Flip the script on boring website design and create a binge-worthy online presence. Join Michelle and the duo behind Inkpot Creative, KP and Jessie, who are here to inspire you to uplevel your about, portfolio, and landing pages. Unlock the secrets to using personal stories and just the right dash of bold colors to keep visitors hooked. Whether you're a creative looking to polish your digital portfolio or a brand eager to stand out, tune in to make your website a captivating place for connection and engagement.
KP and Jessie (both she/her) are the color-obsessed design duo behind Inkpot Creative®, a queer-led design studio building unconventional, impactful brand and website experiences for photographers who are leading their industry by creating something different. They know exactly what it’s like to be the loud, bold, colorful outliers in their industry. That’s why they partner with creatives who aren’t afraid to express themselves loudly and go boldly against the grain. In addition to running Inkpot Creative®, they're the hosts of the Click to Convert Summit, The High-End Wedding Summit, and The Unexpected Entrepreneur Podcast.
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In today's episode, we cover the following:
- Inkpot's origin story
- Inkpot's offerings
- How website behaviour has shifted over the years
- Website non-negotiables
- To share your prices or to not share your prices on your website
- Creating a digestible landing page
- Creating a compelling portfolio page
- What to add to your about page
- How to use Dubsado to collect info for clients
- Trends they're excited about in website design
- The importance of copywriters
- Things to think about when starting a rebrand or website
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GUEST INFO:
To learn more about KP, Jessie, and Inkpot, follow on:
- TikTok: www.tiktok.com/@inkpotcreative
- Instagram: inkpotcreative
- Facebook: inkpotcreative
- Websites: inkpotcreative.com/
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This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at www.getharvest.com/kma
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WORK WITH MKW CREATIVE CO: mkwcreative.co/contact
Connect on social with Michelle at:
- Kiss My Aesthetic Facebook Group: groups/kissmyaesthetic/
- Instagram: mkwcreative.co
- Tik Tok: www.tiktok.com/@mkwcreative.co
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Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time.
Buy Me a Coffee here: www.buymeacoffee.com/mkwcreativeco
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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at bit.ly/3YQCnvf
This episode was edited by Berta Wired - bertawired.com/
Theme music by: Eliza Rosevera hotmomsclubmusic and Nathan Menard nathanmenard