Bumble Fail & Other Branding Flubs - [Ep. 163]

How did Bumble's rebrand turn into one of the biggest marketing flops in recent history? This week, Michelle walks through all of the tea on this one as a reminder of why consistent brand messaging is vital. She also discusses other branding flops and marketing mishaps, from Instagram's sticker layout to JoJo Siwa. This is a case study in branding you won't want to miss!
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In today's episode, we cover the following:
- Bumble's history
- Bumble's relaunch and failed billboard campaign
- Bumble's apology
- Why was Bumble's campaign a miss from a marketing standpoint?
- Instagram's terrible stickers UI/UX
- JoJo Siwa's personal rebrand
- Things to be learned with branding
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This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at www.getharvest.com/kma
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This episode was edited by Berta Wired - bertawired.com/
Theme music by: Eliza Rosevera / hotmomsclubmusic and Nathan Menard / nathanmenard