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On today’s episode of Sarva Kaahi, we have Arjun Deshpande, the youngest and most dynamic entrepreneur in India’s booming pharma industry, widely known as the "Robin Hood of Pharma." At just 16, Arjun identified the pressing issue of skyrocketing medicine costs in India and launched Generic Adhaar, a revolutionary pharmacy chain offering affordable generic medicines at up to 80% lower prices. Starting with just ₹15,000 and sheer determination, Arjun converted his first store after 300 rejections. Today, at 21, he has built a robust network of over 3,000 franchises and achieved a remarkable ₹500 crore turnover.
Generic Adhaar disrupts the traditional pharmaceutical supply chain by cutting out middlemen, enabling franchisees to earn higher profit margins while delivering quality medicines at affordable prices. This innovative business model empowers small business owners, including housewives and aspiring entrepreneurs, with low-investment franchise opportunities starting at just ₹1-2 lakhs. Despite challenges and resistance from big pharma, Arjun remained focused on his mission, gaining the trust of doctors and earning mentorship and investment from Ratan Tata, one of India’s most respected industrialists.
With a growing presence across urban and rural India and international expansion into regions like the Middle East and Southeast Asia, Generic Adhaar has not only revolutionized healthcare accessibility but also created over 10,000 jobs. Arjun’s inspiring journey highlights the power of innovation, persistence, and a clear vision. His mission to make affordable healthcare available to all 140 crore Indians is setting new benchmarks in the industry, offering a roadmap for aspiring entrepreneurs to turn problems into impactful solutions. For more amazing podcasts on varied topics, subscribe to Sarva Kaahi.
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Listen to the audio podcast
open.spotify.com/show/2HQ8UyQbnKCrqXs4NjlzaX
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Host:
Dr Manjiri Puranik
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www.linkedin.com/in/doctor-manjiri
Featuring:
Arjun Deshpande
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www.linkedin.com/in/arjun-deshpande-50393b178/
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genericaadhaar.com
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