MAKEUP IS DEAD? Here are the FACTS.
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- Опубліковано 12 тра 2024
- Today I'll be sharing some facts and statistics about the beauty industry and whether makeup is declining like everyone says it is, or not. I'll also be sharing my opinions on what I think might be going on. Thanks so much for watching and I'd love to hear your thoughts down in the comments below!
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💖 ABOUT ME:
Hi, my name is Jen I am 44 and live in Connecticut with my husband and 8 year old son. I am a stay-at-home Mom and full-time UA-camr with a degree in business with a focus in marketing. Before leaving work when my son was born, I was a commercial lender at a bank. I also worked at Sephora and Macy's doing visual merchandising.
I have dry skin with some hyperpigmentation and fine lines. I love natural makeup looks but occasionally go outside my comfort zone a little bit. On my channel you'll find lots of videos about drugstore makeup and drugstore dupes (those are my favorites to film!) but I also review high-end makeup as well. I hope you enjoy my channel and if you do, please don't forget to SUBSCRIBE & leave me a comment! - Навчання та стиль
I bought so much makeup during the Covid years that I won’t need anything new for years. I’m sure I’m not the only one.
Me too.
I agree I did the same
I did the same thing. I discovered UA-cam and discovered make-up channels... I now have enough make-up for 20 people... I have like 30 blushes - how insane is that!!!
I have enough to last me for a year or so in case there's a makeup shortage! 😆 Maybe longer when it comes to eye shadow! The only problem would be mascara that needs to be replaced 2 to 4 months after opening, according to the FDA. Although I think I have a couple of minis I got as GWP that I never opened...
Same & a lot was on sale so I overbought and now I don’t want to buy anything new unless it’s something I use all the time and love.
I don’t think the makeup industry will ever die. People will always spend money on beauty products/self care items to make themselves feel/look better.
Absolutely! It's just what people are buying that changes over time. But it always tends to cycle back also.
@@JenPhelps I'm thinking that as today's teenagers enter the work force, whether after high school, college, or vocational training, they may feel the need for a more sophisticated look that includes more eye shadow. We'll see.
The food, pharma and personal care (e.g., makeup) industries are recession proof. Been that way for decades. Google it and you’ll see.
Agree, plus the older we get the more we spend on good skincare.
@@20thcenturyrelicI always tell my girls, less is more. Just enough for a glow.
I rarely buy high end makeup anymore. We wash this stuff down the drain every night. It’s not worth overpaying when there are so many drugstore options that are amazing. I do spend on good skincare.
Drugstore makeup and skin care prices have jumped incredibly high since covid. Comparable to some high end in Sephora. I can see why some go the extra and buy at Sephora. Stepping into the Drugstore versus Sephora is a different experience and it makes a difference sometime. Feels more luxurious and immersed in the world of self care.
@@teripacini5611 I have yet to see any drugstore foundation over $20 with the exception of the new Cover Girl Essence. The Chanel foundation I used to wear has sprung up to $70 from $50. La Mer from $120 to $150. Shopping at Sephora is far from a luxurious experience. If I want high end, I’d rather go to Sak’s or Nordstrom’s where they do show appreciation for their customers and the service far exceeds anything Sephora or Ulta could dream of giving.
I love la color. You can get a dollar general, dollar tree.
Same. I've found that a lot of the cheaper makeup I purchase is just as good as high-end. I've found so many great products from SheGlam. I'll never buy fifty dollar eye shadow palettes again. The only high end product I buy is Estee Lauder double wear foundation because I cannot find a cheaper dupe to save my life.
Almost the same here !! Although ,I still find very good skin care products at drugstores or Sephora ,etc. My all time faves are Garnier's skin active ✨️ rose water mist & greentea one !! They get absorbed immediately into skin & moisten my face so well !! 👍👍And only about $12 ,often $9.99 or on bogo sale deals !! Acure & Glow recipe facial cleansers are awesome !! 365 brand plant glycerin. Organic caster oil from Amazon are all affordable & works super well !! 💜🥁🐉🎤🎶👝💄💞
I'm 73 and still do a full face of makeup every day! I do it because I enjoy playing with makeup, and I feel pretty with it on. It's also good therapy!
I'm 71 and totally with you! Playing with makeup brings me joy!
@marylicardi8496 Ladies just turned 70 and I will always love my skin care and makeup!
Yes, I'm not much younger, and I don't go out of the house without at least a 'basic' makeup look......it's part of my morning routine!
I’m 67 , I enjoy makeup and won’t leave the house without putting it on. It makes me feel pretty and ready for the day
I'm 57 and I feel the same way. I've said that when I'm 90 years old I'll still be wearing blue and green eyeshadow
Parents are a big part of the problem with kids buying expensive makeup and skincare. Kids only spend what they get from Mom and Dad. The adults need to be adults.
Seriously how the heck are these kids walking into Sephora and buying all that stuff??? I remember as a kid having maybe only $10-$15 I could spend on things once every few months LOL
@@foxwaffles Parents and grandparents must be buying it for them. Maybe indulgent aunts, too.
@@20thcenturyrelic where can I be adopted by grandparents 😂 (mine are in China so I don't know them well/only one is still alive haha)
It’s absurd what parents are doing by giving their tweens money to spend on high end products.
Depending on the age-some may have jobs-my daughter did at 14. However, she wouldn’t have spent high end money on beauty products then. Saving for a car was her focus. 🤣
BUT as someone that works at an Ulta-MANY of these kids/teens are stealing it. 🙄😐
I miss actual MUAs at counters. They taught me so much in my 20s. I’m 63
Agreed. I’ve become quite knowledgeable so I don’t need too much help these days, but I miss being able to ask questions and trust their answers and get advice. Those days feel gone ❤
I do agree with this.
@@marywiththelonghair1330 I used to work at a counter, but the MUA get sent to the company events and receive education every year, so I always enjoyed having my face done and trying new looks. You don't get this unless you work at the line. Each line has something different (for a look).
Me too. We still have a Merle Norman in our town was thinking about going there to see what they are like now days.
ME TOOOOOOO. Those women and even a few men were so very helpful! ❤
I'm 70 years old and do full glam every day, even if I don't go to work, I enjoy doing makeup, and I love when I am out running errands or I am at work and young ladies compliment my makeup. When you are 70 and young ladies in their 20's give you a make-up compliment, it really makes your day!
That is great! I am in my late 40s and have made it a point to start giving women compliments when I like their hair/nail/makeup/outfit. I used to just think it and not tell them.
Oh those young tweens in Sephora drive me crazy! 12 year olds buying Charlotte Tilbury and I always see them in front of the Glow Recipe display, I was using Cover Girl and Noxema in the 80s 🤷🏼♀️😂
Same! I used mostly CoverGirl and Wet n Wild back then!
@@JenPhelps yes! Definitely Wet and Wild also!
Their parents must be buying this stuff for them. I can just imagine my mom's response if I'd asked her to buy department store products for me! She didn't even buy that for herself; she used a lot of Avon, and most of my first makeup was from Avon. I have some necklaces she bought from Avon back in the day that I still wear. Sadly, I had to quit wearing makeup at 15 per my dermatologist because he was afraid it would aggravate my acne.
I didn't even have access to high end when I was young. If it wasn't at the drug store, I never had it.
Does anyone remember when Cover Girl Clean foundation was only $2 a bottle?? It smelled like Noxema too! 😅
I love makeup and I'm 57. In the last few months, I've realized that I am reaching for the same neutral palettes over and over again. I've decided that I don't need to purchase any more eyeshadow palettes, blushes or highlighters, I have enough to last me probably the rest of my life.
me too
I love makeup!! I do a full face when I leave the house!! I don't need more eyeshadow, but I love it!! I'm always buying more! I predominantly use drug store.
Sameeeeeeee lol I have enough powders blushes highlighters eyeshadow. Yea I can't buy 😕 I'm instead trying to hit pan.
LOL!!! 😂 I😂😂
Except for mascara, which according to the FDA should be replaced within 2 to 4 months after opening.
I feel like I'm a bit abnormal. I've worked from home for 3 years. I adore doing a full beat, because it makes me feel good. I find that I'll be in a better mood, and more awake, if I spend time on myself even if no one sees it.
I agree it's relaxing! I was doing the full beat just to sit home in 2020 because it was something fun to take my mind off of things.
Agreed. When I started working from home and social distancing in 2020, I put a little makeup on every day just for my morale. Not necessarily a full face, but enough to cheer me up when I walked in the bathroom and looked in the mirror. And a little more on days when I had Zoom calls.
I'm the same way. I started wearing more makeup in 2020, especially when I had to be on camera. But I enjoy it to this day even when I'm not going ou.
Me too🥂💃
Hi Jen, l love your video and I always watch them to the end. Because I truly trust the information that you provide. Love your honesty. Have a great day and to everyone here.
I think the reason people are buying more high end makeup is because drug store makeup has really gone up in price, It is not as much less to buy the drugstore products so people figure they my as well just pay the little bit extra and get what they really wanted, Love your channel!
Covid also made it much harder to shop for drugstore makeup. Stores closed or limited in-store stock, no testers anymore. The same happened in Sephora but it was much easier to shop for high end makeup online. High end brands had better product photos and tons of swatches, which made it easier to find a shade match. Plus its easier to return makeup bought at Sephora than, say, CVS. If it was easier to buy online, drugstore brands might be doing better.
I think you've got it.
Plus there’s more sales for high-end makeup
This is it for me, I end up buying less makeup overall too because I get exactly what I want and usually am happy to use it up. I used to be a drugstore fan too, unfortunate.
There's not more sales for luxury than drugstore. There's constant 2 for 3 and similar offerings in drugstore products and higher discounts too@@tigermeow99
I love makeup... it's my creative fun/hobby that makes me feel good. So... not dead for me😁💜
Same for me!
Likewise!!! Makeup is a means of creative, artistic expression for me- as is fashion.
@@sarabclarkme too! 🥂💃
Definitely a creative fun self esteem thing.... I got hooked at 14 and I'm still addicted at 71💋🫶🏼😉
@@sarabclarksame
Just goes to show you how much our children are watching and being influenced by social media, not always in a good way!!
Never in a good way let's be honest. Social media was the worst thing that ever happened to me. 13 is too damn young to have any reason to stop making friends or have anything to placate you and isolate you from society.
Regarding prestige products, we crave luxury when we have economic uncertainty. There was a whole article about this: The Relationship between the State of the Economy and High Heel Height - Based on Pump Style Shoes on Fashion Editorial Section of US Vogue. You could say the same happens with makeup. This video is fantastic.
Has been like this for hundreds of years. Just look at past decades. The explosion of Haute Couture after WW2
I agree. I had an economics project as a senior in high school (1981-1982) where we had to buy stocks and track their growth/loss. I invested in a couple of makeup brands because I heard the same thing: the economy was shaky at the time, yet makeup purchases remained stable or actually increased because people wanted a little bit of self indulgence. It turned out that my "stock portfolio" was strong and had overall earnings!
Yes, same things happe with makeup, it's called the lipstick effect
@@AnastaciaInCleveland Nice job!
@@StaciLeaBeauty Thanks!
Jen, you are a really respected human in this industry and that's not easy. It's not unnoticed and it's a really big deal. Thank you for being good to us.
Amen!
Aw thank you!! 🥰🥰🥰🥰
Amen ❤
Yup!
this!
I stopped doing makeup 10 years ago and focused on skincare. Now I'm wearing mascara daily, and thought about playing with eyeshadows again, but idk if I want to go down that route again. Wearing makeup as much as I did (everyday since I worked at a cosmetic counter) destroyed my self esteem and I couldn't leave the house without it. I don't want to go back to that misery again, especially now that I'm more confident with just moisturizer, SPF and a simple mascara.
Sometimes that's all I do. But I try to do my brows and put on basic pink blush, concealer, and basic pink lipstick also. I'm a super pale person with low contrast between my skin, eyes, and hair, and a little makeup is a big improvement.
I use the westman atelier contour stick for cheeks and eyeshadow, I use brow nascara and concealer. I like feeling natural, and it's very freeing to not have to paint on a face, lol.
Yes, I’ve noticed here in Cincinnati that a lot of people are going out in pjs and slippers, at my daughters school, grocery store etc… I understand comfy clothes but it’s kind of sad to me.
I agree it is one thing in yoga paints can still make them look cute but PJs just seems too much.
That's so sad.
It’s possible the prices have increased more sharply in the drugstore category. I feel like inflation has been more obvious in the drugstore makeup section. The higher end products have had a more stable price point.
Absolutely! I mentioned in the video that I think sometimes the prices are too close to high end so people just spend a little bit more and buy the more expensive makeup.
I also think that makeup has gotten more expensive because the companies send out so much free product. I'm talking about drugstore; high end has always been expensive.
@@COgirl394 yes, that could be a possibility. They have to make it up somewhere,
@@COgirl394 I've been thinking that since I found out that companies were sending it out to so many people on their PR lists. Also other marketing expenses, such as advertising. And to be blunt, markups on skincare, hair care, makeup, and fragrance are ridiculous! These products are incredibly lucrative.
This is why I generally don't buy high end products; I think they're ripoffs, especially luxury skincare and hair products. And if I want an expensive fragrance, I'll generally buy a partially used spray or unopened travel size or mini on eBay. Or order a decant online to see if I really like it enough to buy a full bottle. So far, I haven't.
Price increases in actual high end and luxury have been around 30% the last 3 years, in addition to reformulations using cheaper ingredients or items having less actual product. And of course "clean" formulas that turn bad in under a year
For years I only bought drugstore products because they were cheaper but I realized that I was buying too much, not using it and letting it go to waste. So I did the switch to luxury makeup because that way I don’t buy as much or as often because is too expensive so it helps me use what I already have and have a curated small makeup collection that I actually love and use. It has worked for me so far. Love your videos❤
That's the most sound reason I've read so far for purchasing luxury/high end over drug store. Bravo! 👏🏼
Hmm. Well, I'm not generally a fan of luxury makeup, but you're doing what I try to encourage people to do; you're being a discerning consumer. You're thinking about what you're buying, not just thinking "Oh, this looks good" and getting it.
This video subject so on point. Women you see out and about most places today, except at a special occasion affair or a party, just don’t seem to be wearing makeup or wearing attractive clothes. Except for super casual items, I don’t see women wearing other types of clothing currently on display in stores. Maybe they dress up nicer in a work setting? I also can’t get my head around parents allowing, much less paying for kids to indulge in expensive skin care or makeup. Whatever happened to “modest” allowances that a kid had to save up to buy something special? These indulgent parents are setting really bad precedents with their kids that don’t bode well for the kids’ self-reliance or self esteem.
I stil use 4 or 5 colors on my eyes! Even when I was working from home. I love love taking my time putting on makeup in the morning.. it's my "spa" time.. I actually hate going to the spa. 😅love ur videos!
I love doing it when I have the time...you're right it's very relaxing! Most days I'm so busy I end up just slicking on one color but I wish I had more time to play. :)
Clinique and Estée Lauder is as high end as it got in my house when my sister and I were teens, and that was rare. 😂 Lots of parents in the social media generation have never learned how to say, “no.” Virality is a new form of peer pressure and it’s changed a lot in retail trends. Personally I’m wearing the same amount of makeup as I always have because I don’t pay attention to trends. I’ve been wearing the same browny/mauve lip shades since I was in high school because I think that’s what goes best with my skin tone (yellow based pinks and reds look awful on me). I never went along with the heavy Kardashian 2016-ish look because that’s just not my style. I buy based on what I think looks best on me and forget what Hollywood or social media tells me I should be doing.
I've started doing this as well. The older I've gotten the more I realize I need to just stick to what looks good on me and forget about the trends.
@@JenPhelps That’s not to say I don’t get the itch to try a viral trend once in a while. 😂 I’m just not one of those who follows them religiously. I suppose influencers have to do a fair amount of that for their job whether they’re super into it or not.
The market is just totally over-saturated with makeup, i didn't know until covid i was buying too much makeup, now i buy so much smarter & the end result is so much less!
Full glam every day. Indie brands are where I spend the most. The rest is a mix between drugstore and high end. I don't buy many luxury brands because few are cruelty free.
also "eyeshadow is for old ladies" whatttt? i am 20 and i love eyeshadow. granted i tend to only wear neutrals like CP stone cold fox/bare neccesities but angelica N has got me inspired to wear colorful eyeshadow so i have some purple greens and blues. I love it
I know, I was shocked when she said that is a trend like what?!
I have cut way back, especially on eyeshadow. I used to be so into palettes and now I’m completely disinterested. Totally into the “one and done” shadow or even just eyeliner and mascara - anything more feels like a chore.
Hi Jen, I grew up in the 80's and still wear a full face of makeup. Not too much eyeshadow however. I take pride in my appearance and always want to look my best. I would not be caught dead going out in my pj's lol.
I have always worn makeup, but I really got into it in 2020. I found beauty videos as an escape from the news.
It was my escape too!
Me too!!!
Absolutely!!
I started wearing more color on my eyes when I had to wear a mask to work. Still wear more colorful looks as a result of that tumultuous time.
Same here, it was therapy and a routine to put on a full face of makeup every am. I would then put on a mask and go to the grocery store!!
Same! I liked makeup as a teen, but once I found my look, it just became a routine. Until COVID, that is, when it exploded again.
Everything you said makes sense. I have worn makeup since i was about 14 and i am 58 now. I have been more into makeup in my 50's than ever. I'm constantly buying!
Exactly the same with me!! Might be that we have really studied our features and know how to use makeup prooerly
I’ve started buying luxury makeup this year and your comments on “why” are spot on. Drug store prices have gotten ridiculous AND I don’t buy very often, so might as well spend the big bucks on the nicer stuff.
I agree that the makeup industry will never die. It got completely out of control the last 10-15 years, though. Maybe, they will drop their prices and beauty will have a comeback.
I’ll never stop buying makeup! Love the stuff!!
I agree, drugstore makeup is getting so expensive. I still rarely ever buy anything high end but the prices between them is getting alarmingly close.
The viral trends are driving up debt. People need to stop and think about what they are doing with kids and makeup and other stuff. Children will not appreciate things if they continue to be "given" what they want. As for people looking sloppy when they go out in public, I personally think it's gross and that the old saying of "you only get one chance to make a first impression" is true. While I don't put on lashes every day ....I do put on full makeup.
I agree...I'm betting a lot of this stuff is being purchased on credit (because they're aren't THAT many rich people out there). It's not going to end well (and I say this as someone who was deep in debt in my 20's for doing the exact same thing).
@@JenPhelps My mom was very much into telling me "No, we can't afford that." My dad made good money as a programmer back in the 70s when I was in junior high and high school, but my mom went beck to college, and then grad school, and my dad was getting his MBA at night. So we had what we needed, but there were few to no extravagant purchases.
I think a lot of people might be fatigued!! Either the constant stress of the current economy, or lots of people walking around with milder versions of long covid, folks just have less energy than pre-2020/2021 to give a f about stuff that won't matter at the end of the day. Not everyone prioritizes looking nice for strangers, or even themselves (might be depressed too. And if not depressed, some areas just have a lower standard for casual comfort dressing in public.) other people might be dressing ultra casual as sort of an inverse flex, as in if you work from home or are on your day off, its a flex to NOT have to be dressed up for a job, that is on location with a dress code .
I love skincare products and makeup, but I'm really getting tired of the high-end prices. I find drugstore products are just fine for me.
I get a lot more satisfaction these days out of using a bangin’ product from the drugstore than I do using something high end that’s similarly good. I just enjoy knowing that the drugstore product only cost me a tenner or so and can deliver everything I want in terms of performance!
Me too! I’m over spending a fortune on average quality . I’m loving drug store products more…
I've noticed the same shift in content. A lot of the ladies I follow are posting a lot more perfume reviews and skincare. Personally I'm not wearing as much makeup as I once did and you're right on the money about quality over quantity. I buy more high end than drugstore nowadays because I just buy every once in a while and I like to treat myself with something fancy.
100%. I feel like I have to spend so much to try drugstore. Why not just buy high end. I have way better luck when I try high end then sifting through drugstore stuff.
@@HurshRoadI never have that experience. I buy all price ranges and there are duds everywhere and I extremely rarely to never don't have a cheaper formula dupe for luxury... You're chances to find a dupe for anything Chanel, Rare Beauty, Dior, Byredo or Tom Ford etc do is 90% if you buy Korean make up (lip products, foundations and eyeshadows) or Kiko Milano (produced in the same Italian labs). I have a drawer of exact dupes that Korean labs developed and luxury brands plain copied and sell for 5 times the price
@@exomake_mehorololo I would like to know how many drugstore things you bought to find a good one. It’s just my experience. I just have better luck with stuff working when I buy higher end. I don’t wear makeup everyday so it lasts me a long time. I am also disabled so it’s way too hard for me to just go to the drugstore and sift through everything. I have had a couple things I have bought that wrrr drugstore like the elf eyebrow pencil or loreal voluminous mascara I have liked. But it seems most things I try that I see people liking from drugstore has failed for me. I am at the point where I don’t collect makeup anymore and I actually use what I buy before I try anything else anyway.
I have almost stopped buying makeup. I have too much!
While drugstore has gone up, I am still buying drugstore. I am on a budget crunch because of inflation and high end makeup just doesn't fit into it.
Finding out what perfumes someone wears and their makeup technique has always interested me more than specific products.
There's something called the lipstick effect where consumers with less money to spend will splurge on items like higher end lipsticks. One thing you touched on in the video is the rising cost of drugstore brands. With that narrowing price difference, why not splurge for a product that's a better quality? I feel like in general it's an odd time in the beauty industry. Brands are duping each other, doing similar marketing, etc. I can't remember the last time I saw a new launch I was excited about.
There's so little that's innovative and different!
I know, everything I look at the new launches I just feel so so about them. Not sure what I want but something more.
It's so funny - I tell people that during the pandemic I didn't learn to make sourdough bread, I learned about makeup. I still do simple looks more than anything (I'm a hard core 1 and done shadow gal) but when the pandemic hit I was on zoom meetings all day all the sudden and needed to figure out how to look good on camera, which was a totally new skill set for me. Makeup became a fun escape and a way for me to be creative and play with color and do something that made me feel good during a time of huge stress. The problem now is that I own WAAAAAAYYYYY too much makeup! I've slowly been curating my collection and weeding out the things that I don't really use (too much of which I impulse bought because of something I saw on UA-cam) and honing in on the things that I love and get a lot of use out of. So I'm still loving makeup but I'm not buying much at all right now.
Saying that, I've been dying to try those ColourPop jelly shadows and after watching this video I've decided I absolutely need to go pick up a few! Thanks for all the research - it was really interesting!
I love that about learning makeup vs learning to make bread!
I worked from age 18 until retirement. Had a full face of makeup every day, even shopping on Sat and Church on Sunday. 7 days a week, I wore makeup. I was still wearing makeup until covid, no good with a mask. Thank goodness things have been back to normal for me and my husband since 2022. I still love and wear makeup but not every day.
I’m not surprised that teens are leading the high end trends ‘cause of tic tock. As a high school teacher, I see how that teens are super influenced- they all wear the same sneakers, crocs etc. - they live on tic tock and are constantly making videos in the hallways. IMO- Make up will always be a thing. As I age- I think it is even more important!! Great video- Jen. Keep ‘em coming!
It's incredible how influenced they are. I saw a video the other day about slang that middle schoolers are saying and I asked my son and he knew all the words and what they meant. And he doesn't have social media yet (he's in 4th grade and I'm going to keep him off of it as long as possible!).
@@JenPhelps unbelievable! Agreed- keep him off!!!
@JenPhelps isn't this the case for every generation though? Every generation has its own slang and trends. I think being scared and bewildered of new ones is just part of the aging process honestly lol. In 20 years Tiktok will be vintage and the teens of today will be horrified of the new trends in the future. The cycle continues
beauty and makeup will never be dead. just in various states of flux alongside our social and economic climates. i don’t think this industry will ever not be colossal, just that it’ll have to keep up with what the people want. and as for why higher end products seem to be performing better, i honestly put that down to virality, fomo, influencer culture and content creation. brand deals and sponsorships may also be contributing towards that.
and i have a suspicion that people may be buying more beauty products on credit or with things like klarna and after pay. but i could be wrong there.
really glad to see you doing more commentary content as i love listening to your perspectives 🥰
Huh. A good point about sponsorships.
I still wear a good amount of makeup every day. It's a creative outlet for me🎨 I did this eye look yesterday that was copper shimmer at the outer corner, and this ultraviolet shimmer on the rest of the lid, and used a peach brown crease shade. Topped it off with cobalt blue mascara, and purple eyeliner. Absolutely LOVED it!! I'll ALWAYS wear makeup, I never get tired of wearing all the pretty colors🌈
Eyeshadow is for old ladies now?! I think it's just because they're too lazy, and don't want to take the time😅😂❤🥂💃
Hi Jen, I don't think that makeup is dying, but rather that makeup is taking another direction like individual shadows and face tints, but things are always cyclical, they come and go. A big hug from Chile 🥰
I am still 100% into makeup but, getting tired of many influencers doing the same things over and over.
I know that PR is sent out all at the same time but, then all you see from every one is the same thing. It may work differently but, basically the same content. I know look at the title and that title determines if I watch or not now where as before, I watched every thing and every one. But, you are the exception!
I love this style of video along with reviews. This gets more of a community conversation going.
Always love you!
I've noticed that too. On any given day, you see the same video from several different creators. Sometimes I get those same products in PR too and I feel like I don't even want to do a video on it because I'm sick of watching it on everyone else's channel. So there are things I don't end up reviewing just for that reason alone. 😂🤦🏼♀️
Thank you, Jen, for engaging with your viewers. Many creators don't and I appreciate you taking the time.
I agree with you. Can’t believe parents are buying high end products for their kids. What are they using lol drugstore. I buy both.
I’ll never give up my makeup!
It is quite refreshing to have an intelligent person on YT, present a thoughtful argument backed up by facts. Thank you. You alluded to it, and you do have to be careful interpreting statistics, and I enjoyed hearing your theories along with the comments. Interesting cross section...
100% agree. Its such a joy for the mind to be with alike people. Especially in the midst of desinformation, lies, etc.
I love makeup and how it enhances beauty. I have to say I'm sick of the sloppiness though. Its really sad that so many people don't care how they look.
A lot of ppl are just exhausted
@@stacifromtexasI agree.
@@stacifromtexasand some are lazy.
Agreed! And also, why do we care what 12 yr olds want in beauty...that's ridiculous to me.
I think there is just so much depression especially with the younger generation (gen z and millennials) that appearance is often neglected.
This was fascinating Jen! I love that you pulled out the facts instead of just saying "beauty is dead". It's just changed with the times but it's certainly not dead or dying. My Sephora and Ulta stores are also crowded whenever I go in there.
I don’t get the whole reviews of fragrance on UA-cam. 😐 to each their own! I still love makeup and wear it everyday. It’s my art therapy! Thanks Jen!,❤
I completely agree with everything you said in this video.
I think with prestige brands like Chanel and ND going into Ulta that helped their exposure too. Additionally you have all these luxury brands pumping out the makeup lately such as Prada, Gucci, Valentino, Hermes, Christian Louboutin, even YSL & Dior. You can’t help but eventually become intrigued by the luxury products when you see positive reviews and see pretty packaging. Just means you have to be more discerning with makeup purchases. I know I’ve become more selective personally.
Great video Jen, as always!
I avoid luxury products partly because I flatly can't afford them, but they all seem to be fragranced, and very few are cruelty free. I think that's ridiculous in 2024.
I'll always love makeup and as long as you're making videos I will be supporting you ❤
Aw thank you! I certainly will!
I'm 71 and absolutely love make. For me all this great stuff is available which in my day we didn't have. So for me I'm loving it all. Thank you Jen. 🥰
Personally I prefer drugstore makeup and skincare, but I’ve become more picky with skincare and less with my makeup which I think is why I don’t shop for makeup as much. It makes sense why luxury is popular rn, because a lot of people are starting to think of it as a want and not a need - I think 5-10 years ago makeup was a very trendy topic, now it’s associated with status, especially anything marketed as “clean.” People do think that if they buy from certain brands it’s not only aesthetically pleasing for social media but it is both aspirational and about status. And everything is getting more expensive except for fast beauty. I’m predicting that this year will be the first year that elf doesn’t see growth because of the changing attitudes about affordable beauty & the same could happen with Colourpop, as well.
I see people out with pajamas on as well. How hard is it to change your clothes and look presentable ?
That's pretty judgemental. Maybe not everyone is as privileged as you.
@@AmyKaylasVegas what did I say that upset you so badly? I’m so sorry if you feel I’m privileged, I’m the exact opposite of that however. So I guess I can say that was very judgemental of you
Sorry, you have to be privileged to get dressed? I have to agree that it's just being lazy to go out in pajama pants. 😮
I still go out in yoga pants 😂
@@AmyKaylasVegas
You are kidding right? 😂
I curate what I use and buy selectively both drugstore and “prestige” but I do wear makeup to give me a boost. I have a chronic illness (MS) and sometimes I need that boost when I head to work, or even when I’m working from home. It’s always been for me. I just got a $90 Hourglass palette I pondered for weeks, and put it on to hang out on the couch ;)
I think high end makeup sales has risen just due to the young girls/boys that get these products! Has been lot of time without me going to Sephora and I went last week and I was impressed by the quantity of young girls in the store and walking around the mall with their Sephora bags! (I'm in Mexico). And I don't have any doubts they get a lot of skincare, but they also get many brands viral on TT, like Rare Beauty, Fenty Beauty and others, because those shelves were totally empty! Makeup use won't decline, only trends change (as you already said).
It’s seems that every trend recycles ♻️ itself. I love perfumes and scents, I’m surprised that scents are selling high because so many people are sensitive to smells. Great data 📈 analysis!
That surprised me too!
Thank you for pronouncing Lancôme teint idole correctly ❤😅
Do you work for the company?
@@LisaMarlene. no I just speak French
I think skin care is in, if you have great skin then less makeup is being used, a more refined look is natural now
That's so funny to me because I tend to wear more makeup if my skin is better it's much harder to apply makeup over blemishes, eyelid dermatitis and angular chelitis.
It's like prepping your canvas.
I'm all about the lip balms!! I have a ridiculous amount of lip balms and glosses.
I suspect you’re correct that it’s the TikTok kids pushing the high end and fragrance purchases. I think skincare is up bc of the kids and the zoom insecurity issues (people thinking they look bad on camera).
I think plenty of adults are smart enough to see the rip off that some high end markups are when more affordable is often just as good
Love your videos!❤
I think people are minimalist and more intentional with what they buy. What I do now is I make a wishlist with stuff I want to try. When I run out of something I pick out something in that category off my wishlist. This way I actually use what I buy.
It’s too much trial and error for me to sift through drugstore. I end up spending more money trial error with drugstore. I just have better luck with high end. Quality over quantity. Drugstore is also gone up way in price.
I am 61 and only started wearing makeup again a year ago. I stopped wearing it when my 2nd child was born 26 yrs ago, so I have started over. I love makeup time, that is play time for me. I follow Angie Hot & Flashy also so I have adopted a full skin care routine. It’s nice to spend some time on me again. I enjoy your channel and your reviews. I purchase mostly drugstore products with a few indie palettes thrown in. I don’t have much, don’t want much, I intend to use what I have but have to admit new stuff is fun! Keep doing what you do, you do it well! ❤😊
I am a drugstore makeup person for sure!! I have a few Paula's Choice skin care favorites, but have been venturing in to K Beauty skin care with success recently, especially sunscreens.
I'm also a Paula's Choice fan and user. Although I've found a drugstore cleanser and toner that are satisfactory and cheaper. But I can't do without their Skin Recovery moisturizer, Lip and Body Balm, and lipscreen!
I love makeup!! I have a variety of drug store and high-end. I love doing a full beat every morning for work Makeup is therapeutic for me. I went through a rough period right before COVID, and makeup helped me at that time. I know that sounds crazy but it centered me and when I put "my face on" I could face whatever I had to deal with at the time.
I was a teen in the 90s and stayed stuck there in terms of makeup. Yay I'm on trend again by never changing haha minimalism for life
Well, a natural, minimal look is always acceptable. I really didn't get into makeup until I was in my 30s in the 90s, and I learned my habits then. I still lean toward a more natural look, but if I have time and feel like it, I'll do a little more with my eye shadow.
Same, graduated college in 1997.
Yes, same here. I am glad I never over plucked my eyebrows like so many friends. I just appreciate my natural eyebrows and laugh whenever I’m accidentally in style again. But I have always loved mascara and tinted lip balm and maybe cover up for a spot. I own one or two eyeshadows for the occasional pop of color but I treat it more like eyeliner, only wear a little bit. Minimalism for life and so many less weird ingredients on my skin and so much less trash in the landfill.
Excellent research, Jen! Boy, parents buying Stanley mugs and high end makeup for their kids? Parenting or indulgence? Are parents in touch caving to peer pressure or out of touch being unable to say “no”? Yeah.. it’s hard, but necessary. Parents have the opportunity to teach their kids manners, mutual respect, how to be contributors in society and how to make decisions. Teach them how to budget their allowance. Or are allowances a thing anymore? They should be. It teaches work ethic which is missing these days. What is a chore worth each time it is done? How many times a week is the chore completed? What is the quality of the work? Are reminders necessary? This forms value of the allowance and future increases when work is done with pride. You are not given an allowance, you earn it. Have goals and save for them. Basic principles. Instead, parents are trying to spare their kids from being bullied for not having a Stanley mug. Sad.
This comment 💯facts.
You made good points here, but at the same time, bullying and harassment via social media can be so intense as to cause kids to kill themselves. So...I don't know what I'd do. I think I'd try to help kids find a way to earn money and save up for these purchases.
@@20thcenturyrelic - exactly my point. Earning the money to purchase material goods is empowering. And the goals may shift toward purchases that are more meaningful than the latest trend.
Jen, I worked in the beauty industry for over 40 years, I retired in 2020 when my Nordstrom store closed. I still have lots of friends still working and I think the biggest difference is department store purchasing. Sephora, Ulta and online purchasing has hugely hurt department store cosmetic industry
I completely believe that! I was in Macy's the other day and they had a DJ set up in their makeup department (must have had an event going on) but no one was there. It was a ghost town.
@@JenPhelps I think the last time I purchased makeup in a department store was buying concealer at a MAC counter in 2019. I ran out in the summer of 2020, and I purchased more online. When I ran out of that, I didn't repurchase it. I tried a couple of other products that I bought online, and the concealer I'm using now, I bought in person at a Sephora in Kohl's.
@@JenPhelpsmy teenage mall is actually CLOSING! My childhood mall is condos now.
The only prolem these days is that are so, but so many brands thats impossible for all of them to succeed.
This!
Totally shocked that drugstore sales are down while high end are up. In addition to everything you said, drugstore has really stepped it up in the last few years and I feel like high-is totally unnecessary now.
Yes to the 80”s,,,,❤very informative and interesting video. Love it!
Makeup in the 80s was awful. It put me off wearing it until the mid 90s when a more natural look came back in. Sometimes I watch movies from the 80s, and even the early 90s, and laugh at the hair and makeup!
This was such an interesting topic! I love that you shared actual data and your insights as to why you think things are trending this way. I completely agree that the pendulum swings, but like others I don't think beauty will ever be dead.
Tired of makeup? Never! I think you are exactly right when you say that tweens and teens are driving the uptick in prestige brands, which I find oddly disturbing. I wonder if in a few years when these girls are in their 20’s and having to pay rent if we will see drugstore makeup sales surge? Thanks for the information and thoughtful commentary.
That's a good point.
that was the best video I've seen in forever! thank you. I'm a gen x who has always loved make up and I've gone through all the trends. lol and the drug store prices are insane! you made this make sense.
Another consideration with drugstore sales being down, the economy is hitting the middle class and lower income sectors harder in terms of how much discretionary income they have to spend on non-necessities.
Born in the 70s and teenagerd in the 80s. I'm a huge makeup junkie. Love all the new drugstore products as well as new prestige brands - even hair stuff. I'm a curlie girl, so products are a must. Currently loving Jessi Curl. Such good quality!
GREAT video, Jen. 💗
I'm 44 and I still do my makeup everyday. I love makeup and creative outlet it is for me. While I still love eyeshadow, I don't buy nearly as many eyeshadow pallets as I did just 2 years ago.
I love makeup. I am a bit of a collector, and I have really gotten into more Asian brands, as they have beautiful and unique packaging. I will always love makeup, and if I am going out, I will do a full glam.
I received the huda Beauty Brow pencil, and I fell in love with it. I'm telling myself 19.00 isn't expensive. Lol
Huda beauty always has sales
No way is the beauty industry dying! Women will always love makeup- economy can be playing a part in how much ppl spend- but I love makeup and I’m 49!
I love the numbers you provided! With so many people WFH now, I foresee the “minimal look” sticking around for a long time
As a 77 year old, who was a makeup artist and hairstylist, and who uses makeup almost every day, this was mind boggling. Last year was the first time ever I had purchased a "Luxury" product (Chanel & Dior) and to think that parents are allowing their children to buy these really high end products is frankly amazing. I wonder if these statistics are the same all over the world? As an older woman, I am fully aware of the ageism which is rampant here in the US (especially at Sephora - which is strange as it is a French company) , but cannot believe 10 & 12 yr olds are setting the trends. These tweens don't need the type of skin care they are buying - definitely sunscreen, but not retinols and I have heard reports of damage to their skin. I spend the most on skin care, but I buy from Beauty Pie - so this keeps the cost down for first rate products. Parents need to look at what examples they are setting - I hope they are asking their kids to chip in to the cost of these products. I realize I'm as old as dirt, but we weren't allowed to wear makeup at school, and all wore on the weekends was mascara, wing eyeliner and very pale lipstick! I used Nivea cream exclusively for years, (and still use it if my skin feels parched). I don't think the tweens are buying high end because of the price of drugstore being so high, but think they deserve the fancy stuff when they see it all over TikTok etc. Only old ladies wear eyeshadow - seriously? Even a one and done is still shadow. Brilliant piece of reporting, Jen.
I only wear makeup now on special occasions, like yesterday for a Mother's Day brunch. I switched from makeup to fragrance this year.
I still love makeup but have gotten more into skincare. I am 55 and have a teen daughter. We built her skincare regimen based on drugstore recommendations. I would never think she should use the serums and retinal like I do. Parents have an obligation to help with skincare but be realistic about what is really needed!
Hi Jen, I love makeup specially eye shadow palettes, I wear my shimmery eye shadows even to the supermarket lol!! I love my indi eye shadows, one of my favorites is Bella Beaute Bar. Anyways I dont think makeup will ever be dead there still some of us that enjoys it 😊.
As a licensed beauty professional, I love seeing videos like this! What I've noticed, as far as haircare goes, is that there are quite a few women of color celebrities who are starting hair care brands for textured hair. Taraji P Henson and Tracee Elis Ross are two ladies I can think of from the top of my head. Skincare has definitely catapulted in the last 10 years, and it's become way more clinical. Event makeup is still about the glam, vs home applied, everyday makeup, but I've noticed that clients are way more focused on how their skin looks. Great piece of content ❤
My kids are 30 and 26. I bought them iPod nano’s. ALL the kids had them. They get it now from social media but that was just starting back in early 90s. When I was growing up in late 70s Levi bell bottoms, earth shoes and a big comb sticking out of your pocket was what the kids all wore. No cell phones, tic tok or social media. I think there is always something that sends trends whether it’s kids, magazines or now social media. Heck I am even influenced. Many years I was raising kids and running them to their sport practices or events and had no self care time. I am now enjoying self care to the max!!! Full glam, skin care and perfumes while working from home. I got a boujee make up mirror from Mother’s Day with 10x magnifying mirror. No flowers this year for this boomer!!!!!!
I wanted an iPod so bad, but I didn't want to spend the $$$. Just as well, I guess.
Brilliant video Jenn. So interesting. I will never stop my makeup habit lol At 65 I’m
Still learning and discovering with you and others like the wonderful Emily Noel ❤
Hi Jen: I use to wear a full makeup look all the years I worked. I retired during Covid, but stopped wearing makeup in the year of covid I worked. I found I would put my makeup on and most of it would wear off inside my mask, so it was just a waste to put makeup on. I now wear a tinted moisturizer and a bit of mascara and a lite blush. I am over 65 so it's not like I'm dressing up to go out to the bars or off to work. As I have got older I have focused more on skin care than makeup.
Jen, this was fascinating! Makeup isn't going anywhere. When I was a makeup artist for Lauder, I learned about Lipstick Culture/Lipstick Effect
"The lipstick effect is when consumers still spend money on small indulgences during the depression, recessions, economic downturns, or when they personally have little cash. They do not have enough to spend on big-ticket luxury items; however, many still find the cash for purchases of small luxury items, such as premium lipstick."
I found it so interesting and when times got tough, I got my lipstick at Dollar Tree and I was so thankful.
Drugstore makeup is way too overpriced these days!
I'm 100% still into makeup! I'm also a full coverage every day kinda girl. Also, I work at Ulta and prestige cosmetics is still the top selling category.
I have found myself, buying higher end makeup because I want good quality, and i want it to last along time, and not be buying all the time. My mind set it quality over quanity. I enjoyed this video!
Hey Jen! I've always (40+ years!) worn makeup, sunblock, basic moisturizers...but it's only been the past few years that I've really jumped in. Mostly due to the intelligent and thoughtful influence of nice, engaging people like you! I don't shop online - with the exception of two sets of your excellent brushes and a couple of eyeshadow palettes that, quite frankly, have migrated to back-of-the-drawer, bottom-of-the-stack status. I shop in-person at discount stores bc I love the thrill of the hunt and the discovery surprises of some great high-end products. I don't understand the overall business of makeup, but I do love the effect that business has on my look and attitude! So thank you for your influence! And for this video - the trip down memory lane is so much fun!
Aw I'm so glad to have been part of your makeup journey, that's so cool! 🥰 I love being part of this community and thank you so much for always being here and commenting on my videos.
I love sitting down and putting on my makeup. It is a relaxing, and creative time for me.
I do what I need to do to make myself look better. I don’t wear heavy makeup, but I attend to all the face parts to brighten and define them. I enjoy a natural look like you’re wearing at the end of this video, Jen. I get mostly drugstore products because they’re just so good and high end is mostly a rip off. Some of the high prices are just outrageous and unwarranted. I’ll splurge if something is on sale and really special (like my ABH Nouveau palette, which I love). Makeup has trends, like everything else.