Nike House of Innovations NYC

A runner-up in the "Experience Marketing" category at the 2019 Webby Awards, a huge multimedia sculpture inside Nike's NYC House of Innovation retail hub had a little helping hand from ENTTEC.
Denver-based artist Justin Gitlin (aka Cacheflowe) teamed up with Colorado brandbuilders Hovercraft to create "The Beacon" - a 3-storey tall installation designed to represent a physical embodiment of New York City's street noise.
Justin says "We used the ENTTEC DMX USB Pro because of its compatibility with Processing (our main installation tool). We’ve used this great little black box to power other Nike projects (and personal art projects), and on this particular occasion, we controlled around 30 different custom LED fixtures with a bunch of them!"
Just do it, indeed!
Video by Hovercraft Studio
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ENTTEC DMX USB Pro
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