-cam! I love the Long videos 📹
Have you ever thought of trying Surratt makeup? I recently bought a foundation, blush duo and quartet of eyeshadows and I’m in love with his powder formula. He calls it a “Japanese slurry” powder formula. It’s is amazing luxury makeup with that buildable satin texture. I think you’d love the blushes and eyeshadows. I got parfait and la vie en rose in blushes and love them both. parfait is one of those wake my face up shades and I find myself popping a little bit on my final look and going, “yes that’s the pop I needed”. Just my 2 cents 🤓.
I think I might be a very small portion in your demographic but as a gen Z 19 year old, I love your term videos that go into depth on things. Because I love collecting and gain information(yes I’m a Gemini haha). And on TikTok I mainly watch commentary, Reddit stories, makeup and alternative and LGBTQ+ TikTok. I also love the foraging side of TikTok :) but yeah I go to TikTok for laughs, and content with the sub cultures I’m apart of. For UA-cam I go for creators and creatives that I like such as you, Hannah,Morgan turner,Alexandra Anele and I also watch gaming stuff. Hope this gives you a perspective of an individual gen z person hehe
i know i'm late in commenting this but with the conversation around tiktok and beauty I'm 23 and hate tiktok beauty content and adore finding new small creators on youtube. You are truly a star in the current youtube beauty space the way you describe makeup and textures and colors is so helpful to me!!
I truly love long form content, for many of the exact reasons you mentioned! I love getting to the know the creators! And it is ironic because I was literally doing dishes when you said that! Anyway, I found your videos (in 2019!) for the makeup, but I have stayed (and watched every single video) because it feels like hanging out (and okay, for the makeup a little too!). I hope we can bring some new people to this form of content because I’d miss it if it were to go away!
I LOVE your content. Your explanation of products and all-around vocabulary is impressive. I don’t prefer short-form content. You are literally my favorite and most watched beauty channel. Keep going. 👏🏻
I love long form content, in fact I will pick the longer video over the shorter video! But I am also almost 36yo and that's just what I've always enjoyed. I have checked out Tiktok but like you said I just haven't found anything that's for me, that I want to watch. I love how you put your art behind you and so far I have loved every piece! I took art all through school and I have been doind DIY nails for a little over a year now which is a new way for me to express myself. Keep doing you Kackie because I love videos like this one where you do a full face tutorial, they are my favorite!
I see your content as informational/educational in several ways as well as entertaining. Especially when you discuss the internet and in particular internet companies actions, social media trends and their application IRL. I really think the majority of Tik Tok is for people with a short attention span and a possible unwillingness to learn. It's a tool that can be used for more harm than good.
Hey! Thank you! I so appreciate this review and your unique and informed perspective. I love your deep dives because I always learn about so much more than makeup. As a person in the publicity world, trust me when I say: continue to be you. The things you're passionate about and are drawn to matter very much. Express yourself the way you feel best. That said, I've been enjoying the short videos you post here and think you could look at them as ways to express yourself about smaller things you don't feel like deep diving about. I think you'd attract a lot of new people (being you in less time.) Have you ever thought of of offering a Zoom (group) make-up class with you? It'd be so artsy and cool. Speaking of Charlotte T--are you aware of her new mascara in the color Brown Berry? It makes super rich mud colors over black and brown mascara. It's great on its own too. (oh, and no smudges-at least for me.)
I love everything about you. You are honest, present yourself well and are having a great time while educating (helping) others how to choose and use what makeup is best for them. You still remain my favorite UA-camr!!!
Hi Kackie!! I just wanted to say thank you for all your videos! I’ve been binging you during a Covid quarantine and your videos are so informative & funny & entertaining & just so great. Thank you!! 💛💛
Hi! I was really excited to see this foundation on the market because it reminded me of Clinique's City Base. It was the only foundation that worked on my super oily skin when I was a teen. I'm now 40 and like the idea of trying this as I am still quite oily! I think I'll still give this a try after I finish a few of my other foundations. Thanks for the in-depth review! I love your long-form videos!
Please don't condense any content! I love you, you are what I want to watch. I am not into shorts and don't get on Tik Tok. I have tried but it is not for me. I am one of your new followers btw. I found you about a month ago and I swear your content was exactly what I was looking for! I was so bummed by all of the shorts on here and one of your videos came up. I have been hooked ever since! 💚
You are so correct about the PT foundation not wanting to be sheer, I try to wear it sheer and it just looks so weird. I can’t tell why it’s not necessarily patchy it just looks fake...it does look a little better after a couple hours of wear but I want it to look good right away! The powder is nice but I have other powders I love so… So I’m going to return it and stick to my Dior forever skin glow foundation which I can easily sheet out or build up.
I love your longer form, more in-depth content, Kackie. I mindlessly will scroll Tiktok occasionally, but I much prefer UA-cam!! I am really enjoying the Patrick Ta cream foundation/powder duo for its ease of use & I’m a big fan of his, but it didn’t majorly blow me out of the water. That being said, I really appreciate how, even though it didn’t work well for you, how you still hype it up that it might work for others! So many influencers think if something doesn’t work for them, it’s the final word. But the truth is makeup is all so subjective & personal. Xoxo❤
When I need to know about a product I always type the product in the search bar and your name lol. Idk how to help people find you but you are treasure of information who I appreciate very much. All I can do is like and comment and try to support with affiliate links. And the longer the video the better 😂 And and you have absolutely helped me find fantastic products. And you keep company and I enjoy that tremendously. And and and I do need makeup tutorials still because my face and skin are changing with age and I need help knowing how to deal with it 😂
I prefer the full videos, especially since you already have a lot of subcribers. I am training for makeup artistry and also have fair skin. I want to know how foundation looks later on instead of just social media content within the first few hours of application.
I disagree with the idea that everyone already knows how to do their makeup. I just started watching beauty youtube 2 years ago and I have learned so much within that time frame. Now family and friends are coming to me for recommendations and techniques. I would love to have like a good playlist of makeup tutorials with current makeup on the market to share!
You kid about Gen Z "rediscovering" long-form content, but I fully think it's gonna happen... Also, I've never thought about makeup content as being about "I don't know how to do makeup". I have an Arts background, and makeup is like, this amazing amalgamation of people self-constructing their own persona, and the techniques that get them there. To say that knowing the "right way" is all there is, is just... well. I can understand feeling done with making content about it after 12 solid years. It's not for lack of an audience, is my point.
Gen Z here! You and Hannah are my favorite UA-camrs and I eagerly await your videos every week, and I'm also super into TikTok. My FYP is mostly homesteading tips, funny animal videos and a lot of very educational content on various subjects that spurs me to do further research on a given topic. Granted, 21 year old rural alaskan homesteaders such as myself are probably not your target demographic, but a beauty video "commercial" would definitely work on me and bring me to a long-form platform.
Ok so. Huda beauty products have always seemed way too high-coverage and make-up-y and they've never appealed to me (I have VERY dry and temperamental skin). BUT I just tried a sample of her new Faux Filter concealer and it is literally? the best? Like I was completely blown away. As were my pores. It's SO smoothing and pretty and blurring. and it was hydrating?! It lasted an actual 10 hours and looked better the entire time than any complexion product I've ever used. And it has wildly good coverage. So, I know you don't need more concealers, but...
Kackie, I would love to see a painting vlog! Or a tour of your paintings you've completed/ an artist journey. With your paintings behind you in the background, its made me so curious about your process. They are so beautiful. :)
That cover girl stuff you mentioned was my first foundation and my ride or die for several years (i was young and it was the 2000s). The one in the dark blue compact. *edit yesss love the clueless reference I always feel like a Monet when I'm wearing makeup thanks to my skin type.
I have combo skin (dry cheeks, and oily T-zone,), and this works beautifully for me. It builds really nice too, which is great for my rosacea on my cheeks and I don’t have to pull out a separate concealer for that. I have used either the Nars Creamy concealer, or the Kosas concealer with it for under my eyes, and it works well for e.
I like the reviewer on tik tok rose and Ben, or whatever she goes by. She’s unrealistically beautiful and everything looks good on her, but she’s good at reviewing. She doesn’t use a filter.
Rose is over here on YT now, too! I agree w/everything you said👍. She's beautiful, & an excellent reviewer & teacher, too. She always explains the functionality of the steps she's taking, & the thought processes behind them. Most of the time, I don't personally resonate w/her full glam look; but I DO resonate w/everything else she does. Plus, she just seems very kind. I think her channel name is something like "Rose's Beauty World"? At first, I thought someone was stealing her content & posting it on YT, b/c I've seen that happen to other creators. Thankfully, that's not the case. Rose also posts longer-form content over here on YT!
Thank you for putting together why I don’t really like tiktok! I like knowing the creators I watch and tiktok doesn’t allow for that type of parasocial relationship in the same way
As someone on the cusp of Gen Z and millennials, I do consume quite a lot of TikTok. But, I grew up with UA-cam and I still consume a lot (a lot) of UA-cam. I notice that I go to either platform for different reasons. TikTok is addictive, short form content that (on my FYP) is either funny/relatable or very aesthetic (think Summer in Italy vlog edits, more 'poetic' content). On the other hand, UA-cam is where I mainly watch lifestyle creators that I've watched for years, and I'll have their 1 hour vlog going on in the background while I do other stuff. Beauty content, I would say you're actually the only proper beauty creator that I watch, mainly because of your personality. I've learned a lot and I would say that over the years of watching you the way I do my makeup has changed a lot, but I watch your videos because it's fun, I love seeing your passion for makeup, your well-thought out opinions and visible effort you put into your content. And, it's just fun to 'hang out' with you. :)
I just can't get into short form content at all, it makes me feel like I'm having a brain anorism🤣 or being conditioned haha it's just too quick makes me feel so not connected, if it is good, can't see more anyway lol Thank you not ditching us for tiktok 🤣 I love long form I just get nothing out of shorts. Omg those 🦌 🦌 so cute 😍
I think UA-cam is trying to put the blame on creators for the decrease in views. The truth is, for me anyway, is that I get so frustrated with all the interruptions for commercials that I just click out of the video. UA-cam is getting very greedy and blaming you guys instead of admitting what the real problem is.
I came here from tiktok/insta reels technically in a really round about kinda way. I don't really like tiktoks either but I do see some of the short form videos on insta that likely originated on tiktok and the euphoria ones about Chantecaille lead me to looking up UA-cam reviews on it and then onto your videos. I ended up buying it by the way even though I've always been a full coverage Queen and I'm really liking it so far.
Yeah, I only downloaded TikTok to understand it for my job, I never use it for personal viewing and have no interest to do so. I think your commercial idea would work, haha. I love your content, you are one of the first channels I found and followed so I am here for the long haul (and long form content) 🤓.
You had me laughing a the MR. Beast comment. I so agree with you on that! Also, the fact that small creators don't have a lot of exposure on the UA-cam platform untill they get big, which takes a lot of time and effort. Thanks for your honest oppinions and beying brave to voice them. I too like to take my time and explain things, as if I were doing my makeup my best friend. :)
I looove long form content and get so excited when your videos are like 50 minutes I’m like “well here goes the best hour of the day *clicks play*” but also I’m one of the rare people that just googled some reviews and ended up here and didn’t want to leave or replace this beauty content format. I haven’t downloaded TikTok because it sounds hectic and my Virgo mind is far too curious to watch 15 second beauty hacks and I’ve heard the search engine isn’t good and I’m all about google and being able to search for exactly what I’m looking for.
I' m glad I saw you use this with a sponge because I haven't yet and the first day I wore it I was like "ummmmmm what is happening in the house of commons" LOL
I actually have oily/combo skin and I ended up returning this foundation for a lot of the same reasons that you stated here 😬 I do hope it works for someone because you’re right, PT’s formulas and packaging are really innovative- but this one just was not for me either
Regarding the Iconic London skin tint: lots of us have fungal acne and cannot use 99.999% of the delightful current complexion products, but the iconic skin tint is fungal acne safe as is their under glow primer. It’s so exciting to be able to participate and so I gladly pay for them!
I’m a long form content person. I like to get a real in depth feel for things whether it’s a product or an apartment tour, and I like that it’s just like listening to a friend. I’m on tik tok just for funny things, and the few content creators I follow (none of them beauty, short form beauty content is usually too gimmicky or vague) I wish would switch over to UA-cam.
I know you don't do them for mental health reasons (and I totally respect that) but your vlogs would do amazing on tiktok. Yes it's place for comedy and a place for viral stuff but it's also place for deeper thoughts
I barely ever go on tik tok, but if I ever do it’s something to laugh at (usually something that someone sent me). Whereas on UA-cam, I watching things I’m actually interested in.
I like tiktok mostly for swatches and what I like to call "glorified selfies" where people are just showing off their look for the day. But, honestly, I rarely use tiktok itself and usually either watch something because a friend sent it, or go on there to seek out a swatch of a product. There's some good comedy stuff on tiktok, but I usually wait for a friend to send it to me because scrolling makes me so anxious. Oh and seeing cat videos, which like, that's not even a tiktok thing that's just me liking cats.
The only beauty tiktok I find tolerable is Kali Ledger (don't know her tiktok username, don't have tiktok but she does show up on my YT shorts and I assume she's on tiktok). She talks like a human being, don't do those obnoxious poses or transitions, she sometimes uses cool effects but none that affects her skin texture. There are some other creators whose YT shorts I sometimes click on, but none of them are beauty. Mostly semi-educational channels that I watch for their longer videos, but it is sometimes nice to learn bite size stuff.
Yeah, Idk what's going with YT right now but I've seen a drastic drop in comments & views for all the channels I watch regularly. While I do enjoy Beauty/Fashion content, I also watch quite a bit by people who exclusively cover Science & History, particularly Paleoanthropology. I also enjoy content about Mythology/Folklore & Theology. Videos that used to get thousands of comments are now only getting a couple hundred or less. View count as definitely gone down too. Unless I specifically check my Subs page, I will consistently get videos by channels I am subscribed show up 1-3 days later. And when I watch a video from a channel I am not subscribed to, YT will aggressively push all that channel's content instead of suggesting videos of similar subject matter. Half the time it recommends videos I have already watched. And my feed is cluttered by HBO, Paramount Plus, Showtime, etc since they upload shortform content several times a day. I'm not on TikTok & have no desire to be. I have seen people come over from there & have their YT channel grow fairly fast. So, it might not be a bad strategy to hype your YT channel via TikTok. People are making that work.
The whole short form thing is driving me crazy. I love TikTok and I love UA-cam and I kind of like Instagram. But for very different reasons. I wish platforms would lean into why we love them, instead of why we love others. And the algorithm has been all over the place for me. Just trying to ride it out... bleh.
I've never used tiktok, but I occasionally watch reels. I'm not a fan of most short-form beauty content. The short-form beauty content that has appealed to me so far are swatches, close-ups of editorial looks or look compilations (looks of the week/month). I really hate short-form reviews and product recommendations because it basically just boils down to "omg it's so pretty, run out and buy it" or "ew, this product sucks". Noone can do nuanced and detailed reviews this way. And because of the way this content is served to you, you don't even know what the creators makeup style and preferences are (unless you go to their profile and watch all of their other videos).
Tik tok for me is just animal videos but i do like some of the fashion like michele wangs get ready with me and styling vids. You'd be good at those kind of vids .
As long as you don’t actually say UA-cam anywhere in the clip or the caption that’s a good idea. Tiktok doesn’t really promote videos that take ppl off their platform I’ve heard.
I feel the same sentiments about TikTok. I still won't download the app and join. I just know I won't be fulfilled by it. If anything, I need to be on less social media, not more haha.
I'm generally a long-form person in regards to video. I don't have a TikTok account, am not interested in it, and the very few short-form videos I've seen (probably TikToks reposted as IG reels) that are makeup-related aren't exactly helpful. I think Jackie Aina may be a little misguided in her comment, even though I understand she's coming from the place of being a beauty UA-camr for twelve years. I've been watching various beauty UA-camrs since late 2010, and while makeup videos strictly geared toward beginners exist, I kinda feel like that sort of content is few and far between? IDK.
I think the young ones will be going to TikTok and UA-cam will start to be more useful to those of us who are aging and trying find new products that work for our changing skin. More here for getting a read on a product to help fight consumerism and connection.
So I separate out my content genres between platforms. UA-cam and IG are primarily beauty and like lifestyle content for me, plus I keep track of businesses I love on IG like an old school rolodex. TikTok is primarily my miscellaneous interests, so a little witchy things, some painting, historical costuming. It's the things that I wouldn't really want to watch 20+ mins of.
I don’t watch beauty content on tik tok at all- I watch only funny videos and that is what my explore page is. Also, I pretty much only watch Tik tok when I have a little free time on weekends. Unlike UA-cam, you can’t multitask and watch tik tok
I for one LOVE your long form content! I’ve been watching you for years and look forward to my daily dose of Kackie-isms. Phooey on the dang YT algorithm - I also find it is so very frustrating. I started a channel for women over 50 in the spring, and with 29 subscribers - I am living the small creator life for sure, depending a lot on the algorithm to find my community of people. I think it’s going to take a good long while 😬. Remember all that you’ve done to get where you are and the good news is that you have and continue to grow a community of amazing, supportive, and witty women!! It is a pleasure to listen to your content and experience the community vibe here🤗
TikTok is great for comedy content but imo it’s just not good for beauty content. You certainly can’t learn technical skills in that short of a video and the short form virality of the videos leads heavily into people just smearing something on their face and going “this is the best thing ever” or “this is trash” with zero explanation or nuance.
I CAN’T FIND ANYTHING ON TIKTOK EVER. Can’t stand it. Maybe that means I’m old. The only thing I can say is that TikTok is good to get new eyes and funnel them to your long-form content or business account or whatever.
My tik tok is all homesteading, horticulture, food recipes, foraging, herbalism etc the more you use tik tok the more specific to your taste the content becomes you just have to skip any content you find stupid and search the content you want to see like it and eventually your duo won’t have the stupid idiotic kiddos
TikTok is first and foremost a music app, right? You have to enter it with that perspective. Beauty requires more conversation, which may not be what people go to tiktok for. Like end up on autism tiktok because you have a special interest and that's what is fed to you....for example.
Tik what? I am sorry, but I find Tik Tok content cheap and not professional at all. Plus the videos that last like 3 seconds, without background information you cannot find its content « nourishing ». 🤦♀️ Found the Patrick Ta foundation a bit dark on you, couldn’t stop looking at your chin and neck coulors.. sorry 🫠 And last thing it is soo funy, every time you zoom trough the eyebrows and eyes and the video still last like hour j’adore ! 👍
Yeah I can't help but imagine all the millennials and boomers in board rooms being like "how do we take on tik tok? Keep throwing things at the wall!" 😩
Long form content is where my heart is, but there is exactly one (1) tiktoker who I actually think is helpful and fun. Rachelocoolmua is a gift to the platform and deserves the world.
To me, tiktok is for comedy. I go there for a laugh. I’m a therapist and sometimes I go to tiktok in between sessions as a form of self care for a quick laugh before getting back into something heavy.
Yep, me too.
I had to step back from tiktok/reels/shorts. I can start a ~30 minute Kackie video and know I'm spending that amount of time, but I go to watch one or two tiktoks and suddenly it's 3 hours later.
Compliment Incoming: I had never watched UA-cam (besides the DIY video here and there) before I found your channel! Since then I've found other creators I enjoy watching and have watched (and rewatched) all of your videos from recent years and simply love your content so much. You've taught me SO much about makeup and for the first time in my life I actually know what makeup to buy for ME. Your advice and tutorials have literally transformed how I think about makeup and now I feel confident and beautiful in makeup. So please don't go to short form content because you're the reason why I keep coming back to UA-cam! 💘
I don’t want you to condense your videos either. I appreciate that you and Sam like the connection with your followers. I feel your videos are partly tutorials, partly information about products, and I just enjoy hanging out with you so it’s partially like being with a friend. 💞 Cowgirl Deb
I like tiktok for killing time. I prefer UA-cam most times. I watch videos while getting ready or while completing tasks throughout the day. You're one of a few content creators that I can count on for a legitimate and thorough review. You also brighten my day 💕
I’m definitely here for the longer videos, it’s decompression time when life is already so rushed 😌
I really miss pixiwoo content on YT. That’s what brought me to the platform. It wasn’t about shopping and it wasn’t that full coverage false eyelashes makeup. It was real MUAs with at least some imperfections on their faces, and it was really inspiring to try new things - they didn’t do the same colors on themselves all the time. It was such a nice bridge between real world and editorial.
Nic's back on UA-cam! (The channel is under her name (Nicola Chapman) now.)
Shorts are terrible for beauty imo. I don't think many people in their 30s/40s want to watch short form beauty content but maybe I'm wrong. I found you through Hannah and I found Hannah from searching for olive skin tones because we are so underrepresented. Maybe you could get together with your friends/creators and make some sort of joint video and help spread the love of who to follow? TikTok for me is all about the comedy and the music. I don't look for beauty content there. I wonder if people my age even bother watching what is suggested by UA-cam. I very very rarely do. I think I find most new people that I follow because I searched for something specific or a creator I like mentions or has another creator they like on one of their videos. The Plantbased community cross promotes all the time. They have live videos and will be on each others videos. Maybe look more into the designation of Soft Autumn and do some videos based on that? There are a ton of ladies interested in the 12 season color theory. anyway, you're right, I watch your videos because I like you and trust your opinion. Short form content doesn't lend itself to that.
I see your content as entertainment. my personal morning show where I get to relax and hang out with you :) I also shop vicariously through you and others so that I can save money and find what I need. keep up with UA-cam! I love the Long videos 📹
Have you ever thought of trying Surratt makeup? I recently bought a foundation, blush duo and quartet of eyeshadows and I’m in love with his powder formula. He calls it a “Japanese slurry” powder formula. It’s is amazing luxury makeup with that buildable satin texture. I think you’d love the blushes and eyeshadows. I got parfait and la vie en rose in blushes and love them both. parfait is one of those wake my face up shades and I find myself popping a little bit on my final look and going, “yes that’s the pop I needed”. Just my 2 cents 🤓.
I think I might be a very small portion in your demographic but as a gen Z 19 year old, I love your term videos that go into depth on things. Because I love collecting and gain information(yes I’m a Gemini haha). And on TikTok I mainly watch commentary, Reddit stories, makeup and alternative and LGBTQ+ TikTok. I also love the foraging side of TikTok :) but yeah I go to TikTok for laughs, and content with the sub cultures I’m apart of. For UA-cam I go for creators and creatives that I like such as you, Hannah,Morgan turner,Alexandra Anele and I also watch gaming stuff.
Hope this gives you a perspective of an individual gen z person hehe
i know i'm late in commenting this but with the conversation around tiktok and beauty I'm 23 and hate tiktok beauty content and adore finding new small creators on youtube. You are truly a star in the current youtube beauty space the way you describe makeup and textures and colors is so helpful to me!!
A star!!! 🤩
I truly love long form content, for many of the exact reasons you mentioned! I love getting to the know the creators! And it is ironic because I was literally doing dishes when you said that! Anyway, I found your videos (in 2019!) for the makeup, but I have stayed (and watched every single video) because it feels like hanging out (and okay, for the makeup a little too!). I hope we can bring some new people to this form of content because I’d miss it if it were to go away!
I LOVE your content. Your explanation of products and all-around vocabulary is impressive. I don’t prefer short-form content. You are literally my favorite and most watched beauty channel. Keep going. 👏🏻
I love long form content, in fact I will pick the longer video over the shorter video! But I am also almost 36yo and that's just what I've always enjoyed. I have checked out Tiktok but like you said I just haven't found anything that's for me, that I want to watch. I love how you put your art behind you and so far I have loved every piece! I took art all through school and I have been doind DIY nails for a little over a year now which is a new way for me to express myself. Keep doing you Kackie because I love videos like this one where you do a full face tutorial, they are my favorite!
I see your content as informational/educational in several ways as well as entertaining. Especially when you discuss the internet and in particular internet companies actions, social media trends and their application IRL. I really think the majority of Tik Tok is for people with a short attention span and a possible unwillingness to learn. It's a tool that can be used for more harm than good.
Hey! Thank you! I so appreciate this review and your unique and informed perspective. I love your deep dives because I always learn about so much more than makeup. As a person in the publicity world, trust me when I say: continue to be you. The things you're passionate about and are drawn to matter very much. Express yourself the way you feel best. That said, I've been enjoying the short videos you post here and think you could look at them as ways to express yourself about smaller things you don't feel like deep diving about. I think you'd attract a lot of new people (being you in less time.)
Have you ever thought of of offering a Zoom (group) make-up class with you? It'd be so artsy and cool. Speaking of Charlotte T--are you aware of her new mascara in the color Brown Berry? It makes super rich mud colors over black and brown mascara. It's great on its own too. (oh, and no smudges-at least for me.)
Oooh! All great ideas!!
I love everything about you. You are honest, present yourself well and are having a great time while educating (helping) others how to choose and use what makeup is best for them. You still remain my favorite UA-camr!!!
Hi Kackie!! I just wanted to say thank you for all your videos! I’ve been binging you during a Covid quarantine and your videos are so informative & funny & entertaining & just so great. Thank you!! 💛💛
Hi! I was really excited to see this foundation on the market because it reminded me of Clinique's City Base. It was the only foundation that worked on my super oily skin when I was a teen. I'm now 40 and like the idea of trying this as I am still quite oily! I think I'll still give this a try after I finish a few of my other foundations. Thanks for the in-depth review! I love your long-form videos!
Please don't condense any content! I love you, you are what I want to watch. I am not into shorts and don't get on Tik Tok. I have tried but it is not for me. I am one of your new followers btw. I found you about a month ago and I swear your content was exactly what I was looking for! I was so bummed by all of the shorts on here and one of your videos came up. I have been hooked ever since! 💚
You are so correct about the PT foundation not wanting to be sheer, I try to wear it sheer and it just looks so weird. I can’t tell why it’s not necessarily patchy it just looks fake...it does look a little better after a couple hours of wear but I want it to look good right away! The powder is nice but I have other powders I love so… So I’m going to return it and stick to my Dior forever skin glow foundation which I can easily sheet out or build up.
I love your longer form, more in-depth content, Kackie. I mindlessly will scroll Tiktok occasionally, but I much prefer UA-cam!! I am really enjoying the Patrick Ta cream foundation/powder duo for its ease of use & I’m a big fan of his, but it didn’t majorly blow me out of the water. That being said, I really appreciate how, even though it didn’t work well for you, how you still hype it up that it might work for others! So many influencers think if something doesn’t work for them, it’s the final word. But the truth is makeup is all so subjective & personal. Xoxo❤
When I need to know about a product I always type the product in the search bar and your name lol. Idk how to help people find you but you are treasure of information who I appreciate very much. All I can do is like and comment and try to support with affiliate links.
And the longer the video the better 😂
And and you have absolutely helped me find fantastic products. And you keep company and I enjoy that tremendously.
And and and I do need makeup tutorials still because my face and skin are changing with age and I need help knowing how to deal with it 😂
I prefer the full videos, especially since you already have a lot of subcribers. I am training for makeup artistry and also have fair skin. I want to know how foundation looks later on instead of just social media content within the first few hours of application.
I disagree with the idea that everyone already knows how to do their makeup. I just started watching beauty youtube 2 years ago and I have learned so much within that time frame. Now family and friends are coming to me for recommendations and techniques. I would love to have like a good playlist of makeup tutorials with current makeup on the market to share!
You kid about Gen Z "rediscovering" long-form content, but I fully think it's gonna happen... Also, I've never thought about makeup content as being about "I don't know how to do makeup". I have an Arts background, and makeup is like, this amazing amalgamation of people self-constructing their own persona, and the techniques that get them there. To say that knowing the "right way" is all there is, is just... well. I can understand feeling done with making content about it after 12 solid years. It's not for lack of an audience, is my point.
❤️❤️❤️ I love every bit of this thank you so much
No tick tok, no shorts. Reels is the closest I get and that’s usually for laughs. UA-cam is relaxing for me.
I keep watching your videos for Your Opinion on a specific product I'm "thinking" of purchasing.
Gen Z here! You and Hannah are my favorite UA-camrs and I eagerly await your videos every week, and I'm also super into TikTok. My FYP is mostly homesteading tips, funny animal videos and a lot of very educational content on various subjects that spurs me to do further research on a given topic. Granted, 21 year old rural alaskan homesteaders such as myself are probably not your target demographic, but a beauty video "commercial" would definitely work on me and bring me to a long-form platform.
Ok so. Huda beauty products have always seemed way too high-coverage and make-up-y and they've never appealed to me (I have VERY dry and temperamental skin). BUT I just tried a sample of her new Faux Filter concealer and it is literally? the best? Like I was completely blown away. As were my pores. It's SO smoothing and pretty and blurring. and it was hydrating?! It lasted an actual 10 hours and looked better the entire time than any complexion product I've ever used.
And it has wildly good coverage. So, I know you don't need more concealers, but...
Kackie, I would love to see a painting vlog! Or a tour of your paintings you've completed/ an artist journey. With your paintings behind you in the background, its made me so curious about your process. They are so beautiful. :)
ooo ya ! I'd love to hang out with her and do some chatty painting
That would be cool! I would imagine that it’s her “me time” that she wants to keep to that though. Idk though!
That cover girl stuff you mentioned was my first foundation and my ride or die for several years (i was young and it was the 2000s). The one in the dark blue compact.
*edit yesss love the clueless reference I always feel like a Monet when I'm wearing makeup thanks to my skin type.
I have combo skin (dry cheeks, and oily T-zone,), and this works beautifully for me. It builds really nice too, which is great for my rosacea on my cheeks and I don’t have to pull out a separate concealer for that. I have used either the Nars Creamy concealer, or the Kosas concealer with it for under my eyes, and it works well for e.
I'm not watching tik tok and I don't even like videos on ig. I'm here for long form content
I returned mine. It was just too delicate for the humid climate I live in and I really didn’t like the powder. It was too heavy for the foundation.
I like the reviewer on tik tok rose and Ben, or whatever she goes by. She’s unrealistically beautiful and everything looks good on her, but she’s good at reviewing. She doesn’t use a filter.
Rose is over here on YT now, too! I agree w/everything you said👍. She's beautiful, & an excellent reviewer & teacher, too. She always explains the functionality of the steps she's taking, & the thought processes behind them. Most of the time, I don't personally resonate w/her full glam look; but I DO resonate w/everything else she does. Plus, she just seems very kind. I think her channel name is something like "Rose's Beauty World"? At first, I thought someone was stealing her content & posting it on YT, b/c I've seen that happen to other creators. Thankfully, that's not the case. Rose also posts longer-form content over here on YT!
Thank you for putting together why I don’t really like tiktok! I like knowing the creators I watch and tiktok doesn’t allow for that type of parasocial relationship in the same way
As someone on the cusp of Gen Z and millennials, I do consume quite a lot of TikTok. But, I grew up with UA-cam and I still consume a lot (a lot) of UA-cam. I notice that I go to either platform for different reasons. TikTok is addictive, short form content that (on my FYP) is either funny/relatable or very aesthetic (think Summer in Italy vlog edits, more 'poetic' content). On the other hand, UA-cam is where I mainly watch lifestyle creators that I've watched for years, and I'll have their 1 hour vlog going on in the background while I do other stuff. Beauty content, I would say you're actually the only proper beauty creator that I watch, mainly because of your personality. I've learned a lot and I would say that over the years of watching you the way I do my makeup has changed a lot, but I watch your videos because it's fun, I love seeing your passion for makeup, your well-thought out opinions and visible effort you put into your content. And, it's just fun to 'hang out' with you. :)
Thanks for such an in depth review kackie! I was close to buying it but I actually don’t think it’s really for me now
I just can't get into short form content at all, it makes me feel like I'm having a brain anorism🤣 or being conditioned haha it's just too quick makes me feel so not connected, if it is good, can't see more anyway lol Thank you not ditching us for tiktok 🤣 I love long form I just get nothing out of shorts. Omg those 🦌 🦌 so cute 😍
Yes it's so frenetic!
I think UA-cam is trying to put the blame on creators for the decrease in views. The truth is, for me anyway, is that I get so frustrated with all the interruptions for commercials that I just click out of the video. UA-cam is getting very greedy and blaming you guys instead of admitting what the real problem is.
I don't do TikTok, Instagram, or Facebook. UA-cam is the only platform I go to, so I hope you don't decide to move anytime soon!
I came here from tiktok/insta reels technically in a really round about kinda way. I don't really like tiktoks either but I do see some of the short form videos on insta that likely originated on tiktok and the euphoria ones about Chantecaille lead me to looking up UA-cam reviews on it and then onto your videos. I ended up buying it by the way even though I've always been a full coverage Queen and I'm really liking it so far.
Yeah, I only downloaded TikTok to understand it for my job, I never use it for personal viewing and have no interest to do so. I think your commercial idea would work, haha. I love your content, you are one of the first channels I found and followed so I am here for the long haul (and long form content) 🤓.
You had me laughing a the MR. Beast comment. I so agree with you on that! Also, the fact that small creators don't have a lot of exposure on the UA-cam platform untill they get big, which takes a lot of time and effort. Thanks for your honest oppinions and beying brave to voice them. I too like to take my time and explain things, as if I were doing my makeup my best friend. :)
I looove long form content and get so excited when your videos are like 50 minutes I’m like “well here goes the best hour of the day *clicks play*” but also I’m one of the rare people that just googled some reviews and ended up here and didn’t want to leave or replace this beauty content format. I haven’t downloaded TikTok because it sounds hectic and my Virgo mind is far too curious to watch 15 second beauty hacks and I’ve heard the search engine isn’t good and I’m all about google and being able to search for exactly what I’m looking for.
I' m glad I saw you use this with a sponge because I haven't yet and the first day I wore it I was like "ummmmmm what is happening in the house of commons" LOL
YUH lol it's weird both ways honestly 😅
I actually have oily/combo skin and I ended up returning this foundation for a lot of the same reasons that you stated here 😬 I do hope it works for someone because you’re right, PT’s formulas and packaging are really innovative- but this one just was not for me either
Regarding the Iconic London skin tint: lots of us have fungal acne and cannot use 99.999% of the delightful current complexion products, but the iconic skin tint is fungal acne safe as is their under glow primer. It’s so exciting to be able to participate and so I gladly pay for them!
Whoa what? I had no idea! Thanks for the info!
I really enjoy tiktok. But, I don't watch beauty content there. I watch the stuff on foraging and farm life stuff, and comedians, mostly
i was also excited to see jackie back too lol
Thank you so much! I’m so glad you did this review!! I’m going to pass…could you do a video on the Lady Gaga new foundation and line, please?
I’m a long form content person. I like to get a real in depth feel for things whether it’s a product or an apartment tour, and I like that it’s just like listening to a friend. I’m on tik tok just for funny things, and the few content creators I follow (none of them beauty, short form beauty content is usually too gimmicky or vague) I wish would switch over to UA-cam.
I know you don't do them for mental health reasons (and I totally respect that) but your vlogs would do amazing on tiktok. Yes it's place for comedy and a place for viral stuff but it's also place for deeper thoughts
I barely ever go on tik tok, but if I ever do it’s something to laugh at (usually something that someone sent me). Whereas on UA-cam, I watching things I’m actually interested in.
I'm not the biggest fan of tiktok either. I look forward to watching your videos
I don't personally use tiktok but the only thing, that you can do on the platform, that comes to my mind is color theory 🤷♀
As a 58 year old, I like to sit down and watch a decent length video, not a Tik Tok!
Will you do another candle video? I loved the last one
Do you know what nail polish shade that is? 😍
Imagine social media content is getting shorter but TV episodes and movies are getting longer? 🤔
I like tiktok mostly for swatches and what I like to call "glorified selfies" where people are just showing off their look for the day. But, honestly, I rarely use tiktok itself and usually either watch something because a friend sent it, or go on there to seek out a swatch of a product. There's some good comedy stuff on tiktok, but I usually wait for a friend to send it to me because scrolling makes me so anxious. Oh and seeing cat videos, which like, that's not even a tiktok thing that's just me liking cats.
The only beauty tiktok I find tolerable is Kali Ledger (don't know her tiktok username, don't have tiktok but she does show up on my YT shorts and I assume she's on tiktok). She talks like a human being, don't do those obnoxious poses or transitions, she sometimes uses cool effects but none that affects her skin texture. There are some other creators whose YT shorts I sometimes click on, but none of them are beauty. Mostly semi-educational channels that I watch for their longer videos, but it is sometimes nice to learn bite size stuff.
“I’m looking like a Monet” 🤣 loz
Yeah, Idk what's going with YT right now but I've seen a drastic drop in comments & views for all the channels I watch regularly. While I do enjoy Beauty/Fashion content, I also watch quite a bit by people who exclusively cover Science & History, particularly Paleoanthropology. I also enjoy content about Mythology/Folklore & Theology. Videos that used to get thousands of comments are now only getting a couple hundred or less. View count as definitely gone down too. Unless I specifically check my Subs page, I will consistently get videos by channels I am subscribed show up 1-3 days later. And when I watch a video from a channel I am not subscribed to, YT will aggressively push all that channel's content instead of suggesting videos of similar subject matter. Half the time it recommends videos I have already watched. And my feed is cluttered by HBO, Paramount Plus, Showtime, etc since they upload shortform content several times a day. I'm not on TikTok & have no desire to be. I have seen people come over from there & have their YT channel grow fairly fast. So, it might not be a bad strategy to hype your YT channel via TikTok. People are making that work.
What kind of vision do you have, that you can diagnose a deer, from a mile away, through a window?
Lol it's not a mile away! They live in the woods next to our house so they're always there.
The whole short form thing is driving me crazy. I love TikTok and I love UA-cam and I kind of like Instagram. But for very different reasons. I wish platforms would lean into why we love them, instead of why we love others. And the algorithm has been all over the place for me. Just trying to ride it out... bleh.
This! I totally agree. UA-cam created an appetite for this type of content. Now they're switching their own story 😩
I find the Fenty skin tint to be a satin matte.. not the vibe.
Thanks!
I've never used tiktok, but I occasionally watch reels. I'm not a fan of most short-form beauty content. The short-form beauty content that has appealed to me so far are swatches, close-ups of editorial looks or look compilations (looks of the week/month). I really hate short-form reviews and product recommendations because it basically just boils down to "omg it's so pretty, run out and buy it" or "ew, this product sucks". Noone can do nuanced and detailed reviews this way. And because of the way this content is served to you, you don't even know what the creators makeup style and preferences are (unless you go to their profile and watch all of their other videos).
Tik tok for me is just animal videos but i do like some of the fashion like michele wangs get ready with me and styling vids. You'd be good at those kind of vids .
Oh! I should check that out I didn't think know Michele was over there too
As long as you don’t actually say UA-cam anywhere in the clip or the caption that’s a good idea. Tiktok doesn’t really promote videos that take ppl off their platform I’ve heard.
💯 with you on tik tok & short form Content!
I feel the same sentiments about TikTok. I still won't download the app and join. I just know I won't be fulfilled by it. If anything, I need to be on less social media, not more haha.
I'm generally a long-form person in regards to video. I don't have a TikTok account, am not interested in it, and the very few short-form videos I've seen (probably TikToks reposted as IG reels) that are makeup-related aren't exactly helpful.
I think Jackie Aina may be a little misguided in her comment, even though I understand she's coming from the place of being a beauty UA-camr for twelve years. I've been watching various beauty UA-camrs since late 2010, and while makeup videos strictly geared toward beginners exist, I kinda feel like that sort of content is few and far between? IDK.
I'm here to be entertained lol
I think the young ones will be going to TikTok and UA-cam will start to be more useful to those of us who are aging and trying find new products that work for our changing skin. More here for getting a read on a product to help fight consumerism and connection.
❤️❤️❤️❤️
So I separate out my content genres between platforms. UA-cam and IG are primarily beauty and like lifestyle content for me, plus I keep track of businesses I love on IG like an old school rolodex. TikTok is primarily my miscellaneous interests, so a little witchy things, some painting, historical costuming. It's the things that I wouldn't really want to watch 20+ mins of.
Is the sound not working? Or is it just my phone lol
is not!
It was my phone lol
I exclusively use tik tok to see puppies being cute.
I don’t watch beauty content on tik tok at all- I watch only funny videos and that is what my explore page is.
Also, I pretty much only watch Tik tok when I have a little free time on weekends. Unlike UA-cam, you can’t multitask and watch tik tok
I prefer long form. I’m not tictok and I have no desire to ever start.
I can't get into tik tok but again I'm 40 lol
i’m a human being interacting with the content
Thank you!! 😅❤️❤️
just kidding i’m a robot
I for one LOVE your long form content! I’ve been watching you for years and look forward to my daily dose of Kackie-isms. Phooey on the dang YT algorithm - I also find it is so very frustrating. I started a channel for women over 50 in the spring, and with 29 subscribers - I am living the small creator life for sure, depending a lot on the algorithm to find my community of people. I think it’s going to take a good long while 😬. Remember all that you’ve done to get where you are and the good news is that you have and continue to grow a community of amazing, supportive, and witty women!! It is a pleasure to listen to your content and experience the community vibe here🤗
Mine says “no stream” can’t watch it
Same here!
Same 😔
Me too 😕
It finally let it play!
TikTok is great for comedy content but imo it’s just not good for beauty content. You certainly can’t learn technical skills in that short of a video and the short form virality of the videos leads heavily into people just smearing something on their face and going “this is the best thing ever” or “this is trash” with zero explanation or nuance.
I CAN’T FIND ANYTHING ON TIKTOK EVER. Can’t stand it. Maybe that means I’m old. The only thing I can say is that TikTok is good to get new eyes and funnel them to your long-form content or business account or whatever.
Tiktok does not appeal to me at all. Maybe if I need a quick laugh but not for entertainment.
My tik tok is all homesteading, horticulture, food recipes, foraging, herbalism etc the more you use tik tok the more specific to your taste the content becomes you just have to skip any content you find stupid and search the content you want to see like it and eventually your duo won’t have the stupid idiotic kiddos
Also full face Friday of tower 28
TikTok is first and foremost a music app, right? You have to enter it with that perspective. Beauty requires more conversation, which may not be what people go to tiktok for. Like end up on autism tiktok because you have a special interest and that's what is fed to you....for example.
Also, doing makeup on live is definitely the best beauty content that I have seen on there.
THAT is actually a good idea
Tik what? I am sorry, but I find Tik Tok content cheap and not professional at all. Plus the videos that last like 3 seconds, without background information you cannot find its content « nourishing ». 🤦♀️
Found the Patrick Ta foundation a bit dark on you, couldn’t stop looking at your chin and neck coulors.. sorry 🫠
And last thing it is soo funy, every time you zoom trough the eyebrows and eyes and the video still last like hour j’adore ! 👍
Aren't you a millennial? I'm 40 and am.. I believe it's 1980-1995 give or take a year
Mr Beast’s videos seem so exploitative for me… so out of touch. like dangling money in front of us poor’s face.
It is truly capitalism-ception
I like the way you do your makeup, but I cannot stand all your talking🤢
TikTok always sends me the worst stuff so I don't use it. The IG algorithm doesn't show me Reels from the people I follow either.
Yeah I can't help but imagine all the millennials and boomers in board rooms being like "how do we take on tik tok? Keep throwing things at the wall!" 😩
Congratulations on 70 thousand Kackie 🫶
I'm late. But I feel very passionate about not having any interest or desire to go to TicTok for anything. Also, thank for the deer content Kackie. 😊
Long form content is where my heart is, but there is exactly one (1) tiktoker who I actually think is helpful and fun. Rachelocoolmua is a gift to the platform and deserves the world.