Blossoming Visions in Horticulture Marketing with Brands In Blooms - Episode 20

Horticulture and its many roots are ready for a marketing shakeup. Jeff and Jon from Brands in Blooms are trying to modernize the way businesses in the hort industry connect with consumers. With their fresh approach to making a difference for these businesses and their customers, this duo is already making waves in the gardening world.
"We are passionate about helping garden centers connect with the new generations."
-Jeff O’Brien
Jeff O’Brien, an MBA graduate from Manchester Metropolitan University, is a marketing and horticulture thought leader. As Director of Sales at Van Belle Nursery, he led a team that doubled the business in five years. Jeff's expertise in consumer behavior and garden center marketing drives his current role as a business coach and the visionary behind Brands in Blooms, where he's dedicated to helping businesses flourish.
Jon Morrison, an MBA graduate from Trinity Western University, brings a wealth of expertise in branding, marketing, and software to the team. As a Certified StoryBrand Guide, he excels in crafting compelling narratives that resonate deeply with audiences, demonstrating a keen insight into market trends and consumer behavior.
Brands in Blooms (brandsinblooms.com/) believes gardening is for everyone and is on a mission to connect garden centers with a new generation. Passionate about breaking down barriers that have traditionally kept younger generations from discovering the joys of gardening, they update marketing strategies, reimagine retail spaces, and harness the power of social media to create a welcoming environment for all, regardless of experience level.
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Keywords/phrases:
Marketing,
Business,
Horticulture,
Technology,
Tech,
Future,
Website
Grower,
Profit,
Green