Platforms Are Already Giving Up On Short Form Content | Asmongold Reacts
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- Опубліковано 27 кві 2023
- Shorts and TikToks are dying. Here's why
by @LogicallyAnswered • Platforms Are Already ...
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Channel Editors: CatDany & Daily Dose of Asmongold
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Platforms just realising retention is their most valuable asset. Yet they were creating people unable to have the capacity to retain anything.
DuckerZ
Lmao you ain’t lie Isaac. W take
Based lol
Woah a take that makes sense?!?
Social media in itself proves that retention is clearly not a valuable, nor the best-profitable asset. Platforms are realizing that short-form content with new-age algorithms allows creators to be discovered and go viral really easy. People will post short-form content like reels as long as they offer it, they realize people will continue posting without being paid as they can get viral fairly easily and make monetary income in some way afterwards without getting directly paid by the platform.
"Remember that one middle aged guy yelling about politics?"
Asmon just described half of the internet there.
He described Alex Pearlman.
@@no.one.2 Funny enough, watching one of his videos a couple days ago was when I noticed his rant was going on forever and thought "tik toks got longer"
@@TraxisOnTheLines same. Noticed his went way longer than the usual.
He was talking about a guy who actually yells and screams and gets VERY loud in his tik toks. Yelling meaning yelling, not just being angry or aggressive. But yes, this is the internet :)
These middled age guys are just awake and stand in front of an enslaved humanity.
And the complacent slaves don't care cause they are bluepilled af.
Giving up this fast on short form content feels like the most short form content thing it could do
Haha you’re totally right
Damn that actually make so much sense
"fast"
Been half a decade from my perspective.
@@silbury2325 "half a decade"
from a society's perspective, it's a blink of an eye. Your perspective is irrelevant to this equation
Bandwidth costs hella money. Its crazy
@@goon009 not all of it, it’s a lot more electricity than you’d think.
@@goon009tell us you don’t know shit about the subject without actually telling us you don’t know shit.
Pretty sure it's also the encoding, especially since tiktok uses oracle cloud instead of their own servers
@@goon009 explain
@@goon009 explain
Awesome, a 30 min reaction to why short vids are dead!!
W comment
@@James-kv3ll Akshually 🤓☝
Such irony lol
@@James-kv3ll 🤓☝️
@@James-kv3ll 🤓☝️
As a digital artist who lost 4k of her 5k following on Instagram because they stopped showing my posts and started pushing reels, I’m very happy they lost 500M. 😅 I went from 1-2k likes per post, to 50 likes. They really screwed their platform.
That sucks but true… none of this stuff promotes art or stuff that take effort ..
Yeah insta used to be an awesome place for photographers. Nowadays, I don't even bother with it.
shorts are good for small jokes or fun facts etc and can sometimes draw in followers but the real money is in long form content.
I greatly prefer long form content. I don't trust auto-play to give me something I'm interested in, and if I can open a few 20-30 minute videos and play through them one at a time that's the best option.
@@mage1439 Agreed, but it is true people just swipe like zombies until they hit a video they like and if they like it enough they follow the creator. So its great for increasing a following but its usually shit content.
Yeah it’s why Mr. Beast is so lucrative to people in the content creation scene. I remember watching an interview he did and he said he got huge multimillion offers and turned them all down because he is his own independent business. Long form content is always the way to go.
fun facts = propagandas.
Shout out to editor keeping 3 min afk segment to prove people will stay for long form content due to loyalty
the guy who made the video did the clip cutting equivalent of adding every single tag on a video description to attract all the audiences , he managed to add so many content creators in one video :D
Some of my dumbest shorts have the most views. Go figure.
TikTok never can be an ads platform cause the video itself so short anyway than the non ads, if u can watch the non ads why watch the ads right, easiest way to advertise on TikTok is just pay creators to link your product through them
Tiktok is an ads platform. There are tons. It's just dressed up in a "you guys have to see this xyz thing" and then they show you some credit card sized projector and a shot of them watching avengers on it
“Most people on tictok are teenagers with add. What are you going to advertise to them? Fidget spinners?” Asmon could have been a solid standup or comedy writer in another life. He’s a pretty sharp and witty dude.
I think what a lot of these companies are realizing is that for most creators on other platforms, the short form content served as a marketing vehicle for their channel on UA-cam, Twitch or whereever. These companies have to have a balance of content. Shorts for marketing, long form for info and entertainment and ad revenue and Live Streaming for more of the same.
Funny thing is, is that UA-cam just recently decided to monitize the short shelf via the phone app. It doesn't happen on the pc but it sure happens on the phone. God knows how that turns into income for the creator.
I also know that they've also created a potential path to monitization via shorts.
So far what I have seen is creators use shorts to pop off and then switch to Live Streaming because they know have a huge number of subs and just need the watch hours and literally having a thousand people watch one live stream for 3 hours gets the requisite 3000 watch hours
What is this 3000 watch hours? to whom does it matter? also I searched "requisite 3000 watch hours" but all I get are talking about 4000 hours, so it's probably that but updated.
Also, thanks for the post! I thought I only learned *not* what to post/content create.
Pretty sure youtube is pushing shorts more than before
Yeah and it has only increased.
Jill Bearup's Fantasy Heroine series is the best short form content ever created.
She's compiled them into longer YT videos, but watching them as they came out was awesome.
So true about people being mentally lazy!
As a Creative Director with nearly 20 years in ad agencies. He missed one of the main reasons why brands don't focus on short form; overhead. Ads go through several layers of approvals and the industry just isn't set up to be reactive enough to be super relevant. People skip ads unless they're cleverly tapping into trends. So advertiser's have to chase the algorithm/trends. This isn't cost effective when you have so much overhead.
The ads I've seen can't possibly have gone through several approval processes. Half of them are unhinged
That's probably why there's more ads that are just full on scams than major corporations pushing their brand on the internet.
Who would of thought that 15 second videos are unprofessional and don't attract advertisers and users don't want 2min 30sec ads on 15sec videos and people like making meaningful content over constant unsustainable viral stupidity? Mind blowing!
2:02 damn. You just woke me up out of a coma, my man. My decision making has taken a back seat over the past few years and my life has followed suit. Gonna fix that shit. Appreciate the real talk. Peace
I like how down to earth and not greedy you are, Asmon. Its a rare thing to see.
its incredibly rare. you have fake not-greedy and then you have asmon, a balding angel.
@@sabish Well, its not so rare actually. Normally people try to get money to become happy and improve their life, and if you were happy before getting money then there is no need to change. He is a multimillionaire, but he doesn’t actually need all of this money. All of it is actually his safety pillow that he uses when he has problems.
@@ScarletL1on People are inherently greedy, so it is admirable to not become a greedy pos when you gain fame/notoriety.
@@giftapfel Lazy people are not greedy
@@ScarletL1on People are inherently greedy, it is an evolutionary fact. It is in our blood to amass as many resources for ourselves as possible. It is how we have survived for so long. Greed is not inherently an evil thing, but it can be if left unchecked.
I'm just happy that I no longer need to feel weird for looking for 7 hour long game analysis videos. I was getting worried that my attention span is lagging behind the general population.
I really enjoyed 14:43 to 17:02
Thanks for the timestamp, I couldn't remember where this bit was
You could even say shorts were "short" lived
There's a theory floating around that our attention spans haven't gotten shorter, it's that companies got really adept at capturing our attention. The whole point is to get your eyeballs on the screen so you can see ads and everyone can get paid. At the same time our brains learned that we get the dopamine fix when we open these apps, so we use it as a crutch when we get even a little bored. It's less about attention and more about filling the void. IMO we should ask ourselves what that void is and what we can do to fill it in addition to media on our phones, not to say we should stop altogether. As AI improves every day these companies will get even more adept at grabbing hold of our brains.
It has. I cant read books bc of these short form videos. Would be fixed if i just cut social media altogether probably
Easiest example I can think of are movies from ~30-40 years ago. Watch how long the cuts are between new camera angles. Modern movies last mere seconds where movies back then lasted 10x longer. People stood to focus longer back then. Now a days everyone is fixated on everything being immediate. Just think it was only 20-30 years ago you would wait up to 30 seconds everytime you loaded a new webpage!! Games would take 1-2 minutes to load a new area. Its nuts.
The problem with short form contet is.. If your 10 sec video gets interrupted by a 5s add, you'd likely say fuck it and go to the next video that doesn't have an add..
It’s actually only 1 thing and one thing only.
Unlike Twitch and UA-cam you can’t run a 1 minute ad on a 7 second clip. (Or 30 minute ads like they’ve been doing)
People wouldn’t watch it, so there’s less ad potential and therefore less monetary value.
Amazing how quick everyone forgot about the failure of Quibi..which was short form content..
It honestly depends upon the whims of the algorithm. I saw that certain shorts were becoming popular on UA-cam. During the holidays I invested a small amount of time to making some voice over stuff. The most popular short got 1.6 million views and I got a significant amount of subscribers. Is that content "better" then other videos that I've done? Obviously not. But it just goes to show that "metadata" is incredibly important on platforms and it's all pretty artificial.
Instagram is the absolute worst about shorts. Every single one is just some random scenery saying some bs like "1 billion dollars but you gotta beat up your 3rd person on your share list"
I stopped interacting with my Facebook feed completely a few months ago because they kept littering it with clips that were of a borderline criminal quality. Comfortably over half made me think that my time had been disrespected and most of the rest were something that i could find in a higher quality format on UA-cam. So glad that UA-cam allows me to snooze the Shorts feature.
There's just no money in short form content. The videos are simply too short to run enough ads to generate a profit. For creators, I basically look at short form content as an ad for your longer form videos. Most will not come over because short form destroys attention spans lol, but if you can get a few people to find your channel and other videos from whipping up a few shorts then it's a W.
Just last week UA-cam changed and now there are shorts suggested on the side bar
I literally installed a Firefox extension to block everything UA-cam shorts related. It made my experience so much better again.
Imaging having a way to see content that is running automatically, maybe with some ads in between, but still have the choice to switch to a different channel. And maybe even have a way to check what content is running at what time and have it synced across all viewers, so that everyone sees the same content. Only if someone invented that last century and put in a tech box with a display so every house hold could get access to it...
" You know what you call days were you have pizza ice cream and steak... great days!" No truer words have been spoken!
The point about Tik-Tok becoming popular during the quarantine somewhat moot considering the popularity of Vine. The original popular animation on UA-cam was also short form content. Algorithmic tampering, not disinterest from the viewers caused that genre to go away for awhile. Popularity of short-form content can't be explained away easily.
Bone was never as big as tictok or short form content is now though. This is like comparing MySpace to Facebook. Sure, some once popular companies fail at doing a thing that another company repopularizes later at much larger scale. Once something hits critical mass like tictok, it’s much more difficult to imagine a swift collapse.
IMO another big thing that is making people go back to the original UA-cam video format, is how annoying it is to make reels/short/whatever.
As a video editor I hate when I have to make a project that's meant to be a reel, at first I tough it was going to be fun, but then I saw how annoying it is to work on these type of videos.
These platforms have been made in a way to try to force you to edit your videos on their apps, but no one that actually works on lots of videos wants to edit on their phone. So you have to download the "popular song of the day" to you computer, edit the video and then upload it doing some weird process so it still lines up and you are using the music on their app to do it properly. And even after all that, for some reason Instagram still manages to fuck up their own music when compressing the videos and other weird bugs like having different results when uploading from different phones.
It's so annoying and anti content creators that I'm pretty sure it's also making people give up or try to move on to other formats. After working on some reels I'm so relieved when I get to work on a normal UA-cam video where I don't have to deal with any of that.
Long form content is exactly why the editors keep in the piss break
I used shorts to get views and subs up to 1k because they were super easy to blitz out and got free viewership from the shorts feed whether people wanted it or not. I only make the rare short every now and then to keep my view count up for the channel as a whole, but they don't drive interaction and don't make money so they're not worth a lot of effort to me.
You'd be better of restarting your channel with your stats fyi, the likelihood of your channel hitting trending with the view/video ratio you have is abysmal.
Just my two cents but you do you
25:46 Definitely how short form should be used. Sometimes I'll watch a UA-cam short of a podcast or comedy standup, find it hilarious and find the rest of the episode on their channel.
"I had to lay down!" brought tears to my eyes hahahahaha
I'm making both for my UA-cam the short form are the hook to get you to look at long form.
"We threw trash out the window, but never di*ks"
on what asmon said about people not knowing what they want to see, whenever I stay in a hotel and I get to just watch cable it's so relaxing that I just turn it on and watch whatever is on I don't have to think about I want to search for this or this I just watch what's on TV. I think people enjoy that.
I dont remember a single short form video that has ever lasted in my memory for more than a day. Im being generous. For more than even half a day
- "HI!"
- "okay"
I don't know, there are a lot of vines stuck in my memory.
@@mage1439 I never used vine but from what I know it was very sketch and comedy based. Shorts and tiktok these days seem to just be maximizing viewer retention or have spectacles shown.
@@WashingtonAI I will say that vine seemed more original. I don't remember it being just "x trend" and 2.8 million people doing the same thing but worse like tiktok is.
It's interesting. Most people want longer form content, and smart creators have used the UA-cam Shorts or Tiktok (for a few example) to just get in front of people. Then they make sure their Shorts/Tiktoks are engaging in some way which then makes people seek out their actual channel on UA-cam. I found a couple of UA-cam creators this way, and in other instances it reminds me that someone I used to watch a lot is still kicking around. So I think it is working A LOT more for UA-cam than it is for other short form videos because it's ALWAYS a pipeline to a channel.
Everything is relative, especially time. Most ads are already short form content. A 10 minute video with a 30 second ad spot has a ratio of 20:1 and already annoys people. Nevermind a 1:1 ratio. People swipe through short form content like its tinder. The more ads you slip into the swiping stream or force them to stop and watch the more chance you lose them.
I love how asmon dissappears, the dread, the silence.
you gotta think in the long term. ad's for stuff teens don't need get stuck in their head, even if they don't like it and when they're old enough they might choose a fridge they've seen on tik tok
Facebook is good for hobby related stuff. A lot of small communities dedicated to certain hobbies.
Interesting becuase yesterday i read and saw in a video that the new youtube ceo wants to focus on youtube shorts
That's why Vine failed. What'd anyone expect? Short means less ad revenue space. Which means less money. It's simple math. UA-cam has been alive and around for this long for a reason.
I watched short form content for a while, but at some point I felt like I have seen everything and it got boring and I stopped. Someone else felt this way?
that pizza icecream part is a bad analogy.
thank god for the browser extention that filter out all the youtube shorts. I was starting to be really annoyed with them, specially when youtube is trying to make you not able to filter anything, or sort anything.
Short content is a sort of an advertisement. So it fits perfectly on UA-cam, cause it can easily bring audience to your channel, while normal videos catch people like a net. But on TikTok the audience is always moving and there no instruments to make it stay loyal to you.
Another issue with advertising is having advetisers for content, period. For example, I do a lot of crocheting and follow a lot of other crocheters on TikTok. I have never seen an ad on any of their videos. Why? There just aren't many crocheting products being advertised, or many companies that give out sponsorships or advertise it the first place. I see this with a lot of hobby and DIY content creators, not just crochet. It's not like a hobby/craft creator is going to get sponsored by fucking Whirlpool or Dell. Large corporations are where the revenue comes from, so if there are too many niche communities there are less people that these companies can use to advertise to. By creating an algorithm such as TikTok has, it creates incredibly narrow audiences and highly selective content. Meta stands no chance to compete from the beginning.
short form can be great for getting others to your your longer videos I tried an experiment with a longer review and honestly I think it really helped.
4:32 that;s the most on point take I've heard on shorts. I know dozens of creators that make shorts only to be trendy and keep up with the latest fad. It's actaully awful to see long form content creators going headlong into shorts because that's where they think the money is at.
About the age group: I'm a 43 year old mom and I think shorts on UA-cam are awesome at grabbing that little pocket of time while I brush my teeth. I used to use that time to think, but now I just put on shorts instead. I can stop whenever I want, blabla.
Reason I don't use tiktok or snapchat is because when I open the apps, videos instantly start playing and I get panicked and close the app again. Sort of weird, but I don't want to install them anyway due to the recent news.
God I hate people. Asmon is right, people are so dumb nowadays they can't even be bothered to find out what they want.
I think some of it is people not being sure what new, quality content is out there.
Some of the best videos that I’ve found on YT are from creators I don’t know and whose videos I never would’ve searched for, but because of the algorithm I was able to find it.
CPMs and RPMs are also based on the category of content itself not just necessarily advertising demand - so it’s a bit misleading to say advertisers are 100 times less likely to bid on short form. Also he just used a shorts example - that’s platform specific to UA-cam.
Overall good video - just little misleading.
Pilav is Hostage in Bobby's Torture Basement, like Pukamon where in Ghostcrawlers Basement.
6:34 important quote
Asmon comes back at 17:05 when he leaves his chair
You da MVP - forgot he left and thought my phone had stopped buffering lol....
I just hide shorts on youtube with an extension called "enhancer for youtube" and never see them.
They ruined subscriptions page with "noise", I go there to see videos in chronological order from the channels I'm subscribed to, and I'm not interested in shorter versions of content that I already watch
I hope so but I doubt it
"Don't piss out the window" is solid advice.
Trash was ok but no docks was seen going out from that window 😂😂😂
Its always funny seeing people, mostly content creators, get surprised that people still use Facebook yet think everyone is on twitter. Where i live, nobody uses or even has twitter accounts and mostly just surf facebook and instagram
10:05 Even tho I'm in my mid 20, I still felt personally attacked 💀
The way zach said "Don't you let me see you pissing out that window" had me rolling
And the fact that some creators/influencers have done some dumb things for views also hammers home why short film content is dying.
.
Anyone remember the Vine Compilation where the guy tried to jump over a car, but fell too short & still said "Do it for the Vine" in the ambulance? Similar things like this went full circle when TikTok came about...
2:06 i feel attacked
Note to the editor: remove gaps like 14:36 pls
UA-cam shorts fucking sucks and I disable the settings every 30 days because the settings return to default every month
On my tablet, when I typically click on the 3 dots I used to get the option to download but that is no longer the case. Now I need to click onto the video to download it.
Who else is getting this problem?
Is it a bug, or is youtube forcing people to click on videos that they could delete
The problem with shorts is they don't count towards the conditions of becoming a UA-cam Partner, so no matter how much work you put in for how long, you will never qualify, and even when you do, earning 50 cents every million views just isn't worth it. If UA-cam made it worthwhile, people would do it, but they simply don't unless you're already established with millions of subscribers.
UA-cam going to ball deep on short and he saying I dying out already 😂
Only Asmongold can pull off dead silence in the middle of the video and make me watch it...
I just feel bad for people that blew up for a specific video or style of meme and when they try to make other content they're only identified by that one viral post they made. They either give up or desperately try to mimic what they did before leading to just stale content.
Yeah but.... I don't feel sorry for them :)
Last I heard youtube was doubling down on shorts. Sounds like they are behind the curve.
I started making youtube shorts. At first, I didn't want to but the more I put into the shorts. The more subscribers I was gaining. Only thing I see is the subscribers from my YT shorts are either not watching my long form videos or YT are only showing YT shorts.
As a teenager with ADHD, no, no I do not have any money. I do however also try to avoid shorts. I poorly avoid them thanks to youtube but I still mostly avoid em.
I have that same blanket you went downstairs to get... and to top it off, I found it on the side of the road for free. its very soft and comfortable... but I use it to cover the windows in my room to keep the sun out. there it is boys
20:00 not when you get diabetes from the ice cream.
short form content is to reveal yourself, and tiktok had the best algorithm to date, theres a big reason so many websites and SM platforms followed suit on the shorts, a lot of people built a career on shortform content, whether you want to believe it or not, and the potential is there.. dont be short sighted and act like its not possible to use tiktok to grow your content, yes youre going to need long form content eventually to keep the fans and to monetize but tiktok opens the door for people that IG, YT, and FB will never supply again.
That’s a small group n usually those people can offer a bit more as an influencer
11:15 NO, that's exactly why it's so effective. Because people don't have time to review it, so that's why you can push an agenda and 'give' them 'their' opinion without any hindrance from the brain.
It's very simple.
A long form creator becomes part of your routine. I still miss and think about many creators that stopped making content I like or content all together because they were part of my routine. Monday this stream. Tuesday these videos. Etc etc. If I'm bored I'll go rewatch a video I liked because first time around I might have missed a joke or point made in the video. Completely replaced TV for me. Only reason I have it is cause my provider offered it as a free bonus with my fiberoptic internet.
A short form creator does not become part of my routine. A short form creator is fed to me by the algorithm. I don't even know who the person is half the time. Even when I specifically sub to a short form creator I still prefer watching their compilation long form videos rather than their individual shorts. They are not part of my routine.
Same thing is slowly happening to all the livestream heavy channels because I am not a livestream guy. I can't wake up at 3 AM to follow a livestream. I am at work during the day. I watch their VODs but the live experience is why I watched in the first place.
A man of culture.. we salute you, Zack
love how the guy said ''just to make 60 grand a year!'' like its fucking small lmao
"well fuck.. we gotta turn that off!" i love how he instantly goes into the role of the boss of the company haha
god i hope so, but i don't think this is actually happening
20:05 man that meme mast have been hilarious if you still think about it
My favorite form on short content is compilations because then its not short formed content anymore and i cam justify watching a bunch of bullshit as ling as its all at once or like in a centralized area (one video opposed to 10)
dude people watch tiktok for HOURS and if you ask them to recall ONE video they cant, their memory is erased the second they get to the next video
Guh. I know some kids who would piss out the window at the place their grandparents let them hang out at. It stained all the siding below the window a dingy yellow, and was absolutely disgusting.
when it comes to searching for content on youtube. the search algorithm seems to have gotten worse and it just kind of sucks now
Looolllll, I am watching while doing work and didn't even hear him leave at 14:30 - 17:00, had me fucked up when he came back haha
11:23 this ad is so good that i bought a coke